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In Approaching The Future 2021, the podcast, we´ve gone through the trends in our report, which cover the present and future of reputation and intangibles. In this chapter, we review the last of the 15 trends that mark the business agenda in branding, reputation, communication, sustainability, ethics and transparency.

Thank you for walking with us in the route through the main trends that mark the business fabric in our podcast Approaching the Future 2021. In this chapter, we delve into the importance of integrating ESG criteria to identify risks and opportunities in the non-financial aspects of an organization.

We already know: during 2020, technology has allowed us to be connected, to work, learn and communicate. This increased connectivity, as a result of the coronavirus, has also caused an exponential increase in risks related to cybersecurity. In fact, in the first two months of the pandemic, the number of threats increased by 2,000%. What challenges has the pandemic brought in integrity and ethics, in a digital world?

We give a shout out to everyone who has followed Approaching The Future 2021, the Podcast. We are approaching the last chapters of the series advancing, from this moment, in an upward trend: sustainable, more profitable and resilient investments. The financial sector, investors and asset managers play an essential role in achieving the objectives set by the 2030 Agenda. Long-term financing and investment strategies are capable of creating value for people and the planet, as well as responding to global challenges such as the fight against climate change or the defense of human rights.

We are facing the countdown to action on the 2030 agenda. Until today, the focus has been on achieving the SDGs as a route to a more sustainable world, however, today the need is in activating resources and strategies, by companies and governments, to achieve these goals. And the challenge is great: we are far behind on the path of commitments towards a rapidly approaching 2030. We begin a new chapter of Approaching The Future 2021, the Podcast, with another of the most relevant trends in sustainability.

The issues of diversity and inclusion are becoming increasingly important to face the challenges of inequality and discrimination of any kind. These issues today affect organizations in a transversal way, ceasing to be an exclusive territory of the human resources areas. To respond to the diverse expectations of stakeholders, companies must address these issues with a multidisciplinary perspective: from how talent, brand, communication and advertising are managed, to the configuration of their products and services, so that they respond to the needs of a diverse society.

We live in times of changing paradigms and preferences. New relationship models are emerging between people, brands and ∑, largely driven by the pandemic. Citizens, more than ever, expect brands to be connected to their reality, their functional, emotional and social needs and to offer concrete solutions to their daily problems, with a positive social, environmental, ethical and economic impact. In this episode, we review regenerative brands in the era of activism.

Welcome to the eighth episode of our Approaching the Future 2021 podcast. In this episode we will review the new communication and management OF INTANGIBLE ASSETS. Without a doubt, the growth of social movements, to claim the defense of the planet and the rights of people, have had a significant impact on the expectations and demands of all the groups of interests. This change is the main factor that impacts the corporate communication strategy of organizations.

We start a new episode of Approaching The Future 2021, the Podcast. On this occasion, we will deal with a trend that, in the context of a pandemic, has experienced an exponential acceleration: we are talking about the transformation of work, along with new technologies. A practice that emerged as a lifeline for labor and economic activity, has emerged as an entrenched practice that will continue beyond the pandemic. Could it be that the work went from being a place we go to, to an activity we do? LETS FIND OUT!

The building of a solid reputation as a platform for the creation and protection of long-term value is one of the keys to organisational resilience. A capacity more relevant than ever post COVID-19 where companies have been in the sights of society. Thus, the measurement and management of reputational risks become strategic tools to guarantee the future of organizations. We will focus on this in the sixth episode of Approaching The Future 2021, the Podcast.

The economy and well-being of societies depend directly on the care and protection of natural capital. In a context of health and economic crisis, it is evident that the pandemic is inseparably linked to global environmental issues such as loss of biodiversity, climate change, air and water pollution or waste management. However, despite the climate emergency, this trend is currently not among the priorities of companies: only 25.9% say that their organizations are working on this. How has the pandemic affected the aspirations of the 2030 Agenda in the environment and sustainable economy? Here we begin the fifth chapter of Approaching The Future 2021, the Podcast.

The line between the physical world and the digital world is increasingly blurred. Technological innovations in full development, such as 5G or artificial intelligence, transform the way we communicate, relate to and interact with the environment. This growing digitalization requires a new way of coping in a physical and online world at the same time, especially after the pandemic. As a result of the months of confinement and mobility restrictions, citizens have turned to digital solutions in practically all personal and professional fields. We begin the fourth chapter of Approaching The Future 2021, the podcast. Let's start talking about the path to a digital hybrid society.