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« L'indécision a un coût supérieur à une décision imparfaite. » Un traumatisme crânien en 2014. Un doctorat terminé de nuit, entre deux biberons. Des attaques visant sa vie privée en 2024. Et cinq ans à la tête du ministère de la Transition énergétique et du Développement durable du Maroc. Dans cet épisode, Manal Bernoussi reçoit Leïla Benali : ingénieure de l'École Mohammadia, docteure en économie de Sciences Po, ancienne de Saudi Aramco, d'Apicorp et de l'International Energy Forum. Elle revient sur les moments qui l'ont forgée, avec une franchise rare pour une femme politique. Au programme : Le réveil après son accident en 2014, et cette « deuxième chance » qui a tout changé Prendre sa place dans des univers d'hommes, et faire taire le monologue intérieur Les coups bas en politique : « un homme, on l'attaquera sur la corruption ; une femme, sur sa vie privée » L'appel pour entrer au gouvernement, reçu dans sa cuisine Décider sans information parfaite, et assumer son impertinence Sa plus grande fierté : donner aux citoyens le pouvoir de produire et de consommer leur énergie Son plus grand regret  Najaa, le mouvement qu'elle vient de lancer pour redonner sa noblesse au service public L'Art de la guerre pour les femmes, l'empathie, le courage, et les trois questions signature Une conversation sans langue de bois sur la résilience, les convictions qu'on ne négocie pas, et le courage de rester impertinent·e quand c'est juste. Son message à la nouvelle génération : « Restez impertinents. » 👉 Abonnez-vous pour ne rater aucun épisode, et laissez-nous 5 étoiles et un avis sur Apple Podcasts, Spotify ou YouTube. Dites-moi en commentaire quel passage vous a le plus marqué : je réponds à tous les messages. Leaders On Purpose Podcast. Authentic Conversations. Bold Leadership. Real Impact.

It's been a minute since my last solo episode — and for the first time ever, I'm on camera for one. The last few months have been full: traveling, building, showing up for everyone around me. And somewhere in the middle of it, I felt something unexpected — not burnout, not doubt, but a deep pull to slow down and make space. In this episode, I talk about what that actually was: integration. Why a pause is not necessarily a loss of momentum. And what it looked like for me to finally listen to my body instead of pushing through. I also share something I've been wanting to create for a while: the first cohort of the Leaders On Purpose Executive Program — a 6-module journey starting October 3rd for leaders, founders and senior professionals who want to strengthen their voice and their presence on stage. Applications are open at leadersonpurpose.ma. If you've been craving space lately, or wondering whether slowing down means falling behind — this one's for you. TIMELINE 00:00 – Introduction 00:31 – Why I'm back with a solo episode (and on camera for the first time) 02:08 – When life feels too full 05:04 – Naming what I was feeling: integration 07:03 – A pause is not a loss of momentum 09:12 – What integration looked like for me 10:55 – 3 questions to sit with 11:45 – Introducing the Leaders On Purpose Executive Program 15:23 – Closing reflection If this episode made you think, reflect, or feel a little less alone on the path, please take a moment to rate, review, or follow the show. It means the world and helps us bring these conversations to more people. I'd love to hear your thoughts — come share them with me on Instagram @manalbernoussi or connect with me on LinkedIn: https://www.linkedin.com/in/manalbernoussi/ leadersonpurpose.ma

How can Africa use artificial intelligence, satellite data and geospatial technologies to build a more climate-resilient agricultural future? In this episode of AAA Dialogues, in partnership with Leaders On Purpose Podcast, Manal Bernoussi sits down with Dr. Racine Lui, data scientist working at the intersection of artificial intelligence, geospatial intelligence and African agricultural systems. With experience spanning physics, engineering, satellite imagery and mathematical modelling, Dr. Racine Lui explains how data and AI can help African countries move from reactive crisis management to more proactive decision-making. The conversation explores the future of African agriculture, climate resilience, food security and technological sovereignty, including how satellite imagery and machine learning can be used to forecast crop production across Africa. Dr. Racine Lui also addresses some of the critical challenges facing the continent: data ownership and accessibility, AI governance, algorithmic bias, early warning systems, the last mile of technology, and the need to develop African technological capacity. Among the key topics discussed: • How AI and satellite data can predict agricultural production • The role of geospatial intelligence in African agriculture • Climate change, adaptation and resilience • Data sovereignty and ownership in Africa • AI governance and responsible technology • Early warning systems for droughts and other climate shocks • Food security and targeted agricultural policies • Why Africa can build and lead its own AI systems • The importance of mapping and understanding African farmers • The future of technology and decision-making in Africa • Leadership, service and preparing the next generation Dr. Racine Lui also shares his vision for the next decade: a more data-driven, targeted and resilient agricultural system across Africa, where technology supports better decisions and farmers are placed at the centre of policymaking. "We cannot afford being reactive anymore." 🎙️ Hosted by Manal Bernoussi 🌍 AAA Dialogues, in partnership with Leaders On Purpose Podcast Subscribe to follow upcoming conversations on Africa, leadership, innovation, climate resilience, agriculture and technology. #AI #AfricanAgriculture #ClimateResilience #Africa #ArtificialIntelligence #AgTech #FoodSecurity #DataScience #ClimateChange #SatelliteData

Comment développer un leadership plus humain, authentique et performant ? Dans cet épisode de Leaders On Purpose Podcast, Manal Bernoussi reçoit Vincent Lenhardt, pionnier du coaching de dirigeants, fondateur de Transformance Pro, auteur, conférencier et figure incontournable du leadership humaniste. Depuis plus de 40 ans, Vincent Lenhardt accompagne des dirigeants, des équipes et des organisations dans leur transformation. À travers le coaching de dirigeants, le développement du leadership, l'intelligence collective et l'accompagnement du changement, il a contribué à faire émerger une nouvelle vision du management : plus humaine, plus consciente et plus durable. Mais cette conversation va bien au-delà du leadership. Pourquoi certains leaders peinent-ils à montrer leurs émotions ? Comment notre enfance influence-t-elle notre manière de diriger, de communiquer et de construire nos relations ? Pourquoi la vulnérabilité est-elle en réalité une force ? Comment développer un leadership authentique dans un monde traversé par une profonde crise identitaire ? À travers son propre parcours, Vincent Lenhardt partage des enseignements profonds sur les blessures émotionnelles, le syndrome de l'imposteur, l'intelligence émotionnelle, la confiance, le sens, le développement personnel et la transformation des organisations. Une conversation incontournable pour tous les dirigeants, managers, entrepreneurs, coachs, responsables RH et toutes celles et ceux qui souhaitent mieux se connaître pour mieux accompagner les autres. 💬 Dans cet épisode, vous découvrirez : • Pourquoi les collaborateurs ont avant tout besoin de se sentir compris • Comment les blessures de l'enfance influencent notre leadership • Pourquoi la vulnérabilité est une véritable force de leadership • Comment dépasser le syndrome de l'imposteur • Le rôle de l'intelligence émotionnelle dans le management • Pourquoi l'écoute active, inspirée des travaux de Carl Rogers, transforme les relations • Comment développer un leadership plus authentique et plus conscient • Les clés pour créer une culture de confiance au sein des organisations • Le cycle de transformation : déconstruire, réparer, reconstruire et reconfigurer • Pourquoi nous traversons une crise identitaire sans précédent • Comment accompagner durablement la transformation des organisations • Les conseils de Vincent Lenhardt aux leaders de demain 🎙️ À propos du Leaders On Purpose Podcast Leaders On Purpose Podcast donne la parole à des dirigeants, entrepreneurs, penseurs, chercheurs et acteurs du changement qui partagent les expériences, les doutes et les apprentissages ayant façonné leur parcours. Des conversations profondes et authentiques autour du leadership, du management, de la stratégie, de l'innovation, du développement personnel et des grandes transformations qui façonnent notre époque. 💬 Quelle idée de Vincent Lenhardt vous a le plus marqué ? Partagez votre réflexion en commentaire et envoyez cet épisode à une personne qui cherche à développer un leadership plus humain. 📲 Suivez-nous et identifiez-nous : Manal Bernoussi LinkedIn : https://www.linkedin.com/in/manalbernoussi/ Instagram : https://www.instagram.com/manalbernoussi/ Vincent Lenhardt LinkedIn : https://www.linkedin.com/in/vincent-lenhardt/ Leaders On Purpose LinkedIn : https://www.linkedin.com/company/leaders-on-purpose-podcast/ Instagram : https://www.instagram.com/leaders_on_purpose/ YouTube : https://www.youtube.com/@LeadersOnPurposePodcast ⏱️ CHAPITRES 00:00 – De quoi les collaborateurs ont réellement besoin 00:00:45 – Introduction 00:01:28 – Qui est Vincent Lenhardt ? 00:02:38 – Les moments qui ont façonné son parcours 00:04:40 – « Un homme, ça ne pleure pas » : l'impact de l'enfance 00:07:30 – Les émotions que les dirigeants cachent 00:10:45 – Le syndrome de l'imposteur et la vulnérabilité 00:14:20 – Voir le prince derrière chaque personne 00:16:20 – Carl Rogers et le pouvoir de l'écoute 00:17:30 – La plus grande crise identitaire de notre époque 00:23:30 – L'entreprise face aux mutations du monde 00:30:45 – Pourquoi l'empathie est la compétence clé des leaders 00:33:10 – Déconstruire, réparer, reconstruire et reconfigurer 00:39:20 – Se réparer pour mieux accompagner les autres 00:42:20 – Les blessures émotionnelles qui nous gouvernent 00:47:00 – Les conseils de Vincent Lenhardt aux leaders de demain #Leadership #Management #IntelligenceEmotionnelle #VincentLenhardt #LeadersOnPurpose #LeadershipAuthentique #LeadershipHumaniste #CoachingDeDirigeants #ManagementBienveillant #Transformation #TransformationDesOrganisations #ConduiteDuChangement #DéveloppementPersonnel #CultureDEntreprise #Empathie #Confiance #Psychologie #Podcast #ManalBernoussi

Can Africa Feed the World? | Prof. Rattan Lal on Soil, Climate & the Purpose Behind his Work | AAA Dialogues In this powerful episode of AAA Dialogues in partnership with Leaders On Purpose Podcast, Manal Bernoussi sits down with Prof. Rattan Lal, one of the world's leading soil scientists, contributor to the IPCC (Nobel Peace Prize 2007), recipient of the World Food Prize, and globally recognized expert on soil health, climate resilience, and regenerative agriculture. But this conversation goes far beyond soil science. From his childhood growing up on a farm to his lifelong mission to restore degraded land, Prof. Lal shares lessons on purpose, resilience, food security, climate action, leadership, and the future of Africa. Why does healthy soil matter? Can agriculture become part of the climate solution? What must Africa do to unlock its agricultural potential? And what role can policymakers, scientists, and farmers play in shaping a better future? A thought-provoking and deeply inspiring conversation on the power of nature, stewardship, and human responsibility. 💬 In this episode, we explore: • Why Africa can feed the world • The hidden link between soil, climate, food, and human health • The philosophy of "One Health" and interconnected systems • No-till farming, conservation agriculture & regenerative practices • Soil degradation, carbon sequestration, and climate resilience • Why agriculture is part of the solution — not the problem • Empowering African farmers, especially women smallholders • The role of policy, financing, and incentives in transforming agriculture • Why Prof. Lal believes soil may hold the key to Africa's future 🎙️ About AAA Dialogues AAA Dialogues is a special series marking the 10th anniversary of the Adaptation of African Agriculture (AAA) Initiative, launched under the leadership of His Majesty King Mohammed VI to place agriculture at the heart of climate action across Africa. ⏱️ CHAPTERS 00:00 – Why Africa Can Feed the World 00:00:35 – Welcome to AAA Dialogues 00:01:55 – Prof. Rattan Lal's Early Journey & Childhood on a Farm 00:05:19 – Soil, One Health & Ancient Wisdom 00:06:58 – The Turning Point: Why Study Soil? 00:07:45 – Zero-Till, No-Till & Conservation Agriculture 00:08:46 – The Anthropocene: When Humans Changed the Planet 00:10:23 – Why Soil Is Not "Just Dirt" 00:13:19 – Can Africa Become the Breadbasket of the World? 00:17:06 – Soil Carbon Sequestration & Climate Solutions 00:22:19 – African Agriculture, Smallholders & Irrigation 00:26:42 – The 3 Non-Negotiables for African Agriculture 00:29:03 – AAA Vision 2036 & Empowering Farmers 00:35:02 – Purpose, Legacy & Why Africa Matters 00:36:54 – Advice to Young African Scientists 00:38:54 – What Success Would Look Like for AAA in 10 Years 00:40:53 – War Is a Crime Against Nature #AAAInitiative #Agriculture #Africa #ClimateChange #FoodSecurity #SoilHealth #RegenerativeAgriculture #Leadership #Sustainability #ClimateAction #RattanLal #LeadersOnPurpose #AAA #AfricanAgriculture #leadersonpurposepodcast #Inspiration #Africa

Leading Across Cultures – What Most Executives Get Wrong 🎧 Before we start, take a moment to make sure you're subscribed to the podcast on your favorite platform. Many listeners assume they already are — but often they're not. What does it truly mean to lead across cultures? In this episode of the Leaders On Purpose Podcast, I sit down with Leila Serhan, Senior Vice President at Visa, who oversees a diverse region spanning North Africa, the Levant, and Pakistan. With decades of experience navigating complex markets and multicultural teams, Leila shares powerful insights on leadership, identity, and what it takes to operate effectively across borders. Together, we explore the deeper layers of leadership beyond strategy and performance: the human ability to adapt, listen, and build trust across cultures. This conversation is a reflection on humility, curiosity, and the responsibility leaders carry when representing organizations across different societies. In this episode, we discuss: What leading across cultures really means in practice Why curiosity and listening are essential leadership skills The invisible mistakes executives often make when operating internationally The importance of cultural intelligence in global leadership How personal identity shapes the way we lead Lessons from managing teams across North Africa, the Levant, and Pakistan About the guest Leila Serhan is Senior Vice President at Visa, where she leads operations across North Africa, the Levant, and Pakistan. She is widely recognized for her leadership in the financial services industry and her ability to bridge cultures while driving innovation and growth across diverse markets. About the host The Leaders On Purpose Podcast is created and hosted by Manal Bernoussi, international MC and moderator. Through candid conversations with global leaders, entrepreneurs, and thinkers, the podcast explores the human journeys behind leadership — the doubts, lessons, and purpose that shape impactful careers. 🎧 Listen on: Apple Podcasts | Spotify | Deezer | YouTube 📺 Watch the full conversation on YouTube.

🌍 Holding Paradoxes as Leaders | Nonviolent Communication & Conscious Leadership Leaders On Purpose Podcast – Episode 63 In this episode, host Manal Bernoussi sits down with Amal Mekouar, President of the Board of the Center for Nonviolent Communication (CNVC), to explore how leaders can navigate complexity, tension, and paradox with greater clarity and humanity. This is a deeply grounded and personal conversation. Amal introduced Manal years ago to practices that profoundly transformed the way she communicates, leads, and holds space — both in high-pressure professional environments and in life. Together, they explore what leadership looks like when it is rooted not in control or fear, but in presence, self-empathy, and conscious choice. In this conversation, we explore: What Nonviolent Communication (NVC) really is — beyond common misconceptions Why leaders often react from survival mode under pressure How to balance results and relationships without choosing one over the other Why others are a stimulus, not the cause, of our emotions The role of self-empathy in navigating stress, responsibility, and decision-making How fear shuts down creativity, trust, and innovation What it truly means for leaders to hold space Why burnout, blame, and rigidity are signals  How presence and deep listening unlock long-term performance and impact This episode is an invitation to rethink leadership — not as authority or performance, but as a practice of presence. To slow down in order to see more clearly. And to lead in a way that honors both humanity and results. 🎧 Whether you are a CEO, entrepreneur, executive, or emerging leader, this conversation will offer perspective, language, and practical insights to navigate today's complexity with more alignment. 🔔 Don't forget to: ✔️ Subscribe to the channel ✔️ Like this episode if it resonates ✔️ Share it with someone navigating leadership pressure ✔️ Leave a comment — we'd love to hear what stayed with you 🔎 Keywords / SEO Leadership, Nonviolent Communication, Conscious Leadership, Leadership Presence, Holding Paradoxes, Emotional Intelligence, Self-Empathy, Leadership Under Pressure, Burnout, Psychological Safety, Trust in Leadership, Purpose-Driven Leadership, Leaders On Purpose Podcast

This episode of the Leaders on Purpose Podcast focuses on the importance of reflection at the end of the year and the practice of setting a single-word intention for the year ahead, rather than traditional New Year's resolutions. As the final episode of 2025, Manal Bernoussi shares a moment of reflection on the year that just passed — a year that was demanding and emotionally heavy for many, and at the same time filled with growth, connection, and meaningful milestones. Manal shares a simple but powerful reflection practice she returns to every December, and explains why clarity is the foundation of intentional growth — especially when life feels overwhelming or scattered. She also revisits a practice that has guided her for years: choosing one word as an intention for the year ahead. Not a rigid resolution, but an internal compass. You'll hear how her 2025 intention of Expansion unfolded through new countries, new stages, greater responsibility, and deeper inner work — and why her intention for 2026 is Transmission: a shift toward consolidation, sharing what has been embodied, and taking Leaders On Purpose beyond herself. This episode is an invitation to reflect inward and name the season you're in. As you step into 2026, what one word will guide you through the year ahead?

In this solo episode, Manal Bernoussi shares a honest reflection about those moments when life gets intense and we slowly lose our rhythm. She talks about the seasons of expansion and contraction we all experience, and why contraction isn't a setback — it's often what protects our balance. Manal also shares how many people around her felt the same this October and November, and why this period — right before the end of the year — is the perfect moment to slow down, breathe, and come back to our center. She opens up about her own anchor, rooted in intention, alignment, and service, and invites listeners to reconnect with theirs. The episode ends with a set of simple practices to regain clarity, presence, and focus. In this episode, Manal shares: Why busy seasons can pull us away from ourselves The role of contraction moments in our well-being The importance of finding your anchor again Simple grounding habits to recentre How to end the year with clarity and intention If this episode resonates, share it with someone who may need it today. Thank you for being part of the Leaders On Purpose community! Join us on the Instagram Leaders On Purpose broadcast channel. See you there!

In this powerful episode of Leaders On Purpose, host Manal Bernoussi sits down with Dr. Ilham Kadri, a global business leader celebrated for her authenticity, resilience, and transformational vision. Born in Casablanca and now leading one of the world's most innovative science companies, Dr. Kadri shares her remarkable journey — from her childhood curiosity and her grandmother's life lessons to redefining corporate leadership through purpose and impact. Together, they explore: The role of curiosity, courage, and education in shaping a global leader How purpose can transform even the most complex organizations The difference between mentoring and sponsorship — and why both matter The inverted-pyramid metaphor of leadership What Africa's next chapter could look like through the lens of innovation and sustainability Dr. Kadri also opens up about overcoming bias, building self-belief, and leading with both heart and mind. ✨ A conversation about leadership, legacy, and the power of staying human in a world of change. 🎧 Tune in, share, and tag us with your key takeaways — we'd love to hear how this episode resonated with you. Follow on Linkedin and Instagram: @leaderonpurposepodcast @manalbernoussi @ilham-kadri #LeadersOnPurpose #IlhamKadri #PurposeDrivenLeadership #Syensqo #WomenInLeadership #AfricaRising #Sustainability #Innovation

À 6 ans, il survit à un accident qui le brûle sur 70 % de son corps. Sans bac, il commence comme homme de ménage dans un hôpital… avant de devenir infirmier, vice-champion d'Europe de cross-country et entrepreneur social. Aujourd'hui, il a impacté des millions de vies à travers Banlieues Santé, School, Climat et Capital, et siège dans des conseils d'administration aux côtés de grands groupes et institutions. Un témoignage inspirant sur la résilience, le leadership et la puissance de rester aligné avec sa mission de vie. 🎙️ Dans cet épisode, nous explorons : ✨ Comment transformer une épreuve en force et avancer sans se victimiser ✨ Les clés d'un état d'esprit orienté solution, même face à l'injustice ✨ Le rôle de la confiance (et de ceux qui nous la donnent) dans la réussite ✨ Pourquoi il n'a jamais ressenti le syndrome de l'imposteur, et ce qu'il en tire comme leçon de leadership Un épisode qui rappelle que ce ne sont pas nos diplômes ou nos titres qui font la différence, mais notre mental, nos valeurs et notre intention.   🎧 Épisode 59 disponible sur Spotify, Apple Podcasts & YouTube.

In this solo episode of Leaders On Purpose Podcast, I dive into one of the most essential life skills: regulating our nervous system when we're triggered. No matter how much personal growth we do, triggers never disappear — they show up in parenting, at work, in relationships, and even in daily interactions. What matters is not avoiding them, but learning how to return to balance, presence, and calm. In this episode, I explore: ✨ Why we get triggered and what happens in the brain and body ✨ The hidden costs of staying dysregulated ✨ My personal experience with ice baths — and how controlled stress builds resilience ✨ Practical strategies you can use right away to regulate in the moment and prevent future dysregulation This conversation is an invitation to see triggers not as enemies, but as teachers — pointing us toward growth and alignment. 💡 Special bonus: Leaders On Purpose listeners get 10% off an ice bath session with Othmane Benchekroun. Mention #LOP when you reach out to him on Instagram @othmanebenchekroun If this episode resonates, share it with a friend, and don't forget to subscribe, rate, and review — it really helps this community grow.

🎙️ Kaïsse Ben Yahia : Chargé de mission au Cabinet Royal du Maroc, Ingénieur en chimie nucléaire et Poète À la croisée des mondes scientifique, institutionnel et artistique, il incarne la liberté d'être et la richesse des identités plurielles. Nous parlons ensemble de spiritualité et de modernité, de la force de l'amour comme moteur de vie, des valeurs de la Tamaghribite, et de ce que signifie rester fidèle à soi-même dans un monde qui cherche trop souvent à nous mettre dans des cases. Au fil de la conversation, il nous partage : ✨ Les moments clés qui ont forgé son parcours ✨ La place de la poésie et de la musique dans sa vie ✨ Son regard sur l'histoire et l'avenir du Maroc ✨ Ses conseils pour cultiver sa flamme intérieure, même dans les périodes de doute Un échange sincère, riche et inspirant, qui nous rappelle qu'au-delà des titres et des fonctions, ce qui nous relie, c'est notre humanité. 🎧 À écouter dès maintenant sur Apple Podcasts, Spotify et Deezer. 📺 Disponible en vidéo sur YouTube, le 2 septembre 2025.

What would you do if, in seconds, years of your work disappeared? On May 19, my Leaders On Purpose Podcast YouTube channel was hacked — and everything was gone. In this solo episode, I share exactly what happened, how I navigated the shock, and the leadership lessons I learned along the way. From staying calm in the storm to focusing on what you can control, this episode is a raw and real look at resilience in action. I talk about detachment, why nothing in life is permanent or guaranteed, and how leaders can turn unexpected blows into defining moments. Whether you're a content creator, entrepreneur, or leader navigating your own challenges, you'll find practical strategies to rebuild, protect your work, and lead with clarity under pressure. What you'll learn in this episode: How to respond constructively when crisis hits The power of detachment and perspective in leadership Why focusing on controllable actions speeds up recovery Practical steps to safeguard your digital presence Keywords: YouTube channel hacked, leadership lessons, resilience, staying calm in crisis, digital security tips, detachment, navigating challenges, rebuilding after loss, content creator tips, unexpected setbacks

In this powerful episode, I sit down with the brilliant Anita Erskine, Executive Director of Erskine Global Communications and one of the most compelling voices in Africa's media and storytelling landscape. Anita and I first connected as co-hosts at GITEX AFRICA last year, and since then, our paths have continued to cross in meaningful, intentional ways — a true reflection of shared purpose and aligned vision. Anita opens up about her journey — from discovering the power of her voice to navigating the risks of building a media platform with impact at its core. Together, we explore what it takes to stay grounded in a fast-paced world, the role of doubt in shaping resilience, and the courage it takes to lead with heart. This conversation is a deep dive into what it really means to lead with purpose, especially in high-pressure environments. It's also a celebration of storytelling as a force to shape Africa's narrative from the inside out. 🎧 In this episode, we explore: The moment Anita first recognized communication as a tool for change The entrepreneurial highs and lows behind building Erskine Global Communications Staying centered and connected to purpose amidst external pressure The making of Sheroes and how the project transformed her Reflections on navigating spaces where her presence and ambition weren't always fully seen What makes African entrepreneurs truly unique Why storytelling matters — especially the messy, behind-the-scenes version And her message to the next generation of African leaders Anita's energy is radiant, her insights are hard-earned, and her voice is one that will stay with you long after the episode ends.