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SEO can be confusing and overwhelming. But today, our guest Maggie Schneider, is chatting with us about all things SEO. Maggie is not only someone who has taken our courses and mastermind but she is also a friend. She is the face behind @hilltophelp - a small business that elevates other businesses with strategic design and marketing. Maggie kicks things off by explaining what SEO is and how to make sure you are using it to the best benefit of your business. She also busts some of the biggest misconceptions about SEO and gives us the truth on whether or not she thinks blogging is dead. And what about Pinterest? Maggie teaches us how to use it to get more paying customers to our website. If you are a new, busy business owner, SEO can seem like something that might not be your top priority right now. Maggie gives you tangible tips on what you can start implementing today that will ensure the results you are looking for. SEO is a long game but the dividends are sure to pay off for years to come! Meet Maggie Maggie’s Website Free SEO Challenge SEO Course - Enter code ‘PODCAST50’ for $50 off Workshop: How to Launch a Profitable Podcast Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/ MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/

We are taking a deep dive into the behind the scenes of our most recent launch of Purposeful Podcast. Whether you’ve recently launched or are planning to launch soon this is a really important episode to listen to because you’re going to hear some of the measures we look at to gauge success. Purposeful Podcast is our evergreen course that we decided to live launch. We talk through why it is beneficial to live launch your evergreen products a few times a year. We also discuss the things that we did differently this time around including how we only targeted warm leads, changed who presented the live webinar, switched up the title & some of the content, and we raised the price of the product.  As always, we lead through transparency and share all of the real numbers on how this launch went. We share how many people registered for this live webinar, how many actually attended, and the exact number of purchases we had. Also, in true PHP form, we shared the snafus that we learned during this launch. There should never be a time in your business where you feel like a launch went 100% perfectly. However, no matter what happens, it’ll always be a success because you’ll either make a lot of money or you’ll learn in the process. Use some of the pieces that we talk about in this episode to make the necessary changes you need to gain the success that you desire! Workshop: How to Launch a Profitable Podcast Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/ MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/

What is the state of Instagram? In this episode you are going to get a pep talk, strategies, and advice from me (Amy) & some of my Instagram influencer friends. I kick things off by addressing the elephant in the room; does it seem like story views and engagement are harder to come by these days? You might be surprised by the resounding answer I received from my online friends with a large following. The first point that I cover is assessment. How often are you assessing your content? Are you asking yourself what's working and what’s not? I offer a simple strategy that we are using over at my other business, Expecting and Empowered, that is super simple, doesn’t take long to create, and is having a major impact on our followers. You too can implement this strategy into your own Instagram content and after one brainstorm session, you could have up to 10 weeks worth of content! Reels - are they in or are they out? You may think of them as having to dance around and a big time sucker but in reality, they don't have to be. I share why they should still be a part of your growth strategy and I offer some really easy ideas that will help you feel authentic when creating reels. And finally, we cover the tale as old as time - consistency. Instagram is the long game. I share some strategies on how to make your life easier when it comes to staying consistent online and what to do when you have negative thoughts about Instagram.  Having a consistent presence online takes a great amount of resilience. People that have it are going to be around for a while and your business will see the results. So go out there, make some fresh content, look at your analytics, and watch it all pay off! Free Workshop: How to Launch a Profitable Podcast Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/ MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/

In this episode I, Kat, dive deeper into a topic that came up after we released episode 130: How to Sell Without Feeling Gross. After listening to that episode many of you were able to shift your selling mindset to thinking of sales as a service rather than a pain point. However, the thing that continues to come up for you is how to handle objections when they come up.  And that is exactly what I cover in today’s episode. I share what the most common objections are, including, “I can’t afford this” or “it’s not the right time.” I give you concrete ways of how to handle these types of conversations when they come up. I go over what an objection is and why people have them, what you must do before you even try to sell to anyone, and what powerful follow-up questions to ask your potential customers when objections do come up. We want you to be clear, understanding, and empathetic when you are selling. By sharing what is possible for your customer, you are allowing them to get to a place of desire and possibility. Ultimately, we want you to think of your role in this sales journey as the guide. Workshop: How to Launch a Profitable Podcast Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/ MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/

This episode is meant to inspire you as we kick off 2024. With a new year comes changes, new goals, new revenue and new profit streams for your company. Today, I dive into what unblocking your intuition can do for you as a female entrepreneur, especially if you’ve been feeling stuck or uninspired lately. There are four concepts that I walk you through; understanding intuition and how it ties to entrepreneurship, embracing creativity, overcoming doubt, and finally practical exercises for the intuitive entrepreneur. I explain what intuition is and how you can use it to benefit your business. I talk through how intuition plays a role in being creative and innovative. Overcoming doubt and building self confidence is a big one for this community. Trusting your intuition can help you in both of these areas and I explain how.  Finally I walk you through some exercises that can be a catalyst in tapping into your intuition. Whether it be journaling, meditation, networking, or even a walk in nature, these tools are designed so that you can reflect back and hone in on the inner voice that’s always been inside of you. And remember, developing your intuition is an ongoing process so be patient with yourself! Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/ MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/

We have officially launched Purposeful Podcast for the last time at its current price. Purposeful Podcast is our step-by-step guide to launching a purpose driven podcast that helps you grow your community and become a go-to leader in your niche. One thing we hear over and over again is that next year you’ll start your podcast. But today we want to ask you why not now? From lived experiences, all three of us know that there is no such thing as an ideal time to start. Amy and Abby started the HERself podcast in the nooks and crannies of their days while Abby was working over 40 hours a week at her corporate job and Amy was busy managing a FTE .6 nursing job and had already started her other business; Expecting and Empowered. Between the two of them they had five kids but they had a mission that was important to both of them so they found the time to start their podcast. Kat started her first podcast; TTC Society, about her journey to becoming a mother. She found podcasting to be a way to turn her mess into an important message. This was a really hard time in her life and she felt called to do something about it. Years later, podcasting is now Kat’s full time job and she never would’ve thought this would be her current reality.  Our hope is that you don’t wait. Make this your year. Your voice has something to bring to the world and we want you to feel more purpose. The doors for Purposeful Podcast are open from now until Friday, January 26th, 2024, at midnight. At that time the price for this course will increase so don’t miss out on this incredible opportunity. Register for the Purposeful Podcast Course HERE! Use code ‘PURPOSE25’ at checkout to receive $25 off just for listening to this episode. Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/ MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/

There are so many reasons we love podcasting. This week the three of us are diving deeper into the passion and purpose that can go into podcasting. What we know is that most of us go into podcasting to help our listeners. But what we want to focus on today is how meaningful podcasting is to the host as well. Kat shares how starting as a hobby podcaster took some of the pressure off and brought her so much joy. Abby explains that when she first started podcasting, she didn’t need it to make money. What she was seeking was a sense of fullness in her life. Amy shares inside information on how the marketing trends for 2024 are all pointing to long form content and how podcasting is exactly that. Podcasting is also a means to express your creativity. It allows you to share your unique perspective with the world. It is a medium that gives you the freedom to create content in your own style. Podcasting also brings a huge sense of community. You can make a community through podcasting, serve that community, be in that community and be supported by it all at the same time. If you’re ready to share your voice and make an impact all while making money doing it, be sure to sign up for our free webinar below. It will give you the building blocks to start your podcast and generate money right away. The webinar is on January 23rd, 2024, at 12:00p CST. And spoiler alert, just for signing up for the webinar you will get an exclusive discount for Purposeful Podcast; our step-by-step guide to launching a purpose-driven podcast that helps you grow your community and become a go-to leader in your niche. Sign up to join our Webinar HERE. Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/ MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/ This episode was produced and edited by @pivotballchange.

This week I’m (Amy) talking to you about the power of podcasting and how you can harness it in your business or that business that you’ve been dreaming of. When people think about making money as a podcast they automatically think about getting sponsorships and advertisements. In this episode, I’m going to teach you how to monetize your podcast much faster with your own offers and your own business first. As you may or may not know, the first business that I started, Expecting and Empowered, has been up and running for seven years. I share how we didn’t leverage podcasting until year six and the way that our podcast quickly became our second leading generator as far as gaining new customers goes.  Not sure what being a sponsor of your own podcast looks like? I walk you through how we do it in all three of my businesses and share why offering a discount code in your sponsors will make customers act sooner. I also go into depth on why podcasts are such a fantastic way to serve your audience and get them to buy from you. If you think this is the time to make your podcast, I say why not? We are offering a free workshop called How to Launch a Profitable Podcast, hosted by myself and Abby on Tuesday, January 23rd at 12p CST, where we will teach you how you can monetize your podcast from the very start. By signing up for the workshop you will get an exclusive discount on our course, Purposeful Podcast, which we will be launching for the last time at the $297 price point. After this launch, the price will be going up. So don’t miss your chance. Sign up for the workshop at the link below. Sign up for the ‘How to Launch a Profitable Podcast’ Workshop HERE Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/ MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/ This episode was produced and edited by @pivotballchange.

We are outlining our year ahead in this episode but grab your pen and paper because throughout it we give you tons of tips on how to do the same for your business. If you’re newer to entrepreneurship we know that doing this type of analysis can be overwhelming but the goal of this episode is to make it easier on you because we’ve learned over the years what has worked for us and we want to share that with you. Reflecting on the past year is where you’ll want to begin. We prompt you to look at things like where you generated the most new leads and what caused the most dramatic growth for your business? Assessing your finances is key to understanding where you might be able to spend a little more next year. Remember to look at your competition too. See what they are doing that seems to be working well for them. Can you implement similar strategies? And it’s not just about the numbers. How did you feel both in and out of your business this last year? How do you want this next year to feel? Where do you need to make some changes? What can you automate or delegate? Is it time to hire? Look back at the beginning of this year and don’t forget to celebrate how far you have come. If reflecting or planning a year out is too much, break it down. What wins can you celebrate from the last 90 days? And what are the top three things you want to accomplish in the next 90 days. Oftentimes we overestimate what we can get done in a day and underestimate what we can accomplish in a year. We want this year to be your best year yet so break down those goals into bite size pieces and start 2024 off with a bang! Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/ MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/ This episode was produced and edited by @pivotballchange.

This episode is landing right between Christmas and New Year’s for those who celebrate so we thought we’d throw it back to one of our favorite episodes with Amy Porterfield. All three of us have been huge fans of hers for years now! Her podcast, Online Marketing Made Easy, has accompanied us on many walks, lunches, and road trips. The value she brings to this industry is unmatched and we love how motivated we are after listening to her episodes. Amy shares how she got started as an entrepreneur, what it was like to transition from a more behind the scenes role to forward facing, and the strategies that she has used to increase her download numbers for her own podcast. Even someone as successful as Amy Porterfield struggles with confidence. We talk about how she has grown into her own confidence, how she was afraid of being seen due to negative self-image and the impact that having a mentor and friends in this industry can have on us. Amy even leaves you with a little motivation on how to keep moving your business forward! MEET Amy Porterfield Amy Porterfield’s Podcast: Online Marketing Made Easy Two Weeks Notice by Amy Porterfield Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/ MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/

We are throwing it back to one of my favorite episodes I’ve ever recorded. It’s with Amy as she interviews me, Abby, on the transition from working a full time corporate career to becoming a full time entrepreneur. And how I was able to do both simultaneously for about a year. You might be in that same position right now. This episode is all about how you can do the little, and the big, things correctly now so that you can make your dream a reality someday. Maybe you too feel the monotony of a career that pays your bills but doesn’t fill you with passion. It’s a “safe” choice, but you consistently wonder, “Is this all there is for me in life?” You are low on time but desperately want something else that can fill the void that has been on your mind for a while. Maybe it doesn’t mean leaving your job tomorrow; maybe it means making an investment in yourself to finally take a step into a better tomorrow.  If this is you, join today’s conversation to help get you out of your way and on the path to a more fulfilling tomorrow. Make this be the year that you will take the steps YOU deserve in your career and life.  Sponsor: How to 2x Your Business with Podcasting Workshop Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/ MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/ This episode was produced and edited by @pivotballchange.

Hi you guys! It’s Amy with a solo episode this week. Today I am talking about something that is very near and dear to my heart; how to avoid burnout as an entrepreneur and balance your life in a way that feels good to you. We know that you didn’t leave your job to have a worse schedule than you did before. In this episode I share tried and true tips that have worked for me over the years. First off, I recommend finding a formula that works for your week. I walk you through what my work week looks like and give specific examples of what I do each day. Next, I advise you to think about your year. What does your business year look like? When are your launches? I even share some examples of what our business year looks like inside Pursuing HER Purpose.  Do you always feel like you have to have something new to offer or maybe you keep offering something that you don’t want to offer any more? I’ve been there and it’s not a good feeling. I challenge you to create a system that does allow you to feel good inside your business. Connection is also something that can fill your soul and help you not feel so lonely as a solopreneur. I remind you to see the people - network and make the connections.  Finally, I want you to ask yourself what specifically doesn’t feel good in your business right now? What is it that you really don’t like? Now challenge yourself to create solutions. Don’t buy into the idea that thing’s can’t change because they can. We want 2024 to be a year where you are able to find steadiness and happiness both inside and outside of your business. Sponsor: How to 2x Your Business with Podcasting Workshop Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/ MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/ This episode was produced and edited by @pivotballchange.