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Description

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing. During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

Podcast episodes

Check latest episodes from Storyselling podcast

Using feedback to craft future storytelling | Andreas Konrads, Capgemini

2021/08/17

In the fifth and final episode of the Storyselling podcast, Elliott Rayner is joined by Andreas Konrads, Senior Consultant at Capgemini and an expert in sport, technology, and sustainability. Elliott and Andreas are focusing on the response, specifically how to get effective feedback and insights before crafting your next product, story, or campaign.

How to establish brand identity with tone of voice | Matt Dehaty, Gymshark

2021/08/17

In episode four of Storyselling, host Elliott Rayner is joined by Matt Dehaty, Head of Product Management at Gymshark. During their chat, Elliott and Matt focus on the speaker, and the importance of looking into the identity of your individual brand to ensure you deliver with a unique tone of voice.

How to tailor your story for your target audience | Magda Saralegui, ASICS

2021/08/17

In episode three of Storytelling, host Elliott Rayner is joined by Magda Saralegui, Senior Product Marketing Manager at ASICS. During their discussion, Elliott and Madga switch their attentions to the listener, specifically how to craft a perfect product story for your individual target audience or segmented personas.

How to instil authenticity, and why it's key| Rachel Howard, Adidas

2021/08/17

In episode two, Elliott Rayner is joined by Rachel Howard, Vice President/Brand Director at Adidas Russia. During their discussion, they focus on the story itself, specifically how to create a product story that resonates with authenticity.

Why is product storytelling important? | Elliott Rayner, ARION

2021/08/17

In the first episode of Storyselling, we sit down with host Elliott Rayner to discuss why storytelling is important in the world of product marketing, and what the listener can expect from the upcoming episodes in the series.