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What is design? Most people think that design is about making things look pretty – a decoration. Art. But design is as much an art as it is a science. Cold and calculated process. Sometimes the detriment of pretty. Yet, the design is not allowed to fail. Design is for everyone and no one in particular. Website and mobile app design, as well as design in general, is a complex yet subtle process, it’s more than making things pretty. Humans speak through languages and things speak through design. It seems today that nobody claims to speak a foreign language they haven’t studied but everybody thinks they know design. Let’s dive deep into the world of design and try to understand why it is so important and what purposes it serves.