Advertise on podcast: The Practice Marketing Podcast

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Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

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Check latest episodes from The Practice Marketing Podcast podcast

Hiring 101 for PT Owners

2026/02/02

Hiring is one of the BIGGEST problems for growing PT Clinics. I don’t have to tell you there’s currently a big shortage in physical therapists – and that shortage will reach over 8.2% in 2027, and higher than 15% in some markets! And due to fewer PT graduates, it's only going to get more difficult. On this webinar replay, you'll learn ... How to use Google Jobs to appear ABOVE Indeed & ZiprecruiterCareer page hacksHow to dominate the competition and get the best staffI presented this exact presentation at the Private Practice Section Conference in 2025. You can also watch the full webinar here: https://go.practicepromotions.net/workshop-recordings We're the PT Marketing Agency You'll WISH You Hired First. Book a PT Marketing Master Strategy Call & download more resources at PracticePromotions.Net!

2025 State of Rehab w/ Heidi Jannenga, WebPT

2026/01/26

What was the BIGGEST problem facing rehab therapists in 2025? In this podcast, you'll find out. Neil talks to Heidi Jannenga, Founder and Chief Clinical Officer of WebPT about WebPT’s 2025 State of Rehab Therapy report. This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges. We'll cover... Misalignment between PT owners & staffBiggest challenges for small, medium, growing, and enterprise clinicsOpportunities for growthDownload the 2025 State of Rehab Report here: https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2025

How I Market Our 7-Location PT Practice w/ Anna Starikov, Marketing Director

2026/01/19

Marketing Directors, this one is for you! In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of experience in multi-location marketing and leading the practice’s marketing. MTI has also been a Practice Promotions client since 2017. Anna will share with us today, how she and MTI approaches filling the schedules for 44 providers! Whether you're a Marketing Director or a PT Owner looking to hire a marketing director, this episode is full of useful, practical advice! We're the PT Marketing Agency You'll Wish You Hired First. Check out our PT marketing services today at http://practicepromotions.net/!

AI Marketing 101 for PT Owners

2026/01/12

AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. In this workshop recording, you'll get no-BS advice on... How patients search online in 2026What's more important: SEO vs AI SearchWhich "AI Marketing Agencies" you can trustWhat PT Owners really need to know to stay #1 on GoogleWhat's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)Download Neil's slides & watch the recording here: https://go.practicepromotions.net/workshop-recordings

3 Steps to Plan Your PT Marketing in 2026

2026/01/05

Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026. Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps: Where do you want to go in 2026?Who do you need to get you there?What do you need to invest to reach your goals?After listening to this podcast, you'll have a clear idea of what you need to hit your new patient targets in 2026. Happy listening!

Build a Physician Liaison Team That Works!

2025/12/29

Want more doctor referrals? Ever thought about hiring a Physician Liaison? Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons! You'll learn... What physician liaisons doStats to track their progress What messaging and tactics work best for physician marketingLet's boost your doctor referrals! Learn more about Movement For Life at https://www.movementforlife.com/

3 Front Desk Scripts to STOP Holiday Cancellations! w/ Dee Bills, Front Office Guru

2025/12/22

Are holiday cancellations stressing you out? Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%. Now, with Front Office Guru, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk! Today, she’ll teach us how to prevent holiday cancellations before they start. You'll learn... How much money PTs lose from the front deskScripts for: standard plan of care, confirming appointments, and getting patients booked even when your schedule is fullCommon objections patients give during the holidaysThis is one episode you'll want your front desk to listen to!

3 Signs It's Time to Hire a New PT Marketing Agency

2025/12/15

Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself. That’s just wrong. Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026: 1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you. 2️⃣ You have more than 4 therapists. Doing everything yourself worked before—but now you need a full-service PT marketing team that drives SEO, new patients, and measurable growth. 3️⃣ You hate your current agency or website. If micromanaging them feels draining or money feels wasted… it’s time to switch. So be honest...is it time to hire a new agency? If so, we'd love to help. Practice Promotions is the PT Marketing Agency you'll WISH you hired first. We're built by PTs, for PTs. Schedule a Strategy call with us today.

How Greendale PT Turned Local Roots into Lasting Growth

2025/12/08

Today we’re talking with Jon Dooley, founder of Greendale Physical Therapy—a 7-location clinic in Massachusetts that lives by the tagline: “You don’t have to be an Olympic athlete to be treated like one.” We’ll dive into how Greendale has... 💚 Expanded through specialized services like a neurological, balance and vestibular center and aquatic therapy 💚 Built deep community roots 💚 Turned patient wins into powerful marketing. From growing revenue to leading local events and tracking new patient metrics, Greendale PT is a great model for sustainable growth in the PT world. Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Request a PT Marketing Strategy Call at PracticePromotions.Net.

Unique Mobile + Franchise PT Clinic Gets 7x Increase in Patient Calls!

2025/12/01

Today, we're talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma. He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70! Today, you'll learn... The benefits to the mobile + franchise modelHow to take action NOW to get where you want to be in 5 years!Reduce your reliance on physician referrals We're the PT Marketing Agency You'll WISH You Hired First! Schedule a PT Marketing Strategy Call at PracticePromotions.Net!

PT Clinic Goes From 6% Annual Growth to 20% in 6 Months!

2025/11/24

⛰️ Has your growth hit a PLATEAU? The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists. They are having a GREAT year at Alpine. ✅In October, Alpine hit an all-time HIGH of patient visits. ✅Plus, in the past six months, their annual growth has gone from 6% to 20%. ✅ They are also a delight to have as a Practice Promotions client. Today, Zach and Brett will share how they’ve used MARKETING to grow! Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Schedule a PT Marketing Strategy Call at PracticePromotions.Net.

PT Email Marketing Secrets

2025/11/17

Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule. Plus, you will learn... 💌 Subject lines that get patients BOOKING like crazy 💌 Email marketing MISTAKES 💌 What you need to do to start emailing patients THIS WEEK Watch the recording: https://go.practicepromotions.net/workshop-recordings Here are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days. Want to learn more? Visit PracticePromotions.Net to get a FREE PT Marketing Master Strategy Call!

4 Physiotherapy Clinics in 3 Years w/ Andrew Dings

2025/11/10

Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. Today, Andrew is going to talk about his growth journey, his phenomenal marketing results, and why teaching is such an important part of his vision. He'll share how he got... 15% website conversion rate – that’s 5x the industry average! Average cost per lead - $12.13! PLUS the great work he's doing for Physiotherapy advocacy!

Google Ads Secrets for Canadian Physiotherapists

2025/11/03

Are you a physiotherapist who wants to BUILD your practice to a $10 Million business? Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada. That's why today, we're interviewing Mahad: a former physiotherapist from Canada and a valuable member of our Google Ads PPC team. You'll learn... - How we run Google Ads for Canadian Physios -What keywords and campaigns are working right now - How to determine the RIGHT budget for you!

Plan Your Exit Now: Prepping Your Physical Therapy Business to Sell w / Jamey Schrier, PT

2025/10/27

Today we’re talking to Jamey Schrier from Practice Freedom U. Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. Today, we’re talking about something we don’t think about often: how are you going to exit your business? And how can you make your business attractive to future buyers – whether you plan to sell 1 year, 5, or 10 years from now. I sold my own PT practice back in 2010 and learned a lot, so I’m excited to talk about this. We'll discuss... - The biggest mistakes PT Owners make - What buyers are looking for (beyond revenue!) - The best time to sell Better Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net. Jamey Schrier is actually Practice Promotion's official business coaching partner! Click here to learn about his PT Coaching services!

Podcast reviews

Read The Practice Marketing Podcast podcast reviews

5 out of 5

7 reviews

★★★★★

Mansoor@WizHealth 2025/01/09

Great content

Neil has a wealth of knowledge as he has been a PT owner and knows the challenges of running a PT practice. He reveals deep insights by asking thought...

★★★★★

Amit Gaglani 2024/12/05

Great show!

Neil’s been in this space both from a practice owner to now serving practice owners. He understands the dynamics that practice owners face and is wel...

★★★★★

mnd678 2024/12/02

Holiday Scheduling Tips

Thanks Neil for all of the great content! This is always so helpful!!

★★★★★

KaizenPT 2024/11/28

Keys to success!

If you’re currently running a physical therapy practice (any size) or thinking of starting your own in the future, this podcast has all the key elemen...

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