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Automotive procurement and planning leaders face a growing concern in 2026: A structural tightening in the supply of DRAM chips that underpin modern vehicle electronics. DRAM suppliers are reallocating capacity toward AI data‑center applications, where memory‑intensive GPUs are absorbing a disproportionate share of manufacturing resources. The impact for automakers is higher prices and tighter availability, particularly for older generations of automotive‑grade DRAM. In this episode of Fuel for Thought, we're sharing a clip from our recent webinar with Automotive News on how OEMs can navigate this landscape over the next several years. Speakers:  Jeremie Bouchaud, Executive Director, Supply Chain and Technology, S&P Global Mobility Guido Vildozo, Associate Director, Consulting, S&P Global Mobility (Host)

With average monthly car payments pushing toward $800 and nearly 20% of US consumers making $1,000 payments, buyers are weighing brand attachment against purchasing reality.   Recent automotive market analysis shows that affordability pressures are fundamentally changing car buyer behavior, creating new risks for retention but also new opportunities for conquest.  The result is a market in motion: Households that once returned reliably to brands and models are now open to change. Sellers that understand this dynamic will be best positioned to capture the moment.  In this episode of Fuel for Thought, our host Guido Vildozo speaks with loyalty expert Tom Libby on key conquest and retention opportunities available for OEMs in this environment.  Participants:  Guido Vildozo, Associate Director, Consulting, S&P Global Mobility (Host) Tom Libby, Director, Loyalty Solutions and Industry Analysis, S&P Global Mobility

For North American automakers, the familiar megatrends of electrification, regionalization, the rise of Chinese competitors, technological transformation, and supply chain resilience are evolving amid global supply risks and shifting regulatory pressures. Our latest whitepaper, The next phase of automotive megatrends, explores how regulatory uncertainty, affordability pressures, shifting consumer expectations, and global supply risks are reshaping strategy for OEMs across the region. From upcoming USMCA negotiations to new semiconductor shortages, our host Guido Vildozo sits down with the whitepaper authors to discuss what's truly different in this next phase—and what leaders should be doing now to prepare.  Participants: Guido Vildozo, Associate Director, Consulting, S&P Global Mobility (Host) Henner Lehne, VP, Research and Analysis, S&P Global Mobility Peter Nagle, Research and Analysis Associate Director, S&P Global Mobility

Over the past year, automotive suppliers have navigated shifting tariff regimes, geopolitical uncertainty, uneven EV demand, and rising expectations around software, sustainability, and resilience. So why are many suppliers still optimistic? To find out, S&P Global Mobility expert Matthew Beecham spoke with 59 senior executives across the global automotive supply chain to understand how they're adapting to this new normal. With disruption now a constant rather than an exception, suppliers are prioritizing resilience through ecosystem partnerships, long-term technology investments, and proactive growth strategies. Instead of waiting for conditions to stabilize, they're rethinking how and where to compete. In this episode of Fuel for Thought, Matthew joins our host Guido Vildozo to unpack the key takeaways from these conversations—and what supplier sentiment signals for OEMs, investors, and policymakers right now. Speakers:  Matthew Beecham, AutoTechInsight Research Manager, S&P Global Mobility Guido Vildozo, Associate Director, Consulting, S&P Global Mobility (Host)

As we approach 2026, the automotive industry is bracing for yet another potential crisis: a shortage of dynamic random access memory (DRAM) chips. This anticipated shortage will not be quite as dramatic as the 2021 crisis—which prevented more than 10 million cars from being built that year—but could potentially be more disruptive and long-lasting than the 2025 Nexperia incident. DRAM is found in the compute-heavy systems in cars, namely in cockpit and in ADAS/Autonomy systems. However, major DRAM manufacturers are increasingly reallocating their wafer capacity toward high-bandwidth memory (HBM) for AI data centers. The profitability and demand for HBM far exceed those of traditional automotive applications, leaving automakers increasingly vulnerable to an automotive supply chain crunch that could rival the previous shortages. In this episode of Fuel for Thought, we dive deeper into the shortage and explain what automakers need to do in order to adapt.  Speakers:  Jeremie Bouchaud, Executive Director, Supply Chain and Technology, S&P Global Mobility Guido Vildozo, Associate Director, Consulting, S&P Global Mobility (Host)

Chinese automakers are not only reshaping their domestic market but are also becoming formidable players on the international stage. Their aggressive expansion into overseas markets, driven by a combination of competitive pricing, innovative technology, and strategic partnerships, poses both challenges and opportunities for established automakers. Moreover, as trade barriers and regulatory changes emerge in various regions, understanding how Chinese manufacturers adapt can provide valuable insights into the future of global automotive supply chains. In this episode of Fuel for Thought, we discuss how Chinese automakers are navigating global markets, the impact of tariffs and trade barriers, and the strategies these automakers are employing to expand their footprint. Speakers:   Abby Tu, Principal Research Analyst, S&P Global Mobility Guido Vildozo, Associate Director, Consulting, S&P Global Mobility (host) ·

A decade ago, the path toward full electrification seemed clear. Battery electric vehicles (BEVs) were seen as the inevitable future. But fast forward to today and that once-shared vision has fractured. Different regions are now taking distinctly different routes shaped by policy shifts, consumer sentiment, and economic realities. In this episode of Fuel for Thought, we unpack how these divergent strategies are influencing production planning, why transitional technologies like PHEVs and REEVs are gaining renewed relevance, and how scenario-based forecasting can help automakers stay agile in this fragmented market. Speakers: A. Saboor Imran, Principal Analyst, EMEA Light Vehicle Powertrain Forecasting, S&P Global Mobility Guido Vildozo, Associate Director, Consulting, S&P Global Mobility (host)

Since May 3, 2025, automakers have been navigating a complex US trade policy which includes a 25% tariff on imported vehicles and parts from nearly all countries. Although trade negotiations may ultimately reduce this tariff rate, few new deals have been signed so far. Amidst this backdrop, early expectations of an immediate cost pass-through to consumers has not materialized. Instead, automakers have taken a more measured approach to their pricing and production strategies. Moving forward, three of the most important considerations for OEMs will be: Tariff exposure and pass-through feasibility, Competitive pricing, and Production sourcing flexibility. As uncertainty continues, manufacturers that can swiftly adapt to market changes and effectively communicate their value propositions to consumers will be better positioned to thrive in this challenging environment. Speakers:  Stephanie Brinley, Associate Director, AutoIntelligence, S&P Global Mobility Matt Trommer, Associate Director, Innovation Product Management and Industry Performance, S&P Global Mobility Guido Vildozo, Associate Director, Consulting, S&P Global Mobility (host)

In this podcast episode, experts from S&P Global Mobility delve into the critical role of rare earth elements (REEs) in the automotive industry—particularly in the production of electric vehicle components like traction motors. China currently dominates both the production and processing of these essential materials. The discussion examines how China's control over the rare earth supply chain is shaping global industries, the geopolitical implications, and how other nations are responding in an effort to diversify their REE sources. Our experts also explore the rise of emerging technologies, including Europe's shift toward magnet-free motor designs, and consider what the future may hold for REE dependency in the evolving automotive landscape.  Speakers: Guido Vildozo, Associate Director, Consulting (Moderator), S&P Global Mobility Kartik Ganesh, Principal Research Analyst, S&P Global Mobility Jie Yang, Sr. Research Analyst, S&P Global Mobility

As the automotive industry shifts toward software-defined vehicles (SDVs), the term has become a buzzword, frequently mentioned at industry events like CES, often with varying interpretations and meanings. Amidst this excitement, many OEMs are making claims about their new SDV launches; They feel the pressure to incorporate SDVs into their product developments to appear competitive in a rapidly evolving landscape. But despite all the talk and promises, there has been no clear industry benchmark to measure vehicles' readiness for SDV implementation. S&P Global Mobility has developed a method which we refer to as SDV Readiness to help the industry and consumers alike assess SDV technology. The establishment of these software-defined vehicle benchmarks not only clarifies the current state of the industry but also sets the stage for future innovations that will redefine mobility as we know it. Speakers:  Guido Vildozo, Associate Director, Consulting (Moderator), S&P Global Mobility Manuel Tagliavini, Principal Research Analyst, Automotive Supply Chain and Technology

Carbon reporting in the automotive industry is becoming increasingly important, as original equipment manufacturers (OEMs) face various regulatory pressures around the world. However, tracking and measuring carbon emissions is not an easy feat. One of the biggest challenges OEMs face lies in the complexity of reporting Scope 3 emissions -- specifically, Scope 3 Category 11, which pertains to the emissions generated during a vehicle's use phase through the end of its life. This category often accounts for 75-80% of an automaker's total carbon footprint, making accurate reporting not just important, but essential. Although inconsistencies in geographic scope, vehicle types, and automaker assumptions complicate this task, standardized carbon reporting is an important opportunity for OEMs to remain in regulatory compliance. Speakers: Guido Vildozo, Associate Director, Consulting (Moderator), S&P Global Mobility Qifan Yang, Lead Research Analyst, S&P Global Mobility

In this podcast episode, S&P Global Mobility experts discuss the landscape of autonomous vehicles coming out of the 2025 Consumer Electronics Show, or CES, that was held in Las Vegas at the beginning of the year. After years of ambitious announcements and hype around fully self-driving cars, it appears that companies are shifting to a more pragmatic approach. Their conversation explores how tech companies and traditional automakers are now aligning their expectations, focusing on incremental developments and practical applications of autonomous vehicle technology. As the industry moves forward, partnerships between startups and established players are becoming crucial for driving innovation and achieving market-ready solutions. Speakers: Guido Vildozo, Associate Director, Consulting (Moderator), S&P Global Mobility Jeremy Carlson, Associate Director, Autonomy, S&P Global Mobility Brock Walquist, Sr. Specialist, Technical Research, S&P Global Mobility www.spglobal.com/mobility

In this month's Fuel for Thought, host Guido Vildozo speaks with our experts about how the automotive industry is navigating anticipated shifts under a second Trump administration. Their discussion focuses on the potential global implications of new US tax policies, tariffs, and deregulation.  Their conversation also dives into the uncertain future of electric vehicles, with policy changes leading to a potentially significant slowdown in adoption rates. How the auto industry adapts to these changes will be key in determining the pace of EV growth globally. Speakers:  Peter Nagle, Research and Analysis Associate Director, S&P Global Mobility Stephanie Brinley, Associate Director, AutoIntelligence, S&P Global Mobility Michael Robinet, Executive Director, Consulting, S&P Global Mobility Moderator:  Guido Vildozo, Associate Director, Consulting www.spglobal.com/mobility

In this episode of Fuel for Thought, we explore the European Union's decision to impose tariffs on Chinese battery electric vehicles (BEVs) following concerns about unfair subsidies. The tariffs, ranging from 17% to 35%, affect major manufacturers like BYD, Geely, and SAIC, while Tesla faces a lower rate of 7.8%.  This move, aimed at protecting European automakers, may reshape the market but has sparked tensions, with China filing a WTO dispute and considering retaliatory tariffs. The episode features Moderator Guido Vildozo in conversation with Tim Urquhart, Principal Research Analyst at S&P Global Mobility, about the impact on the EU car market and consumers. Speakers: Guido Vildozo, Associate Director, Consulting at S&P Global Mobility (moderator) Tim Urquhart, Principal Research Analyst, S&P Global Mobility www.spglobal.com/mobility

In this special episode of Fuel for Thought, we're diving into the 2024 US presidential election – one of the most consequential elections in US history – which could reshape the future of the automotive ecosystem. Our panelists cover the wide range of issues on the table – including environmental regulations, trade policies, and labor dynamics – as well as the impacts these issues could have on automakers, suppliers, and consumers alike. Speakers:  Guido Vildozo, Associate Director, Consulting at S&P Global Mobility (moderator) Stephanie Brinley, Associate Director, AutoIntelligence, S&P Global Mobility Michael Robinet, Executive Director, Consulting at S&P Global Mobility  www.spglobal.com/mobility