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This podcast has
1 episodes
Language
EnglishPublisher
Nya OlsonExplicit
No
Date created
2021/06/21
Latest episode
2021/06/19
Average duration
12 min.
Release period
- days
Description
Economists have typically lumped experiences in with services, but experiences are a distinct economic offering, as different from services as services are from goods. Today we can identify and describe this fourth economic offering because consumers unquestionably desire experiences, and more and more businesses are responding by explicitly designing and promoting them.
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The experience economy strategy
2021/06/19
Economists have typically lumped experiences in with services, but experiences are a distinct economic offering, as different from services as services are from goods. Today we can identify and describe this fourth economic offering because consumers unquestionably desire experiences, and more and more businesses are responding by explicitly designing and promoting them.
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