Advertise on podcast: She's The Business Podcast With Jessica Osborn

Think your next achievement is finally going to make you believe in yourself? It probably won't. In this episode, Jessica sits down with Shelley Bosworth, an ICF-accredited business leadership and mindset coach who spent 25 years in corporate before leaving to build a six-figure coaching business. Shelley works with ambitious, high-achieving women, and she sees the same pattern constantly: outward success, inward self-doubt, and a story on repeat that's no longer even true. Here's a taste of what you'll learn when you listen: 1. Why achievement doesn't equal belief - so many successful women are still running on an old story that was never rewritten to match who they've become. 2. What self-leadership actually means - leading yourself first, built on self-awareness and trust (and no, trust doesn't mean you're always right). 3. The permission most women were never given - why giving yourself permission to choose is the real starting point, and where that block actually comes from. 4. Why more information is making decisions harder, not easier - the AI-and-online-noise trap, and why outsourcing every decision to someone else backfires. 5. Shelley's three Ps for the messy middle - persistence, perseverance, and patience (and what patience actually means). Press play to listen now, or add to your playlist for later. Want to find out more about your own patterns? Shelley has a free quiz to uncover yours, and her own podcast, She Is Courageous, digs even deeper into this topic - both linked below. You'll also find her on Instagram, easy to find by searching Shelley Bosworth.   About our guest: Shelley is an ICF accredited Business Leadership & Mindset Coach with a true passion for supporting women to understand themselves and their mindset in order to get out of their heads, out of their own way and achieve their true potential professionally and personally. She works with ambitious and determined women who are ready to step up and step into the next level of their life whatever that looks like for them. With a 25 year corporate career in senior multi function roles within UK retail and hospitality, she understands the reality of life, her own story is indeed a rollercoaster but her mindset has been the key to resiliently bouncing back, keeping going, building a 6 figure business in her 40’s and achieving goals she only dreamed of in her younger years Shelley is passionate about helping others understand the power of their mindset and has helped hundreds of ambitious women take action rather than simply wishing, hoping and berating themselves for not moving forward. If you’re ready to master your mindset and get into massive momentum Shelley will help you do exactly that Connect with Shelley: Instagram: https://www.instagram.com/shelleybosworth.official Facebook Page: https://www.facebook.com/shelleybosworthcoaching LinkedIn: https://www.linkedin.com/in/shelley-bosworth/ Pinterest: https://uk.pinterest.com/shelleybosworthofficial   ................................................ Ready to Claim Your Expert Space? If you're still a bit fuzzy on exactly who you serve and how to describe your difference... this is exactly what we solve inside Niche Buster: Claim Your Expert Space. In just 7 days you'll know exactly how to stand out from the crowd with a unique take. Enrol now at jessicaosborn.com/niche-buster ………………………………………… LEARN MORE WITH JESSICA - Master Your Marketing Ready to turn up the demand in your business? This free training shows you why some experts get chosen over others - and how to make sure it’s you! Grab free access, including the live Hot Seat calls, at https://jessicaosborn.com/mym.   ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want. Learn more & book an intro call: https://jessicaosborn.com Instagram: https://instagram.com/jessica.osborn Facebook: https://facebook.com/jessicaosborn.bxcoach YouTube: https://youtube.com/@jessica.osborn

Think your pricing problem is about the number? It's not. If you've ever changed your price and then quietly discounted it back down the first time a client hesitated, this episode is for you. In this solo episode, Jessica unpacks why undercharging almost never has anything to do with the actual figure, and everything to do with what's sitting underneath it. Here's a taste of what you'll learn when you listen: 1. Why charging more feels "wrong" - the guilt and shame around earning more usually has nothing to do with money, and everything to do with beliefs you picked up long before you started your business. 2. The real reason you keep backpedaling on your price - you raise it, then you discount it back down at the first sign of hesitation. Here's what's actually causing that. 3. Why more qualifications won't make you feel ready - chasing another certification feels productive, but it's rarely the thing that's actually missing. 4. The "generous" pricing mistake - adding more and more into your offer to justify a higher price usually backfires, and makes it harder to sell, not easier. 5. The fix that actually works - why your pricing problem is almost always a positioning problem in disguise, and where to start untangling it. Press play to listen now, or add to your playlist for later. ................................................ Ready to Claim Your Expert Space? If you're still a bit fuzzy on exactly who you serve and how to describe your difference... this is exactly what we solve inside Niche Buster: Claim Your Expert Space. In just 7 days you'll know exactly how to stand out from the crowd with a unique take. Enrol now at jessicaosborn.com/niche-buster ………………………………………… LEARN MORE WITH JESSICA - Master Your Marketing Ready to turn up the demand in your business? This free training shows you why some experts get chosen over others - and how to make sure it’s you! Grab free access, including the live Hot Seat calls, at https://jessicaosborn.com/mym.   ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want. Learn more & book an intro call: https://jessicaosborn.com Instagram: https://instagram.com/jessica.osborn Facebook: https://facebook.com/jessicaosborn.bxcoach YouTube: https://youtube.com/@jessica.osborn

Is every "collaboration" you say yes to actually moving the needle, or just keeping you busy? This week on She's the Business, I'm joined by Melanie Benson - known as The Authority Amplifier, founder of Growth Fuel and the Rising Tide Collective, and host of the top 1% Amplify Your Success podcast. We dig into the real difference between networking and collaboration, why who you're in proximity to is quietly shaping how you think and act in your business, and how to build a collaboration ecosystem instead of just chasing one-off visibility wins. Here's a taste of what you'll learn when you listen: 1. Networking vs. collaboration - why they're not the same thing, and why treating them as interchangeable is costing you real opportunities. 2. The proximity effect - how the rooms, groups and people you spend time with shape your mindset and decisions without you even noticing. 3. The collaboration ecosystem - how to build a network of different types of visibility partners instead of relying on one-off pitches. 4. What actually kills a collaboration - the three patterns (over-giving with no reciprocity, tiny expectation "boxes," and simply not following through) that quietly end partnerships. 5. Clarity, boundaries and standards - how to work out who's an aligned collaboration partner for you, and build a promotional calendar so you're choosing partners on purpose instead of just saying yes to whatever lands in your inbox. Press play to listen now, or add to your playlist for later. Melanie also shares her free Collaboration X Factor assessment - a 3-minute tool to find out where you're already strong as a collaborator and where to focus next. Grab it at melaniebenson.com/stbpodcast.   About our guest: Melanie Benson is the go-to Authority Amplifier for expert-preneurs who are ready to monetize their visibility and claim their industry leadership. With over two decades of experience helping experts and industry leaders break out of “best-kept secret” mode, Melanie specializes in turning overlooked brilliance into profitable growth channels. A pioneer in the podcasting world, Melanie hosts the Amplify Your Success podcast—ranked in the Top 1% globally—where she shares proven visibility and monetization strategies. She’s the author of Rewired for Wealth and co-author of Entrepreneur.com’s Start-Up Guide to Starting an Information Marketing Business. Her work has been spotlighted in Authority Magazine, Bloomberg BusinessWeek, Woman’s Day, and Parenting. A community builder since 2001, Melanie founded The Rising Tide Collective for established experts who co-create through collaboration – the key to building a collaboration ecosystem full of high value visibility opportunities. Discover how to amplify your success at www.MelanieBenson.com. Connect with Melanie: Facebook Page: https://www.facebook.com/coachmelaniebenson/ Instagram: https://www.instagram.com/coachmelaniebenson/ LinkedIn: https://www.linkedin.com/in/success/?isSelfProfile=false Youtube Channel: https://www.youtube.com/melaniebenson ...................................................... LEARN MORE WITH JESSICA - Master Your Marketing Ready to turn up the demand in your business? This free training shows you why some experts get chosen over others - and how to make sure it’s you! Grab free access, including the live Hot Seat calls, at https://jessicaosborn.com/mym. ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want. Learn more & book an intro call: https://jessicaosborn.com Instagram: https://instagram.com/jessica.osborn Facebook: https://facebook.com/jessicaosborn.bxcoach YouTube: https://youtube.com/@jessica.osborn

Why do people who've "niched down" still get compared on price? Because niching was never the finish line - it's just the ticket to entry. In this episode, Jessica breaks down the two ingredients that actually make you impossible to copy, and why most service-based business owners only ever build one of them. Here's a taste of what you'll learn when you listen: 1. Why a bold brand won't save you. Flashy colors and a loud personality might get you noticed, but visibility isn't the game - nobody buys visibility. If your offer looks the same as everyone else's underneath, you're still stuck in a price comparison. 2. The real difference between niching and making a claim. Almost everyone has niched by now. Far fewer have gone the extra step to actually make a claim - something they own, that nobody else is saying in quite the same way. 3. Why "same, same, but different" branding doesn't fool anyone. Different wording, same transformation, same method - clients can feel it, even if they can't articulate it, and it sends them straight back to comparing you on price. 4. What a signature method actually is (and isn't). It doesn't need a fancy brand name. It needs to be genuinely, uniquely yours - your own way of getting people to the outcome, not a version you've borrowed from someone else. 5. The offer positioning shift that changes everything. Jessica shares her own story of moving from broad "marketing strategy" to positioning offers specifically - the shift that took the pressure out of selling altogether. Press play to listen now, or add to your playlist for later. Ready to go deeper? Grab free access to Master Your Marketing - including session two on this exact topic - at jessicaosborn.com/mym .................................. MORE FROM JESSICA: Claim Your Expert Space and finally be distinctly different! Still fuzzy on exactly who you serve and how to describe it so that you're not interchangable? That’s exactly what Niche Buster: Claim Your Expert Space solves in just 7 days. Grab it at jessicaosborn.com/niche-buster

Have you ever wondered why some people tear up at every school assembly while others barely blink? Or why a decision that felt like a "hell yes" in the moment can feel completely wrong the next morning? In this episode, I'm joined by Jenn Greiner, founder of Divine Vitality and a Human Design expert with over a decade of experience as a mental health and art therapist. Jenn blends therapeutic insight with Human Design to help high-achieving women recognise the conditioning that's quietly blocking them, so they can step into the life and business that's actually theirs. We go deep on emotional energetics: what it means to be an "emotional" or "non-emotional" authority, the four emotional waves and how to tell them apart, and how understanding your own wiring can change the way you make decisions, in business and in life. Here's a taste of what you'll learn when you listen: 1. Emotional vs non-emotional authority - what defines each type, and why roughly half of us need to wait for clarity before deciding anything big. 2. The four emotional waves - tribal, individual, collective and source - and how to recognise which one (or ones) you ride. 3. How to spot your blocks - the conditioning that quietly shapes decisions you've always assumed were "just who you are." 4. Why waiting matters - the case for sitting with a decision for 24 hours, even when everything in you wants to answer right now. 5. Simple tools for the low points - what actually helps when an emotional low feels catastrophic, and how to tell it apart from a hormonal or cyclical low. Press play to listen now, or add to your playlist for later. About our guest: Jenn Greiner is a therapist turned Human Design Coach and founder of Divine Vitality. She guides self-aware, ambitious women to break free from burnout cycles, strengthen their boundaries and create emotionally fulfilling relationships by aligning with their unique energy and emotional truth. Her clients step into their sovereignty, power and alignment to make their impact in the collective. Connect with Jenn: Divine Vitality - https://divinevitalitywithjenn.com/ Instagram: https://www.instagram.com/TheVitalJenn LInkedIn: https://www.linkedin.com/in/jennifer-greiner-52976993/ Your emotions don’t have to run the show. Learn how to work with them, not against them. The Emotional Sovereignty Starter Kit: https://divinevitalitywithjenn.com/the-emotional-sovereignty-starter-kit ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing Ready to turn up the demand in your business? This free training shows you why some experts get chosen over others - and how to make sure it’s you! Grab free access, including the live Hot Seat calls, at https://jessicaosborn.com/mym. ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want. Learn more & book an intro call: https://jessicaosborn.com Instagram: https://instagram.com/jessica.osborn Facebook: https://facebook.com/jessicaosborn.bxcoach YouTube: https://youtube.com/@jessica.osborn

Are you feeling overlooked in your space, even though you've got the experience, the qualifications and the drive to back it up? Here's the truth: it's not you. The market changed, and most of the advice handed to female business owners never caught up with it. In this episode, I'm sharing Session 1 of my Master Your Marketing training - the strategic shift from overlooked specialist to incomparable expert. It's for coaches, consultants and service providers doing everything they've been told to do, and still not seeing the demand they deserve. Here's a taste of what you'll learn when you listen: 1. What's actually changed in the expert space - the numbers behind why the market feels twice as crowded (because it genuinely is), and why doing more of what used to work is making things worse, not better. 2. Why experience and qualifications stopped being enough - and the real reason buyers can't tell you apart from the next expert in your niche. 3. The four pathways to being chosen - price, social proof, brand recognition and differentiation - and why only one of them is actually available to you right now, without years or a big budget. 4. What differentiation really is (and isn't) - it's not your branding, your niche or your backstory. I'll show you exactly where it lives instead. 5. The three levels of differentiation - commodity, specialist and expert - so you can pinpoint exactly where you're sitting today, and what moves you up a level. Click play and let's get started! ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing Ready to turn up the demand in your business? This free training shows you why some experts get chosen over others - and how to make sure it’s you! Grab free access, including the live Hot Seat calls, at https://jessicaosborn.com/mym. ................................................ Ready to Step Up and Be Seen? Claim Your Expert Space If you're still a bit fuzzy on exactly who you serve and how to describe your difference... this is exactly what we solve inside Niche Buster: Claim Your Expert Space. In just 7 days you'll know exactly how to stand out from the crowd with a unique take. Enrol now at jessicaosborn.com/niche-buster ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want. Learn more & book an intro call: https://jessicaosborn.com Instagram: https://instagram.com/jessica.osborn Facebook: https://facebook.com/jessicaosborn.bxcoach YouTube: https://youtube.com/@jessica.osborn

Podcasting looks like the dream marketing channel - until you're six months in, hours deep every week, and your business hasn't moved an inch. Here's the truth: most podcasts don't fail because the content's bad. They fail because nobody built a path from "nice episode" to "paying client." If you want your podcast to actually pull its weight for your business - not just be another piece of content - you're in exactly the right place. This week I'm joined by Jenny Suneson, the woman behind Podcasting for Moms. Jenny helps female entrepreneurs build sustainable, business-supporting podcasts - without burning out or being glued to social media. She's grown her own shows and helps her clients make podcasting both strategic and enjoyable. Jenny knows exactly what it takes for a podcast to become a real driver in your business! Here's what you'll learn when you listen to our chat: The mindset shift that changes everything - why so many podcasts fail to generate business results, and the simple reframe that turns it around. The mistakes that leave you shouting into the void - the most common ones podcasters make, and how to avoid them. Building a listener journey that actually goes somewhere - how to lead people naturally to your email list or a paid offer, and why it matters so much. Promoting without feeling pushy - Jenny's honest take on selling your offers in a way that still feels like you. Making it sustainable - the workflow and tech that means you actually want to keep going. Jenny generously shares her approach, her lessons learned, and tips you can put to use straight away. If you're ready to finally connect the dots between your podcast and your business growth - in a way that feels clear, confident and fully you - you won't want to miss this one! About our guest: Jenny Suneson helps mom entrepreneurs build sustainable businesses in 20 hours or less using podcasting as their main visibility strategy. She teaches moms how to grow without burnout, social media dependency, or big teams. Connect with Jenny: Podcasting for Moms: https://www.podcastingformoms.co/ Instagram: https://www.instagram.com/jenny.suneson/ Podcast: https://podcasts.apple.com/us/podcast/podcast-launch-podcast-growth-podcast-seo-strategies/id1329033399 Ready to launch + grow your podcast and get into the ears of your ideal audience? With this blueprint, you’ll go from zero to launch in no time. Podcast Growth Blueprint freebie >> https://podcastingformoms.co/blueprint-stb ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing Ready to turn up the demand in your business? This free training shows you why some experts get chosen over others - and how to make sure it’s you! Grab free access, including the live Hot Seat calls, at https://jessicaosborn.com/mym. ……………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want. Learn more & book an intro call: https://jessicaosborn.com Instagram: https://instagram.com/jessica.osborn Facebook: https://facebook.com/jessicaosborn.bxcoach YouTube: https://youtube.com/@jessica.osborn

What happens when you decide to stand out in your market, rather than blend in? It sounds tempting... but is there a hidden cost to carving out your own space? Often it seems like there is, so in this episode I’m sharing the straight truth about what it actually takes to differentiate your business, and what can happen if you avoid it. There's cost and benefit on both sides! For years, I’ve worked with female entrepreneurs who find themselves caught between wanting to help everyone and ending up sounding exactly like their competitors. So, why do so many choose to remain in the ‘catalogue of offers’ land? The real answer is complex. That's why I felt like it needed an episode to cover off both sides of the fence! Here’s a taste of what we explore in this episode: What is differentiation, really? I clarify what sets real differentiation apart from brand messaging or a niche, and why this matters more than you think. Why does standing out feel so uncomfortable? I talk about the resistance so many of us feel when we think about dropping offers or getting specific and the cost of this move to your business. What actually happens when you don’t differentiate? Then we look at the cost of staying the same, what choosing to stay generic is resulting in. How does AI stack up when it comes to helping you nail your differentiation? I share the results of an experiment I ran to see if AI could really differentiate a business from it's competitors. Tune in for a frank, energizing chat about the cost of differentiation, what it really means and why it’s the smartest move you can make. ...................................................... Mentioned in the Episode: Positioning Review Get Jessica to assess how differentiated you currently are and send you a video with detailed feedback. Book now and enter code STB_REVIEW for a special rate for podcast listeners: https://www.jessicaosborn.com/offers/x6tmGQFw/ ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want. Learn more & book an intro call: https://jessicaosborn.com Instagram: https://instagram.com/jessica.osborn Facebook: https://facebook.com/jessicaosborn.bxcoach YouTube: https://youtube.com/@jessica.osborn

Ever feel like keeping up with AI is a mountain you don’t have time to climb? You’re not alone. AI is transforming how we run our businesses, but it’s easy to get trapped in overwhelm, confusion, or frustration when it seems like everyone is shouting about the next best tool. The truth? You don’t need to figure it all out at once—or handle every repetitive task forever. This episode is your invitation to reimagine your daily workflows. Picture this: AI as a new team member quietly handling admin while you focus on what you do best. Sounds tempting, right? But how do you actually get started, and just as importantly, where should you not even bother? I invited Andrea Palacio onto the show because she knows what it's really like to overhaul a business in chaos—while raising a young family, no less! Andrea Palacio is the founder of Crewless, an AI business strategist who has helped countless service-based business owners free up hours every week and reclaim their time (she cut her own admin from 3 hours to 10 minutes a day). Andrea’s approach is straight-talking, practical, and refreshingly down-to-earth. Here’s a glimpse at what we get into: What’s the difference between automation and AI? I ask Andrea Palacio to explain what AI does that ordinary systems can’t, and where you should start if your business already uses automations. How do you pick the right AI tools (without sinking money and time into the wrong ones)? We talk about what really matters, how to avoid choice fatigue, and which single platform Andrea recommends for beginners. Why do some people get more out of AI than others? Hint: It’s all about how you train your ‘AI team member’—and the mistakes you can skip. What should never be handed over to AI? There are tasks in your business only you can do—Andrea shares how to draw the line. Ready to trade overwhelm for more hours in your week? This conversation is packed with practical wisdom and a good dose of honesty. Let’s make AI work for us, not the other way around! About our guest: Andrea Palacio is the founder of Crewless and an AI business strategist. With a background in e-commerce and hands-on experience running service-based businesses, Andrea discovered the power of AI during a challenging time after purchasing a landscaping company. Overwhelmed by manual admin and customer service tasks, she explored automation and AI to reclaim her time and restore her business. Andrea built systems that cut admin work from three hours to just ten minutes a day and implemented AI agents that now handle everything from calls to bookings. Having navigated hiring struggles and business setbacks, she's passionate about helping other business owners identify and implement AI solutions that really work. Andrea specializes in automating repetitive, manual processes so women can focus on what matters most in their business and life. She's practical, down-to-earth, and shares her approach openly via social media. As a mom, entrepreneur, and traveler, Andrea believes in keeping things real and simple—AI is here to help, not to overwhelm. Connect with Andrea on Instagram for honest insights and easy ways to get started with AI in your business. Connect with Andrea: Business Website: https://runcrewless.com/ Instagram: https://www.instagram.com/andreapalacio/ LinkedIn: https://www.linkedin.com/in/andreapalacio/ Tiktok: https://www.tiktok.com/@ai.andreapalacio Youtube Channel: https://www.youtube.com/@ai.andreapalacio   ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their industry so they are consistently in demand for their services. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and profitable business that fits your version of an ideal lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

You’d probably rather spend your days actually coaching, not churning out content just to keep the lights on… right? So many coaches tell me they feel like they’re stuck on a hamster wheel, tirelessly feeding a marketing machine that’s never satiated. What if you had a more simple and streamlined way to run your marketing, one that gives you your time (and sanity) back? In today’s episode, I’m sharing what I call the antidote to scattered marketing. If you’re following a bunch of disconnected strategies - posting on social media here, sending emails there, running ads, and hoping something finally sticks, you’ve probably realised that something else is missing. Simply doing more marketing doesn’t fix the issue of nobody buying! But here’s the good news: with a simple shift in how you approach your marketing, you can get far better results with less time and less stress. In this episode, I tackle: Why does marketing feel so heavy and time-consuming for so many coaches? What is the real problem behind scattered marketing, and how is it different from just having a funnel? How can you create a ‘demand system’ that guides your ideal clients through the key steps they need before saying ‘yes’ to working with you? What are the five crucial emotional checkpoints your prospects must pass through — recognition, relevance, trust, desire, and action — and how do your marketing activities link to each one? How can a simple, strategic approach replace the overwhelm and help you get predictable results, without needing to add more to your plate? I can’t wait for you to tune in and see how you can finally get off that relentless marketing treadmill. This episode is packed with insights you can actually use, and I promise — it’ll get you thinking differently about how you spend your time. Want more ease, flow, and results? Press play now! ....................................................... Mentioned in the Episode: Build Your Demand System Interest List: https://www.jessicaosborn.com/byds-register ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their industry so they are consistently in demand for their services. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and profitable business that fits your version of an ideal lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

Ever wondered why, even though nearly half of new businesses are owned by women, only a tiny percentage get the big investment or break through that elusive million-dollar mark? There’s more at play than numbers and networking – it’s about presence. Real, unapologetic presence. The question we should be asking is what keeps so many smart, driven women from claiming their seat at the table, and what’s possible when we stop apologizing for being ambitious? I’m joined by Dr. Liz Dubois Erskine, an executive coach, conflict analyst, and marketing strategist (plus, she’s got a PhD and a cracking sense of humour). Liz helps bold women leaders untangle the old patterns that hold them back – especially the ones baked in by years of people-pleasing, burnout, and tip-toeing around what they actually want. She’s guided by a no-nonsense approach to personal growth, and here’s a taste of what she shares in this episode: Why is it still so hard for women to be unapologetically direct at work – or in their businesses – without feeling they need to justify themselves? What are the real reasons women feel pressure to perform and seek validation, and how is this holding us back as leaders? How can we tap into our own version of “masculine swagger” without feeling fake or like we’re putting on a mask? What does unapologetic presence actually look and feel like – and why does it make others take notice (and feel strangely safe around you)? Why do we project discomfort onto others when we step into our power – and what happens when we stop letting that hold us back? Ready to challenge the old rules, unlock that next level, and feel genuinely powerful just as you are? Tune in and let’s shake things up – because the world needs more female business owners who are comfortable commanding the room on their own terms. About our guest: Dr. Liz DuBois Erskine (pronounced Doo-Bwah Err-Skin) — Dr. Liz to colleagues and clients — is an executive coach, conflict analyst, and marketing strategist who helps high-achieving leaders break through the internal patterns holding them back from their next level of leadership. With a PhD in Conflict Analysis and Resolution and a career spanning marketing roles with Disney and iHeartRadio, she combines academic expertise, business strategy, and a refreshingly no-nonsense approach to personal growth and leadership. Dr. Liz works with ambitious professionals who have the credentials, drive, and accomplishments but still struggle with people-pleasing, burnout, and fear of judgment. She helps clients rebuild self-trust, lead with genuine authority, and create careers and businesses that feel as successful as they look. Her approach moves clients beyond hustle culture and the constant need to “prove yourself” toward deeper self-trust, confidence, and internal stability. She’s also known for boldly pursuing big ideas. In 2020, just six weeks after launching her company, she bought a 40-foot yacht and moved aboard with her kindergartener during the pandemic. She also openly shares her recovery journey, including leaving alcohol behind in 2006 and marijuana and Xanax in 2021. Connect with Dr. Liz: Business name & website link Dr. Liz DuBois Erskine, www.drlizdubois.com Facebook Page: https://www.facebook.com/bizdrliz/ LinkedIn: https://www.linkedin.com/in/bizdrliz/ ...................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their industry so they are consistently in demand for their services. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and profitable business that fits your version of an ideal lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

Will it ever feel like the “right time” to put growth strategies into action? It often feels like you need to hit a certain milestone before you set bigger plans in motion, but is that really true? In this episode, I’m tackling the myth that you need to wait to hit some magic number before you can get serious about building momentum. I’ll break down the most common roadblocks that hold coaching and service businesses back, and more importantly, share what you can do about them, right now. Whether you’ve just started taking clients, or you’ve hit a plateau and feel like things are getting stuck, everything I talk about today is designed to help you remove friction and see real results. You don’t need a massive audience, a shiny website, or a complex setup to benefit from these steps. If you’ve got a working business, however new or established - you’re ready. Here’s what you’ll discover in this episode: Why there’s no such thing as the “perfect moment” to implement business growth strategies, and what to focus on instead. What are the core constraints that hold your business back from recognition, conversion, profit, and predictability? How do you know if you’re being overlooked, or if potential clients are unsure about saying yes to working with you? Why your offer flow (or “ecosystem”) is so important for profitability, and how to structure it so you’re not burning out or capping your growth. What a “demand system” really does for your business, and how it helps you create steady, reliable income (even if you want to take some time off). Ready to stop second-guessing and start moving forward? Listen in for the simple, actionable answers you’ve been looking for! ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their industry so they are consistently in demand for their services. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and profitable business that fits your version of an ideal lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

What does it really take to shift from solopreneur mode to building a thriving agency you actually love running? In this episode, I’m joined by Emma Tesler, CEO and founder of 95 Media. Emma turned her freelance side hustle into a successful, women-led marketing agency, all while working full-time. Her journey is packed with lessons that every service-based business owner needs to hear, especially if you’re teetering between staying small and stepping into something bigger. Here’s what we cover: Why does hiring a team feel so daunting and what actually happens when you let go of “doing it all”? Emma gets honest about the emotional and practical shift from talking to every client herself to handing over the reins (slowly!) to her team. What should you have sorted before you hire help for your social media or marketing? We look at exact steps to take before outsourcing, so you don’t end up lost or disappointed. How do you set up your hire (or agency) for success? We break down the systems, standard operating procedures (and handy tech tips!) that keep things running smoothly. What’s the impact of knowing your numbers and what can go wrong if you ignore them? We have an honest chat about how metrics give you clarity and keep you focused, rather than overwhelmed. If you’re feeling the itch that there’s more possible in your business, or the overwhelm that comes from trying to do everything on your own, you’ll walk away with plenty to chew on, and maybe the nudge you've been waiting for! Listen to find out what’s on the other side of letting go! Emma shares candid stories, practical recommendations, and get inspired to find your own new strengths as a leader.   About ouor guest: Emma Tessler is the Founder and CEO of Ninety Five Media, a digital marketing agency dedicated to creating high converting content for small businesses. With a decade of experience in the marketing world, Emma specializes in turning social media into a powerful tool for growth - helping brands connect with their ideal clients, build engaged communities, and seamlessly convert followers into loyal customers. Connect with Emma: Business name & website link Ninety Five Media ninetyfivemedia.co Social media links you'd like to include in show notes Website: https://ninetyfivemedia.co Instagram: https://www.instagram.com/ninety.five.media LinkedIn: https://www.linkedin.com/in/emmatessler/ & https://www.linkedin.com/company/ninety-five-media The Stop Scrolling, Start Scaling Podcast: https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196 ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym   …………………………………………   Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their industry so they are consistently in demand for their services. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and profitable business that fits your version of an ideal lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

After years working with female coaches, educators and advisors I see the same thing happening over and over – we’re commonly distracted by the “pretty” parts of business and missing awareness of the strategies that actually push the needle of your business forward. In this episode we’ll do a quick synopsis on the core strategies that drive demand, profitability, and ongoing sustainability as you grow. The same playbook I’ve used with high-performing brands and ambitious female entrepreneurs. These are the exact strategies that allow businesses to grow steadily and sustainably, regardless of your size or how noisy things get online. By the end you’ll know where to focus so you’re not just busy on the daily tasks, but consciously focused on the actions that build your business piece by piece. Listen now to hear Why most advice for women in business is severely lacking growth strategy and how to tell the difference What the four key strategies are that every successful, high-growth business has in place (and why the order matters) What most people get wrong about “differentiation” Why having a million different offer ideas could be holding you back, not opening more doors! Ready to shift from surface-level fixes to strategies that truly grow your business? Pop in your headphones and listen now – let’s put those gears in motion together! ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their industry so they are consistently in demand for their services. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and profitable business that fits your version of an ideal lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

Jump off that social media hamster wheel. An easier way to gain lasting visibility and credibility is with an often-forgotten-about marketing tool - awards. Yes, business awards! They're much more than a nice-to-have trophy. If you use this strategy correctly, awards are a savvy, long-term tool to build trust, raise your profile, and open up new opportunities. Many women look at business awards and think, “That’s not for me, I’m not ready yet” or “Those are for other people, who have done more than me.” And that's why they're the biggest 'missed opportunity' out there! I’m joined in this episode by Lauren Clemett, founder of the Audacious Agency and an absolute whiz when it comes to using awards to boost your business. Lauren’s background in branding and her years of experience as both an entrant and a judge make her the perfect person to bring some clarity and honest advice to the world of business awards. Here’s a taste of what we covered: Why are awards such a powerful marketing tool? What stops most women from entering awards, and should you wait for “the right time”? What separates a meaningful, respected awards program from the ones that just want your entry fee? How do you pick the right awards for your goals? The biggest mistakes people make when applying... and, How can you actually use your award (or nomination!) to build your profile and create content that lasts far beyond the awards night? Ready for a practical, myth-busting, and genuinely inspiring look at what awards can do for your business? Grab your coffee and tune in! About our guest: Lauren heads up The Audacious Agency, a premier profile building and award writing specialist company. A global thought leader in personal branding, with over three decades of experience in brand management and a reputation as a sought-after keynote speaker, Lauren empowers entrepreneurs and business owners to build powerful personal brands. As the brand navigator Lauren and her team help leaders to boldly stand out from the competition and be sought-after credible brand champions. Connect with Lauren: The Audacious Agency http://theaudaciousagency.com/ LinkedIn: https://www.linkedin.com/in/laurenclemett/ FB Page: https://www.facebook.com/LaurenClemett68 Youtube Channel: https://www.youtube.com/@audaciousagency2024