Advertise on podcast: Go-to-Market: The Product Management Podcast

Don’t confuse your metrics with your objectives. In this episode, we talk to Sylvia Ng about how her background in Marketing and Analytics influenced her approach to using data in decision-making. Sylvia shares insights about motivating teams, setting the right goals, and using product metrics based on her experience at Shopify, 500px and Google.   Credits: Sneaky Adventure by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4383-sneaky-adventure License: https://filmmusic.io/standard-license

Vivek Saraswat started his Product career in cloud infrastructure, but after several product roles he switched to Venture Capital and began investing in the kinds of companies he used to run. We chat about lessons he’s learned from being both an operator and an investor. Vivek is now back in PM as VP of Product at Vectorized.io - he shares his perspectives on the importance of aligning Product with go-to-market to achieve bottoms-up growth.   Lenny Rachitsky’s newsletter: https://www.lennyrachitsky.com/ Vivek’s blog: https://www.viveksaraswat.com/     Credits: (Sneaky Adventure by Kevin MacLeod, https://bit.ly/3n2yqmZ, https://filmmusic.io/standard-license)

In 2019, Geoff Charles took a sabbatical from the FinTech industry. He traveled the world, learned from innovative startups in Mexico, India, and Kenya, and gave back his time and expertise to help those companies. Now, as Head of Product at Ramp, he’s changing the corporate spend management space at a high growth startup…   Geoff shares learnings from his sabbatical (how to get started, build momentum and create a personal brand) and talks through what he looks for when hiring Product Managers.   Geoff’s Sabbatical Blog: https://www.fintechworldtour.com/ The Sabbatical Project: https://www.thesabbaticalproject.org/    Credits: Sneaky Adventure by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4383-sneaky-adventure License: https://filmmusic.io/standard-license 

Stop prioritizing projects and start prioritizing your customers’ problems. That’s how Ben Erez, Facebook product manager, approaches the product roadmap. Ben talks us through how he gathers requirements from many different internal teams to produce a product roadmap. From his start in investment banking, to startups, and finally to Facebook, Ben takes us through his product career and how it has shaped his approach to roadmapping.   Credits: Sneaky Adventure by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4383-sneaky-adventure License: https://filmmusic.io/standard-license

Dan Schlosser is a co-founder of Ambrook, a platform for helping farmers get grant funding, and a former Google and New York Times Product Manager. We dive into what it's like building a product at different company sizes and how that impacts the PM job.     Music: Sneaky Adventure by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4383-sneaky-adventure License: https://filmmusic.io/standard-license