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It’s about the value you provide your students and the impact you make on your community. This podcast explores the ideas and concepts that can help us succeed in any studio business. In an effort to provide the highest-quality, professional program and from a desire to provide the best opportunities available and to impact the greatest numbers of students, we began an intensive study of business that taught us many important truths including those key principles and systems that not only allowed us to reach the goals we had for our students – but also provide us a steady, six-figure income and a lifestyle that gives us the freedom and flexibility many working adults only dream of.

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Check latest episodes from Studio Business Accelerator podcast

Everything is Changing, and I Love It

2022/03/17

Today we speak with Mary, a client and owner of a dance program for more than 25 years. Mary talks about the nature of fear and the idea of value, and how both of them are in some way self-generated. Her business was completely wiped out by the pandemic, and she had to work hard to rebuild it and to overcome her fears.

Overcoming Our Fears of Over-Commitment

2021/12/09

Today we pull back the curtain and walk through one of our strategy sessions with a prospective client. Special guest Kelly King graciously joins us to talk about how the pandemic decimated her business, how she's begun rebuilding, and what's next. Mago walks her through some immediate steps she can take to overcome her fear of over-commiting to a new program and how to cover her payroll costs.

What Does It Mean to Run a "Scientific" Studio?

2021/11/11

Mago presents some info today on what the word "scientific" actually means and its impacts on how we run studio businesses. Objectivity isn't all it's cracked up to be, and it may not exist, even if your name is Albert Einstein.

The Strong and Sometimes Frightening Influence of Social Proof

2021/11/04

Today we're discussing a chapter out of Robert Cialdini's landmark book Influence. Social proof is the phenomenon where we tend to do and believe what others around us also do and believe. Most of the time, this steers us right, but occasionally it can lead us astray. Inside a studio business there are plenty of ways to use social proof to work towards a common goal, one that's best for the owner, staff, students, and prospects.

Our Ten Commandments, Part 2

2021/11/02

Today, onward through Commandments 5-7. Evan details a beautiful website he once built that was immediately discarded, and Mago confesses his fear of the prophetic powers of the movie WALL-E. We talk about automating instead of employing, then move on to higher-level messaging and the importance of seeking elegance.

Five Business Truths to Improve Your Personal Life

2021/10/07

Our special guest Anne Lauritzen returns to talk about some business-y ideas that can help us have better, richer personal lives. She walks us through principles like "feared things first", radical candor, and imposing a cool-off period before making any judgements or analyses of an emotional decision.

Putting More Leadership in Your Lessons

2021/09/30

Special guest and co-director of our team, Anne Lauritzen, joins us to talk about putting leadership lessons inside and alongside of your classes. Studios always promise to help develop things like integrity and discipline in their students, and Anne shows us the ways we can actually deliver on that promise. It's not about seminars or bonus classes, it's about what Mago calls an enriched environment. Plus, Evan reveals how frightened he is of checking accounts.

What Dance and Martial Arts Studios Can Learn From Each Other

2021/09/23

Today we talk about a few things the dance world can learn from the martial arts world, and vice versa. Both industries are more similar than they are different, but we think there are some significant advantages to certain approaches. Evan recounts watching a disturbing scene where a young mom beats the heck out of a training dummy, and Mago floats his theory that gender roles have an impact.

Our Ten Commandments, Part 3

2021/09/16

The finale of our three-part series on our ten commandments of studio management. We discuss outsourcing work, the importance of elegant solutions, and the imperative to challenge the industry's conventional practices. Mago talks about his journey through the land of software, and Evan is still bitter about a website he built for a former employer who unceremoniously trashed it after a month.

Our Ten Commandments, Part 1

2021/09/02

The first of a 3-episode series about our ten commandments of studio ownership and management. Today we tackle the first four. Starting with the big one, Thou Shalt Value Thy Students, we move on to honoring yourself and your art form, and then the dangers and temptations of automation. -Free Studio Business Resources -Schedule A Call With Us

The Best Hate Mail

2021/08/26

Who doesn't love hearing someone wants your business to fail? Fortunately, Mago powers his engines with negative feedback. We examine a few pieces of hate mail we've received over the last year to try to get a reading on what the industry mood is, why people don't like beginners, and where we've let anyone down.

The Benefits of Inconvenience

2021/08/19

Today, we focus on a specific question - when is it best to make things more inconvenient for ourselves and our business? Evan talks about the strange relationship between inconvenience and authenticity, then Mago lays out why early adopters aren't the best people to market to (even though they are easiest), and explains why reaching the majority of people is harder but more much more beneficial.