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Atiba de Souza is a seasoned coding and programming expert who transitioned from building large search systems for US government agencies to leading a video-first marketing agency. His perspective on YouTube algorithm insights is shaped by his belief in the power of video content and understanding audience pain points for effective marketing strategies. Atiba emphasizes that creators need to understand the algorithm's influence to effectively reach their target audience, suggesting a focus on content that resonates with the audience's interests and needs rather than the creator's personal agenda. He underscores the importance of consistency in posting content on YouTube to maintain visibility and engagement. With his background in search systems and current focus on video-first marketing, Atiba firmly believes in the future of video content as a key medium for connecting with audiences.

Jennifer Tamborski is a highly experienced digital marketing strategist, specializing in crafting innovative marketing and tailored digital strategies for businesses. With over a decade of agency experience, Tamborski has developed a unique perspective on lead generation strategies, emphasizing the importance of a consistent flow of quality leads that are more likely to convert. Her approach is rooted in strategic planning, mapping out the customer journey, and making data-driven adjustments to optimize results. This perspective has been shaped by her extensive experience and her understanding of key performance indicators (KPIs), which she believes are crucial in tracking the success of lead generation efforts and making informed decisions.

Staeven Frey, founder and chief brand scientist at Quantum Branding, is a specialist in helping brands establish themselves as authentic and memorable category leaders through the innovative application of brand science. Frey's perspective on brand authority is rooted in his belief that it is essential for brands to leverage the power of brand science to fuel their growth, sales, and marketing. His passion for assisting purpose-driven brands in disrupting their markets and achieving industry authority status has led him to develop the Brandpreneur program, a ten-week intensive course designed to empower brand leaders with actionable strategies. Drawing from his experience of collaborating with over 200 individuals to become published authors, Frey emphasizes the importance of tailoring strategies to suit each client's unique style, ensuring the production of top-quality books that effectively elevate their brand authority. His ultimate goal is to help brands move forward faster and become energized by establishing themselves as industry authorities.

Aaron Witnish, co-founder of Contentonly Au, is a passionate advocate for improving the internet through the sharing of valuable content. He firmly believes in the potential of creating 30 days of content in just 90 minutes, a perspective shaped by his experiences in assisting authors, consultants, and coaches in sharing powerful messages. Witnish emphasizes the importance of providing content that adds value and helps people, rather than content that is fear-based or scarcity-driven. He sees this model as particularly beneficial for experts in their respective fields, as it enhances their brand and business success. By extracting the valuable insights and knowledge from these experts and repurposing it into content, Witnish believes it becomes a perfect fit for their services and space.

EksAyn Anderson is a renowned author, influence expert, and international speaker with a background in psychology. He is recognized for his expertise in influence through honesty and setting expectations, skills he has honed through his extensive experience in selling to governments, associations, and businesses. Anderson believes that influence can be achieved by aligning expectations with reality, being honest, and going above and beyond to exceed expectations. His perspective on influence is deeply rooted in his principles of treating others with respect, listening, and honesty, which he believes are timeless and effective techniques. These principles, shaped by his experiences and background, are the foundation of his work in teaching others how to increase their interpersonal influence, negotiate effectively, and create loyal long-term clients.

Christopher Weiher is a veteran video producer with a rich background spanning over two decades in the industry, specializing in b2b animations, sales presentations, and commercials. His journey in video production began in film school, which eventually led him to establish his own video production company, Cleaver. Weiher's perspective on using video on LinkedIn is shaped by his belief in authenticity and passion. He advocates for individuals to share content that genuinely matters to them, whether it's business-related or personal, as this authenticity can attract and engage a target audience. Weiher also underscores the significance of embracing imperfections in videos, viewing them as a means to humanize content and foster deeper connections with viewers. His experiences in the field and active engagement on LinkedIn have reinforced his belief in the transformative power of video content in enhancing one's LinkedIn presence and business growth.

Ryan Johnson, founder and CEO of Three Sparrows Executive Services, is a former professional baseball player turned business coach with experience in higher education and executive leadership. His perspective on empowering CEOs to focus on vision and growth is shaped by his diverse background and his belief in the power of strategic leadership. Johnson identifies two types of CEOs who can benefit from his services: the overwhelmed CEO who needs to delegate tasks and focus on their strengths, and the visionary CEO who wants to concentrate on the company's vision and growth rather than daily operations. By serving as a fractional chief operations officer, Johnson believes he can bridge the gap for these CEOs, fostering empowerment, ownership, and relationship-building within their teams, and allowing the CEOs to focus on what they do best.

Dave Kahle is a highly respected expert and author, with a wealth of experience in training and consulting for over 500 individual companies. His perspective on using a book as a tool for speaking engagements is shaped by his own journey, which began with his decision to become a consultant in his forties and his subsequent success as a self-published author. Kahle believes that while a book can sometimes directly lead to speaking engagements, its primary value lies in establishing credibility and expertise. He suggests that self-published authors should distribute copies of their book to potential buyers in their niche market to generate interest. Furthermore, he emphasizes that writing a book forces consultants and speakers to think clearly and develop a coherent message, thereby enhancing their professional reputation.

Judy M. Baker is an accomplished author and coach who, after overcoming ovarian cancer, has dedicated her life to helping authors navigate the world of content creation and marketing. Baker firmly believes in the importance of consistent content creation and marketing for authors, emphasizing that the ultimate goal is not just to become a bestseller, but to continuously sell books and make a presence known to readers. Drawing from her own experiences and resilience, she encourages authors to reach a larger audience and get their message out multiple times through consistent content creation, and to diversify their content into different formats like audiobooks and workbooks. She believes that consistency is key and that authors should develop the habit of consistently producing content to see positive results. Join Kim Thompson-Pinder and Judy M. Baker as they delve deeper into this topic on the next episode of the Author to Authority podcast.

Jonny Holsten, a seasoned professional with a background in hosting talent shows and MCing sports tournaments, has leveraged his skills in effective communication and strategic word choice to establish a successful career in the marketing industry. Jonny's perspective on creating engaging, customer-centric website content for business growth is rooted in his belief that the right messaging is the first step in optimizing the conversion process on a website. Drawing from his expertise in the Story Brand framework, he emphasizes the importance of consistent messaging across various platforms and channels, and the power of well-crafted sales copy in capturing the attention and interest of visitors. Jonny firmly believes that investing time and effort into creating compelling website content is a crucial factor for business success. Join Kim Thompson - Pinder and Jonny Holsten as they delve deeper into this topic on the next episode of the Author to Authority podcast.

Andrea Dell, a renowned copywriter and author, is recognized for her proficiency in authentic content creation and relationship building in business. Her perspective on the topic is shaped by her personal journey of starting a copywriting business from scratch and landing her first big clients. Andrea believes in the importance of being genuine and tying content to the interests of the audience. She emphasizes the need to create content in one's own voice and messaging, as it resonates with a specific group of people and helps build authority. She acknowledges the usefulness of AI for idea generation but cautions against relying solely on it for content creation. Join Kim Thompson - Pinder and Andrea Dell as they delve deeper into this topic on the next episode of the Author to Authority podcast.

Jeff Brown is a seasoned marketing professional and the founder of Box Six Marketing, with a deep understanding of the ever-changing landscape of the industry. His perspective on overcoming imposter syndrome and strategies for successful entrepreneurship is centered around the importance of adapting to current trends and capturing people's attention. Jeff emphasizes the need to stay updated with the evolving art of marketing and not treating it as a secondary task. He believes that many entrepreneurs fail to appeal to their audience because they ignore where people's attention is currently focused, such as social media. Jeff encourages entrepreneurs to push through challenges, have faith in their work, and continue creating content even when they don't see immediate results, as success often comes in small increments and requires persistence. Join Kim Thompson - Pinder and Jeff Brown on this episode of the Author to Authority podcast to learn more about his insights and strategies.