Advertise on podcast: Unofficial SFCC

In this episode of the Unofficial Commerce Crew podcast, host Steve Holsinger and Kyle Montgomery welcome Shane Smythe, CTO of Saltbox, to discuss his journey in the Salesforce ecosystem, the importance of community and training, and insights from Dreamforce. Shane shares his experiences in building a training program for new Commerce Cloud users, his contributions to the Salesforce community, and his thoughts on the future of e-commerce and technology trends. The conversation emphasizes the significance of getting involved in the community and the evolving expectations of B2B and B2C commerce. Takeaways Shane started his Salesforce career with an internship at Magnet 360.He emphasizes the importance of community contributions in the Salesforce ecosystem.Shane's YouTube channel, Salesforce Mojo, focuses on Commerce Cloud content.He has developed a training program for new Commerce Cloud users at a local university.The golden hoodie symbolizes contributions to the Salesforce community.Shane believes that the expectations of B2B users are similar to B2C users.He encourages individuals to get involved in the Salesforce community.Shane's insights from Dreamforce highlight the future of Commerce Cloud.He discusses the importance of understanding core Salesforce functionality for B2B commerce.Shane recommends a book on entrepreneurial methodology for business operations.Chapters 00:00 Introduction to Shane Smythe and His Journey 04:21 Building a Community and Training Program 09:03 Achievements and Contributions in Salesforce 13:12 Insights from Dreamforce and Future of Commerce Cloud 17:53 Advice for B2B and B2C Commerce Transition 22:10 The Future of E-commerce and Technology Trends 26:37 Final Thoughts and Community Engagement

Summary In this conversation, Steve Holsinger and Angelia Sterling discuss the challenges women face in the tech industry, particularly focusing on imposter syndrome, the importance of confidence, and the role of vulnerability in personal and professional growth. They explore how societal expectations and workplace dynamics contribute to these challenges and emphasize the need for supportive networks and reframing negative self-perceptions. The discussion also touches on educational paths in tech and the evolving landscape of career opportunities. Takeaways Angelia has worked in e-commerce and consulting, focusing on women's roles in tech.Imposter syndrome is common, especially among women in tech.Women often feel they need to meet 100% of qualifications before applying for jobs.Supportive networks are crucial for balancing work and family life.Vulnerability can lead to growth and learning opportunities.Reframing fear as excitement can improve performance.Women in tech often lack female role models in leadership positions.The tech industry can be challenging for women due to cultural dynamics.Education in tech is evolving, with many successful professionals lacking formal degrees.Confidence often grows through experience and overcoming challenges.Links Angelia's LinkedIn - https://www.linkedin.com/in/angeliasterling/"Chief in Tech" (Angelia said "Women in Tech") - https://www.chiefintech.com/book"This isn't Working" - https://www.meghanfrenchdunbar.com/bookChapters 00:00 Introduction to Women in Tech 02:09 Experiences of Women in a Male-Dominated Field 04:22 Balancing Family and Career 07:32 Challenges of Being Heard in Tech 11:06 Understanding Imposter Syndrome 16:49 Building Confidence Through Experience 22:48 The Role of Vulnerability in Growth 28:17 Navigating Career Progression 33:00 The Value of Non-Traditional Backgrounds in Tech

Summary In this episode, hosts Steve Holsinger and Kyle Montgomery discuss their experiences at Dreamforce, focusing on Salesforce's marketing strategies, the confusion surrounding product naming, and the implications of the new Agentic Commerce Protocol. They celebrate community contributions, highlight innovations in AI and commerce, and compare the Dreamforce and Connections events. The conversation wraps up with thoughts on community engagement and future directions for the Salesforce ecosystem. Takeaways Dreamforce provided valuable insights into Salesforce's evolving product strategies.The renaming of products can create confusion for users and developers alike.Agentic Commerce Protocol is a significant development for e-commerce integration.Community contributions are vital for the growth and support of Salesforce users.AI innovations are shaping the future of commerce and customer interactions.Comparing Dreamforce and Connections reveals differing focuses on commerce content.Engagement with the community enhances the overall experience at events.Salesforce's investment in Commerce Cloud is beginning to show results.The importance of clear documentation in the face of product name changes.Future developments in AI and commerce will require adaptation from merchants.Chapters 00:00 Introduction to Dreamforce Experience 02:46 Salesforce's Marketing Strategies and Product Naming Confusion 05:17 Agentic Commerce Protocol and Its Implications 08:00 Dreamforce Announcements and Community Highlights 10:31 Celebrating Community Contributions 13:28 Innovations in AI and Commerce 16:05 Comparing Dreamforce and Connections 18:42 Community Engagement and Future Directions 21:28 Final Thoughts and Wrap-Up

Takeaways The podcast is being rebooted to explore new topics in commerce.The Unofficial SFCC community has grown significantly, now over 12,000 members.Recent developments in Commerce Cloud focus on B2C commerce as a flagship product.Connections Conference highlighted the importance of community and networking.Investment in Commerce Cloud is doubling, indicating a strong future.AI presents both opportunities and challenges in development processes.The hosts plan to engage with the community through the podcast.Listeners are encouraged to share their stories and ideas.The podcast aims to provide valuable insights for the commerce community.Regular episodes will help maintain momentum and engagement.Chapters 00:00 Rebooting the Podcast01:39 The Story Behind Unofficial SFCC05:45 Community Growth and Future Plans08:17 Insights from Salesforce Connections11:02 B2C Commerce Focus and Future Investments14:05 The Role of Startups in Commerce Innovation18:24 Expectations for Dreamforce20:53 Unified Commerce Experience23:16 Bundles and Customer Experience25:07 Future Plans for the Podcast

ChangeUp, Inc talks with Oleg Sapishchuk and Peter Schmalfeldt about Commerce Cloud and "Round Up for Charity." ▬ Show Notes ▬▬▬▬▬▬▬▬  Round Up for Ukraine  › Website ▬ Guest ▬▬▬▬▬▬▬▬▬▬▬ ChangeUp, Inc ( Robert Soderstrom, Katie Nathan & Cesar Tavares ) › Website ▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬ Oleg Sapishchuk › Twitter › LinkedIn › Github › Website Peter Schmalfeldt › Website › Work ▬ About ▬▬▬▬▬▬▬▬▬▬▬ Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment. › YouTube › Playlist › LinkedIn › Twitter

Rockey Nebhwani talks with Oleg Sapishchuk and Peter Schmalfeldt about SFCC & Web Performance. ▬ Show Links ▬▬▬▬▬▬▬▬ › Favorite Tool - www.treo.sh (Example Dashboard - https://treo.sh/sitespeed/direct.asda.com)  - Subscribe using 'Email updates' link to get updated monthly Crux stats (2nd Tuesday of the month) › Google Data Studio - HTTP Archive - Core Web Vitals Technology Report - https://datastudio.google.com/s/gAvNzFdtUSM › Web Performance Slack ( Request Invite ): https://webperformance.herokuapp.com ▬ Content ▬▬▬▬▬▬▬▬▬▬ 00:00 - Intro 00:58 - Guest Introduction 02:19 - Motivation to Start Community? 04:39 - How can people access your Community? 07:48 - How to build a Web Performance Culture? 10:36 - Best way to Track Performance Issues? 14:08 - Ways to Budget Web Performance? 16:54 - Internal vs External Web Performance Tooling? 19:07 - Free Web Performance Tools? 20:07 - How to Prioritize Web Performance Tickets? 27:18 - Specific SFCC Performance Tooling? 30:08 - What is Web Almanac and HTTP Archive? 33:25 - How to use Performance History? 34:43 - Can you compare eCommerce Platforms? 36:56 - How can Salesforce Help Customers? 43:05 - How can the Community Help? 47:21 - Message to The Community ▬ Guest ▬▬▬▬▬▬▬▬▬▬▬ Rockey Nebhwani › Twitter › LinkedIn ▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬ Oleg Sapishchuk › Twitter › LinkedIn › Github › Website Peter Schmalfeldt › Website › Work ▬ About ▬▬▬▬▬▬▬▬▬▬▬ Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment. › YouTube › Playlist › LinkedIn › Twitter

Kyd Song talks with Oleg Sapishchuk and Peter Schmalfeldt about SFCC, NFT's & The Metaverse ▬ Content ▬▬▬▬▬▬▬▬▬▬ 00:00 - Intro 00:58 - Guest Introduction 03:46 - What is an NFT? 08:16 - How can Business use NFTs? 10:28 - NFT vs Digital Art 15:40 - How do Retailers use NFTs? 18:23 - What is The Metaverse? 21:28 - How can Business use The Metaverse? 25:10 - How will The Metaverse Impact Online Retail? 27:14 - What is a Digital Headquarters? 33:26 - What is Web3? 39:47 - What are some Concerns for Web3? 45:40 - Message to the Community ▬ Guest ▬▬▬▬▬▬▬▬▬▬▬ Kyd Song › LinkedIn › Website ▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬ Oleg Sapishchuk › Twitter › LinkedIn › Github › Website Peter Schmalfeldt › Website › Work ▬ About ▬▬▬▬▬▬▬▬▬▬▬ Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment. › YouTube › Playlist › LinkedIn › Twitter

Alex Khan talks with Oleg Sapishchuk and Peter Schmalfeldt about Getting Hired in Salesforce Commerce Cloud. ▬ Content ▬▬▬▬▬▬▬▬▬▬ 00:00 - Intro 01:02 - Alex, can you introduce yourself? 02:23 - Hard parts of being a Recruiter? 06:42 - How has COVID impacted the Market? 09:51 - What Qualifications changed after COVID? 13:33 - Discussion about Remote Employment 19:01 - What are the current Market Demands? 23:37 - What Skills are in demand? 27:24 - Discussion about Good Resumes 29:19 - What do Hiring Managers want in a Resume? 32:33 - Should Junior Developers list unrelated jobs on Resume? 36:14 - Which Certifications Help? 41:31 - How should you list your Certifications? 43:16 - Current US Market Salary Rates? 47:45 - Pros and Cons of Working for Agency vs. Brands 50:36 - Are there benefits of working with a Recruiter? 53:52 - Getting the most out of Recruitment Process 57:50 - What is your Message to the Community? ▬ Guest ▬▬▬▬▬▬▬▬▬▬▬ Alex Khan › LinkedIn › Website ▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬ Oleg Sapishchuk › Twitter › LinkedIn › Github › Website Peter Schmalfeldt › Website › Work ▬ About ▬▬▬▬▬▬▬▬▬▬▬ Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment. › YouTube › Playlist

Matt Hudson talks with Oleg Sapishchuk and Peter Schmalfeldt about Mobile Apps vs. PWA's ▬ Content ▬▬▬▬▬▬▬▬▬▬ 00:00 - Intro 01:19 - Matt, can you introduce yourself? 03:05 - What is Belk? 03:38 - Why did you switch to Mobile Apps? 07:25 - Do you share resources between PWAs and Mobile Apps? 11:00 - What considerations are there for Team Planning? 14:12 - What challenges do you have with Mobile Apps? 16:29 - How do you store Application Data? 20:00 - Mobile Apps vs. PWA discussion 26:01 - How does someone choose between Mobile Apps and PWAs? 29:25 - Discussion on connecting Mobile Apps to SFCC Systems 41:11 - How do you educate your teams? 44:57 - When would you use WebView vs. Native? 50:36 - What Unique Experiences are there for Mobile Apps? 52:58 - What's the Story about the Lemonade Apron? 56:16 - What is your Message to the Community? ▬ Guest ▬▬▬▬▬▬▬▬▬▬▬ Matt Hudson › LinkedIn › Twitter › Website ▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬ Oleg Sapishchuk › Twitter › LinkedIn › Github › Website Peter Schmalfeldt › Website › Work ▬ About ▬▬▬▬▬▬▬▬▬▬▬ Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment. › YouTube › Playlist

Rob Smith talks with Oleg Sapishchuk and Peter Schmalfeldt about Stretching the Limits of SFCC and "Unicorn Projects." Discussion Links: › https://shop.tate.org.uk › https://www.vam.ac.uk/shop/home › https://parking.gatwickairport.com ▬ Content ▬▬▬▬▬▬▬▬▬▬ 00:00 - Intro 00:58 - Rob, can you introduce yourself? 03:00 - What "Unicorn Projects" have come your way? 06:14 - Tate Museum Project 10:34 - What is your process for taking on "Unicorn Projects"? 13:08 - Crafting SFCC Solutions with Non-SFCC Backgrounds 20:18 - What is the biggest challenge with these projects? 25:57 - Were there Projects you felt were impossible on SFCC? 30:15 - Gatwick Airport Project 33:25 - Thoughts on SFRA vs. Headless 41:03 - What is your Message to the Community? ▬ Guest ▬▬▬▬▬▬▬▬▬▬▬ Rob Smith › LinkedIn › Website ▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬ Oleg Sapishchuk › Twitter › LinkedIn › Github › Website Peter Schmalfeldt › Website › Work ▬ About ▬▬▬▬▬▬▬▬▬▬▬ Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment. › YouTube › Playlist

Abhijeet Mishra talks with Oleg Sapishchuk and Peter Schmalfeldt about Royal Cyber and On-Demand Sandboxes. Discussion Links: › SFCC ODS Dashboard ▬ Content ▬▬▬▬▬▬▬▬▬▬ 00:00 - Intro 00:22 - Oleg introduces Abhijeet Mishra 01:36 - How did you get involved with On-Demand Sandboxes? 09:48 - How can people use Royal Cybers solution? 11:28 - What information is available on your platform? 13:30 - Discussion around Automation 19:58 - Creating a Sandbox Defaults on your platform 22:06 - Calculating Savings for Managed ODS 25:32 - Who can use Royal Cyber's ODS Platform? 27:38 - Why Royal Cyber does not track usage activity 33:02 - Challenges making this Open Source 34:27 - Alternative Solutions to Royal Cyber ODS Platform 38:50 - Benefits of Providing Tools to the Community 42:33 - What was the impact to Royal Cyber creating this Product? 46:58 - What is your Message to the Community? ▬ Guest ▬▬▬▬▬▬▬▬▬▬▬ Abhijeet Mishra › LinkedIn › Website ▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬ Oleg Sapishchuk › Twitter › LinkedIn › Github › Website Peter Schmalfeldt › Website › Work ▬ About ▬▬▬▬▬▬▬▬▬▬▬ Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment. › YouTube › Playlist

Drew Lau talks with Oleg Sapishchuk and Peter Schmalfeldt about Headless, PWA & Composable Commerce. Discussion Links: › Accelerate › State of DevOps 2021 › PWA Kit Docs › PWA Kit GitHub ▬ Content ▬▬▬▬▬▬▬▬▬▬ 00:00 - Intro 01:05 - Drew, can you introduce yourself? 02:17 - What is your relationship with Headless? 03:18 - How do you define Headless Commerce? 09:24 - What are the Pros and Cons of Headless Commerce? 12:32 - Team Structure Considerations 16:01 - Accelerate: The Science of Lean Software and DevOps 17:53 - Is Headless a Natural Progression for E-Commerce? 19:56 - What does Salesforce have to offer for Headless? 22:50 - Headless Continuous Integration 26:25 - Flexibility of Headless Development Team 29:26 - Where can I learn more about Headless & PWA? 31:39 - What is Composable Commerce? 35:20 - How to Transition to Headless? 38:58 - How does A/B Testing work with Headless? 40:48 - Where do you see the Future of Headless? 46:40 - What is your Message to the Community? ▬ Guest ▬▬▬▬▬▬▬▬▬▬▬ Drew Lau › LinkedIn › Twitter ▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬ Oleg Sapishchuk › Twitter › LinkedIn › Github › Website Peter Schmalfeldt › Website › Work ▬ About ▬▬▬▬▬▬▬▬▬▬▬ Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment. › YouTube › Playlist

Kyle Montgomery talks with Oleg Sapishchuk and Peter Schmalfeldt about DevOps in Salesforce Commerce Cloud. › The Phoenix Project › The DevOps Handbook › The Unicorn Project WATCH THIS EPISODE ON YOUTUBE ▬ Content ▬▬▬▬▬▬▬▬▬▬ 00:00:00 - Intro 00:06:05 - Kyle, can you introduce yourself? 00:08:57 - What is DevOps? 00:12:16 - Hows does Security fit into DevOps? 00:20:16 - Books about DevOps 00:21:43 - Which book would you recommend? 00:25:05 - Origin of Term DevOps 00:27:10 - Onboarding & DevOps 00:32:24 - Discussion on Improving Workflow 00:36:16 - DevOps and On-Demand Sandboxes 00:49:07 - Getting Business Buy-In 00:52:54 - Team Development Processes Challenges 01:01:24 - Fighting Fires with Better Processes 01:09:15 - Discussion about Facebook Outage 01:18:29 - Continual Learning and Experimentation 01:27:03 - What is your Message to the Community? ▬ Guest ▬▬▬▬▬▬▬▬▬▬▬  Kyle Montgomery › Work › Twitter › LinkedIn ▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬ Oleg Sapishchuk › Twitter › LinkedIn › Github › Website Peter Schmalfeldt › Website › Work ▬ About ▬▬▬▬▬▬▬▬▬▬▬ Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment. › YouTube › Playlist

Mike King talks with Oleg Sapishchuk and Peter Schmalfeldt about his new book "Salesforce B2C Solution Architect's Handbook: Design scalable and cohesive business-to-consumer experiences spanning Salesforce Customer 360 products"  › New Book WATCH THIS EPISODE ON YOUTUBE ▬ Content ▬▬▬▬▬▬▬▬▬▬ 00:00 - Intro 00:17 - Mike, can you introduce yourself and your book? 02:20 - What Salesforce Products are covered in your book? 04:04 - Will your book touch on B2C CRM? 06:22 - Are there any prerequisites for readers? 08:26 - Is this book targeted to Single-Cloud or Multi-Cloud? 10:51 - The value and experience of our Peers 14:07 - How did you approach writing this book? 16:58 - What thought did you put into writing about Customer Experience? 24:08 - Any stories where integrations got messy? 30:18 - What can we expect from your coverage of Certification & Exams? 35:03 - Did you include real-life scenarios for your Exam Samples? 37:02 - Do you cover Certification Prerequisites? 40:35 - What are the best steps for transitioning to Multi-Cloud? 44:41 - Discussing the Overlapping Roles of Multi-Cloud 52:08 - What are the different kinds of Architects? 56:28 - What is your Message to the Community? ▬ Guest ▬▬▬▬▬▬▬▬▬▬▬  Mike King › LinkedIn › Amazon ▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬ Oleg Sapishchuk › Twitter › LinkedIn › Github › Website Peter Schmalfeldt › Website › Work ▬ About ▬▬▬▬▬▬▬▬▬▬▬ Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment. › YouTube › Playlist

Abraham Lloyd talks with Oleg Sapishchuk and Peter Schmalfeldt about Salesforce Commerce Cloud (SFCC) Customer 360 and what it means for developers, technical leads, and architects. WATCH THIS EPISODE ON YOUTUBE ▬ Content ▬▬▬▬▬▬▬▬▬▬ 00:00 - Intro 00:50 - Abraham, can you introduce yourself? 01:55 - What do you think about Customer 360? 06:45 - Single Customer Profile vs. Single Customer View? 12:16 - Challenges of Customer Experiences with Different Profiles 21:08 - Challenges for Businesses 23:32 - What does Customer 360 mean for different roles? 31:17 - What does Customer 360 solve? 36:33 - Oleg's Favorite Features 38:59 - Abraham's Shoutouts 41:15 - Challenge of Onboarding Complex Products 48:38 - Challenge of Solving Everyone's Problems 52:05 - What is your Message to the Community? ▬ Guest ▬▬▬▬▬▬▬▬▬▬▬  Abraham Lloyd › LinkedIn › Website ▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬ Oleg Sapishchuk › Twitter › LinkedIn › Github › Website Peter Schmalfeldt › Website › Work ▬ About ▬▬▬▬▬▬▬▬▬▬▬ Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment. › YouTube › Playlist