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Send us a text  In the Season 9 finale of Digital & Dirt, producer Faith Nettles flips the script and interviews host Ian Dallimore to reflect on the themes that defined the season and the growth of the podcast. They discuss how conversations with agency, brand, and founder guests consistently pointed to attention, culture, authenticity, and real-world impact over platforms, highlighting OOH as a true behavior driver in an increasingly digitally fatigued world. The episode serves as a bridge to Season 10, setting up a deeper focus on how consumers actually discover, feel, and decide, and how Digital & Dirt continues to evolve as it approaches a milestone 10th season. 

Send us a text In Episode 14 of this season’s Digital and Dirt podcast, Ian sits down with Lauren Ridgley, CEO of Left-Hand Agency, a media buying and planning advertising agency, to explore the evolution of advertising, the renewed importance of Out of Home, and how brands can stay culturally relevant in an increasingly digital and AI-driven world. Podcast Breakdown 00:00 - 05:57 Introduction & Media journey 05:58 - 11:51 Building Left-Hand: 11:52 - 17:55 Brand awareness & Cultural relevance 17:56 - 29:14 Influencers & The rise of AI 29:15 - 39:48 AI in action 39:49 - 47:28 When OOH meets retail media 47:29 - End Differentiation & Looking Ahead 

Send us a text In Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights from her professional and personal experiences. Podcast Breakdown 00:00–05:51 Introduction, Personal Insights & Role of Family 05:52–11:00 Career Journey & Passion for Healthcare 11:01–18:59 Navigating Consumers & Understanding IPG Mediabrands 19:00–23:24 Adapting to Change & Building Trust 23:25–29:06 Simplifying Healthcare Communication & Innovation 29:07–32:08 Embracing Change in Media & Health Tech 32:09–End The Future of Health Tech & Empowering Teams

Send us a text In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style.  Podcast Breakdown 00:00 - 05:06 Introduction & Career Beginnings 05:00 - 11:08 Growth & Leadership at Lamar 11:08 - 20:26 Overcoming Challenges 20:26 - 29:13 Evolving with Technology 29:13 - 38:40 Culture & Integrity in Growth 38:40 - 50:30 Relationships & Communication 50:30 - 58:02 Reflections on the Future

Send us a text In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy. Podcast Breakdown 00:00 – 01:31 Introduction: Hoops Nation, Collectibles & Background 01:32 – 04:31 SpongeBob art & Investment Strategy 04:32 – 08:40 Passion and Purpose in collecting 08:41 – 13:27 Building Hoops Nation & NBA recognition 13:28 – 18:47 Creator economy & Staying true to your niches 18:48 – 23:31 Patience, Consistency & Long-Term Vision 23:32 – 30:40 The Buster Agency & Brand Amplification 30:41 – 53:01 Social Trends, AI, & Personal brand legacy 

Send us a text In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets.  Podcast Breakdown 00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership 06: 41 – 14:31 College legacy & Early career in sports marketing 14:32 – 20:27 Entrepreneurial shift & Founding Crafting Community 20:28 – 26:21 Inspiration behind All Better Co. & Reimagining first aid 26:22 – 33:43 Skin-first innovation, Sustainability & Family-driven design 33:44 – 41:17 Health-conscious consumers & Authentic brand storytelling 41:18 – 47:48 Retail growth, Community marketing & Building trust 47:49 – 58:04 Female founders, Funding challenges & Stay true to mission 

Send us a text In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport.  Podcast Breakdown 00:00 – 05:32 Introduction: Passion for fishing & Dream of going Pro 05:33 – 08:19 Building her personal brand & Growing platform with 100K+ 08:20 – 10:44 The ESPYs & How sport fishing is gaining popularity 10:45 – 22:03 Rising Sons Fishing & Her Career Journey 22:04 – 28:38 Breaking barriers in male-dominated sport & Catch-and-release 28:39 – 35:53 Influence of LSU athletes & Community through Socials 44:31 – End Inspiring the next generation, Confidence & Passion to Purpose

Send us a text In Episode 8 of this season’s Digital and Dirt Podcast, Ian welcomes Katey Hassan, Co-Founder & CEO of Nocturnal Skincare to discuss how beauty, skincare, and branding intersect with culture, science, and storytelling. During the interview, Katey shares insights from her career, the story behind the launch of her brand, and explains how authenticity and innovation has helped shape her company’s approach to developing skincare products.  Podcast Breakdown 00:00 – 04:46 Travel inspiration & Fascination with human behavior 04:47 – 09:17 Education & The psychology of self-expression 09:18 – 14:47 Early career at L’Oréal & Emotional storytelling in beauty 14:48 – 20:21 Leading at Tarte & Blending science with creativity 20:22 – 26:23 Launching Nocturnal Skincare & The Japandi heritage story 26:24 – 33:43 Authentic growth & Building trust without influencers 33:44 – 41:17 Circadian rhythm & Skin longevity 41:18 – End Sustainability, sourcing, & Brand authenticity

Send us a text In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Marissa Nance, Founder and CEO of Native Tongue Communications, a multicultural marketing agency helping brands connect with diverse audiences, for a conversation on how to build authentic connections in today’s marketing world.  Podcast Breakdown 00:00 – 04:49 Introduction, Handbags, Love & Basketball house, & NBA ties 04:50 – 09:48 Athletics, Teamwork & Values that shaped her career 09:49 – 15:28 AI, Culture, & The importance of authenticity in marketing 15:29 – 23:44 Early career at BBDO, Survivor, Top Chef & Castaway 23:45 – 30:00 Storytelling, microcultural marketing, & Audience connection 30:01 – 33:50 Leaving Omnicom & Launching Native Tongue 33:51 – 41:15 Challenges as a founder & Building cultural competency 41:16 – End Proudest career moments, & Advice for future leaders

Send us a text In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis.  Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the world.

Send us a text In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Lindsey Scheftic, Founder and CEO of The CMO Sidekick, to explain what inspired her to start her consulting business that helps mid-sized companies without CMOs access strategic marketing support. 

Send us a text In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech. Podcast Breakdown 00:00-03:40 Fun Facts & Introduction 03:40-08:30 Dance, Wrestling & Coachella Stories 08:30-12:40 High School, UCLA & Early Career 12:40-18:00 MTV & Ad Sales Journey 18:00-30:40 Retail, Luxury & Shift to Data 30:40-39:30 Programmatic Evolution & DataXu 39:30-57:11 Founding Advertible & Future of Native

Send us a text In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Emily Chatelain, CEO & Founder of the School Food and Wellness Group and the 3 O’Clock Project, to discuss the importance of high-quality nutrition for kids at school. Podcast Breakdown 00:00 - 9:04 Introduction & Emily’s personal journey 9:05 - 18:18 The complexity of school lunches, A kid's most important meal: Lunch 18:19 - 26:50 Food education, $14 Billion Industry & The business side of a cafeteria 26:51 - 30:01 Chiefs in schools, Impacts of school lunches 30:02 - 39:58 Largest challenges in the school food system & Small Changes 39:59 - 54:29 A parent's role, Advertising with school cafeterias & TikTok reels 54:30 - End A message to the Ad Industry & Closing remarks 

Send us a text In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry. Podcast Breakdown 00:00 - 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why? 12:46 - 19:44 Marketing mixed modeling (MMM) & Evolution of Analytics 19:45 - 29:20 The storytelling of data & The beauty industry 29:21 - 39:19 Media consumption, TikTok Shop & Doug’s time at Estée Lauder 39:20 - 52:55 Tiktok, Influencing & Ekimetrics 52:56 - End Glamping on a Safari & closing remarks

Send us a text To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together. Podcast Breakdown 00:00 - 02:39 Introduction, meet Lucy Markowitz 02:40 - 12:25 Early Career & Introduction to Vistar Media 12:26 - 21:48 Early days at Vistar & How they Sold Through the Solution 21:49 - 32:27 Vistar’s culture & Creating connections 32:28 - 43:01 Leadership & The idea of “failing fast” 43:01 - 49:47 Becoming well-respected in the OOH Industry 49:48 - End How to tell a story & Asking the important questions