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The Profit Lifestyle for Fitness Entrepreneurs

Advertise on podcast: The Profit Lifestyle for Fitness Entrepreneurs

Rating
★★★★★
4.5
from
16 reviews
This podcast has
207 episodes
Language
English
Explicit
No
Date created
2021/06/24
Latest episode
2026/02/03
Average duration
40 min.
Release period
9 days

Description

🚀 Big News: We’ve Rebranded! 🚀 Welcome back to the podcast! The first thing you’ll notice—our name has changed from Gym Owner Freedom to The Profit Lifestyle for Fitness Entrepreneurs. In this episode, we’re diving into why we made this shift and what you can expect moving forward. THE show for gym owners wanting to achieve more FREEDOM in their lives through their business... and create more time, money, and impact for themselves and their communities. The hard way to grow is by doubling your membership. The easy way to grow is to learn how to double your average client value so you need half as many clients (it's not as hard as you think... for any business model). Learn from Scott Carpenter, a 6x functionally retired gym owner and fitness author with multiple 7-figure businesses, as he walks you through exactly how he started his gyms and the best practices he uses in the fitness industry for marketing, advertising, sales, fulfillment, retention, hiring, systems, operations, and location scaling. Gym Owner Freedom: More Money. Less Clients.

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Check latest episodes from The Profit Lifestyle for Fitness Entrepreneurs podcast


Episode 207: How To Offer Medical Weight Loss & GLP's/Peptides For Massive Profits
2026/02/03
🚨 $1,000 OFF ASHER MED PARTNERSHIP (LIMITED OFFER) 🚨 Build Medical Weight Loss & GLP-1 Profit Centers — Fully Legal, Fully Branded 👉 Get $1,000 OFF your Asher Med onboarding here: https://joinasher.com/profitlifestyle?fpr=scott How Gym Owners Can Add Medical Weight Loss & GLP-1 Programs Without Losing Control, Trust, or Profit In this episode, Scott Carpenter breaks down one of the biggest shifts happening in the fitness industry right now—medical weight loss, GLP-1s, and peptides—and how gym owners can either get crushed by it… or use it to massively grow profit and impact. This episode features a deep dive training with Asher Med, revealing how gym owners can offer medical weight loss legally, keep full control of the client relationship, and generate high-margin recurring revenue—without becoming a doctor, carrying inventory, or handing clients off to faceless telehealth brands. This is not about selling shortcuts. It’s about coach-led medical transformation done the right way. 🔍 Inside This Episode ✅ Why Medical Weight Loss Is Changing the Game Nearly 1 in 5 U.S. adults are already using GLP-1s or peptides Clients are choosing “easy solutions” whether gyms like it or not Ignoring this shift means losing clients to outside providers ✅ The Problem With Most Medical Weight Loss Models “Inject and forget” clinics No coaching, no behavior change Short-term weight loss → long-term rebound Gyms lose trust, control, and lifetime value ✅ The Coach-Led Medical Transformation Model Scott and the Asher Med team explain how this works: Coaches lead habits, nutrition, strength, accountability Licensed providers handle prescriptions and compliance Clients stay inside your ecosystem Medical tools enhance outcomes—not replace coaching ✅ How Asher Med Works (Simplified) You sell the program and collect payment Clients complete a branded intake Licensed providers approve prescriptions Medication ships directly to the client You focus on coaching, outcomes, and revenue No white lab coats. No liability nightmares. No affiliate handoffs. 💰 Why This Is a Massive Profit Opportunity No inventory required Wholesale medication pricing High-ticket front-end offers Predictable monthly recurring revenue Clients stay 6–12 months on average This is one of the cleanest profit models Scott has seen in 17+ years in the industry. 💡 Key Takeaways Medical weight loss is already here, not “coming soon” Clients are buying—just not always from you Education and coaching beat medication-only models Profit only matters if it improves time freedom and lifestyle The future belongs to gyms that bridge wellness and medical 🎟️ GYM PROFITS SUMMIT 2026 📅 February 12–13, 2026 📍 Scottsdale, AZ 👥 Limited to 120 gym owners Learn how to: Build a gym that runs on systems Add high-margin revenue streams Scale without burnout Turn profit into lifestyle freedom 🎟️ Get details here: 👉 https://ptlegends.com/gym-profits-summit 📬 How We Can Help You 1️⃣ Subscribe to The Profit Lifestyle Podcast 2️⃣ Join our Free Facebook Community 3️⃣ Book a Free Brand & Business Deep Dive 📩 [email protected] 📩 [email protected] 🔥 FINAL REMINDER: $1,000 OFF ASHER MED 🔥 This offer is exclusive to The Profit Lifestyle community. 👉 Book your implementation call here: https://joinasher.com/profitlifestyle?fpr=scott No pressure. No obligation. Just clarity on whether this belongs inside your business in 2026.
Episode 206: Creating a Winnable Model Using a Profit Predictor
2026/01/26
In this episode of the Profit Lifestyle Podcast, Scott Carpenter shares a full recording of a live webinar designed to help gym owners answer one critical question: Is your business actually winnable? Scott breaks down how gym owners can build a realistic, scalable business model capable of producing 30–50% profit margins and $100,000–$300,000+ per year in net profit from a single location—without relying on burnout, endless new members, or outdated growth tactics. At the center of this episode is the Profit Predictor, a diagnostic tool that reveals the real bottlenecks limiting growth—whether it’s churn, pricing, acquisition, payroll, or structure. This is not motivation. This is math, clarity, and execution. 🔍 Inside This Episode✅ Why Most Gyms Aren’t Actually WinnableScott explains why many gym owners: Chase revenue instead of profitRely on acquisition while ignoring churnBuild models that collapse under real-world conditionsRevenue can be an ego metric. Profit and owner benefit are what matter. ✅ The Profit Predictor ExplainedScott walks through how the Profit Predictor: Diagnoses acquisition vs. churn imbalanceReveals where profit is leakingProjects realistic 6-, 12-, 24-, and 36-month outcomesGym owners gain clarity on: Net profitNet owner benefitCash flow after payroll, expenses, and debt✅ The Only 3 Ways to Increase RevenueScott breaks down the three levers that actually move the needle: Add more membersIncrease average client value (ACV)Reduce churn and extend retentionMost gyms focus on only one—and suffer because of it. ✅ Why “Just Get More Members” Stops WorkingThis episode explains: Market equilibrium and acquisition ceilingsWhy paid ads are harder than everHow churn increases as membership growsWithout retention and pricing strategy, growth stalls. ✅ Increasing Profit Without Adding MembersScott shares proven strategies gyms use to add $8k–$15k per month by: Adding high-ticket mentorship or coachingAdjusting service modelsRaising prices the right wayBolting on premium offersOften, small model changes create massive financial impact. ✅ Simple Systems Beat Complicated FunnelsA recurring theme throughout the episode: Shiny objects kill executionComplexity reduces consistencySimple systems scale betterWinning gyms execute a few things extremely well. ✅ Profit Is Only Valuable If It Buys Back TimeScott emphasizes that: Profit should reduce workload, not increase itOwners must evolve into CEOsSystems—not hustle—create freedomThe ultimate goal is time, stability, and long-term wealth. 💡 Key TakeawaysMost gyms don’t fail—they operate unwinnable modelsChurn and pricing matter more than leadsHigh margins create margin for errorProfit should improve lifestyle, not stressOne or two focused changes can unlock massive growth🎁 Free Resources Mentioned in This EpisodeThese are extremely important—do not skip them 🔥 FREE 1-on-1 Call With Scott👉 https://ptlegends.com/callwithscott CODE: GIFT 🎟️ FREE Ticket – Gym Profits Summit 2026📅 February 12–13, 2026 📍 Scottsdale, AZ 👉 https://ptlegends.com/gps 📊 FREE Profit Predictor Tool👉 https://docs.google.com/spreadsheets/d/1zHSPSGOmMrDo0Fo_RP2iILBgse9fLwCC0YaV3IVwpLw/edit?gid=1614907337#gid=1614907337 🎟️ GYM PROFITS SUMMIT 2026Limited to 120 gym owners Learn how to: Build a profitable gym with fewer membersAdd high-margin revenue streamsScale without burnoutTurn profit into lifestyle freedom📬 How We Can Help You1️⃣ Subscribe to The Profit Lifestyle Podcast 2️⃣ Join our free Facebook community 3️⃣ Book a free Brand & Business Deep Dive 📩 [email protected] 📩 [email protected]
Episode 205: The $10K Weekend Playbook: How Gym Owners Generate Cash On Demand Without Paid Ads
2026/01/12
In this episode of The Profit Lifestyle Podcast, Scott Carpenter breaks down one of the most effective, evergreen cash-generation strategies gym owners can run—without relying on paid ads. This training is a direct walkthrough of the $10K Weekend Playbook, a proven framework gym owners use to monetize existing email lists, social audiences, and past clients when cash flow is tight—especially during slow seasons like January. This episode is not theory. It’s a step-by-step system you can run any month of the year. 🔍 Inside This EpisodeWhy paid ads are no longer reliable short-term cash solutionsHow to turn “stale” email lists and social followers into real revenueThe 5-day evergreen launch structure that creates urgency and demandHow to sell without pressure, funnels, or complicated techWhy cash flow—not motivation—is the real bottleneck for most gym ownersHow smart offers, scarcity, and timing outperform discountsUsing profit to buy back time, not more stress 🔥 The $10K Weekend Playbook (FREE Resources)The $10K Weekend Playbook shows gym owners how to generate fast cash using organic marketing, simple offers, and direct outreach—no ad spend required. 🎟️ FREE TICKET LINK 👉 http://gymprofitssummit.com Coupon Code: GPS (100% FREE) 📘 PLAYBOOK + MINI-COURSE (FREE) 👉 https://legendsuniversity.app.clientclub.net/courses/offers/32fec011-9c6b-49d3-bbb8-77fd04ee11d5 📞 FREE COACHING CALL 👉 https://ptlegends.com/30minadvisorcall 🎟️ GYM PROFITS SUMMIT 2026📅 February 12–13, 2026 📍 Scottsdale, AZ 👥 Limited to 120 gym owners Learn how to: Build a profitable gym with fewer membersAdd high-margin revenue streamsScale without burnoutTurn profit into lifestyle freedom🎟️ Get tickets here: 👉 https://ptlegends.com/gym-profits-summit 📬 How We Can Help You1️⃣ Subscribe to The Profit Lifestyle Podcast 2️⃣ Join our free Facebook community 3️⃣ Book a free Brand & Business Deep Dive 📩 [email protected] 📩 [email protected]
Episode 204: Why Simplicity Is the Fastest Way to Grow a Profitable Gym
2026/01/05
Most gym owners don’t fail because they don’t work hard enough. They fail because they try to do too many things at once. In this episode, Scott Carpenter and Andy Boimila break down why adding more services, programs, and “extra revenue ideas” often hurts your gym instead of helping it — and what to focus on instead if you want sustainable growth and real freedom. This episode is about cutting through noise, avoiding shiny-object syndrome, and building a gym that’s simple, scalable, and profitable. 🔍 Inside This EpisodeWhy offering everything makes your marketing weakerThe danger of adding services before mastering your core offerHow divided attention kills execution and cash flowThe “gold medal” concept: what your gym should be known forWhy most ancillary services feel profitable but create burnoutHow simplicity creates clarity, scale, and momentum 💡 Key TakeawaysIf you market to everyone, you market to no oneMore services ≠ more profitExecution beats expansionSimplicity scales faster than complexityProfit only matters if it buys back your time 🎟️ GYM PROFITS SUMMIT 2026📅 February 12–13, 2026 📍 Scottsdale, AZ 👥 Limited to 120 gym owners Learn how to: Build a profitable gym with fewer moving partsFocus on what actually drives revenueScale without burning out🎟️ Get tickets here: 👉 https://ptlegends.com/gym-profits-summit 📬 Want Help With Your Gym?Subscribe to the podcastJoin our free Facebook communityBook a free Brand & Business Deep Dive📩 [email protected] 📩 [email protected]
Episode 203: Is Adding GLP-1s & Peptides to Your Gym Business Worth It?
2025/12/29
* Here's the $1,000 discount link mentioned on this episode: https://joinasher.com/profitlifestyle?fpr=scott GLP-1s, peptides, and medically supervised weight-loss programs are exploding — but many gym owners are unsure whether the opportunity is worth the risk, complexity, or compliance concerns. In this episode, Scott Carpenter sits down with Justin Lesh of Asher Med to break down the real business case for adding GLP-1s and peptides into a gym or coaching business — without inventory risk, legal headaches, or losing control of the client relationship. This conversation is not about shortcuts. It’s about using medical tools responsibly to increase retention, revenue, and long-term freedom. 🔍 Inside This Episode Why most gyms fail when adding GLP-1s or peptides Affiliate commissions vs. owning the full client journey How to add medical programs legally across all 50 states The role of education and coaching alongside medication Packaging high-ticket programs with strong margins Why recurring medical revenue improves retention and LTV 💡 Key Takeaways GLP-1s and peptides are tools — not replacements for coaching Control beats thin affiliate kickbacks Compliance and medical oversight are non-negotiable The right systems create profit and lifestyle freedom 🎟️ GYM PROFITS SUMMIT 2026 📅 February 12–13, 2026 📍 Scottsdale, AZ 👥 Limited to 120 gym owners Learn how to: Build high-margin offers without burnout Add scalable premium revenue streams Turn systems into time and financial freedom 🎟️ Tickets → https://ptlegends.com/gym-profits-summit * Here's the $1,000 discount link mentioned on this episode: https://joinasher.com/profitlifestyle?fpr=scott 📬 How We Can Help 1️⃣ Subscribe to The Profit Lifestyle Podcast 2️⃣ Join our free Facebook community 3️⃣ Book a free Brand & Business Deep Dive 📩 [email protected] 📩 [email protected]
Episode 202: Private Labeling Your Own Gym Supplements with Jason DeRose (GYMSUPPS.ORG)
2025/12/22
In this episode, Scott Carpenter sits down with Jason DeRose, owner of Faster Gym and founder of GYMSUPPS.ORG, to break down how gym owners can build high-margin supplement revenue without massive inventory, hard selling, or lifestyle burnout. Jason shares his journey from running every role inside his gym to building scalable systems — including a private-label supplement model designed specifically for gym owners who want profit, simplicity, and freedom. This episode isn’t about selling tubs of protein. It’s about using education, clean products, and smart systems to create sustainable income inside your gym. 🔍 Inside This Episode✅ Jason’s Background as a Gym OwnerOpened his first gym in 2005Scaled multiple locationsLearned that profit without systems leads to burnout✅ How GYMSUPPS.ORG Was BuiltWhat started as a personal health and quality issue turned into a gym-owner-focused supplement business built around clean ingredients, strong margins, and simplicity. ✅ Why Most Gyms Lose Money on SupplementsCompeting with online retailersThin marginsToo much inventory sitting on shelvesStaff who don’t want to “sell”✅ Education Beats Hard SellingJason explains a simple, repeatable system where: Staff educate instead of pressureClients understand what they’re buyingSales happen naturally inside the gym✅ No Minimum Orders, Strong MarginsNo massive buy-insFast fulfillmentSystems designed for gym owners — not supplement companies✅ Profit Only Matters If It Buys Back TimeThe real goal isn’t more revenue — it’s freedom, scalability, and a business that works without burning out the owner. 💡 Key TakeawaysPrivate labeling creates pricing power and brand loyaltyEducation-based selling outperforms pushy tacticsInventory flexibility protects cash flowProfit should support your lifestyle, not trap you in the business🎟️ GYM PROFITS SUMMIT 2026📅 February 12–13, 2026 📍 Scottsdale, AZ 👥 Limited to 120 gym owners Learn how to: Build a profitable gym with fewer membersAdd high-margin revenue streamsScale without burnoutTurn profit into lifestyle freedom🎟️ Tickets: 👉 https://ptlegends.com/gym-profits-summit 📬 How We Can Help You1️⃣ Subscribe to The Profit Lifestyle Podcast 2️⃣ Join our free Facebook community 3️⃣ Book a free Brand & Business Deep Dive 📩 [email protected] 📩 [email protected]
Episode 201: Why Your Gym Is a Terrible Retirement Plan (And What to Do Instead)
2025/12/15
Most gym owners assume their gym is their retirement plan. That belief is dangerous. In this episode, Scott Carpenter and Andy Boimila break down a hard truth most fitness entrepreneurs avoid: 👉 Gyms can cash flow — but they rarely create real retirement security. With rising competition, AI disruption, inflation, shrinking Social Security benefits, and low business sale multiples in the fitness industry, relying on your gym alone puts your future at serious risk. This episode shows you how to shift from hope to an actual plan. 🔍 Inside This Episode✅ Why Gyms Don’t Make Good Retirement Plans• Low resale multiples (often 2–3x profit, if you’re lucky) • Equipment doesn’t hold value • Selling your gym rarely replaces your income long-term ✅ The Real Risk Gym Owners Face• Increasing competition (online coaches, AI, GLP-1 drugs, home fitness) • Rising ad costs and tougher retention • Inflation crushing purchasing power • Social Security projected to pay ~70% or less in the future ✅ The Correct Way to Think About Your GymYour gym should fuel your retirement — not be your retirement. Profit → Smart cash management → Asset building → Long-term security ✅ The Profit Lifestyle Cash Flow FrameworkScott and Andy outline the simple progression they personally use: • Make your business profitable • Sweep excess cash into high-yield savings • Protect liquidity • Invest into cash-flowing assets • Reduce tax drag • Let time compound the results ✅ Why “Hope” Is a Bad StrategyWaiting, guessing, or assuming things will work out is how gym owners get stuck working forever. A plan creates freedom. Systems create options. Assets create peace. 💡 Key Takeaways• Your income is your most powerful wealth-building tool • Profit matters more than revenue • Cash flow must turn into assets • Retirement security is built — not sold • Gym owners must think like investors, not operators forever 🔍 FREE BUSINESS AUDIT (VERY IMPORTANT FOR THIS EPISODE)If you want clarity on: • Where your gym is actually leaking profit • What’s holding your growth back • The 3–5 moves that could unlock your next level 👉 Book a FREE Business Audit here: https://ptlegends.com/businessaudit No pressure. No sales pitch. Just a clear, objective outside perspective. 🎟️ GYM PROFITS SUMMIT 2026📍 Scottsdale, AZ 📅 February 12–13, 2026 🎟️ Only 120 gym owners — WILL SELL OUT You’ll learn: • The Winnable Model (profit with 150–200 members) • High-ticket sales frameworks • 7-Figure marketing systems • Retention & pricing power • Hands-on implementation (not theory) 👉 Get tickets: https://ptlegends.com/gym-profits-summit 📬 Need Help or Next Steps?• Subscribe to The Profit Lifestyle Podcast • Join the free PT Legends community • Book a Business Audit • Email us anytime: [email protected]
Episode 200: The Future of Local Fitness Marketing: SEO, AI Search & the All-In-One System Built for Gym Owners
2025/12/08
Paid ads are getting harder. SEO is evolving faster than most gym owners can keep up with. And AI-driven search is completely rewriting how prospects discover local businesses. In this episode, Scott Carpenter sits down with Ray Leake and Jonathan Gafill of 97 Display — the team behind some of the highest-converting, SEO-optimized fitness websites in the industry — to break down what’s happening in online acquisition right now and what gym owners MUST do to stay competitive in 2025 and beyond. After more than a decade specializing in fitness marketing infrastructure, 97 Display has developed a fully integrated, AI-powered ecosystem that replaces the duct-tape systems most gym owners are stuck with. Today’s conversation will show you exactly how search behavior has changed, why organic traffic is rising in value, and how to future-proof your marketing before your competitors do. 🔍 Inside This Episode: What You’ll Learn✅ 1. Why Paid Ads Are No Longer EnoughScott opens up about the rising difficulty and declining quality of paid traffic. Paid ads still work, but the landscape has shifted. The leads coming from organic channels are often stronger, more qualified, and more ready to buy — if your online presence is built correctly. ✅ 2. AI Search Is Already 20–25% of All Search Traffic — And Growing FastJonathan Gafill breaks down how AI engines (ChatGPT, Gemini, Grok, etc.) now pull information from: Public conversationsReviews & responsesLocal referencesNatural-language mentions of your businessBusiness listing consistencyEngagement across platformsAI isn’t looking only at your website — it’s analyzing everything said about you online. This is a massive shift… and most gym owners are not prepared for it. ✅ 3. The Biggest Problem: Gym Owners Are Using “Duct-Tape Systems”Scott explains the chaos: A website here. A CRM over there. Google reviews somewhere else. A VA managing follow-ups. Content posted manually on multiple platforms. Paid ads run by a freelancer. Nothing talks to each other… nothing tracks consistently… and leads fall through the cracks. Ray and Jonathan show how this fragmentation is the #1 reason gyms struggle with conversions. ✅ 4. The All-In-One Solution: Growth IQ by 97 Display97 Display spent years building a unified, gym-specific system that includes: AI + SEO-optimized fitness websitesHyperLocal ranking maps (shows your position across your entire city)Online presence management (citations, business listings, consistency)Reputation management + social proof toolsAI website chat agentsAI phone receptionistAutomated lead nurturing (click → booked appointment)Paid ads capabilitySocial media scheduling and publishing across all platforms One login. One dashboard. Everything connected. Scott calls it “the easy button gym owners have needed for years.” ✅ 5. HyperLocal: The Tool Scott Was Most Impressed ByRay demonstrates 97 Display’s HyperLocal heatmap — a full visual layout showing: Your rankings on different keywordsAcross different areas of your cityDown to the street cornerCompared to competitors (the real ones — not the ones you think)This gives gym owners EXACTLY where they’re winning… and where they’re losing ground. ✅ 6. Why Simplicity Will Win in 2025Jonathan discusses the challenges gym owners face with bloated platforms like GoHighLevel: Overwhelming setupSlow performanceLimited staff adoptionConfusing automationsHidden costsMost owners use only 10% of what they’re paying for. 97 Display built a far simpler, gym-specific system laser-focused on what actually matters: lead → conversation → conversion. ✅ 7. AI Receptionists, AI Chat, and 24/7 Lead ConversionWhen a lead calls during class hours (or late at night)… most gyms miss the call. Missed call = missed lead. 97 Display built: An AI phone receptionist that answers, gathers info, schedules, and transfersAI chat agents that respond instantly on the websiteAutomated follow-ups that run even at 11 PM or 1 AMThis ensures leads are never lost again. 💡 Your Biggest Takeaways1️⃣ AI Search is reshaping everything — and FAST.The gyms who act now will outrank their markets for years. 2️⃣ Reviews, responses, and online consistency now matter more than keywords.3️⃣ Simpler systems outperform complicated ones — every time.4️⃣ An integrated ecosystem (website + AI + SEO + reviews + automations) is the new standard.🎟️ GYM PROFITS SUMMIT 2026February 12–13, 2026 • Scottsdale, AZVenue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255 Seats: Only 120 gym owners — WILL SELL OUT. Join Scott Carpenter + special guest Matt Wilber for two full days of implementation designed to transform your gym revenue model. Inside the Room, You Will Learn:The Winnable Model — Build a profitable gym with 150–200 membersHigh-Ticket Sales Framework — Add $10K–$20K/month without needing more members7-Figure Marketing Method — Flood your gym with paid trials without wasted ad spendRetention & Pricing Power — Why charging more keeps clients longerWorkshop Execution — Leave with scripts, offers, and systems DONE🎟️ Get Your Tickets: 👉 https://ptlegends.com/gym-profits-summit ⚠️ Waitlist gets first access — tickets WILL sell out. 💥 BLACK FRIDAY SPECIAL (Mentioned in Episode)97 Display’s lowest prices of the ENTIRE year: OPTION 1 — Full Growth IQ PlatformWebsite + AI tools + HyperLocal + Social Proof + Automations 👉 $247/month (hundreds off) OPTION 2 — Add HyperLocal + Social Proof OnlyWorks even with your current website 👉 $147/month Plus: 💲 $1 onboarding 🚫 No payments until 2026 👉 https://info.97display.com/pt-legends 📬 When You’re Ready, Here Are 3 Ways We Can Help You1️⃣ Subscribe to The Profit Lifestyle PodcastNever miss an episode designed to grow your business. 2️⃣ Join Our Free Facebook CommunityConnect with gym owners building high-profit, high-impact brands. 3️⃣ Book a Free Brand & Business Deep Dive with Andy📩 Email: [email protected]
Episode 199: Small Town Domination — How 27-Year-Old Gym Owner & Equipment Expert Colton Burt Built an Empire Across Rural Wisconsin
2025/12/01
How a 27-Year-Old Built 6 Gyms, a Statewide Equipment Company, and a New National Repair Service — with Colton Burt Ep 199: Small Town Domination — How 27-Year-Old Gym Owner & Equipment Expert Colton Burt Built an Empire Across Rural Wisconsin Core Themes: Building profitable gyms in towns of 500–5,000 peopleHow to launch multiple locations with low overheadThe power of saying YES to opportunityHow the fitness equipment industry really worksGym Repair Now — the new service that’s changing equipment repairs foreverContact Colton directly for equipment/repairs (details below)Most gym owners believe you need a huge city, big budgets, and prime real estate to grow a successful fitness business. But today’s episode proves the exact opposite. Scott Carpenter sits down with 27-year-old gym owner and equipment operations expert, Colton Burt, who built: 🔥 6 profitable gyms (“Grizzly Fitness”) in rural Wisconsin 🔥 Priority Fitness — a 20,000–25,000 sq ft equipment install/moving company 🔥 Gym Repair Now — a new national mobile diagnostics and repair service …all starting from flipping used gym equipment in a town of 1,200 people. His story is INSANE — and filled with practical, replicable lessons for every gym owner, big or small. 🔍 Inside the EpisodeHow a Simple Craigslist Hustle Became a Multi-Business EmpireAt 18 years old, Colton just wanted a place to record workout videos. He ended up stumbling into a gym space… then into buying/selling equipment… then into partnering with a local equipment dealer… then into full-scale installs… then into owning dozens of machines… …which snowballed into a gym empire across Wisconsin. His first studio? 1500 sq ft, $200/month rent. His next space? 3000 sq ft, $500/month. Only in small towns. Why Small Town Gyms Are MASSIVE OpportunitiesColton breaks down the rural advantage: Zero competitionRidiculously low rentTight-knit communitiesMembers stay loyal for years“You’re the only game in town” pricing powerIncredible word-of-mouthAnd the kicker: Small towns with lakes or summer tourism become year-round revenue engines. The Business Model: Open Gym → Semi-Private → Full EcosystemColton shares how he: Opens an unmanned or lightly staffed open-gym facilityUses his equipment business to reduce startup costsGrows membership to profitabilityAdds semi-private training for high-margin recurring revenueUses each gym as a “warehouse” for his equipment operationsMoves that warehouse to build the next locationA repeatable, scalable small-town blueprint. Behind the Scenes of Priority FitnessColton explains exactly how the equipment industry works: Manufacturers ship equipment to his facilityHis team assembles, preps, installs, and extracts old equipmentThey refurbish or recondition used unitsThey buy out old equipment at gymsThey source used + affordable new machines for gym owners nationwideHe even reveals how he saves gyms hundreds of thousands by sourcing smart. Gym Repair Now — The Future of Equipment DiagnosticsGym owners HATE repairs. The industry is slow, expensive, and full of upsells. That’s why Colton launched Gym Repair Now — a fast, mobile diagnostic service where: You submit photos/videos of the problemHis team diagnoses remotelyYou get honest feedback on whether it’s worth repairingThey source the parts cheaper than most providersThey can connect you with a local repair techNo travel fees, no wasted visitsHe explains exactly how it works, how it saves money, and why most traditional repair companies overcharge. Why Colton’s Story MattersBecause it proves: “You don’t need big cities, fancy buildings, or giant loans. You need hunger, resourcefulness, and the courage to say yes before you’re ready.”His story is proof that you can build a multi-location gym business from practically nothing — if you know how to leverage your environment. 🎯 You’ll Walk Away WithA replicable blueprint for opening gyms in small townsHow to start a gym with low overheadHow to source gym equipment without overspendingHow to avoid getting ripped off by equipment repair companiesThe hidden profit potential in rural marketsHow to add semi-private training for more predictable revenueHow to diagnose equipment problems BEFORE paying a techWhy saying “yes” before you’re ready leads to explosive growth 🔧 Resources MentionedGuest Contact — Colton BurtPriority Fitness (Equipment Install / Used + New Equipment Sourcing)📧 [email protected] 🌐 PF-Pros.com 📞 Customer/Service Line: 920-765-3644 (Calls & texts — staffed 24/7) Gym Repair Now (Fast Mobile Diagnostics + Parts Sourcing)🌐 GymRepairNow.com Submit: serial number, photos, video → get diagnosis & part sourcing 🎟️ Gym Profits Summit 2026 — Official Event Mention🚀 Gym Profits Summit 2026 February 12–13, 2026 — Scottsdale, AZ 📍 Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255 🎟️ Capacity: 120 gym owners only Join Scott Carpenter and special guest Matt Wilber — multi-location gym owner & creator of the 7-Figure Marketing Method — for two days of hands-on implementation. Inside the Room, You’ll Learn:Build a Winnable Model (profit with 150–200 members)High-Ticket Sales Framework ($10K–$20K/month without extra members)7-Figure Marketing Method (flood your gym with profitable trials)Retention & Pricing Power (why charging more increases loyalty)Done-in-the-Room Systems (leave with scripts, offers, funnels ready to deploy)👉 Grab your ticket: ptlegends.com/gym-profits-summit ⚠️ Will sell out — waitlist gets first access  💬 When You’re Ready, Here Are 3 Ways We Can Help You1️⃣ Subscribe to the Profit Lifestyle Podcast 2️⃣ Join our free Facebook community 3️⃣ Book a free strategy deep dive with Andy 📧 [email protected] Questions about mentorship or events? 📧 [email protected]
Episode 198: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLY
2025/11/24
Most gym owners think they need more leads. But what if your biggest opportunity isn’t marketing… It’s retention, loyalty, and how your team connects with clients? In this episode, Scott Carpenter reconnects with Sumit Seth — CEO of NAAMLY and one of the most connected people in the fitness industry. Their relationship goes back over a decade, all the way to the very first version of NAAMLY, and this conversation unpacks exactly how NAAMLY was built to solve the biggest problems gym owners face today. 🔍 Inside the Episode Why Retention Is the REAL Profit Lever Sumit breaks down the 3 levers every gym owner MUST master: Acquire clients Retain clients Increase revenue per member (ARPU) Most owners obsess over #1. The financially smart owners master #2 and #3. Hear how Dan Goodman & Joe Riggio (Business of Strength) cut attrition from 10% to 5%, saving $9,000/month, just by implementing NAAMLY the right way. The Loyalty Equation: Why Clients Stay Longer Sumit shares the retention framework used by top-performing studios: FORM: Family, Occupation, Recreation, Motivation PRO Touchpoints: Positive Personalized Reach Outs Micro-Wins & Celebrations Accountability Loops Usage Tracking = The strongest churn predictor These small behaviors create enormous financial results. How NAAMLY Makes B-Players Perform Like A-Players You don’t need “unicorn coaches.” You need systems that: Create structure Build consistency Provide transparency Eliminate rogue communication Protect the relationship between business → client, not coach → client Keep coaches from texting clients through personal phones Let you SEE what’s happening behind the scenes NAAMLY was built exactly for this — to make your team more reliable and your results more predictable. The Hidden Problem With Most Gym Software Gym owners are duct-taping too many tools together: texting apps email platforms billing systems calendars spreadsheets internal communication tools retention tracking documents And none of them talk to each other. With NAAMLY, all of this is under ONE roof: Messaging Usage tracking Tasks Billing Calendars Appointments Retail purchases Retention workflows Payment processing Reporting And the system is built specifically for semi-private and small-group personal training, NOT salons or yoga studios. How NAAMLY Saves Gym Owners a Boatload of Money Most gym owners don’t know how much they’re truly losing in: processing fees per-transaction costs missing ACH lack of batching platform lock-in NAAMLY’s “bar tab / credit limit” model consolidates transactions — instantly saving hundreds per month for active studios. Use the Savings Calculator to see your exact numbers. 🎯 You’ll Walk Away With A clearer understanding of why clients leave The systems needed to cut attrition in half How to create accountability without micromanaging How to simplify your tech stack and eliminate duct-tape operations How NAAMLY helps you save hundreds in hidden fees A predictable, scalable client journey that strengthens retention Tools to grow your gym WITHOUT relying on more leads 🔧 Resources Mentioned Episode Key Resources Ep 198 Title: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLY Retention Pillar: Coach–Client Connection MMS Savings: How NAAMLY cuts hidden processing fees Savings Audit Landing Page: 👉 http://naamly.com/lp/savings-audit/ NAAMLY Links 🔗 Retention & Savings Calculator: Included in the notes 🔗 Explore NAAMLY: naamly.com 🎟️ Gym Profits Summit 2026 — Official Event Mention This episode also includes an important announcement: 🚀 Gym Profits Summit 2026 February 12–13, 2026 — Scottsdale, AZ 📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255 🎟️ Capacity: 120 gym owners only Join Scott Carpenter and special guest Matt Wilber (multi-location owner & creator of the 7-Figure Marketing Method) for a two-day LIVE implementation event. Inside the Room You’ll Learn: Build a Winnable Model Profit with 150–200 members (no volume chase) High-Ticket Sales Framework Add $10K–$20K/month without more members 7-Figure Marketing Method Flood your gym with high-quality paid trials Retention & Pricing Power Why charging more keeps clients longer Workshop Style Sessions Leave with scripts, offers, and systems ready to deploy on Monday 👉 Grab your ticket: ptlegends.com/gym-profits-summit ⚠️ Tickets will sell out — only waitlist members get first access 💬 When You’re Ready, Here Are 3 Ways We Can Help You 1️⃣ Subscribe to the Profit Lifestyle Podcast 2️⃣ Join our free Facebook community 3️⃣ Book a free 1-on-1 deep dive with Andy 📧 [email protected] Questions about mentorship or events? 📧 [email protected]
Episode 197: Charging a Shit-Ton for Your Services Using the FOGG Behavior Model
2025/11/17
The Habit-Based Coaching Framework Behind High-Ticket Renewals Every gym owner wants to change lives… But most are still stuck selling “workouts and nutrition plans” instead of the transformation clients truly pay for. In this episode, Scott Carpenter and Andy “Boy” Miller break down the real reason high-ticket programs work — and why clients happily pay $3K–$6K for a 9–12 week experience when it’s structured the right way. This conversation pulls back the curtain on the Tiny Habits Method, identity-based coaching, and the systems behind mentorship programs that deliver real long-term change… not temporary motivation. 🔥 Inside This EpisodeHere’s what Scott & Andy unpack: ✅ The truth about why clients pay high-ticketIt’s NOT the workouts, the macros, or the app. It’s the mentorship that helps them change the habits and identity behind their old results. ✅ Why workouts alone NEVER create transformationTwo clients can do the exact same training — one succeeds, one fails. The difference? What happens outside your four walls. Habit-based coaching solves this. ✅ The evolution of Scott’s high-ticket systemFrom early Precision Nutrition–style habits… To Atomic Habits… To BJ Fogg’s Tiny Habits framework (Motivation + Ability + Prompts). This became the backbone of PTL’s mentorship model. ✅ Why “motivation” is the weakest tool in coachingMotivation is high today… gone tomorrow. High-ticket programs win because they make habits easy, tiny, and triggered by prompts — so they work even when motivation crashes. ✅ Real examples of tiny habits that change livesScott shares how he personally used the method to become a “superhuman version” of himself — and how you can use the same system for clients, staff, and even business operations. ✅ The 7-Step Habit Change ProcessThe exact framework used inside PT Legends mentorships, including: Discovering the client’s true aspiration + whyIdentifying the most high-impact, easy-to-do habitsCreating tiny habits that “hardwire” behaviorUsing prompts that fit their real lifeWeekly troubleshooting + iterationCelebrating wins to cement identity change ✅ Why this method makes renewals effortlessWhen clients look back 9–12 weeks later and realize: “I’m literally a different person…” …they want to continue. That's why renewals happen at week 6 — and why high-ticket is the most ethical, effective coaching you can offer. 💡 Key TakeawaysHigh-ticket works because it solves the REAL problem — helping clients change their identity through habits, prompts, and consistent coaching. Your workouts aren’t the product. YOU are the mentor that rewires their life. When you master this system, you can: Charge premium rates confidentlyDeliver results that clients rave aboutCreate a business model that’s profitable AND meaningfulBecome the leader your clients, staff, and community actually needThis is how you build a truly transformational gym — not a “class factory.” 🎯 You’ll Walk Away With:A proven framework to coach habits that actually stickThe mindset needed to run life-changing high-ticket mentorshipsClarity on why your program is worth 3–5X more than you thinkThe exact steps to help clients change their identity — not just their weight When You’re Ready, Here Are 3 Ways We Can Help1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode 2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs 3️⃣ Book a free 1-on-1 mentorship + business deep dive with Andy: 📩 Email: [email protected] 📧 Questions about mentorship or upcoming events? Email: [email protected] 👉 Ready to build a life-changing, high-ticket program that clients renew again and again? Schedule your free strategy call now: ptlegends.com/1on1call
Episode 196: Why Brand is more important than Marketing
2025/11/03
Every gym owner thinks they need more leads. But what if the real problem isn’t your marketing — it’s your brand? In this episode, Scott Carpenter and Andy “Boy” Miller break down why your brand message matters more than your next ad campaign… and how it could be the reason you’re attracting the wrong clients, wasting ad spend, and feeling stuck. They’ll unpack: ✅ The real difference between branding and marketing — and why most owners confuse the two ✅ How to identify your Core Client, Core Problem, and Core Process ✅ Why you might be shouting the wrong message to the wrong people ✅ The simple exercise that instantly clarifies who you serve (and why) ✅ How to use your brand story to make sales effortless ✅ Real examples from gym owners who discovered that “branding clarity” fixed their lead quality overnight ✅ How to build a message that speaks directly to your best clients — so they come ready to buy 💡 Inside the Episode: Discover how to stop chasing random leads and start attracting the right people through your brand message. Learn how to position yourself as the guide (not the hero) of your clients’ story — so your marketing finally clicks. See why the “Core Client → Core Problem → Core Process” framework can simplify everything from your ads to your consultations. 🎯 You’ll walk away with: A crystal-clear understanding of what your brand actually stands for — and how to communicate it in every piece of marketing you do. When You’re Ready, Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode 2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs 3️⃣ Book a free 1-on-1 brand and business deep dive with Andy: email [email protected] 📧 Questions about the mentorship or upcoming events? Email us at [email protected] 👉 Ready to build a brand that attracts high-value clients and grows with ease? Visit ptlegends.com/1on1call to schedule your free strategy call today.
Episode 195: What to Do When You Feel Maxed Out (But Still Not as Successful as You Want to Be)
2025/10/27
Every gym owner hits that moment where things should feel great — the classes are full, the community is strong, and the business is stable… but deep down, something feels off. You’re not failing — but you’re also not fully satisfied. In this episode, Scott Carpenter and Andy “Boy” Miller dive into that in-between stage — where your gym is doing well, but you can’t shake the feeling that you’re capable of more. They’ll unpack: ✅ Why so many experienced owners feel “stuck” even after hitting stability ✅ The danger of constantly chasing the next milestone — and how to measure true progress ✅ Small, high-impact tweaks that can boost profit without adding chaos ✅ When to expand, raise rates, or launch a high-ticket offer ✅ The truth about “working smarter” vs “working harder” ✅ What to do once your gym really is maxed out — from real estate to multiple locations to online coaching ✅ Why your next chapter should serve you — not the other way around You’ll also hear real stories from gym owners who hit their ceiling, broke through, and built businesses that gave them more freedom — not just more stress. If you’ve ever thought, “I’m doing okay… but I know I’m meant for more,” this episode will help you find your next level. 💡 Inside the Episode:Learn how to turn “doing fine” into “thriving again.”Discover the easiest levers to pull for more profit and balance.See how to evolve your business model — or even your identity — without burning it all down.When You’re Ready, Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode 2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs 3️⃣ Book a free 1-on-1 business deep dive with Andy: email [email protected] 📧 Questions about the summit or mentorship? Email us at [email protected] 👉 Ready to figure out what’s next for your business and life? Visit ptlegends.com/1on1call to schedule your free strategy call today.
Episode 194: The Work-Optional Lifestyle: Why You Started… and How to Get Back to It
2025/10/20
Somewhere along the grind of payroll, coaching shifts, and putting out fires… a lot of gym owners forget why they became entrepreneurs in the first place. In this episode, Scott Carpenter & Andy Miller get real about the bigger mission behind building a business — freedom, legacy, and living life on your terms — and what it actually takes to get there. This isn’t just strategy. It’s a gut-check conversation every gym owner needs. Inside This Episode, You’ll Discover:✅ Why “work optional” should be the real goal — not more members or another location ✅ How to structure your business so you work because you want to, not because you have to ✅ The hard truth: Growing your business will require doing uncomfortable things — but it beats staying stuck forever ✅ The mindset shift from “I’ll just take on more myself” → to “I need leverage, systems, and people” ✅ Why legacy — not income — is the ultimate end game ✅ How to reconnect with your true WHY (and the simple exercise that will expose if you’re off track) A Question We Want YOU to Answer:Why did you start your business? What’s the real reason?Not revenue. Not “more members.” The real reason — the one that brings emotion when you say it out loud. Scott & Andy want to hear it. Message them directly: 📩 @coachscottcarpenter on Instagram 📩 Andy on Facebook or IG — @andymiller (if you drop the handle I’ll plug it in)  When You’re Ready, Here’s How We Can Help You Build Your Work-Optional Life:1️⃣ Subscribe so you never miss an episode 2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs 3️⃣ Book a call to structure your dream business model: ptlegends.com/1on1call
Episode 193: The 10K Weekend Playbook: How to Generate $20K+ in New Revenue Without Paid Ads
2025/10/13
The 10K Weekend Playbook: How to Generate $20K+ in New Revenue Without Paid Ads Every gym owner eventually hits that moment: 👉 The HVAC dies. 👉 A key coach quits. 👉 A surprise bill hits your account. …and you suddenly need a fast $10K–$20K, like yesterday. In this episode, Scott Carpenter and Andy Miller reveal the exact organic marketing play they use (and teach gym owners) to bring in $10K–$50K in less than 30 days — without spending a single dollar on ads. This isn’t theory. It’s the same play that helped: ✅ Mike generate $40K+ in new business (and still climbing) ✅ David close 18–20K and buy his first house ✅ Multiple owners reactivate old clients & fill high-ticket programs instantly Inside this episode, you’ll learn: ✅ The 4-phase “10K Weekend” playbook that turns your client list into instant revenue ✅ How to personally reach out to alumni without sounding salesy (and why voice notes close better than emails) ✅ The right way to build anticipation before you launch an offer ✅ What to post, when to post, and how to create urgency without being pushy ✅ Why you DON’T need paid ads — and why they’ll actually slow you down at this stage If you’ve ever said, “I just need one good cash hit to get ahead again,” this is the fastest way we know to make it happen. 📌 Event Reminder – Gym Profits Summit 📍 Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255 📅 November 14–15, 2025 🎟️ Seats capped at 120 gym owners only At this 2-day interactive workshop, Scott Carpenter and special guest Matt Wilber will help you: 🔥 Build a winnable business model (profit with 150–200 members, not endless volume) 🔥 Master high-ticket sales & add $10K–$20K/month—even from current clients 🔥 Launch offers using this exact “10K Weekend” playbook — LIVE in the room 🔥 Walk away with scripts, assets, and confidence to print money on demand 👉 Join the waitlist now at gymprofitssummit.com  When You’re Ready, Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode 2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs 3️⃣ Book a free call to launch your own 10K Weekend Play: ptlegends.com/1on1call 📧 Questions about the summit? Email us at [email protected] 👉 Ready to pull off your own cash surge? Join the waitlist now at gymprofitssummit.com

Podcast reviews

Read The Profit Lifestyle for Fitness Entrepreneurs podcast reviews


4.5 out of 5
16 reviews
★★★★★
Local Esco 2023/02/23
Next level Gym owner Podcast
I recently discovered the Gym Owner Freedom podcast hosted by Scott Carpenter and I can confidently say that this podcast is a game-changer for anyone...
★★★★★
CS2020!2020 2022/07/31
The ONE thing episode is a MUST listen!
100% what I needed to hear. Do yourself a favor and listen to this episode and take action. Thanks Scott and Dave!
★★★★★
Shannon Log 2021/09/07
Awesome!
Amazing FREE advice that will for sure increase your profit! Great show!!
★★★★★
LSummerville 2021/07/17
🔥🔥🔥
These guys are the REAL deal!! Super valuable content and actionable steps if you’re ready to level up!
★★★★★
Mxsandy12 2021/07/15
Great pod!
Love it!
★★★★★
DirtyD3nz 2021/06/26
Fitness consult gurus
It’s been a pleasure working with Scott and Dave. These guys have mastered the science behind drawing out a potential clients pain points. This allows...
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