Advertise on podcast: Storytelligent | Brand Storytelling with Bryce McNabb

What exactly does brand storytelling include? What’s the purpose? In this episode, I’m going to connect the dots from prior episodes and explain how brand storytelling is a methodology. It’s not merely cinematic marketing or telling stories all the time.  It’s a marketing approach that covers the continuum from brand strategy (defining your story) to content marketing (telling that story). By using your customer’s story as an empathy tool, you can design a truly customer-centric brand built on loyalty and trust. Isn’t that what we all want? CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

Have you ever had an idea for a story, but weren’t sure how to get started with writing it? If so, this episode is for you.  Today I’m diving into story structure. Once you have your theme, you’ll need to start building the spine of your story through the rule of thirds. Whether your story is 6 seconds or 60 minutes, this same framework applies. By following a 3-Act structure and changing emotional poles, you’ll keep the audience engaged.  I’ll be discussing how long to make each act, what must occur in them, and how this pattern recurs throughout stories based on the length. REFERENCES Story by Robert McKee Save the Cat by Blake Snyder The Story Grid by Shawn Coyne CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

I recently talked about busting the short attention span myth by creating engaging content, but didn’t dive into how to do it.  So, today I’m answering the big question: How do you create emotionally engaging content? How do you transform your material from a boring list of information into a powerful, meaningful human story? It starts with identifying the controlling idea and primal theme. In this episode, you’ll learn how to choose them and utilize both to build a sticky message your audience will internalize.  Whether you’re a marketer, business owner, or storyteller, this episode will help you make smarter decisions about what to include in your story to make the impact you want in the world. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

What story should you be telling when you start your business? Should you “start with why”...or does that spell financial disaster?   Today I’m discussing where to start with brand storytelling when you have a new business. These stories will build your foundation, attract customers, and secure steady business growth. I’ll be reviewing the 5 Levels of Brand Development I discussed last fall and dive deep into how to build your Level 1 Brand. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

What should you do with your brand film after you make it?   Most people say “post it on our website”....but is that a smart strategy? How many people will type in your website address, show up and watch it? It's often not as many as you hope.   Is there a better way to get more mileage out of your brand film?   Quick answer: YES. Instead of passively posting it on your website and hoping it will be a “marketing magic bullet,” let me offer a new strategy: put it in a funnel.   In this episode, I discuss how to get more eyes on your brand film and structure your funnel around what already works in your sales process. If you already have a brand film, you’ll learn how to make it work harder for you. If you’re thinking about making one, this will inspire you about how to leverage it for the largest reach. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

Do we really have shorter attention spans now…or is something else going on? Ever since Microsoft Canada released their paper stating that human beings have shorter attention spans than goldfish, marketers have become obsessed with attention spans. But here’s the truth: You are not a goldfish. The Microsoft presentation got that information from a company called “Statistic Brain,” and those statistics could NEVER be verified by multiple sources. The goldfish myth has been debunked. In this episode, I explore the real issue: We don’t have short attention spans –  we have access to an overwhelming amount of content. So what does that mean for our marketing? Listen to this episode to find out. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

Do you want to build more validation, social proof and credibility for your business?   Start using customer testimonials.  In this episode, I cover the levels of customer testimonials (you can start with just a quote!), why they’re superior to a promo video, my tour guide strategy, and how to pick the best subjects for your video.   If you’re ready to start using video for marketing, consider starting with a customer testimonial. While you entertain potential customers with a story, they’ll learn all about your business, form a connection, and internalize your message. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

Today I’m discussing a particular madness that masquerades as “clever marketing,” but is anything but that. It’s unnecessarily confusing and complicated. If you're caught up in it, you’re probably losing customers. What is it?   The “Website Madness,” our obsession with writing flowery website copy instead of being clear about who we are and what we do.  In this episode, I discuss why marketers write flowery copy, what customers really want to see, and how you can update your website to be customer-centric. SOURCES AND REFERENCES Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

Will your business benefit from social media?   In this episode, I break down why social media is actually a bubble, which businesses get results from investing in it, and important questions to ask before you launch into building a social media presence.    If you are struggling with how time to spend on your social media, definitely listen to this one. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

So, you've painstakingly sat down with your over several meetings and crafted your brand story. You feel great. You’ve accomplished something. Or have you?   What should you do with your brand story?   Was all that work and exertion for the sole purpose of writing out a statement (that’s not even a story) to put on your “About Us” page or include on a handout for new employees? I don’t think so.   Today I’m discussing what to do with your brand story, how it improves and streamlines your marketing, and why you should be using it every day.  I’ll be covering 3 specific ways to use your brand story to get the most mileage from your work. SOURCES AND REFERENCES Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Roy Sutherland CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

Today, I'm discussing my “Buffalo Concept Content Marketing Strategy” which I’ve also referred to as my “Chunking Strategy.”  A lot of people refer to this strategy as repurposing content…but it’s so much more than that. I’m not talking about just making a lot of content or repurposing stuff for the sake of repurposing.  No, today we’re going deeper.  We’re talking about long-term value creation.   In this episode I cover: how I got over my fear of making content, exactly how I get 2 weeks worth of content for multiple social media platforms from only 1 video, and tips to streamline efficiency for content creation. If you are in charge of creating content, this practical episode is for you. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

How do you stand out in a sea of sameness? How do you ensure your company shines through all the noise?   Your gut instinct may be to focus on creating a truly unique brand. But is that really your goal? Is being unique always a good thing?   Today I’m diving into the difference between making sure your company stands out versus creating an outstanding brand. Because in the end it’s not about being unique.  It’s about being selected as the preferred brand that will sustain your business. SOURCE Blue Ocean Strategy CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website