Advertise on podcast: Fire Footwear: Sneaker Talk (with Matt Frates)

A major life milestone has changed the trajectory of Matt's life. He gets behind the mic to talk through how a hip surgery will change his entire future. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

On October 1st, the first Caitlin Clark signature model dropped to the masses. CC's fire has dwindled somewhat since joining the WNBA. It begs the question, is it too late for her to buoy Nike? ---New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Ronnie Fieg has worked to make Kith a premier brand in sneakers and streetwear. With consistent quality and presence, is it time to place Kith in the pantheon? --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Nike has taken some hits lately. The latest was losing international football superstar Kylian Mbappe to emerging brand, On. This may or not be a major blow to Nike, but it is a major get for the Swiss footwear brand. If this is a sign of things to come, be ready for On to make a huge push in the culture. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Saucony has made its presence felt within sneaker culture over the last few years. They are capitalizing on Nike's current dip. Matt talks about why. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Nike falls out of the S&P 100 for the first time in eighteen years and the Air Jordan 41 seems like a dud. Is it time to panic about Nike, or have they hit a valley that every company hits? --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Another episode where we put aside sneakers as the main, and talk about life. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Sneaker collabs used to feel special when they were fewer and farther between. Nowadays, collabs feel like GRs. Matt talks about how collabs feel stale, and how we may be able to get the magic back. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Kanye West and the Yeezy brand have made a return to the sneaker community, in the form of the Yeezy 800. To Matt, both the sneaker and the man are highly underwhelming. What say you? --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Why are Nike and Jordan brand falling behind? It's simple. Other brands are leaning into comfort being paramount for aging sneakerheads. Couple that with great color ways and storytelling? Nike is taking a standing eight count. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Sneaker prices have climbed over the years. So much so that buyers are sitting out releases. A listen of the show asked Matt to talk through sneaker prices and their meaning. He gets into their debut prices, how inflation skews the data, and some other factors at play. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

With the announcement of a Nike SB Foamposite dropping in 2027, you have to ask if Nike SB has lost its way a bit. Skateboard culture and sneaker culture have been associated for decades, but this latest attempt at highlighting the former seems like it misses the mark. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Jordan Design Studio is the latest announcement by the brand. Focusing on eight cities around the world, and putting names like Chris Gibbs in association with this, Nike hopes to find the next great idea. On the surface it feels like a true means of connection. Is it? --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In what feels like a thriving era for sneakers, Nike seems a bit out touch. Sure, they lead in terms of sales and money on a global level, but where are they on the streets? Where are they with the culture? Matt discusses. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We are halfway through 2026, and sneakers are thriving. Yes you can make the argument that retros are down, resale is gone, and others. In the end, sneakers is thriving and growing for the future because of one element. People like us. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: [email protected] This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy