
Advertise on podcast: Influencing Insider
This podcast has
167 episodes
Language
EnglishPublisher
InfluencingExplicit
No
Date created
2021/08/13
Latest episode
2026/10/15
Average duration
34 min.
Release period
11 days
Description
The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.
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Influencing Insider with Madeleine Damo
2026/10/15
Want to know how Wealth and Workplace Reporter at the DailyMail’s Madeleine Damo crafts her stories? Then don’t miss out on October 15th at 2 pm AEDT when she stops by Influencing Insider to discuss the following:
What topics is she most interested in reporting?
How she goes about crafting her stories?
Madeleine’s PR pitching do’s and don’ts
About Madeleine Damo
Madeleine Damo is the Daily Mail’s Wealth and Workplace Reporter, a role she’s held since June 2026. Damo’s worked on both sides of the media fence, having got her start at The Daily Telegraph working across various roles and too for the Waverley Council as a Media Advisor.
About The Daily Mail
The Daily Mail is one of Australia’s leading online publications, covering breaking news from across the country. Launched in 2013, the publication covers digital news across various formats, including social media and video.
Influencing Insider with Ryan Johnston
2026/10/02
From one side of the Tasman to the other, as Influencing Insider makes the jump to the West, we welcome award-winning journalist and The West Australian’s Business Reporter, Ryan Johnson next Thursday 1st October 2026 at 2 pm AEST/12 AWST to discuss:
What business reporting looks like within a major newspaper masthead?
What type of stories resonate with the masthead and its readers?
What topics are Ryan and The West Australian interested in?
Ryan’s pitching do’s and don’ts
About Ryan Johnson
Ryan Johnson is an award-winning journalist who, during his career, has covered various B2B, finance, and food topics and trends. Since beginning his career in 2020, Johnson has written for the The West Australian, Money Magazine Australia, Australian Broker and BizCover.
About The West Australian
The West Australian is the leading Perth-based newspaper in the country, having been published regularly since its founding in 1833. The West Australian covers a range of current affairs, politics, sport and business topics in its papers.
Influencing Insider with Jasper Fulcher
2026/09/17
Our next Influencing Insider sees us cross the ditch over to New Zealand, where we welcome the NZ Herald’s Managing Editor for Lifestyle, Jasper Fulcher, to the show to discuss all things Lifestyle at the masthead.
So be sure to join Fulcher on Insider next Thursday, 17th September at 12:30 AEST/ 2:30 NZST to discuss:
What lifestyle topics and angles is a leading masthead in NZ interested in?
What type of stories resonate with the masthead and its readers?
The importance of video within NZ Herald’s content?
Jasper’s pitching preferences.
About Jasper Fulcher
Jasper Fulcher is currently NZ Herald’s Managing Editor of Lifestyle - a role he began in August 2025. Fulcher has previously worked at The Telegraph and Daily Mail whilst in the UK, working across various social media and visual content production roles.
About NZ Herald
The NZ Herald is one of the leading mastheads in New Zealand, having operated daily since its foundation in 1863. The masthead covers a range of current affairs, business, entertainment, sport and national issues
Influencing Insider with Ray Shaw
2026/09/10
Every day we see the latest and quirkiest gadgets and consumer technology previewed and reviewed, and at the forefront of that is I’mTech’s Ray Shaw, who joins Influencing Insider next Thursday, 10th of September 2026 at 1 pm AEST to discuss:
How the six months since I'mTech's launch have gone
I'mTech's review process
What topics I'mTech is particularly interested in covering
What some of Shaw’s pitching preferences are
About Ray Shaw
A fan of unique stories, Ray Shaw is a veteran journo with over 45 years of experience in the media industry, where he has primarily covered technology topics such as gadgets, software and PCs, with a strong focus on deep-dive reviews. More recently, Shaw has worked for GadgetGuy, iTWire, and CyberShack, as well as launching I’mTech in March 2026.
About I’mTech
I’mTech is the new home for Ray Shaw’s deep-dive reviews, with the journo launching the new masthead in March 2026. I’mTech covers a range of technology topics, including telecommunications, gadgets, consumer technology and much more.
Influencing Insider with Neil Griffiths
2026/08/12
It’s time to turn up the volume on Influencing Insider and paint it black as Influencing Insider welcomes Rolling Stone’s ANZ’s editor-in-chief Neil Griffiths to the show on Wednesday 12th August at 2 pm AEST to discuss:
What music, film and pop-culture topics he is covering the most at Rolling StoneHow Rolling Stone leverages multimedia and creates engaging contentGriffiths and Rolling Stone’s PR pitching do's and don'ts?About Neil Griffiths
A long-time media and music journo, Griffiths has been involved in the industry for well over 15 years. During that time he’s worked both in Australia and in the US, hosted his own radio show, and worked for the likes of The Music, Mumbrella, Looper.com and The Daily Mail.
About Rolling Stone
Rolling Stone is one of the most recognisable media brands across the world, having first been founded in the US in 1967. Launched in 1972 in Australia, the publication produces a monthly print magazine, as well as a digital site covering a range of various Australian, New Zealand music, film and popular culture news.
Influencing Insider with Pallavi Mathur
2026/08/07
Food, Resturants and retail- that’s the bread-and-butter topics for CrumbWire’s Editor Pallavi Mathur as she joins Influencing Insider on Friday 7th August, 2026 at 2 pm AEST to discuss:
The CrumbWire journey
What Food topics particularly interest the CrumbWire team?
Pallavi’s Pitching Preferences (Her Do’s and Don’ts)
About Pallavi Mathur
A former PR practitioner herself and Publicist, Pallavi Mathur has been in the media industry for over a decade, working across various industries including Food. Mathur launched Crumbwire in 2025, turning a passion for food into her job.
About Crumbwire
Founded in June 2025, Crumbwire is a food publication looking at various social media Food trends, restaurants, and the business behind the dishes we love. Crumbwire also publishes a variety of Food news items and long in-depth features.
Influencing Insider with Neerav Bhatt
2026/08/02
Note: Originally Aired 31/07/26
EVs have been receiving increasing coverage in the Australian media in recent years. A supercharged episode of Influencing Insider next week sees Electrifying Everything’s Neerav Bhatt join the show on Friday, July 3rd at 1 pm AEST to discuss
The rise of EVs and what makes a great EV reviewWhat topics is Neerav most interested in? (EVs, Energy)Neerav’s focus on independent journalism?Neerav’s pitching do’s and don’tsAbout Neerav Bhatt
Neerav Bhatt is a long-time technology and energy journalist, having helmed his Electrifying Everything masthead and associated YouTube channel since 2004, where he covers a range of subjects from EVs to batteries. Currently, he’s also freelancing for consumer technology masthead techAU, Zecar and, more recently, Fleet EV News. He’s also previously written for the ABC, iTnews, SBS, CRN and Geare Magazine.
About Electrifying Everything
Electrifying Everything is Bhatt’s EV and Energy-focused masthead that sees Bhatt and contributors provide insight into the latest electricity topics. Items range from executive interviews to EV and battery reviews.
Influencing Insider with Eilidh Sproul-Mellis
2026/08/02
Note: Originally Aired 23/07/26
Want to know how to stand out in the inbox of News Corp’s National Technology Reporter? Then don’t miss out on Influencing Insider Thursday, 23rd July at 2 pm AEST when News Corp’s Eilidh Sproul-Mellis joins to discuss:
Eilidh’s transition from Education to Technology reporting
What technology topics are critical to her reporting?
What Eilidh’s pitching do’s and don’ts
About Eilidh Sproul-Mellis
Eilidh Sproul-Mellis is News Corp’s newly minted National Technology Reporter, who joined the masthead in April 2026, having previously been at its Sydney metro masthead - The Daily Telegraph, where she was a Digital Producer before covering the Education beat.
About News Corp
News Corp is one of Australia’s oldest and leading media organisations, nationally producing The Australian, news.com and many metro and regional mastheads that include The Daily Telegraph, Herald Sun and Courier Mail across NSW, Victoria and Queensland
Influencing Insider with Georgie Healy
2026/08/02
Note: Originally aired 16/07/26.
AI is now dominating the media world, so there’s no better time for Influencing Insider to delve deep and discuss the biggest AI topics and issues. And joining us to do so is Georgie Healy – the host of the In The Blink of AI podcast, who stops by Insider on Thursday, 16th July at 2 pm AEST to discuss:
What AI topics and issues is Georgie is most interested in
How AI is dissected on The Blink of AI podcast
Georgie’s PR pitching do’s and don’ts
About Georgie Healy
Georgie Healy is a former engineer who has hosted In The Blink of AI since 2024, having focused exclusively on the topic since launching in October 2024. Additionally, she has helmed the Attention is All I Need Substack since the beginning of 2026. She’s previously spent time at both Google and Accenture.
About The Blink of AI
In the Blink of AI is the weekly podcast hosted by Georgie Healy, where she interviews AI founders and adopters on their use of AI, how AI is being consumed and how it’s affecting the human race.
Influencing Insider with TheDailyAus' Adella Beaini
2026/06/18
Want to know how news is spread across social media? We’ll join us next Thursday, 18th June at 2 pm AEST when we delve inside the inner sanctum of The Daily Aus, with News Editor Adella Beaini joining us to discuss:
How does The Daily Aus craft and tailor news items for social media
What topics beyond the current newscycle does The Daily Aus cover?
How has Adella found the masthead since joining?
How PR practitioners can best pitch to The Daily Aus?
About Adella Beaini
Adella Beaini is The Daily Aus’ News Editor who joined the publication earlier this year after working for News as a National News Reporter and the Daily Telegraph prior covering breaking news, court, crime and lifestyle beats.
About The Daily Aus
Founded in 2017, The Daily Aus is a predominantly social media-based current affairs publication, designed for the 18-35 audience. The masthead has built a strong reputation and following since its first founded wth over 640 thousand followers on Instagram.
Influencing Insider with Chris Button
2026/06/11
Want to know how the reigning Best Technology Reviewer at the Lizzies goes about his work? Then don’t miss out on Influencing Insider next Thursday, 11th June at 2 pm AEST when GadgetGuy Editor Chris Button joins the show to discuss:
How does Button craft his award-winning reviews?
What Consumer Tech topics are most likely to resonate with Button and his colleagues
Chris’ pitching preferences and bugbears.
About Chris Button
Christopher Button is the Adelaide-based Managing Editor at GadgetGuy, having held the role since October 2022. There, he provides his reviews on a range of Consumer Tech gadgets and Gaming titles, while also filing daily news items. Button has also recently won Best Technology Reviewer at the 24th Annual Samsung Australian IT Journalism Awards.
About GadgetGuy
GadgetGuy is one of the leading Consumer Technology publications first founded in the mid 1990s by Peter Blasina. Currently, the title is run by Theory of Invention’s Valens Quinn, with Button helming the news desk. There are more contributions from Adam Turner, Angus Jones, Jay Marshall and Alice Clarke.
Influencing Insider with Christopher Kelly
2026/05/28
With Australian Fashion Week now firmly in the rearview mirror, it’s time to hear all the secrets of the trade. Ragtrader’s Editor-in-Chief Christopher Kelly joins Influencing Insider on Thursday May 28th at 2pm AEST to discuss:
What trends and topics Ragtrader is interested in reporting on
What makes for a great fashion or retail industry story
How Christopher likes to receive pitches from PRs
About Christopher Kelly
Christopher Kelly has been in the journalism industry for over a decade. His entry into journalism began with an internship at Star Observer while he was still a student. Since then, he’s had stints writing for Hunter & Bligh whilst also running his own blog, The Gay-Straight Talker. Kelly has been at RagTrader since July 2022, working his way up from journalist to editor and covering topics such as fashion, trade and retail.
About Ragtrader
Since launching in 1972, Ragtrader has been one of the leading voices covering the retail and fashion sectors, dissecting topics such as accessories, footwear, and materials. More recently, the publication has introduced the Australian Fashion Awards which will return in August of this year.
Influencing Insider with Jason Pollock
2026/05/22
Hard to believe nextmedia’s techpartner.news has already surpassed its one-year anniversary. So if you want to find out all the details about the masthead, be sure to join Influencing Insider on Thursday, 14th May 2026 at 1 pm AEST when News Editor Jason Pollock joins to discuss:
What topics are techpartner.news interested in?
How PR practitioners can build a relationship with Jason and the team?
Jason’s big pitching do’s and don’ts
About Jason Pollock
Jason Pollock is techpartner.news’ News Editor, keeping up with all the latest movements in the Australian and global channel industry. Jason has been a finalist twice at the Australian IT Journalism Awards and has formerly worked for AdNews Australia, Symbio, and his own publication, Sport Review Weekly.
About techpartner.news
Techpartner.news is nextmedia’s B2B Channel publication, covering everything from tech industry news, partner programs and the latest M&As within the industry. The masthead has a dedicated editorial team that includes Pollock, Editor-In-Chief, William Maher and Freelancer Joshua Gliddon.
Influencing Insider with Peter Griffin
2026/05/22
After picking up the only New Zealand interview with Microsoft CEO Satya Nadella, Freelance Science and Technology Journalist Peter Griffin joins Influencing Insider on Thursday, 14th May at 1 pm AEST/3 pm NZST to discuss:
The topics he’s particularly interested in covering
His experience interviewing Satya Nadella
How he likes to engage with PRs, including his pitching do’s and don’ts?
About Peter Griffin
Peter Griffin has multiple roles that involve talking about technology and science topics. He’s a Technology Correspondent for Radio New Zealand and also a Technology Contributor and Podcast Host at NZME’s BusinessDesk NZ. A three-decade veteran of the IT journalism community, Griffin’s work has been published in a range of NZ publications.
Have a question for Peter?
Join the episode live, where you can submit your questions to be read out and answered on air.
Influencing Insider with Petra Stock
2026/05/15
The environment continues to be a hot topic, especially in regards to climate and sustainability. So, it’s only right that Influencing Insider welcomes The Guardian’s Petra Stock on Thursday, 7th May at 2 pm AEST to discuss:
What environment-related topics Petra believes will get traction over coming months
How Petra combines churning out topical news stories with finding time for deep-dive investigations
Petra pitching do’s and don’ts for PRs
About Petra Stock
Petra Stock is The Guardian’s Climate and Environment Reporter – a role she’s held since mid-2024. Stock has previously written for Cosmos magazine and the University of Melbourne. She was also an environmental engineer before transitioning to journalism several years ago.
About The Guardian
The Guardian is one of Australia’s leading publications. The Australian version of the UK publication was founded in 2013 and covers politics, sport, science, technology and current affairs. The Guardian team also won Best Coverage at this year’s 2026 Samsung Australian IT Journalism Awards.
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