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In today's quick episode, I'm sharing that Keep What You Earn will be taking a short holiday break — and I have some exciting updates for 2026. We're adding more listener interaction, including live call-ins and personalized financial advice. As I look back on the past four years, I'm incredibly grateful for your support and remain committed to giving you practical, actionable strategies to grow your business. I can't wait to connect with you even more in the new year!   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, I'm joined by Gina Cotner, founder and CEO of Athena Executive Services. Gina shares her journey from executive assistant to building one of the top virtual assistant firms in the country. We talk about how to create real accountability on your team, delegate effectively, and build a business that doesn't depend on you doing everything yourself. Gina gives practical, no-fluff advice on managing both remote and in-office teams while keeping productivity and trust high. If you're ready to lead better and free yourself from burnout, this episode is a must-listen.   What you'll hear in this episode: [02:25] Gina's Journey: From Executive Assistant to CEO [03:00] The Importance of Delegation in Business Growth [06:55] Overcoming Barriers to Effective Delegation [19:45] The Role of Accountability in Team Management [27:50] Setting Expectations and Accountability [30:05] Leveraging Resources to Meet Deadlines [33:15] Building a Culture of Accountability [37:15] Effective Communication and Trust [40:20] Hiring and Vetting for Cultural Fit [49:30] Remote Management Best Practices   If you like this episode, check out: Think Bigger Than a Niche Your Most Expensive Habit Why Enterprise Value is the Goal   LinkedIn: Gina Cotner Website: https://www.athenaexecutiveservices.com Prospective clients are encouraged to schedule a conversation with Jennifer Tracy from Athena Executive Services to explore what kind of VA support best fits their business   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

  In this episode, I'm breaking down the fears and myths around IRS audits. I compare getting audited to getting pulled over—it feels intimidating, but it's usually not as bad as you think. I'll walk you through what really happens during an audit, how to prepare, and why good bookkeeping is your best defense. I'm also setting the record straight on that rumor about the IRS hiring 80,000 new agents. By the end, you'll feel more confident and a lot less anxious about the idea of an audit.   What you'll hear in this episode: [00:45] The Fear of IRS Audits [02:00] Understanding the Audit Process [09:35] The Role of IRS Agents [11:00] Debunking Myths About IRS Agents   If you like this episode, check out: Essential W-9 Practices for Compliance Why The Rich Pay No Taxes and You Feel Left Out Don't Speed If You Can't Afford a Ticket   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In this episode, I'm sharing practical, tactical advice to help you manage your year-end finances with confidence. It's easy to feel rushed this time of year, but slowing down and focusing on a few key tasks can make all the difference. I walk you through three essential steps: catching up on bookkeeping, finding and securing the right tax professional, and organizing your W-9s for 1099 filings. Tune in to take the stress out of year-end and set yourself up for a strong start to the new year.   What you'll hear in this episode: [00:45] End-of-Year Productivity Tips [2:15] Financial Tasks to Complete Before Year-End [05:50] Securing Your Tax Professional [09:10] Review Vendor Payments for 1099s   If you like this episode, check out: Essential W-9 Practices for Compliance Why The Rich Pay No Taxes and You Feel Left Out Don't Speed If You Can't Afford a Ticket   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In this episode, I sit down with Brooks Loughry, who brings over 20 years of experience in the aesthetic medical industry. We talk about how medical spas have evolved, what it takes to stand out in such a competitive market, and why discounting your services can actually hurt your business.   Brooks shares his approach to building sustainable, value-based business models through strong team training, smart marketing, and unforgettable patient experiences. We also dive into the power of referrals, how to boost sales without slashing prices, and what really drives long-term success in this industry.   Tune in for practical, no-fluff advice to elevate your practice and increase profitability without compromising your worth.   What you'll hear in this episode: [02:40] Challenges and Opportunities in Med Spas [05:35] The Business Side of Med Spas [11:40] Discounting and Membership Models [16:25] Long-Term Patient Value and Retention [26:15] The Power of Referrals in Business [27:10] Nuances of Discounting and Value Exchange [28:00] Building Loyalty Through Personalized Experiences [36:15] Reducing No-Shows and Cancellations [39:55] Effective Rebooking Strategies [41:10] Avoiding Common Business Pitfalls   If you like this episode, check out: Keep Your Business Profitable with Strategic Cost Management A Deep Dive into Your Profitability Strategy The $5M Bottleneck   Connect with Brooks Loughry: LinkedIn: Brooks Loughry Instagram: @brooksadvises Email: [email protected]   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, we're talking about the world of business deductions and breaking down what they really mean for entrepreneurs and business owners. I'll walk you through what counts as a deductible expense, how deductions work, and why it's so important to be able to defend your business decisions.   I'll also explain the difference between deductions and tax credits, what makes an expense truly deductible, and why documentation is everything. Plus, I'm sharing practical tips on how to categorize expenses properly, stay off the IRS radar, and make the most of every deduction available to you.   What you'll hear in this episode: [0:45] Understanding Deductions for Entrepreneurs [01:50] Defining and Defending Deductions [03:45] IRS Guidelines and Business Expenses [07:35] Documentation and Diverse Categories   If you like this episode, check out: Think Bigger Than a Niche How to Build Investor-Ready Financials Why The Rich Pay No Taxes and You Feel Left Out   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, I'm diving into the pitfalls of complacency in business and how it can quietly hold you back from growth. As a fractional CFO working with a variety of businesses, I've seen firsthand how important it is to track performance metrics—especially revenue by employee—to identify your top performers and the areas that need attention. I'll share practical ways to stay vigilant and intentional in your growth strategies so that every decision moves you closer to greater profitability and long-term enterprise value. Tune in for actionable insights to help you maintain momentum and achieve lasting business success.   What you'll hear in this episode: [0:45] Learning from Clients as a Fractional CFO [01:25] The Silent Business Killer: Complacency [02:50] Tracking Performance Metrics by Employee [04:00] Empowering and Rewarding Top Performers [05:35] The Importance of Revenue by Employee [08:45] Combating Complacency with Critical Analysis   If you like this episode, check out: Your Finance Hire - Dos and Don'ts Ways to Maximize Customer Value From Founder-Led Sales to Sales Machine   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, I'm speaking with Jim Emerich, founder of Backbone CFO, a fractional CFO practice that specializes in supporting construction firms and manufacturers. Jim and I talk about the role data plays in making strong business decisions, and he walks me through a simplified framework he created to help identify key financial issues and constraints that often hold businesses back. The framework focuses on five core areas: cash, profit, people, systems, and position.   Jim shares insights from his work with business owners and explains how financial planning and a clear understanding of enterprise value can shape the growth and scalability of a company. Whether you're running a lifestyle business or working to build long-term enterprise value, this conversation offers practical strategies to move from chaos to clarity and control.   What you'll hear in this episode: [01:50] The Backbone CFO Framework [05:40] Diagnosing Financial Issues [12:55] Case Study: Financial Control Framework in Action [24:00] Understanding the Data Equity Ratio [25:30] Framework for Financial Control [26:25] Managing Inventory and Cash Conversion [27:45] Educating Business Owners on Financial Metrics [29:00] Financial Projections and Growth Planning [34:35] Balancing Tax Savings and Enterprise Value [43:25] Aligning Business Goals with Actions   If you like this episode, check out: How to Build Investor-Ready Financials Your Most Expensive Habit How to Create Enterprise Value for Your Business   Learn more about Backbone CFO: https://backbonecfo.com/   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In this episode, I'm breaking down the idea of industry niches and why I chose a different path for my business. Instead of narrowing my focus to a single industry, I've built success by centering on core values, and it's made all the difference. You'll hear why understanding who you serve on a deeper level (their mindset, values, and behaviors) matters more than what industry they're in.   I'll also share practical ways to apply this approach to scale sustainably, reduce taxes, and build long-term wealth. Tune in for a conversation that challenges the traditional "find your niche" advice and invites you to build success on your own terms.   What you'll hear in this episode: [00:45] Rethinking the Niche Mindset [02:10] What Really Defines Your Ideal Client [04:55] How Core Values Shape Lasting Client Partnerships [08:40] Why a Diverse Client Base Creates Strength and Stability   If you like this episode, check out: How Can You Shake Off Business Boredom and Thrive? Never Let Your Scarcity Show Creating Clients for Life with Racheal Cook   Want to learn more so you can earn more?    Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

Today, Shannon shares tactical and actionable advice for entrepreneurs to improve their cash flow without making common mistakes. Learn the key differences between profit and cash flow, discover the importance of timing in managing your money, and understand how certain habits, like paying off credit cards too early or having a lax collection process, can sabotage your cash flow.   Shannon also delves into the nuances of paying estimated income taxes and prioritizing your expenses to ensure your business runs smoothly. Tune in to gain insights that could be game-changing for your enterprise, and consider booking a power session to customize your cash flow strategy.   What you'll hear in this episode: [0:45] Understanding Cash Flow vs. Profit [02:00] Common Cash Flow Mistakes [03:50] Prioritizing Payments and Collections [06:45] Rethinking Estimated Tax Payments   If you like this episode, check out: How to Unf*ck Cash Flow Understanding What is Breaking Your Cash Flow Transform Your Idle Cash into Active Profits   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Shannon sits down with Michele, the founder and CEO of FACE FOUNDRIÉ. Michele shares her entrepreneurial journey from running a successful women's clothing company to tackling her hormonal acne struggles by creating FACE FOUNDRIÉ, offering accessible and high-quality skincare experiences.   Learn how FACE FOUNDRIÉ's focus on customer service, community engagement, and a scalable franchise model has led to its rapid growth. Michele also discusses key traits of successful franchisees, the importance of listening to customers, and innovative plans for the future of FACE FOUNDRIÉ.   Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers invaluable insights into building a scalable yet high-touch business.   [00:40] Meeting Michelle: A Unique Encounter [13:30] Scaling and Franchising FACE FOUNDRIÉ [18:45] Qualities of Successful Franchisees [23:45] Core Mistakes of Franchisees [27:15] High Touch Customer Experience [35:30] Balancing Standardization and Personalization [38:00] Future Goals and Innovations   If you like this episode, check out: Your Finance Hire - Dos and Don'ts One of the Most Common Struggles While Growing Your Business I Hired My Husband - Here's Why   Visit FACE FOUNDRIÉ's website: https://facefoundrie.com/ Interested in becoming a franchisee? Visit https://facefoundrie.com/franchise/#own Follow Michele @michelemanifests   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, Shannon breaks down the essentials of bonus depreciation and depreciation recapture: two topics every business owner should understand. She explains how these deductions really work, why they're often about tax deferral rather than elimination, and what to watch for when selling assets or a business.   You'll walk away with practical insights to help you manage your assets wisely and make confident, informed tax decisions.   What you'll hear in this episode: [05:35] Consult your tax advisor before selling assets. [06:45] Discuss depreciation recapture impact with a tax professional.   If you like this episode, check out: How to Create Enterprise Value for Your Business Why Enterprise Value is the Goal Build Like You're Selling   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Shannon is joined by Joey Mure, founder of Wealth Without Wall Street. Joey shares his journey of creating financial freedom by focusing on passive income and debunking the traditional notion of trading time for money. The discussion dives into sustainable and customized wealth-building strategies that are not about quick fixes but about understanding and implementing a logical process.   Joey emphasizes the importance of becoming an educated investor, leveraging unique methods like the infinite banking concept, and avoiding the pitfalls of relying solely on retirement accounts. This episode is a must-listen for entrepreneurs and business owners who want to gain control over their financial future and start living abundantly today.   What you'll hear in this episode: [0:45] Meet Joey Mure: Founder of Wealth Without Wall Street [1:05] The Philosophy of Wealth Building [3:55] Rethinking Retirement and Financial Freedom [6:15] The Importance of Passive Income [9:30] Becoming an Active Investor [18:00] The Problem with Traditional Retirement [26:15] Infinite Banking Concept Explained   Discover Your Financial Freedom Score: https://go.wealthwithoutwallstreet.com/keepwhatyouearn   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, Shannon dives into the crucial differences between a bookkeeper and a fractional CFO, revealing why scaling businesses should consider the latter. Shannon explains how fractional CFO services provide deeper insights, strategic decision-making, and future-focused projections that surpass what a bookkeeper or an in-house accountant can offer. With compelling arguments and real-world examples, Shannon highlights the value and cost-effectiveness of hiring a fractional CFO to drive business growth.   What you'll hear in this episode: [0:45] The Value of a Fractional CFO [01:20] Comparing Bookkeepers and CFOs [05:15] The Role of a Controller [07:00] Why Fractional CFOs Are Cost-Effective   If you like this episode, check out: Ways to Maximize Customer Value I Hired My Husband - Here's Why Your Finance Hire - Dos and Don'ts   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.Fractional CFO vs. Bookkeeper - What Do I Need?

Today, Shannon guides entrepreneurs and business owners through the challenges of financial overwhelm and decision fatigue. Shannon shares tactical and actionable advice on identifying the biggest constraints in your business, specifically focusing on cash flow management.   Tune in to learn how to map out your cash flow, prioritize impactful financial issues, and make confident decisions that will help you scale your business. Don't miss Shannon's insights on how to stop masking core financial problems and start accelerating your business growth.   What you'll hear in this episode: [0:45] Overcoming Financial Overwhelm [2:10] Finding Clarity Through Action [3:25] Identifying and Solving Key Financial Issues [4:55] Cash Flow Management Strategies [7:00] Deep Dive into Cash Flow Analysis   If you like this episode, check out: How to Ensure Your Core Offer is Scalable Fine-Tuning Your Core Offer for Growth Is My Business Doing Okay?   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/