Advertise on podcast: The UpFlip Podcast

Matt DuBoise barely made it out of high school. In 2008, broke and struggling to find work, he pulled scrapped wood out of a construction dumpster to build a small chicken coop for his backyard. On a whim, he listed it on Craigslist for $225—and it sold in 30 minutes. The next one sold for $2,000. Fast forward almost 20 years, Carolina Coops is a 7-figure global manufacturing empire that builds premium enclosures for clients all over the world—including a nearly half-million-dollar custom coop for Mike Tyson. In this incredibly raw and unfiltered episode of the UpFlip Podcast, Matt sits down with Ryan Atkinson to expose the brutal realities of entrepreneurship that nobody else wants to talk about. He opens up about surviving employee sabotage, going to CEO anger management, and why experiencing devastating hardship is the only true indicator that you are pushing hard enough to succeed. If you are tired of fluffy business advice and want the absolute unvarnished truth on how to hire, lead, and scale a massive operation from zero, this episode is a must-listen. 🎙️ What You’ll Learn in This Episode: The Craigslist Catalyst: How Matt turned a free pile of dumpster wood into a $225 sale, and how he scaled that exact model into a 7-figure global brand. The "Tape Measure" Test: Matt’s ruthless 3-day tryout and 90-day probation framework to instantly filter out liars, identify bad attitudes, and hire elite talent. The 80/100 Rule: Why expecting your employees to care as much as you do is a trap, and why accepting that "their 100% is your 80%" will make you a radically better leader. The Dark Side of Scaling: A shockingly honest look at the emotional toll of running a business, overcoming extreme burnout, and why you must embrace the endless cycle of business problems. Stop "Testing" Ideas: Why the concept of "low-cost market testing" is a myth, and why true entrepreneurs create the vacuum and simply execute. Tags: Furniture Business, Niche Markets, Chicken Coops, Business Leadership, Business Growth Resources: Grow your business today: https://accelerator.upflip.com/assessment   Follow our second channel here: https://next.upflip.com/spotify  Connect with Matt: https://www.instagram.com/carolinacoops/?hl=en

Brian Driscoll started his digital marketing career charging just $10 an hour to run campaigns from a desk, teaching himself SEO through trial and error. Today, he runs Motivated Leads, a multi-million dollar lead generation agency that specializes in finding highly qualified customers who are ready to buy right now. In this tactical episode of the UpFlip Podcast, Brian sits down with Ryan Atkinson to reveal his exact blueprint for turning Facebook ads into a predictable revenue engine. He breaks down why "spraying and praying" with your marketing budget is a guaranteed way to go broke, and how to dial in your Ideal Customer Profile (ICP) to attract top-tier leads. Whether you're a home service business, a real estate investor, or a B2B agency, Brian drops massive value on how to use AI to generate high-converting video ads, the exact landing page layout that maximizes mobile conversions, and how to use GoHighLevel and Claude AI to automatically disqualify bad leads before they ever hit your calendar. What You’ll Learn in This Episode: The AI Ad Hack: How to use cheap AI tools to generate highly profitable Facebook video ads at scale (and why an AI-generated grandma is currently crushing his ad account). Mobile-First Landing Pages: The exact layout you need to skyrocket conversions. Learn why you must remove toolbars, place your hook and form at the top, and why long VSLs (Video Sales Letters) kill B2B conversions. The Lead Filtering System: How to use GoHighLevel surveys and conditional logic to automatically disqualify bad leads so your sales team only talks to qualified prospects. The 2-Step Sales Process: Why you should separate your lead managers (who qualify and disqualify) from your closers (who handle objections and secure the deal) to maximize ROI. The $25/Day Testing Strategy: The minimum budget you need to start running profitable Facebook ads, and why you absolutely must commit to a 60-day testing window to see real results. Tags: Digital marketing, Tech Ventures, Home Services, Facebook Ads, AI  Resources: The only thing worse than never starting a business… is starting the wrong one. That’s why we created the UpFlip Assessment. It’s a free tool that matches you with business ideas based on your skills, budget, experience, goals, and the kind of work you actually want to do. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free. Grow your business today: https://accelerator.upflip.com/assessment   Follow Our Second Channel Here: https://next.upflip.com/spotify  Connect with Brian: https://www.instagram.com/motivated_leads/?hl=en

In 2019, Caleb was completely broke, living in a one-bedroom apartment, and trying to support his wife through law school on a single nonprofit salary. Armed with just $500 in leftover birthday money and a beat-up Prius, he started scouring yard sales and thrift stores for items with low perceived value. Fast forward to today, Caleb is the founder of Quick Flips—a massive video game reselling operation that includes a retail store, a private Amazon FBA network, and a 30-person team. The company is currently pulling in up to $600,000 a month in revenue and is on track to hit $10 million this year. In this episode of the UpFlip Podcast, Caleb sits down with Ryan Atkinson to break down the exact blueprint for turning a weekend side hustle into an eight-figure empire. He reveals why pawn shops are a massive goldmine for underpriced games, how to negotiate bulk deals to guarantee your profit margins, and the exact steps you can take this weekend to start your own flipping business from scratch. 🎙️ What You’ll Learn in This Episode: The "Low Perceived Value" Strategy: Why starting with unsexy, ignored items (like used books or electrical breakers) is the fastest way to build your initial bankroll without facing stiff competition. Pawn Shop Arbitrage: How to exploit the gap between pawn shop sticker prices and Amazon FBA market value by negotiating clever bulk-buy discounts. The "Quick Nickel" Mindset: Why pricing your items 5% below market value to guarantee rapid sell-through will mathematically beat holding out for top dollar every single time. The $5,500 Flip: The story behind Caleb's most profitable flip ever (a graded copy of Wolverine on the NES) and how to spot rare, high-ticket collectibles. The 3-Step Beginner's Blueprint: The exact three things you need to do this weekend to launch your reselling side hustle using nothing but cash and the eBay app. Tags: Side hustle, Retail Goods, Startup, Passive income, Retail Goods, Video Game Reselling Resources: If you’ve been putting off starting a business… good. Because before you jump into an idea that worked for someone else, you should figure out what kind of business actually fits you. That’s why we created the best Assessment there is. It’s a free tool that asks about your skills, experience, budget, goals, location, and preferences — then matches you with business ideas that make the most sense for YOU. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free. Grow your business today: https://accelerator.upflip.com/assessment   Follow Our Second Channel Here: https://next.upflip.com/spotify  Connect with Caleb: https://www.instagram.com/quickflipsvideogames/?hl=en

Kim Hatch was at rock bottom. After seven grueling years working as a police officer in a domestic violence unit, she lost her job and found herself navigating a brutal divorce. She needed to completely reinvent her life—but she never expected that salvation would come in the form of a septic tank. With zero industry experience (admitting she "didn't even know where poop went") and a single $100,000 used truck, Kim launched Turner Septic Services. Her first job took her four hours and left her in tears. Today? Her team completes 18 jobs a day, pumps up to 400,000 gallons a month, and generates up to $200,000 a month in peak-season revenue. In this episode of the UpFlip Podcast, Kim sits down with Ryan Atkinson to share her unbelievable "zero-to-hero" story. She breaks down exactly how she disrupted a dinosaur industry by combining grueling hard work with modern technology—like outfitting her trucks with Starlink satellite internet and using heating mats to thaw frozen ground in -30 degree blizzards. If you want to know what it really takes to survive the school of hard knocks and build a highly profitable blue-collar business, this episode is a masterclass in resilience and innovation. 🎙️ What You’ll Learn in This Episode: The Ultimate Pivot: How to push past imposter syndrome and launch a highly profitable service business in an industry you know absolutely nothing about. Tech in the Trenches: How Kim uses Starlink, digital reporting software, and iPads to dominate older, tech-resistant competitors. The "Mini-Truck" Strategy: Why Turner Septic custom-built a specialized 1,400-gallon 4x4 truck to service mountain-top clients that no other company could reach. Surviving Seasonal Dips: The reality of managing extreme revenue swings (from $200K months in summer to $30K months in winter) and how to keep your crew on payroll year-round. Redefining Customer Service: Why sending detailed, empathetic, photo-heavy invoices is the ultimate hack for driving 5-star reviews and real estate referrals. Tags: Home Services, Service & Consulting, Side Hustle, Business Growth, Social Media Marketing Resources: The only thing worse than never starting a business… is starting the wrong one. That’s why we created the UpFlip Assessment. It’s a free tool that matches you with business ideas based on your skills, budget, experience, goals, and the kind of work you actually want to do. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free. Grow your business today: https://accelerator.upflip.com/assessment  Follow Our Second Channel Here: https://next.upflip.com/spotify  Connect with Kim: https://www.tiktok.com/@turnerseptic

Gianni Santino was exhausted. As a police officer in Connecticut working up to 80 hours a week, he had barely any time for his family. After a failed attempt at real estate investing left him buried in COVID-related evictions, Gianni stumbled upon a goldmine hidden in plain sight: a sketchy ATM inside a gentlemen's club that was quietly printing thousands of dollars a night in surcharge fees. Realizing you didn't need to be a bank to own an ATM, Gianni bought his first machine, loaded it with the last $500 he had, and watched the passive income start rolling in. Today, Gianni has retired from the police force and runs a massive network of nearly 100 ATMs from his laptop in Miami, generating over $40,000 a month in revenue. In this episode of the UpFlip Podcast, Gianni sits down with Ryan Atkinson to reveal the exact blueprint for starting your own highly profitable ATM side hustle. He breaks down the startup costs, the best (and worst) locations to target, and how to safely load and manage your machines working just a few hours a month. What You’ll Learn in This Episode: The $2,500 Startup Strategy: The exact machine brands you should buy (Hyosung and Genmega) and the truth about how much cash you actually need to load your first ATM. The "Donut" Pitch: Gianni’s foolproof, low-pressure sales tactic for getting cash-only business owners (like barbershops and dispensaries) to let you place an ATM in their store for free. Avoiding the Gym Trap: Why high-foot-traffic areas like gyms are terrible for ATMs, and the specific high-demand locations you should target instead. Safety & Security Protocols: How to make yourself a hard target. Gianni reveals his 2-minute loading rule, why you should never load a machine during business hours, and the critical importance of bolting your ATM down. Why Cash is Still King: Debunking the myth of a "cashless society" and why the closure of local bank branches is actually creating a massive opportunity for independent ATM operators. Tags: Side hustle, Entrepreneurship, Passive income, ATM business, Startup Resources: If you’ve been putting off starting a business… good. Because before you jump into an idea that worked for someone else, you should figure out what kind of business actually fits you. That’s why we created the best Assessment there is. It’s a free tool that asks about your skills, experience, budget, goals, location, and preferences — then matches you with business ideas that make the most sense for YOU. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free. Grow your business today: https://accelerator.upflip.com/assessment  Follow Our Second Channel Here: https://next.upflip.com/spotify  Connect with Gianni: https://www.instagram.com/atmoperations/

Joe Fontana spent a decade chasing a punk rock music career and another six years trapped in a soul-crushing corporate job that caused his leg hair to fall out from stress. Broke and with a baby on the way, he packed up his life, moved into his in-laws' basement, and took the ultimate leap of faith. He borrowed $21,000 from his mother's savings, scrapped his original restaurant idea, and launched Fry the Coop. Today, that single chicken sandwich shop has exploded into a fast-casual powerhouse with 11 locations, over 200 employees, and $15 million in annual revenue. In this episode of the UpFlip Podcast, Joe sits down with Ryan Atkinson to break down the exact roadmap he used to scale from an empty cash register to an eight-figure empire. He reveals why hiring a publicist was the ultimate cheat code to hitting his first million, how treating customer service like "vanilla ice cream" scaled him to $5M, and the painful $12,000 accounting mistake that taught him why you must watch your financials like a hawk. Whether you want to open a restaurant or scale a local brick-and-mortar, Joe drops the unvarnished truth on what it takes to survive and thrive. 🎙️ What You’ll Learn in This Episode: The $60K Lean Startup: How Joe opened his first location by securing a 2nd-generation space, and why leasing restaurant equipment was his most expensive early mistake. The Publicist Hack (0 to $1M): Why the secret to your first million isn't better food—it's media exposure. How local TV spots on WGN and ABC forced Joe to hire 25 people overnight. The "Vanilla Ice Cream" Philosophy: Why legendary customer service will outsell your best product every single time. The 3 Pillars of a $10M+ Business: The non-negotiable holy trinity of scaling a physical footprint: Great Service, Great Product, and Air-Tight Financials. Reverse Engineering Success: Why setting an audacious $200M goal changed how Joe operated his business from day one. Tags: Restaurant business, Retail Goods, Business scaling, Retail Goods, Chicken Sandwich Resources: The only thing worse than never starting a business… is starting the wrong one. That’s why we created the UpFlip Assessment. It’s a free tool that matches you with business ideas based on your skills, budget, experience, goals, and the kind of work you actually want to do. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free. UpFlip Assessment Tool:  https://accelerator.upflip.com/assessment  Follow Our Second Channel Here: https://next.upflip.com/spotify  Connect with Joe: https://www.instagram.com/frythecoop/?hl=en

Christian Lynch went from running a childhood lemonade stand to dropping out of college, but he never lost his entrepreneurial drive. Today, he is the founder of Phase Two Coffee, a private catering mobile coffee cart generating $25,000 to $27,000 a month/cart—all without the massive overhead, debt, or risk of a traditional brick-and-mortar cafe. In this episode of the UpFlip Podcast, Christian breaks down his exact blueprint for launching and scaling a highly profitable mobile coffee cart business. He shares how working for free at a local shop saved him half a million dollars in mistakes, why B2B corporate events make up roughly 94% of his revenue, and how to craft irresistible offers that keep event planners coming back. Whether you love coffee or are just looking for a lucrative, low-overhead business model, this episode is packed with actionable advice on sales, marketing, and avoiding expensive rookie mistakes. What You’ll Learn in This Episode: The Power of Free Labor: Why working for free at a coffee shop for two months saved him an estimated $500,000 in expensive business mistakes. The B2B Goldmine: Why corporate events make up 93-94% of his total revenue, and why B2B clients have vastly better budgets than B2C. Targeting the Gatekeepers: Why you should actively market your services to wedding and event planners instead of trying to sell directly to brides and grooms. Crafting Irresistible Offers: How applying principles from Alex Hormozi's $100M Offers helped him perfectly price and position his coffee cart experience. Start-Up Costs: A realistic breakdown of the $2,000 to $15,000 capital needed to build out your own cart, espresso machine, and grinder setup. Stop dreaming about a brick-and-mortar cafe and learn how to take your business on the road! Tags: Business ideas, Entrepreneurship, Business growth, Startup, Side Hustle Resources:Tired of guessing what business you should start? Before you waste months chasing an idea that doesn’t fit you, take the UpFlip Assessment. It’s a free tool that asks about your skills, budget, experience, goals, location, and what kind of work you actually enjoy — then matches you with business ideas that make the most sense for YOU. Click the link in the show notes to see your best-fit business ideas in seconds — for free. UpFlip Assessment Tool:  https://accelerator.upflip.com/assessment  Follow Our Second Channel Here: https://next.upflip.com/spotify  Connect with Christian: https://www.instagram.com/christian.j.lynch/

Dr. Stacy McFarland was tired of watching well-meaning pet parents feed their dogs birthday cakes and treats packed with toxic sugars, salt, and artificial fillers. So, this practicing veterinarian decided to step into the kitchen and change the industry herself. In this episode of the UpFlip Podcast, we sit down with Dr. Stacy to uncover how she built Doggie Bakery Miami. What started as a zero-budget passion project baking healthy treats for Caribbean shelter dogs has exploded into a luxury pet bakery generating 7-Figure a year. She shares exactly how she transitioned from a side project into a premium brand that caters to everyday dog moms and celebrity VIPs like IShowSpeed. If you are looking for the push to start your own business or want to learn how to stand out in a saturated market, this episode proves that you don't need a massive budget to launch—you just need a great product and the grit to keep going. What You’ll Learn in This Episode: The Vet-Approved Differentiator: Why refusing to cut corners with cheap fillers and focusing on organic, science-backed ingredients allowed her to command premium pricing. Starting on a Shoestring Budget: How to launch a profitable business with just a few dollars, a smartphone camera, and an LLC. Organic Marketing Mastery: How showing your face, connecting with the local community, and leveraging organic social media beats expensive paid ads. Surviving the First-Year Valleys: A raw look at entrepreneurial burnout, 3:00 AM oven disasters, and why refusing to quit is the ultimate secret to success. Scaling Without Selling Out: How to grow your revenue while staying true to your core mission and refusing to mass-produce a lower-quality product. Stop waiting for the perfect business plan and take your first step today! Tags: Side hustle, Entrepreneurship, Business growth, Business ideas, Pet Bakery Resources: The only thing worse than never starting a business… is starting the wrong one. That’s why we created the UpFlip Assessment. It’s a free tool that matches you with business ideas based on your skills, budget, experience, goals, and the kind of work you actually want to do. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free. UpFlip Assessment Tool:  https://accelerator.upflip.com/assessment  Follow Our Second Channel Here: https://next.upflip.com/spotify  Connect with Stacy: https://www.instagram.com/doggiebakerymiami/?hl=en

When Andrea Palacio stepped into the unfamiliar home services industry as an inexperienced founder, disaster struck almost immediately. A rogue manager quit after convincing 10 employees to leave, top clients walked away, and monthly revenue plummeted from $70,000 down to $40,000—all while Andrea was pregnant with her second child and raising an eight-month-old. With zero technical background and no trade experience, Andrea refused to give up. Armed with YouTube tutorials and sheer grit, she taught herself how to build custom AI automations using Claude Code to save her struggling business. Today, her landscaping company generates over $1 million a year, operates seamlessly on autopilot, and runs so effectively without her daily involvement that she recently turned down an offer to sell it. In this episode of the UpFlip Podcast, Andrea sits down with Ryan Atkinson to reveal how a first-time operator replaced tedious manual tasks with custom AI agents—from 24/7 AI voice receptionists and automated invoice follow-ups to hands-free Google Ad optimization. What You’ll Learn in This Episode: The Time & Energy Audit: How to analyze your weekly schedule as a new founder to pinpoint the exact manual, repetitive tasks you should delegate to AI first. Hands-Free Google Ads: How connecting Claude directly to your Google Ads campaign slashes your cost-per-click and replaces $4,000/month marketing agencies. The AI Receptionist & Invoice Chaser: How Andrea built automated AI voice agents to answer missed calls, book appointments directly into calendars, and follow up on past-due invoices. Automating 5-Star Reviews: The exact post-service automation workflow that sends instant, time-stamped photos to clients and drives a consistent stream of 5-star Google reviews. One Tool to Rule Them All: Why you don't need to master dozens of complex AI tools, and why focusing deeply on one platform (like Claude) is all it takes to transform your operations. Tags: Service & Consulting, Home Services, Business scaling, Home Services, AI, Landscaping, Automation Resources: The only thing worse than never starting a business… is starting the wrong one. That’s why we created the UpFlip Assessment. It’s a free tool that matches you with business ideas based on your skills, budget, experience, goals, and the kind of work you actually want to do. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free. UpFlip Assessment Tool:  https://accelerator.upflip.com/assessment  Follow Our Second Channel Here: https://next.upflip.com/spotify  Connect with Andrea: https://www.instagram.com/andreapalacio/?hl=en

Brent Fletcher knew absolutely nothing about home inspections—until he bought his first house during COVID. After watching an inspector uncover thousands of dollars in hidden defects, Brent was handed an $8,000 check for closing concessions. That same day, he took that exact $8,000, deposited it, and went all-in on starting his own home inspection business. He committed to a 100-day challenge to be laser-focused on his new venture, and landed his very first paying client on day 97. Today, Brent's company completes over 500 inspections a year at up to $900 a ticket. Not only did he scale to a team of five, but he also built a massive online presence, growing from 4,000 to over 250,000 followers in just six months by giving the internet a front-row seat to his craziest job-site discoveries. In this episode, Brent sits down with Ryan Atkinson to reveal his ultimate side-hustle playbook. He breaks down how he survived 16-hour days as a bartender while building his company, the exact networking strategy he used to get his first leads, and his 4:00 AM video editing routine that sparked explosive viral growth. What You’ll Learn in This Episode: The 100-Day Launch Plan: How Brent used extreme focus and local chamber of commerce networking to get his business off the ground with zero industry connections. The Post-Inspection Pitch: Why an inspection doesn't end when you leave the crawlspace, and how using a laser pointer and an iPad presentation guarantees lifelong referrals from real estate agents. The 4:00 AM Viral Routine: The daily posting schedule and simple video editing strategy Brent used to attract a quarter of a million followers in just six months. Who to Hire First: Why hiring another inspector is the biggest mistake you can make when scaling, and why an admin should always be your very first hire. Tags: Home Services,  Service & Consulting, Side hustle, Entrepreneurship, Home Inspection, Startup Resources: The only thing worse than never starting a business… is starting the wrong one. That’s why we created the UpFlip Assessment. It’s a free tool that matches you with business ideas based on your skills, budget, experience, goals, and the kind of work you actually want to do. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free. UpFlip Assessment Tool:  https://accelerator.upflip.com/assessment  Follow Our Second Channel Here: https://next.upflip.com/spotify  Connect with Brent: https://www.instagram.com/inspector_fletch/?hl=en

Tommy Mello took a college side hustle painting garage doors and turned it into A1 Garage—a home service behemoth on track to generate over $260 million in revenue this year. But he didn't do it by acting like a traditional tradesman. He did it by running his blue-collar business with the data-driven precision of a Silicon Valley tech giant. In this episode, Tommy sits down with Ryan Atkinson to reveal the aggressive scaling playbook that took him from a broke college kid driving a salvage-title truck to leading a company marching toward a $1.4 billion valuation. Tommy breaks down his obsession with marketing and data, including the exact four KPIs he uses to buy, fix, and scale any service business on the planet. Whether you want to dominate your local market or expand across 22 states, Tommy shares exactly how to build a bulletproof brand, why you should give equity to your technicians, and the networking secret that allowed him to walk into $100M+ shops and copy their exact blueprints for success. What You’ll Learn in This Episode: The 4 Golden KPIs: The exact four metrics (Booking Rate, Door Conversion Rate, Average Ticket, and Cost Per Acquisition) Tommy uses to guarantee massive profit margins. Creating Blue-Collar Millionaires: Why Tommy gave away over 20% of his company's equity to his top technicians before private equity ever got involved. The Expansion Playbook: Why "spraying and praying" is a mistake, and why you must completely dominate your local market before attempting to expand across state lines. The Billionaire Mindset: How to out-delegate your competition, avoid "shiny object syndrome," and pay for access to the smartest mentors in your industry. Tags: Home Services, Service & Consulting, Business Scaling, Business Mindset, KPI Resources: The only thing worse than never starting a business… is starting the wrong one. That’s why we created the UpFlip Assessment. It’s a free tool that matches you with business ideas based on your skills, budget, experience, goals, and the kind of work you actually want to do. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free. UpFlip Assessment Tool:  https://accelerator.upflip.com/assessment  Follow Our Second Channel Here: https://next.upflip.com/spotify  Connect with Tommy Mello: https://www.instagram.com/officialtommymello/?hl=en

Dominic Rubino knows a painful truth about the trades: being great at your job has almost nothing to do with whether your business makes money. Growing up in an immigrant family of welders and framers, he watched talented contractors grind for years just to barely break even. After nearly going bankrupt running his own house-painting business, Dominic realized he needed to stop acting like a tradesman and start acting like a CEO. He mastered the systems of business, eventually building and exiting a massive $120 million mail-order pharmacy empire. Today, Dominic is a high-level business coach dedicated to helping blue-collar entrepreneurs fix their pricing, build systems, and finally get paid what they’re worth. If you are exhausted, underpriced, and tired of working 70-hour weeks just to survive, this episode gives you the exact blueprint to step out of the daily grind and into the owner's chair. What You’ll Learn in This Episode: You Are Not Your Customer: Why pricing jobs based on what you can afford is keeping your business broke, and how to confidently sell to high-ticket clients. The 30% Close Rate Rule: Why you should actively try to lose 7 out of 10 bids, and how closing every estimate means you are severely underpricing your work. The 40% Profit Target: Dominic breaks down the exact math of a healthy service business and why you must aim for 40% to 50% gross profit margins on every single job. Calendar Selling: How to create genuine urgency and close deals faster by selling forward and backward through the customer's calendar. The E-Myth Shift: The critical mindset shift from being a "flooring guy who runs a business" to a "business person who happens to do flooring." Tags: Business consulting,Service & Consulting, Business scaling, Home Services, Business Growth Resources: If you’ve been putting off starting a business… good. Because before you jump into an idea that worked for someone else, you should figure out what kind of business actually fits you. That’s why we created the best Assessment there is. It’s a free tool that asks about your skills, experience, budget, goals, location, and preferences — then matches you with business ideas that make the most sense for YOU. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free. UpFlip Assessment Tool: https://accelerator.upflip.com/assessment Follow Our Second Channel Here: https://next.upflip.com/spotify Connect with Dominic Rubino: https://www.linkedin.com/in/dominicrubino/

Jen McKee knew something in 2021 that the rest of the trades industry didn't: local businesses can absolutely dominate on TikTok. When a local plumbing company agreed to test her strategy, they didn't just get views—they generated massive inbound leads, scored thousands of five-star reviews, and became an industry icon without spending a single dollar on ads. As the founder of Key Heart Marketing, Jen specializes in turning plumbers, HVAC techs, and roofers into local social media stars. In this episode of the UpFlip Podcast, she sits down with Ryan Atkinson to debunk the myth that you need to be a professional video editor or a dancing teenager to win on social media. If you're a local business owner putting off content creation because of imposter syndrome or a lack of time, Jen provides the ultimate, stress-free playbook to turn your smartphone into a massive revenue driver. What You’ll Learn in This Episode: Document, Don't Create: Why the highest-converting content doesn't require scripts or fancy edits—just an authentic selfie video explaining a problem at your daily job site. The 3 S's Framework: Jen's exact formula for balancing your content: Show Up (50% personal and relatable), Stand Out (30% thought leadership), and Scale (20% selling your services). The Video SEO Hack: How Google is actively indexing TikTok and Instagram videos for local search, and the exact keywords you must put in your bio and captions to rank in your specific city. The 4 C's of Consistency: The simple monthly planning strategy (Consistency, Calendar, Content, Commitment) that prevents burnout and allows you to run a full content calendar on just a few hours a week. Tags: Digital marketing, Service & Consulting, Home Services, Entrepreneurship Tired of guessing what business you should start? UpFlip’s Assessment can help — and it’s free. Answer a few simple questions about your skills, budget, experience, and what you enjoy doing, then get matched with business ideas that actually fit you best.  Click on the link to get started now: 👉 ⁠https://www.upflip.com/accelerator  Resources: Follow Our Second Channel Here: https://next.upflip.com/spotify  Connect with Jen McKee: https://www.instagram.com/keehartmarketing/

Brian Samson knows a harsh truth about the current American economy: if you run a service business right now, the math is brutal. Labor is incredibly expensive, turnover is high, and finding reliable operators can feel like a full-time job. But Brian has a cheat code. After years of running talent acquisition for hyper-growth, VC-funded tech startups in Silicon Valley, Brian took his high-level recruiting playbook and applied it to a local locksmith and cleaning company in Hawaii. The result? He completely revolutionized his hiring process by tapping into the nearshore talent pool in Latin America. Today, Brian runs Plug Tech—a nearshore staffing agency pushing $8M in ARR—and he is pulling back the curtain on how small business owners can leverage global talent to generate massive ROI. If you are struggling to scale because you are drowning in admin work, scheduling, or operations, this episode will completely rewrite how you think about building your team. What You’ll Learn in This Episode: The VA vs. EA Paradigm Shift: Why you should stop hiring Virtual Assistants to do simple "tasks" and start hiring nearshore Executive Assistants who anticipate problems and drive strategy. Latin America vs. Asia: The cultural and operational differences between offshoring to places like the Philippines (process-driven) versus nearshoring to LatAm (spontaneous and creative problem-solvers). The Price-to-Value Arbitrage: Why paying a top-tier nearshore employee $1,500/month or an AI engineer is actually a massive bargain that can generate seven figures of value for your company. The $100 Interview Test: Brian’s foolproof, paid-test framework to filter out bad hires, test real-world skills, and guarantee you're bringing on an "A-Player." Tags: Hiring, Entrepreneurship, Business scaling, Service & Consulting Resources: Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcastFollow Our Second Channel Here: https://next.upflip.com/spotify Connect with Brian: https://www.linkedin.com/in/briansamson

Amber Farrell grew up watching her father dig ditches as a master plumber for 40 years. That upbringing gave her a genuine respect for blue-collar entrepreneurs—and a deep frustration watching them get sold expensive, unmeasurable marketing campaigns they didn't actually need. After selling her first digital marketing agency, Amber launched Far Beyond Marketing to empower trade and home service business owners to cut the fluff and take control of their own growth. In this episode, Amber sits down with Ryan Atkinson to break down exactly where small businesses should spend their first marketing dollars (and what they should stop paying for immediately). From mastering the "30 coffees in 30 days" networking method to leveraging AI agents to run your search engine optimization 24/7, this episode is a masterclass in building a high-converting, local marketing engine from scratch. 🎙️ What You’ll Learn in This Episode: The "30 Coffees" Networking Strategy: How to land your first 10 clients without spending a single dollar on advertising by leveraging your personal network. StoryBranding Your Business: Why clarity beats cleverness, and how to use AI (like Claude) to write the perfect elevator pitch and optimize your website for immediate conversions. Mastering Local SEO: The biggest mistake new trade businesses make online, and the exact steps to ensure your company ranks in the top five of local search results. Building AI Agents: How Amber uses AI to monitor SEO around the clock, generate social media content, and replace expensive traditional agency roles. The Retargeting Hack: Why running broad ads as a beginner is a mistake, and how to use pixel retargeting to dramatically increase the quality of your leads. Tags: Digital marketing, Tech Ventures, Home Services, Service & Consulting, AI, Entrepreneurship, SEO Resources Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast  Follow Our Second Channel Here: https://next.upflip.com/spotify Connect with Amber : https://www.instagram.com/farbeyondmarketing/