Advertise on podcast: Agency Accelerated

According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it. That sounds like a terrific revenue opportunity for marketing agencies. What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we’ll actually deliver ROI for our clients? That’s exactly what Christina Garnett is going to talk to us about. Christina uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. As an advocacy strategist and community builder for HubSpot, her work serves to help brands better connect with their current customers, potential customers, and fans, and drive actual revenue. Agency Accelerated host Stephanie Liu will ask Christina: ✴️  What does customer advocacy mean today ✴️  Why customer delight is important ✴️  How to prove ROI with customer advocacy Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Were you aware that Google Analytics is sunsetting their legacy offering in favor of the new GA4? Did you know that you have a limited amount of time to transition? Aside from simply being a new way of tracking website performance, what else does this new version of Google Analytics do for your marketing agency? And more importantly, aren’t we supposed to be able to use analytics to make data-driven decisions? Is there a way we can use everything Google Analytics tells us about a client to actually increase their ROI? That’s exactly what Brie Anderson is going to talk to us about. Brie is a self-professed analytical nerd with a soft spot for strategy. To us, she’s simply our go-to expert on Google Analytics. She contributes to leading industry publications such as Moz and Social Media Examiner, speaks at conferences everywhere, and she’s on the show to help you get the most out of GA. Agency Accelerated host Stephanie Liu will be talking with Brie about: ✴️  What is Google Analytics 4? ✴️  Why should agencies start migrating their clients? ✴️  How can analytics actually increase ROI? Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Billionaire and oft-critic, Elon Musk, has successfully bid to purchase Twitter and take it back to being a privately-held company.  Does that mean Twitter will suddenly be a free-for-all? Or that there’ll be ads inserted between every tweet? How is this really going to impact users and, specifically, the social media managers and marketing agencies whose jobs it is to be on Twitter and manage Twitter accounts for other businesses? That’s exactly what we’re going to talk about in this special edition of Agency Accelerated. Joining host Stephanie Liu and a distinguished expert, discussing: ✴️  What’s really going on with Twitter? ✴️  How does this impact you? ✴️  What changes can we expect? Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

In a recent survey of agency owners, Agorapulse found that a whopping 55% of marketing agencies - over half of you - aren’t measuring the ROI or impact of social media marketing for their client’s business. As a result, 65% of agencies report having difficulties attracting and retaining clients. You know you’re doing great work for your clients. Isn’t it time you showed them exactly what they’re getting from their investment in you and your agency? That’s exactly what Jessika Phillips is going to talk to us about. Jessika is a social media strategist and speaker known for her outspoken dedication to relationship marketing. And she’s been leading a Forbes-recognized marketing agency for over a decade.  Agency Accelerated host Stephanie Liu will be talking with Jessika about: ✴️  Why measuring and proving ROI on social media is so difficult ✴️  What can, and cannot, be measured and reported to clients ✴️  How her agency shows, not just tells, her clients their ROI Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Are you struggling to prove how effective your social media marketing is to your clients? Are you frustrated that the reports you can provide today are really nothing more than surface level vanity metrics? You're not alone. Most marketing agency owners - 55% in fact - do not currently measure the ROI of all the social media work they’re doing for their clients. And as a result, 65% of agencies struggle to attract and retain clients. Does that sound familiar? Fortunately, there are solutions. There is a way to actually track and measure everything you’re doing on behalf of clients on social media and tie that into business results and impact that will ensure you, and your agency, are part of the strategic decision-making process. That’s what we’re covering in today’s episode of Agency Accelerated. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Over the past few years, Facebook, Twitter and other social platforms have come under fire for all kinds of concerns around privacy and politicized agendas, but do you know who hasn’t? LinkedIn. And with nearly 700 million members focused on business engagements, it’s no wonder that 80% of B2B social media leads come from LinkedIn (vs. 13% Twitter & 7% Facebook). Of course, you already have a LinkedIn Company Page for your agency, but how are you leveraging your employees and your own personal profile to grow the brand? That’s exactly what David J.P. Fisher is going to talk to us about. David is a speaker, coach, and author of 12 books, and he helps marketing agencies like yours understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills are the key to providing value and staying relevant. Agency Accelerated host Stephanie Liu will be talking with David about: ✴️  Why marketing agencies need to leverage personal profiles ✴️  How to work collaboratively with employees ✴️  What to actually do on LinkedIn to generate leads Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. And yet, the vast majority of brands and agencies today still do not have a customer advocacy program.  We all know that word of the mouth is the most powerful marketing channel, but how do you leverage and scale that? And what if you want to start and manage customer marketing programs for your agency clients? That’s exactly what Kevin Lau is going to talk to us about. Kevin is the Global Head of Customer Advocacy at Adobe where he has developed customer advocacy and retention strategies to drive brand loyalty, customer thought leadership, and customer evangelism. And Kevin was recently named the #1 Customer Marketing & Advocacy Influencer! Agency Accelerated host Stephanie Liu will be talking with Kevin about: ✴️  Why marketing agencies need customer advocacy programs ✴️  How to start and scale customer marketing ✴️  How to actually measure the impact of these programs Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

While the general consensus in marketing today is to be data-driven in all that we do, there’s a problem inherent in the data… …it’s all about the past. But if we’re trying to pitch a client on a marketing idea, that’s about something in the future. We need to be able to predict consumer behavior, behavior that’s often illogical and non-sensical. That’s exactly what Rory Sutherland is going to talk to us about. Rory is the Vice Chairman of Ogilvy and the founder of their Behavioral Practice, an arm of the globally recognized ad agency that explores the psychology and ‘unseen opportunities’ in consumer behaviour. Agency Accelerated host Stephanie Liu will be talking with Rory about: ✴️  why we can’t be 100% data-driven 100% of the time ✴️  when agencies need to be completely illogical with clients ✴️  how to present, and sell, crazy ideas Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

One of the most delicate times in the life of a marketing agency is when you’re onboarding a new client. You need to balance getting all of the information you need to manage the project successfully, while simultaneously making sure that the transition from “prospect” to “client” is as smooth and stress-free as possible. But wait, if we’re talking about client onboarding, how will that help us close more deals? That’s exactly what Paddy McGill is going to show us. Paddy has spent a decade in the digital marketing space and now helps businesses automate their sales demos, training and onboarding through the power of eWebinar. Agency Accelerated host Stephanie Liu will be talking with Paddy about: ✴️  today’s best practices around sales & onboarding automation ✴️  how many agencies have been finding success using webinars ✴️  how faster onboarding leads to increased sales Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

If we understand that we’ll never achieve the kind of success and freedom we want for our business without growing it, how do we put processes and teams in place to accomplish that kind of growth quickly? Chris Rudolph can teach us. As a business coach for digital agency owners, he specializes in helping owners just like you maximize revenue, scale with a team, and enjoy more time off. Chris has worked in digital marketing for over a decade and, having started and sold-off two businesses of his own, deeply understands the struggles facing agency owners today.  Stephanie chatted with Chris about: ✴️  the 2 key growth principles your agency needs ✴️  why it’s essential to focus on delivering ONE RESULT for your clients ✴️  and 6 other essentials to accelerate your agency’s growth Think of it as your fun – and free! – consultation for your agency.

Did you know over a third of adult social media users have made a purchase on Facebook? Social commerce and live shopping are now deeply integrated into platforms like Facebook and Instagram, YouTube and Pinterest, and even Amazon. Is that a trend your agency can leverage? You bet it is, and we’re talking to an ad agency veteran who currently consults for major brands on how to implement live shopping, and she can help you too. In a twist, show producer Mike Allton joins the show so that host Stephanie Liu can sit in the guest seat and bring her 15 years of agency experience to bear. If she can coach NASA on how to live stream an astronaut from space, she can help us with shoppable videos on Amazon! Mike will be chatting with Stephanie about: - What exactly is Live Shopping? - How can marketing agencies take advantage of live shopping? - How much can agencies charge clients? And more! We also shared our favorite episodes and takeaways from Season Three of Agency Accelerated. Think of it as your fun – and free! – consultation for your agency. LINKS How To Build Sales Systems to Speed Agency Growth with Lee Goff How To Weave Great Storytelling Throughout Your Marketing with Guy Kawasaki How Agencies Can Build Amazing Advertising Campaigns with Allen Kay Livescale Restream StreamYard Switcher Studio Ecamm Live Social Commerce Usage in 2021 by eMarketer How To Add Client Revenue With Live Streaming Services Facebook Live Shopping - How To Easily Sell Online Don’t miss out on future live interviews: sign up at agorapulse.com/calendar

If we know that short video performs best on social media, how do we build a process to be able to quickly create streams of video content for all of our clients at scale? Kate Skavish can tell us. As the co-founder of Wave.video, a platform specifically designed to help agencies scale video creation and repurposing, Kate knows exactly how to generate engaging social media videos in minutes. Kate is a serial entrepreneur and has been working in digital marketing for over a decade, so she knows what a struggle it is to grow & scale a business. She also has a Master’s degree in Applied Math so you know she’s all about KPIs and ROI! Kate shared: ✴️  the key aspects that make a video great for social media ✴️  how to work with clients to generate tons of source video content ✴️  the processes and tools you can implement to scale fast Think of it as your fun – and free! – consultation for your agency. Don’t forget: each episode comes with a top tip for increasing your agency’s revenue. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.