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When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to make events more impactful and drive real results together. Tune in to learn: Signs your sales and marketing teams aren’t aligned and how to fix itKey metrics that prove event impact to sales and leadershipTactics for sales enablement before, during, and after eventsEpisode outline: (00:00) Meet Erin Biesanz (03:10) Why sales and marketing misalignment happens (10:33) Arctic Wolf's revenue team structure (15:01) Communication and buy-in from sales (21:50) Workflows that support event success (26:31) Scaling your event playbook for success (35:03) Key metrics that matter for virtual events (41:39) Building relationships for cross-collaboration ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

The more your event programs scale, the more difficult it becomes to keep a handle on brand consistency.  In this episode, Haley Kaplan explains the critical role brand integrity plays in successful event programs. She shares the most common challenges teams face, including rogue assets, unclear ownership, and inconsistent messaging. If this sounds familiar, she’ll show you how the right technology, solid brand guidelines, and streamlined processes can keep your events on brand as you scale.  Tune in to learn: Why brand integrity is crucial for event successThe top challenges marketers face when scaling events and how to overcome themKey systems and tools to maintain brand consistency as your event program growsEpisode outline: (00:00) Meet Haley Kaplan (02:22) How brand integrity affects event-led growth (06:02) Common challenges when scaling events (08:38) The importance of strong brand guidelines (13:59) Event tech and team enablement (15:51) How to conduct an internal event audit (19:38) Maximize the use of event templates  (23:16) Ensure alignment through approval workflows (24:56) Scaling 250+ events with Splash ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

Can B2B events be fun, creative, and strategic? Absolutely.  In this episode, Camille Arnold sits down with Gracie Bulleit from Pendo and Laura Lilley from Hootsuite to discuss how event marketers can strike the perfect balance between creating engaging brand moments and achieving measurable results. They share the strategies that elevated their event programs, including gamification, hands-on experiences, and community engagement that drive real business impact. Tune in to learn: Creative strategies that make brand events unforgettable without a big budgetPractical tips for demonstrating the value of your events to leadershipLessons learned from some of the most innovative event programs in the industryEpisode outline: (00:00) Meet Gracie Bulleit and Laura Lilley (03:52) Brand vibes in B2B events (08:07) Design events that are attendee-first, not agenda-first (13:19) Event success metrics beyond lead volume (19:57) Post-event reporting cadence (21:39) How gamification can drive engagement (24:57) Target the right audience with tailored experiences  (35:49) How to balance creativity and business goals ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

You’ve curated the perfect experience, nailed the logistics, and built the buzz. But when the day arrives, the seats are emptier than expected.  In this episode, Haley Kaplan shares Splash’s proven framework for overcoming attrition and driving attendee commitment. From refining your messaging to targeting the right audience, she outlines the key tactics to turn low attendance into a thing of the past. Tune in for actionable insights that will help you fill seats and create events that truly stand out. Tune in to learn: How to define your ideal attendee and build events that speak directly to themTactics to increase commitment, from reciprocity to host-driven outreachHow to drive attendance through cross-team efforts Episode outline: (00:00) Meet Haley Kaplan (01:27) Hard lessons from an event with zero attendance (05:20) Planning an event with a clear goal in mind (07:35) Target your ideal attendee  (09:50) The importance of clear and direct messaging for event pages (16:39) The role of reciprocity in boosting attendance (19:02) Making your sales team accountable for event success (23:19) Using personalized communication to reduce no-shows ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives you the framework to start. Tune in to learn: Which event data points really matterTips for capturing insights without disrupting the attendee experienceHow to use event data for personalized campaigns and follow-upEpisode outline: (00:00) Meet Taylor Bohn (04:07) Event data in the era of privacy regulations (06:50) Ways to collect and analyze feedback data (13:01) Clarity on the goals and metrics of your event  (18:23) Measuring brand awareness through events  (20:20) Capturing data intentionally at every touchpoint (28:36) You have all this event data… Now what? (36:33) Personalize the buyer journey with insights (38:45) Must-have integrations in your tech stack (42:09) Proving event ROI to stakeholders (44:47) Data capture beyond just surveys ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

No one wants to feel like just another name on a guest list.  Generic invites and agendas don’t cut it anymore. Buyers expect relevant and timely experiences that speak to their needs. In this episode, Haley Kaplan and Chelsea Hill from Splash discuss how to use data to create personalized event experiences that connect with audiences. They share engagement strategies for every stage of the funnel, tools to help you scale without burning out, and the metrics that prove that personalization works. Tune in to learn: The data points that matter most for personalizationHow to segment attendees and tailor experiences by funnel stageTools and tactics to scale event personalization Episode outline: (00:00) Meet Haley Kaplan and Chelsea Hill (02:40) Why personalization matters in events (06:56) Personalization strategies based on data (17:05) Engagement cues and follow-up (20:18) Leveraging social behavior and feedback data (24:24) Personalization for each stage of the funnel (33:55) Scaling personalization with tech  (39:47) Measuring the success of personalization efforts ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/ui8WT  Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

If you’re an event professional, you’ve probably heard of Cvent CONNECT. It’s the annual conference where event pros come together to explore what’s next for the industry. In this episode, the Splash team attends for the first time and shares their experience. Hayley Pellizzon, Perry Piep, and Haley Kaplan talk about what they learned, the moments that stood out, and the ideas they are taking back to their work. From tech tours to customer stories, hear their honest takeaways from CONNECT 2025. Tune in to learn: How one big event can fuel your content and growth strategy all year longWhy immersive product experiences create lasting impactThe role  preparation plays  in building unforgettable eventsEpisode outline: (00:00) Meet the Splash Team (02:23) Maximizing your events for engagement  (05:01) Cvent’s product demos and tech tours (08:42) Insights from fellow marketers (11:15) Key learnings from CONNECT 2025 ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

Most marketers would be thrilled with 2x or 3x ROI from events. Gainsight consistently sees 7x. Emily Wilkes, Director of Field and Partner Marketing at Gainsight, joins Camille Arnold to discuss how they use events to drive pipeline and business growth. Emily shares how her team executes a variety of event types, each designed to engage prospects and accelerate the buyer journey. In this episode, you’ll get an inside look at how Gainsight aligns event strategy with business goals, uses data to measure success, and creates powerful cross-department collaboration. Tune in to learn: Mistakes to avoid when measuring event ROIHow to choose the right event formats based on customer intentThe difference between sourced and influenced pipeline and why it mattersEpisode outline: (00:00) Meet Emily Wilkes (02:40) Key metrics for measuring event success (04:58) Gainsight’s event mix (09:30) Event strategy and pipeline alignment (13:01) Success stories from regional roadshows (17:31) Reporting the value of events (20:39) Adapting event strategies over time (28:49) The future of event marketing ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com  Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

Event-led growth can deliver impressive business results, but only when it’s supported by the right technology.  In this episode, Haley Kaplan shares Splash’s framework for selecting tools that enable a scalable, measurable, and sustainable event-led growth strategy. You’ll learn the four capabilities every event platform should have, along with the key integrations you need to connect your events to the rest of your marketing ecosystem. Tune in to learn: How to make events scalable with repeatable templatesThe four non-negotiables in any event tech stackWhat real-time visibility looks like in event dataEpisode outline: (00:00) Meet Haley Kaplan (02:11) What is event-led growth and why it works (06:48) Why your tech foundation makes or breaks success (09:19) The 4 capabilities every event tech stack needs (21:16) Integrating with your MarTech tools (25:58) How to evaluate event tech (32:51) Using event data to prove ROI and impact ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Enroll in The Event-Led Growth Masterclass & Certification:  https://utm.io/ui3Ng Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

As technology evolves, events remain one of the most effective ways to connect people and drive business results.  In this episode, Hayley Kaplan discusses how event-led growth (ELG) helps marketers transform their events from occasional marketing activities into powerful revenue drivers. She shares Splash’s proven framework for creating an ELG strategy, plus five practical tips to help you stand out as a leader in event marketing.  Mastering ELG will position you as a key player in your organization, help you stay agile,  and set your career up for long-term success. Tune in to learn: Ways to integrate events across the entire marketing funnelThe difference between good and great event marketersHow to prove ROI and show event impactEpisode outline: (00:00) Meet Haley Kaplan and Zach Napolitano (01:34) Rethinking events as full-funnel revenue drivers (05:17) How to diagnose gaps in your pipeline (07:42) Matching the right event to the right goal (12:45) Getting sales buy-in with one strategic event (16:33) Mastering event-led growth for your career (18:25) What to expect from Splash’s ELG certification course (30:21) Top 5 career tips for event marketers ___________________________________________________________________  If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiJMF  Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

Events aren't random acts of marketing, and they shouldn't be treated that way. In this special session, recorded live at Cvent CONNECT, Matt Heinz, Founder of Heinz Marketing, and Kate Hammitt, VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strategy through tech and internal buy-in.  Throughout the session, they discuss how companies are leveraging events to accelerate their pipeline and drive real revenue. Tune in to learn: How to build a cohesive event-led growth strategy Proven ways to measure event ROI that will resonate with leadershipEssential technology and processes to scale your event strategy Episode outline: (00:00) Meet Kate Hammitt and Matt Heinz (02:52) The impact of ELG on growth and goals (06:24) Aligning teams around one event strategy (11:21) Mapping events on the customer journey (16:13) Qualities of robust event tech  (20:30) Building your ELG team and playbooks (25:40) Event-Led Growth Maturity Model  (30:17) Getting C-suite buy-in and starting small  ___________________________________________________________________  If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Take The Event-Led Growth Maturity Model quiz: https://utm.io/uiHpS  Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiHpI  Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

With 2025 at the halfway mark, now’s the time to take stock: What’s working? What’s not? And where should you focus next? In this episode, Haley Kaplan sits down with Camille Arnold, Director of Experiential Marketing at Splash, and Kristen Vesey, Senior Field Marketing Manager at Ramp. They discuss how to fine-tune your event mix, how to use first-party data more effectively, and how to nurture buyer relationships. Tune in to learn: Creative ways to capture meaningful attendee insightsWhy events and content strategy should be connectedTips for cross-team collaboration with sales and CXEpisode outline: (00:00) Meet Camille Arnold and Kristen Vesey (06:47) Lessons from 2024 and what’s changing in 2025 (12:31) Event mix, goals, and strategy (17:56) Nurturing customer relationships (24:23) Post-event strategy and proving ROI (29:17) Capturing first-party data from events (36:04) Trends and innovations to try this year (38:12) How to future-proof your event strategy ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run? In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix. They discuss what goes into making small events repeatable and effective, and how to balance scaling successful formats with the need to keep things fresh. Tune in to learn: The role of tech in scaling eventsMetrics that matter for small, repeatable eventsTips for aligning ad hoc events with ELG goalsEpisode outline: (00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu (01:06) Why small events aren’t always simple (06:25) Scaling programs without losing interest (09:42) Tools that make a flexible event strategy possible (12:56) Ad hoc events in an ELG strategy ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

What is event-led growth, and how do you know if you’re doing it? In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to explore the question: does a commitment to hosting events mean you're practicing event-led growth? Tune in to learn: What most marketers overlook when planning eventsThe key differences between "just doing events" and using an ELG strategyHow to identify your ICP and build an event strategy that benefits them Episode outline: (00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu (05:12) The key traits of event-led growth (13:08) Understanding attendee behavior (20:52) The impact of events on customer relationships (25:14) Increase engagement through smaller, repeatable events (27:15) The conundrum of attribution  ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

There are marketing courses on everything from SEO to mapping the buying journey, but until now, nothing on event-led growth (ELG). In this episode, host Camille Arnold and course co-creator Zach Napolitano share the story behind Splash’s Event-Led Growth Masterclass and Certification. They discuss why it was created, who it's for, and what you'll learn. If events are part of your growth strategy, this course is your guide for making them measurable, scalable, and impactful. Tune in to learn: How to align your event goals with broader business objectivesMisconceptions about event ROI Why ELG success relies on collaboration across departmentsEpisode outline: (00:00) Meet Zach Napolitano (01:30) Building the Event-Led Growth Masterclass from scratch (07:40) Why this course isn’t just for event marketers (12:07) The first step to building a real event strategy (16:28) Measuring ROI of events (18:43) A sneak peek at the full ELG curriculum and how to access it  ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you. Enroll in The Event-Led Growth Masterclass & Certification: https://elg.splashthat.com/learn?utm_content=elg_masterclass_cert-training_25-06-04_Checked-In_Everything-Youll-Learn-in-Splashs-ELG-Masterclass&utm_prod=SPL&utm_reg=ALL&utm_aud=ALL&utm_eng=ALL&utm_ver=ALLEC&utm_per=ALL&utm_ptype=BA-TOFU&utm_bus=MMENT Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode