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Description

Smudge is a design, software and business consultancy based in Christchurch, New Zealand. In this audio series, Smudge co-founders Reuben Bijl and Toby Vincent share some of the knowledge and philosophy they’ve built since starting Smudge in 2008. Chapters 1 to 4 are focused on the philosophical and cultural aspects of solving problems with technology; while chapters 5, 6 and 7 unpack some more practical tips and tricks. Visit www.smudge.com for more information, or follow us on LinkedIn for regular updates. Artwork by Make Collective.

Podcast episodes

Check latest episodes from Solving Problems with Technology podcast

Next Steps

2026/03/09

Smudge co-founder Reuben Bijl wraps up Season 1 of Solving Problems with Technology, and recommends some next steps.

Chocolate and AI: Perfectly tempered

2026/03/09

Using a powerful chocolate-making metaphor, Reuben Bijl explores why structure and foundations matter more than ever in an AI-enabled world. Just as chocolate requires the right crystal form to be excellent, AI requires the right foundations to amplify—rather than accelerate—your work.

AI and the acceleration of everything

2026/03/09

Reuben Bijl explores how artificial intelligence is transforming the way we solve problems with technology. While the tools and speed have changed dramatically, the core principles of balance, intention, and simplicity matter more than ever.

Keeping it Simple

2021/07/23

We unpack the need for simplicity when solving problems with technology. It takes effort and intentionality to design with simplicity but it’s worth it, both for creators and end users.

Iteration

2021/07/23

The biggest challenges are often solved iteratively, one step at a time. In this chapter we talk about the value of working iteratively, biting off small chunks and learning as you go.

Building Empathy

2021/07/23

We explain why developing a deep level of care and understanding for users is an important step towards getting great outcomes with technology.

Generalists and Specialists

2021/07/23

Smudge co-founder Reuben Bijl discusses the importance of getting the right blend of generalists and specialists when tackling a technology project.

Culture of Learning

2021/07/23

In this chapter we discuss the importance of creating a culture of learning, and how to encourage your team to confidently express themselves when they’re solving problems with technology.

Balance

2021/07/23

Smudge co-founder Reuben Bijl discusses the need to balance human, business and technical considerations when solving problems with technology.

Intent

2021/07/23

In this chapter we discuss the importance of anchoring your technology projects in a set of overarching intentions, and how shared intentions can encourage creativity and autonomy in a team setting.

Introduction

2021/07/23

Smudge co-founder Reuben Bijl introduces Season 1 of Solving Problems with Technology.