
Advertise on podcast: The Focus Group Podcast
Rating
4.8from
This podcast has
179 episodes
Language
EnglishPublisher
The BulwarkExplicit
No
Date created
2021/09/18
Latest episode
2026/11/07
Average duration
57 min.
Release period
8 days
Description
Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/
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Nate Silver: Trump’s Collapse May Be Irreversible
2026/11/07
Tuesday night was the biggest rebuke of Donald Trump and MAGA that we've seen yet, by a wide margin. It was so big, in fact, that we're asking much bigger questions about how much of the country is up for grabs. Nate Silver, host of Crooked Media's Still Counting and author of the Silver Bulletin newsletter, joins Sarah to discuss the election results and how they could reverberate far, far beyond 2026.
Show links:Silver BulletinThe Still Counting PodcastNate’s Trump approval rating graphic
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Get $20 off your first subscription order of Cometeer coffee at https://Cometeer.com/THEFOCUSGROUP or use code THEFOCUSGROUP for $20 off.
Amy Walter Sees the Makings of a Historic Electoral Earthquake
2026/10/31
The midterm elections are almost here, and voters and podcast hosts alike are about to lose their minds. The Cook Political Report's Amy Walter is back for one last hurrah before the midterms, and after a bit of lesbian-specific chit chat, she and Sarah discuss how big the blue wave could get on Tuesday, and voters' hilarious comments about how fed up they are with the deluge of political advertising. Then they get into the crucial race for governor in Georgia and the Alaska Senate race, with its multiple Dans Sullivan.
Show links:Subscribe to the Cook Political Report.Join Cook's post-election briefing.Watch Cook's pre-election briefing on Monday, November 2 on Substack and YouTube.
Focus Group Shows Why Susan Collins is in Trouble (with Alex Seitz-Wald)
2026/10/24
Maine is getting a lot of national attention for such a small state. Sen. Susan Collins is trying to win a sixth term despite losing some shine of off her reputation as an "independent" senator. A lot of former Collins voters are ready for her to go, but still harbor a lot of goodwill towards her. Collins' opponent isn't inspiring much confidence from them, either. Midcoast Villager deputy editor Alex Seitz-Wald joins to discuss how Mainers are feeling about her this year, where they're finding Troy Jackson lacking, and some of the other local issues that may play a big role in this race.
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Show links:Alex's appearance on The Bulwark Daily in JulyThe Midcoast Villager
Some Trump Voters Are Gushing Over This Iowa Democrat (with Elaine Godfrey)
2026/10/17
There are a lot of red states with big elections this year where Democrats are 'sayin' there's a chance,' like Mississippi, Nebraska, South Carolina, or Iowa, where they may have more than just a chance. The Atlantic's Elaine Godfrey joins Sarah to talk about her travels with Iowa's two leading Democratic candidates, the other long shots Democrats are eyeing in red states, and what disaffected Trump voters are saying about all of it.
Go to https://Leesa.com for up to 30% off mattresses during their Evergreen Fall Savings Sale, PLUS get an extra $50 off with promo code FOCUSGROUP.
Show links:Sarah's Focus Group Newsletter on Ashley HinsonElaine Godfrey: A Democrat in Name OnlyElaine Godfrey: Democrats Might Actually Win IowaElaine Godfrey: The GOP’s Culture-War Hail Mary
The Bulwark's October Surprise sale ends soon. Get 30% off your annual subscription through SUNDAY.
Republicans Thought Florida Was Safe. Then Everything Changed (with Kimberly Leonard)
2026/10/10
Republicans have been on a long winning streak in Florida...but they might be playing defense in 2026...because they have one candidate who's REALLY into data centers, and another candidate running what's being called a 'Joe Biden Basement' campaign. And the Democratic ticket may be one of the oddest couples in the history of politics, led by a former Republican Congressman (David Jolly) and a DSA-aligned state legislator (Angie Nixon). POLITICO's Kimberly Leonard joins Sarah to discuss whether Florida is back in the 'swing state' column in 2026.
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Go to https://DrinkAG1.com/THEFOCUSGROUP and for a limited time, get a free Immune Support Bundle, including a bottle of Omega-3 fish oil and a bottle of Vitamin D3K2, with your first subscription order of AG1 Next Gen or AG1 Pro.
Tickets are on sale for CrookedCon on November 7 in Washington. Get discounted tickets at https://CrookedCon.com/Tickets, with code Bulwark20.
SARAH IS MAD ABOUT THIS SALE: Get 30% off an annual Bulwark+ subscription at https://TheBulwark.com/SURPRISE before she changes her mind.
These Trump Voters Are Considering the Unthinkable: Voting for a Democrat (with Amy Walter)
2026/10/03
It’s October, and the political environment is really, really, REALLY bad for the Republican Party. Cook Political Report editor in chief Amy Walter explains how Cook is approaching its race ratings this year, and she and Sarah discuss the ever-growing list of reasons swing voters are mad about the state of the country, discuss Michigan’s Senate race and Sarah’s latest Focus Group Newsletter, and have a more high-minded discussion about how AI is affecting voters’ information diets (and the next election).
Show links:Sarah’s Michigan Focus Group Newsletter Subscribe to the Cook Political Report!CPR’s PollTracker (Trump Approval Rating Aggregator) CPR’s “Find a Race” sorterCPR’s Battleground District Project
Republicans Are Suddenly Fighting for Their Lives in Ohio (with Andrew Tobias)
2026/09/26
Ohio used to be the biggest swing state in the country. It's turned pretty red, (Trump won it by 11 points in 2024) but it's very hotly contested this year, and there's one big overarching local issue driving it. Signal Ohio state government and politics reporter Andrew Tobias joins Sarah to break down the major players.
Show links:Signal OhioSarah's Focus Group Newsletter on Vivek RamaswamySarah's Thank You to the Bulwark Community (Comment here for her AMA next Friday)
For a limited time, go to https://TempoMeals.com/THEFOCUSGROUP for 60% off your first box.
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Send questions for the show to [email protected].
LIVE from San Francisco: Focus Groups Are Revealing a HUGE Weakness for Republicans
2026/09/19
Recorded on Monday, Sept. 14 and the Commonwealth Club in San Francisco, Sarah and Pod Save America’s Dan Pfeiffer discuss her book, How to Eat an Elephant, what focus groups are, why she does them, and she uncorks some fresh focus group content on-stage. Sarah will be back behind the mic next week.
For a limited time, save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at https://DrinkAG1.com/THEFOCUSGROUP.
Something's Happening in Texas (with Chris Hooks)
2026/09/12
Against all odds, Democrats still have a chance in the Texas Senate race. So, is it because Ken Paxton is bad, or because of James Talarico's Nice Young Man energy? Turns out, both.
Veteran Texas journalist Christopher Hooks of Texas Monthly joins Sarah to talk about Ken Paxton's sordid history in Texas Republican politics, how Texas Trump voters are responding to James Talarico, whether the race for governor may turn competitive, and how data centers and Flock surveillance cameras are presenting an opportunity to recapture some disaffected Trump voters.
Go to https://Leesa.com for 30% off select mattresses during their Labor Day sale, PLUS get an extra $50 off with promo code FOCUSGROUP, exclusive for my listeners.
Get tickets for our Ohio live show, benefitting the Springfield, OH community.
Subscribe to Sarah's Focus Group Newsletter for more exclusive insights on the Texas race this coming Tuesday.
Show Links:Chris Hooks: Ken Paxton Now Has to Do the Unthinkable: Try
The GOP is MIA in North Carolina (with Chris Cooper)
2026/09/05
North Carolina has been a difficult nut for Democrats to crack for nearly two decades. But relatively popular former Gov. Roy Cooper appears to be on the verge of changing that this year, partly because NOBODY knows who his opponent is. Western Carolina University political science professor Chris Cooper joins Sarah to discuss this year's U.S. Senate race, the House landscape in North Carolina and whether some recent successes for Democrats can translate into carrying the state in 2028.
Become a Bulwark+ member to receive Sarah's upcoming Focus Group Newsletter.
Show links:By Chris Cooper: Anatomy of a Purple State
Why Ed Markey May Survive a Revolt Against Old Candidates (with Adam Reilly)
2026/08/29
Why is 80-year-old Ed Markey surviving a Democratic revolt against aging politicians? Sarah Longwell and GBH’s Adam Reilly listen to Massachusetts voters explain why Rep. Seth Moulton’s 'new generation' argument isn’t landing—and what the race reveals about what Democratic voters really want.
Plus, they discuss Moulton’s attacks on Markey, his damaging comments about trans athletes, and a brutal debate exchange over AI.
Nobody else in political media does quite what we do with these focus groups: talking to voters week after week and letting you hear for yourself what’s actually driving their decisions. If you’re able, please considering becoming a paid member of the Bulwark and help keep this one-of-a-kind project going.
Sarah Had to Double-Check: “These Are All Trump Voters?” (with Amy Walter)
2026/08/22
Amy Walter returns to the pod for a pundit therapy session. She and Sarah discuss:
A recent focus group of Georgia swing voters, and what they think of Sen. Jon Ossoff and his opponent.
The massive polling misses in the Wisconsin and Michigan primaries, and listen to a focus group of Wisconsin voters that tell us (in retrospect) how David Crowley was able to pull of a last minute surge.
In light of AOC's 'Woke 1 was crazy' comments, they discuss swing voters' biggest complaints about each of our political parties, and whether the parties' brand problems are driven by politicians, or by other people in voters' lives.
Show links:
Subscribe to the Cook Political Report! (https://www.cookpolitical.com/subscribe)
CPR’s PollTracker (Trump Approval Rating Aggregator) (https://www.cookpolitical.com/survey-research/cpr-polltracker/trump-trendlines)
CPR’s “Find a Race” sorter (https://www.cookpolitical.com/races)
CPR’s Battleground District Project (https://www.cookpolitical.com/survey-research/battleground-district-project)
For a limited time, go to https://TempoMeals.com/THEFOCUSGROUP for 60% off your first box.
MAGA's Future is in Florida (with Will Sommer)
2026/08/15
The battle lines of the next Republican primary are being drawn in Florida's Republican primary for governor. There's a 'MAGA Establishment' frontrunner running with Donald Trump's endorsement (but who a lot of Republicans aren't that excited about), there's a flamboyantly racist groyper with a wild personal life, and a more Ron DeSantis-aligned candidate struggling to catch on. False Flag author Will Sommer joins Sarah to talk about:
The Florida governor's race
The future of the 'America First' faction that Tucker Carlson is leading
The growing dissatisfaction among rank-and-file Trump voters
Bulwark LIVE: The GOOD FIGHT TOUR with Tim, Sarah, Sam and JVL is coming to the Southeast in October. Tickets go on sale August 21. Bulwark+ members get early access via our presale starting August 18. Watch your inbox for details. Head to TheBulwark.com/Events for details and to get your tickets.
There are more tickets to see Sarah and JVL on September 8 in NYC! We are about to sell out the orchestra section—but we want to sell out the balcony, too. It’s a point of pride. Come hang with us. Tickets are here.
South Carolina’s Surprise Election (with Meg Kinnard)
2026/08/08
After Sen. Lindsey Graham’s passing in July, South Carolina is holding a special Republican primary to replace him as the nominee for U.S. Senate. His sister, Sen. Darline Graham, has President Trump’s endorsement. But the polls (and our focus group) suggests that that may not be enough to fend off a cadre of other challengers. Associated Press national politics reporter Meg Kinnard joins Sarah to discuss Lindsey Graham’s legacy among South Carolina Republicans, and the state’s unexpected (and fast) special election.
Jonathan Cohn: Pure Michigan Chaos
2026/08/01
At the end of one of the most expensive Democratic primaries for Senate in American history, Abdul El-Sayed appears to be pulling away. We've been talking to Democratic primary voters in Michigan about El-Sayed and Rep. Haley Stevens, and what they like (and don't like) about each candidate. Jonathan Cohn, author of the newsletter The Breakdown and The Bulwark's resident Michigander, joins the show to discuss a primary that Sarah thinks has gone on for way too long.
episode links:How Old-School Race Animus Could Shake Up the Michigan Senate RaceWhy Gretchen Whitmer’s Senate Endorsement MattersWhy Mallory McMorrow’s Campaign Didn’t Survive
Podcast reviews
Read The Focus Group Podcast podcast reviews
Ga1 Pa1 2026/11/10
Great election prep
The Focus Group was essential to my understanding of folks unlike me around the country and how they perceived how things are going in the country and...
Roadlesstraveled09 2026/11/08
New listener and big fan
I heard an interview with Sarah on Jon Stewart, and I had to give The Focus Group a try. I’m hooked!
LoriJNY 2026/11/07
Sarah
What I loved about Tuesday election coverage was Sarah grinning from ear to ear. It was infectious! The entire team was absolutely amazing. Love the ...
WiscoBecky 2026/10/24
Love this!
Just discovered this
Podcast a couple months ago. I love it! I listen to it immediately when it appears in my feed. Keep it up!
love from md 2026/10/10
Sarah Longwell is the best.
She’s not just smart and entertaining, but carries a respect for voters that goes a long way with me.
Klkruger 2026/10/10
One of the better
Bulwark programs. Illegal News, this one and Daily are the best. The others not so much. The move to live and video has been most unfortunate.
Md713 2026/10/08
Love the Bulwark, can't take the Longwell show
Tim and JVL are the reason I listen. They're sharp, funny, and they've actually reckoned with where they came from. Sarah Longwell is the reason I hit...
oldasshousewife 2026/10/04
The commercial is gross
Love your podcast but that Eating Interrupted commercial is gross and disturbing - totally throwing off the vibe
Thank you for your attention to this...
Central Valley Ca listener 2026/09/28
Sarah’s great
First I just bought your book!
Listening to these focused group participants are very informative, but at the same time it’s troubling to take in the...
My Girls' Mama 2026/09/27
12/21/2024
I just listened to this episode randomly, probably a couple factors were the date and Tim joining. I would love to follow up with some of these people...
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