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Specialists in healthcare, B2B and dedicated studios. We create big, new ideas and deliver smart, on-point campaigns for some of the biggest brands in the world. To do this, we bring strategy, campaign development and production together in one place. And when we say ’communications that actually work’, we mean it. Because that’s the only way your brand can make the impact it deserves to make.

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PURPLE HEALTH: The chameleon customer: Adapting our marketing to meet the ever-changing role of pharmacy

2021/07/06

If Covid has taught us one thing, it’s the value of quality, accessible healthcare. As we move from an era of ‘doctor knows best’ to one of self-care, the pharmacy is a key part of getting us healthy and keeping us that way. With an OTC armoury at their disposal, marketeers need to understand who this customer really is, and what they need and want. On the 6th July 2021, Purple Agency hosted a virtual panel discussion on how we should adapt our marketing to meet the ever-changing role of pharmacy. The session was moderated by Fiona Wiley (Strategic Development Director, Purple Agency) and explored ideas and opinions from Sid Dajani, Pharmacy Lead, Winchester Rural South Primary Care Network; Andy Wines, Regional Head of Europe and Africa, Prestige Consumer Healthcare; Amy Johnson, Associate Creative Director, Purple Agency.