Advertise on podcast: Marketing Muscle Up Show With Richard Toutounji

In the latest episode of the Marketing Muscle Up Podcast Show Richard sat down with sales expert Steve Jensen for a powerful conversation around sales, AI, lead conversion and what businesses need to be doing right now to stay ahead.This podcast is full of value for business owners, sales teams and anyone wanting to improve communication, connection and conversions.In the podcast they dive into: Why we only learn by DOINGThe importance of practice, drills & rehearsing in salesSteve’s PDR sales techniqueHow gym owners can use AI to save time & moneyHow quickly you should contact leadsVoice-to-text strategies to stand out from competitorsWhy brand matters and what businesses should be proud ofIf you are generating leads but struggling to convert them, this episode is packed with practical strategies you can start using immediately.

In this episode of the Marketing Muscle Up Show, Richard sits down with Robbie Mattei, who shares the secret to building success through grit and AI systems. Robbie dives into the importance of focus, eliminating distractions in business and the habits that make high performers thrive. He also shares insights on leadership and building strong, high-performing teams. He explains how simple AI systems have freed up his time, helping him grow his business and avoid burnout. Plus, he’s created two apps to help stay on track. Tune in to find out more! #businessgrowth #fitnessbusiness #entrepreneurmindset #leadershipskills #aiforbusiness

In this episode, Richard sits down with Ken Griffin, CEO of AUSactive, for a powerful conversation about the future of Australia’s health and fitness industry. Ken shares his journey prior to joining AUSactive, what he loves most about our sector and what excites him about the work ahead. They dive into: Building trust within the industryThe impact of GLP-1Why AUSactive accreditation matters?Care plans and bridging fitness with healthcareMeeting clients where they’re at and asking the right onboarding questionsSupporting Australia’s ageing population through movement If you’re a gym owner or fitness professional wanting to understand where the industry is heading, this is a episode you don't want to miss. #AUSactive #FitnessIndustry #GymOwners #HealthAndFitness #FutureOfFitness

In the latest episode of the Marketing Muscle Up Show, I sat down with Ceri Cummings, co-founder of GOAT CO, to talk about his journey through the fitness industry and how it led to building one of the most exciting brands today. Ceri shares how his passion for performance and breathing turned into a product that’s changing the game and why community has always been at the core of GOAT’s success.It’s a story about purpose, persistence and building something that lasts. Tune in to learn why longevity in business and life isn’t luck… it’s strategy.

In today’s podcast we welcome back Jen Dugard, a powerhouse in women’s health and fitness. With 19 years of experience, Jen shares why certifications like Safe Return to Exercise and the Mumsafe Trainer badge are game changers for trainers working with mums. We dive into why mission matters in business, how to lead with purpose, and what it takes to raise the standards of our entire industry. #MarketingMuscleUp #PodcastForTrainers #FitnessBusiness #ComMarketing

In today’s episode of the Marketing Muscle-Up Podcast, we sit down with Rachel Lehman.The passionate founder of Miss Motivator in Port Macquarie. Rachel shares how a personal need for postnatal fitness support turned into a thriving women’s health studio backed by education, community, and connection. She opens up about burnout, boundaries, pricing fears, and the shift that happened when she found structure through the COM Ninja Program. You’ll hear honest reflections on business growth, staying consistent in your marketing, and showing up authentically on social media. Whether you’re in a garage or running a premium studio, this Rise Story will inspire you to keep showing up, trust the process, and lead with purpose. #FitnessStudioGrowth #WellnessBusinessTips #StudioOwnerSupport #AuthenticMarketing #COMMarketing #WomenInFitness #StudioLeadership #MarketingForStudios #SmallBusinessInspiration #FitnessEntrepreneurJourney

In this episode of the Marketing Muscle Up Podcast host Richard Toutounji kicks off the new Industry Edge segment with special guest Shaun Krenz, Co Founder and Director of the AusFitness Industry Trade Show & Summit. They explore the biggest trends shaping the fitness and wellness industry including the rapid growth of recovery tools like ice baths, saunas and massage chairs, the rise of community driven fitness experiences and new opportunities for gym owners to boost revenue. Shaun also shares behind the scenes insights into the upcoming AusFitness Expo along with disruptive innovations, shifting consumer demands and how to future proof your fitness business in a changing market. #FitnessInnovation #MemberExperienceMatters #RecoveryTools #MassageChairTrend #GymRetentionStrategy #FitnessBusinessIdeas #StudioGrowth #WellnessInGyms #FitnessLeadership #COMMarketingPodcast

In this episode of the Marketing Muscle-Up Podcast, Richard speaks with Barrie Elvish CEO of AUSactive, about the future of the fitness and wellness industry in Australia. They explore the launch of new membership categories, the impact of fitness on preventive health and the Million Moves campaign aiming to get one million Australians moving this September. Barry also shares insights from AUSactive’s recent meetings in Parliament, the shift in how government views the fitness sector and what gym owners should be doing now to prepare. If you are looking for strategic direction, industry updates or inspiration from someone who has led through transformation, this episode is for you. #MillionMoves #FitnessBusinessStrategy #PreventiveHealth #FitnessIndustryLeadership #WellnessEconomy #AUSactive #FitnessMarketing #StudioGrowth #FitnessInnovation #ExerciseIsMedicine

In this episode of The Marketing Muscle Up Show, I’m joined by mindset coach James Short, who shares his expertise on mastering mental resilience to achieve success in business and life. We dive into how to avoid ego traps, improve "money flow," and the concept of "Blue Sky Time"—a powerful tool for reflecting and planning your next moves. Whether you’re navigating challenges in your fitness business or looking for clarity, James offers actionable strategies that will help you take things to the next level. Episode Highlights: [3:15] - The early days: How James got into the fitness industry at 17 and his drive to help people improve their bodies and minds. [8:32] - The power of mindset: Why mastering mental and emotional well-being is key to unlocking greater client and business success. [14:50] - From fitness to real estate: How James pivoted to helping real estate professionals master mindset, time focus, and money flow. [20:22] - What is Blue Sky Time? James shares how this 15 to 60-minute practice can help you review your wins, challenges, and lessons to make better decisions. [27:04] - Ego and success: How staying grounded and avoiding ego traps can help you achieve lasting success in business and life. [33:48] - The importance of planning for family and business: Balancing your business and family life through intentional planning and time management. Links & Resources: Learn more about James Short and his coaching programs at his website. Follow James on social media: Coach James Short on Instagram. Check out James’ free resources, including the 9 Steps to Performance Teams, on his website. If you enjoyed today’s episode, don’t forget to subscribe, share, and leave a review on your favourite podcast platform. Stay tuned for more tips on growing your fitness business and living the life you’ve always dreamed of!

In this episode, Justin Tamsett, a renowned fitness industry consultant and the host of the number one podcast for gym owners and staff, shares his predictions with me for the future of fitness. We discuss the importance of community in an increasingly digital world, the enduring value of human interaction, and how fitness businesses can thrive by fostering strong, supportive environments. [2:22] - Introduction [5:40] - The importance of face-to-face interactions in the digital age [10:15] - Community building within fitness businesses [15:30] - Predictions for the fitness industry in 2024 [20:05] - The role of AI in the fitness industry [25:48] - What Australia can learn from the US [30:50] - Balancing business growth with personal life [35:40] - The future of video marketing Follow JT: Instagram Active Management If you want to muscle up your marketing every week subscribe!

Welcome back to the Marketing Muscle Up podcast show! In this episode, I sit down with Matt George, the director of XBody Australia, to delve into the world of EMS (Electrical Muscle Stimulation) technology. We discuss how this innovative fitness approach, which has taken Europe, the Middle East, and Brazil by storm, is now making its mark in Australia. Matt explains the incredible benefits of EMS for our clients and how it can help you reach a broader population of non-gym goers. Tune in to learn about the future of fitness and how EMS can revolutionise your workout routine. Timestamps: 00:00 - Introduction and EMS Overview01:16 - Global Reach of XBody and EMS Technology02:26 - Effectiveness of EMS Training05:26 - XBody's Wireless EMS Technology06:46 - Comparison of EMS to Conventional Training07:50 - Target Audience for EMS Technology15:20 - Health Benefits and Applications of EMS17:06 - Marketing Successes for EMS17:42 - Appeal of EMS to the Over 50s Market18:51 - Unique Benefits of EMS Technology20:05 - Advice on Spending the Last $100 in Business20:46 - Best Advice Received by Matt George Links & Resources Learn more about EMS technology and its benefits at: https://xbody.com.au/ If you enjoyed this episode, please rate, follow, share, and review the Marketing Muscle Up podcast. Visit our website at comarketing.com.au for more episodes and insights. Thank you for tuning in, and we'll see you next time on the Marketing Muscle Up podcast show.

In today's episode, I'm thrilled to chat with Ben Fletcher, the CEO and Director of Listen to Your Body. Ben has an impressive career in the fitness industry, having conducted over 500,000 workouts, signed up tens of thousands of members, and overseen $50 million in membership sales. In this episode Ben shares his insights on: How to stay in the fitness industry for the long game (he's been doing this for 23 years now!) How to build a thriving fitness franchise How to find and target the right market for your studio or gym. Whether you're in the fitness industry or simply interested in business growth, this episode is packed with insights you won't want to miss. Timestamps: [2:22] - Introduction to Ben Fletcher and his impressive background in the fitness industry. [6:15] - Ben discusses his motivation and the impact he aims to make through Listen to Your Body. [10:45] - The origin and meaning behind the name "Listen to Your Body." [14:30] - Insights on running a national fitness business and maintaining longevity. [19:55] - The importance of targeting the right market and the unique approach of Listen to Your Body. [25:12] - Key tips for opening a successful fitness studio. [31:40] - The significance of a good lease agreement and location considerations for fitness studios. [36:10] - Differentiating between owning a franchise and starting a business independently. [40:35] - Ben's take on the best workouts and exercises for different fitness levels. [45:00] - Creative marketing strategies with a limited budget. [48:20] - Discussing the concept of being ahead of the market and learning from early experiences. [53:10] - Detailed explanation of the Listen to Your Body business model for clients and potential franchisees. Links & Resources Visit Listen to your Body Website: https://listentoyourbody.com.au/ Don't forget - if you like this episode subscriber to the podcast to muscle up your fitness marketing every Friday.

Welcome back to the Marketing Muscle-Up Podcast Show! I'm your host, Richard Totounji. In this episode, I dive into the importance of staying current and innovative in the ever-evolving fitness and wellness industry. Using the story of Blackberry's rise and fall as a backdrop, I draw parallels to our own businesses and emphasize the necessity of adapting to market changes. From ensuring your pricing and products align with market demands to maintaining the small details that set your brand apart, this episode is packed with insights to help you stay ahead of the competition.

Welcome back to the Marketing Muscle-Up Podcast Show! In this quick episode, I delve into the importance of knowing your average dollar amount per member per month. Inspired by a recent client visit, I discuss the pitfalls of relying too heavily on packs versus direct debits and how this impacts your revenue. I share actionable strategies to ensure your membership pricing aligns with your business needs, particularly for Pilates studios and other boutique fitness centers. Tune in to learn how to calculate your member average, adjust your pricing, and ultimately boost your bottom line without increasing your membership count.

Welcome back to the Marketing Muscle-Up podcast! In this episode, I'm recording from my car while stuck in traffic after visiting several client studios in Brisbane, Queensland. Today, I'm reflecting on the current state of the fitness industry and sharing some insights into what it takes to succeed. One key takeaway is the importance of the owner-operator model. When business owners are actively involved in their business, even if not directly teaching classes, their business tends to flourish. However, balancing personal interests and business needs can be challenging. I delve into strategies for staying engaged and growing your business by replacing yourself in roles that no longer serve you and focusing on areas that light you up. [1:15] - Introduction and setting the scene from my car in traffic. [3:30] - The importance of the owner-operator model in the fitness industry. [5:45] - Challenges of maintaining interest and energy in different aspects of the business. [8:10] - Strategies for replacing yourself in roles to prevent burnout and ensure business growth. [11:20] - The need to continuously grow and adapt in the evolving fitness market. [13:45] - A real-life example of a client successfully delegating roles to passionate staff. [15:30] - Closing thoughts and encouragement to share feedback and tune in for more episodes. Thank you for tuning in! I hope you found this episode valuable. If you enjoyed it, please rate, follow, and share the podcast with your friends. Your feedback is always welcome, and I look forward to bringing you more insights and strategies in the next episode. Timestamp: