
Advertise on podcast: Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
Rating
5from
This podcast has
179 episodes
Language
EnglishPublisher
Justin Green, CFP®Explicit
No
Date created
2021/10/11
Latest episode
2026/01/21
Average duration
38 min.
Release period
25 days
Description
I'm Justin Green — a CERTIFIED FINANCIAL PLANNER™ and founder of Assist Financial Planning. Each week, I share interviews & videos to help online coaches make better money decisions around topics such as cash flow, business finances, investing, taxes, estate planning, insurance, etc. Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at assistfp.com. Disclaimers & disclosures available at the end of each episode.
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Check latest episodes from Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches podcast
Building a sellable coaching business & monthly recurring revenue w/ Cody McBroom
2026/01/21
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/
In this conversation, Justin Green & Cody McBroom sit down to explore becoming a better coach, monthly recurring revenue, and why building the business to sell despite no intentions of selling makes the most sense.
Connect with me → https://www.instagram.com/justingreenfp
Cody McBroom on IG → https://www.instagram.com/codymcbroom/
_ _
Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.
Drop your ego to build a profitable and sustainable coaching business w/ Tim Walcott
2025/12/17
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/
In this conversation, Tim Walcott & Justin Green sit down to learn about Tim’s journey from in-person training to building a successful online coaching business.
They discuss the misconceptions surrounding scaling in the coaching industry, and the importance of creating a profitable business model. Tim emphasizes the need for effective marketing strategies, the significance of systems and frameworks, and the value of visualizing success for clients.
He also highlights the importance of understanding client assumptions and expectations, ultimately encouraging coaches to be deliberate in their business practices.
Connect with me → https://www.instagram.com/justingreenfp
Tim Walcott on IG → https://www.instagram.com/iamtimwalcott/
Key Takeaways
Tim transitioned from in-person training to online coaching for greater flexibility.COVID-19 significantly impacted his business decisions and strategies.Scaling a business doesn't always mean increasing expenses; profitability is key.Many coaches chase revenue without considering their actual take-home profit.Building a personal brand is important, but systems and frameworks are essential.Visualizing success helps clients understand the process and outcomes.Coaches should clarify their methods to avoid client assumptions.Effective marketing involves demonstrating value rather than just selling oneself.Understanding client expectations can lead to better engagement and sales.Tim plans to leverage his personal brand for future business ventures.Chapters:
00:00 Introduction to Tim Walcott and His Journey
02:43 Transitioning from In-Person to Online Coaching
05:28 The Reality of Scaling a Coaching Business
08:44 Profitability vs. Revenue in Coaching
11:28 Future Plans and Wealth Building Strategies
16:01 Navigating Consumption and Implementation Phases
17:51 Understanding Unique Selling Propositions
19:31 Building a Personal Brand for Long-Term Success
21:34 Features vs. Benefits in Marketing
22:53 The Importance of Visualizing Outcomes
29:07 Demonstrating Your Process to Build Trust
33:09 Filling the Gaps in Client Assumptions
_ _
Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.
How to Build a Profitable Funnel for Online Coaches w/ Mike Crowson
2025/11/26
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/
–
In this conversation, Mike Crowson and Justin Green discuss the evolving nature of funnels in marketing, emphasizing the importance of conversation-based strategies over traditional application funnels.
They explore the significance of data collection, the effectiveness of lead magnets, and the impact of personal branding. The discussion also highlights the advantages of text messaging in sales, the need for humanizing automation, and the importance of creating engaging content to foster conversations.
Mike shares tactical strategies for fitness coaches and underscores the psychology behind selling, ultimately providing insights on building successful funnels in today's market.
Connect with me → https://www.instagram.com/justingreenfp
Mike Crowson on IG → https://www.instagram.com/mike_crowson/
Key Takeaways
Funnels are not dead; they are evolving.
A funnel is simply a way to guide someone from point A to point B.
Conversations often lead to more successful outcomes than applications.
Data collection is crucial for effective marketing strategies.
Lead magnets should be compelling and relevant to attract potential clients.
The title of a lead magnet can significantly impact its success.
Personal branding is essential in today's market.
Text messaging has a higher engagement rate than email.
Humanizing automation can improve customer relationships.
Creating engaging content can lead to more conversations and opportunities.
Chapters
00:00 The Relevance of Funnels Today
02:46 Conversation-Based Funnels vs. Application Funnels
05:37 The Importance of Data Collection
08:33 Lead Magnets and Their Effectiveness
11:29 Crafting Compelling Titles for Lead Magnets
14:19 The Role of Text Messaging in Sales
17:10 Humanizing Automation in Communication
19:34 Effective Texting Strategies for Engagement
22:11 Narrowing Down Conversations with This or That Questions
26:03 Coffee Preferences and Customer Engagement
27:34 Navigating Social Media for Fitness Coaches
37:43 Funnel Optimization for Fitness Coaches
46:35 The Importance of Personal Branding
_ _
Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.
Paid in Fulls vs Recurring Revenue: More Profit for Online Fitness Coaches w/ Justin Mihaly - FP2
2025/11/12
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/
🔗 Connect with me → https://www.instagram.com/justingreenfp
RESOURCES:
Justin Mihaly on IG → https://www.instagram.com/jmihaly_/
_ _
Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.
Financial Playbooks and Why I Ended the Dollars & Dumbbells - FP1
2025/05/27
In this video, we walk why I am rebranding the podcast to Financial Playbooks and the mission behind the rebrand.
What we cover:
• Introducing the new format focused on solo episodes offering in-depth financial advice for high-earning millennials.
- Topics include financial goals, cashflow management, business finances, tax planning, and investment strategies.
Subscribe to stay updated on upcoming content and get personalized financial questions answered.
=======================
🔗 Connect with me → instagram.com/justingreenfp
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at www.assistfp.com.
_ _
Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.
174 - Almost $500K in Revenue in First Year of Coaching w/ Ashley Schwartz
2025/04/17
In this conversation, Justin Green interviews Ashley Schwartz, founder of the Busy Mom Method, who shares her remarkable journey from a corporate career in oil and gas to becoming a successful fitness coach. Ashley discusses her impressive first-year revenue of nearly $500,000, the importance of mindset, and the strategies she employed to build her business. She emphasizes the significance of investing in coaching, finding the right clients, and creating a supportive team environment. Ashley also shares her vision for the future, including her desire to travel with her family and maintain a healthy work-life balance.
Connect w/ Justin on Instagram
Connect w/ Ashley on Instagram
--
00:00 From Corporate to Coaching: Ashley's Journey
03:06 Building a Business: The First Steps
05:55 Overcoming Imposter Syndrome and Finding Clients
08:49 Investing in Coaching: The Right Support Matters
11:55 Navigating Challenges: The Reality of Entrepreneurship
15:14 Finding Your Why: Aligning Business with Family Values
18:00 Scaling Up: The Transition to Full-Time Coaching
23:11 The Importance of Discipline and Consistency in Business
24:25 Building an Organic Following Before Running Ads
26:34 The Role of Accountability in Business Success
28:53 Scaling Up: Transitioning from Organic to Paid Leads
30:39 Building a Supportive Team for Sustainable Growth
32:46 Creating a Positive Work Environment for Coaches
34:12 Balancing Scarcity and Abundance Mindsets
37:20 The Journey to Financial Stability and Parenthood
41:52 Vision for the Future: Family, Travel, and Business Growth
47:06 Disclaimers
173 - How to Build a Personal Brand as an Online Coach w/ Ali Gilbert
2025/04/10
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances.
–
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Ali Gilbert, founder of Silverback Coaching & Silverback Summit, to discuss the dos and don'ts of building a personal brand as an online coach.
The conversation emphasizes the importance of building an authentic personal brand, ignoring the haters, and building a successful coaching business.
Connect with Justin Green on Instagram
Connect with Ali Gilbert on Instagram
-
00:00 Introduction to the Podcast
00:12 Meet Ali Gilbert
01:11 Ali's Journey into Men's Health
03:48 Building a Remote Coaching Business
05:48 Navigating the Medical and Fitness Worlds
06:57 Challenges as a Woman in Men's Health
08:41 The Power of Personal Branding
14:44 Dealing with Online Negativity
23:41 Self-Deprecating Fashion Choices
24:46 Building a Personal Brand: Common Mistakes
26:46 Authenticity and Relatability in Coaching
32:45 Balancing Personal Life and Social Media
43:48 Practical Tips for Coaches on Camera
48:20 Men's Health Summit and Social Media Handles
172 - The Stock Market is Crashing, What Should I do?
2025/04/04
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, talks about what is going on right now in the stock market and what it means for you as a high earning MiIllennial business owner and professional.
Connect with Justin Green
Fix your Cash Flow Training
--
00:38 Understanding Market Fluctuations
01:46 Impact of Tariffs on the Market
05:21 Investment Strategies During Volatility
07:40 Caution for Short-Term Goals
08:51 Fitness Analogy and Final Advice
171 - Building a Sustainable Coaching Business w/ Emily Carlson
2025/03/27
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances.
–
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Emily Carlson, founder of Always Rising Agency, to discuss the keys to building a sustainable coaching business.
The conversation emphasizes the importance of building real wealth, authentic marketing, and focusing on client retention and satisfaction.
Connect with Justin Green on Instagram
Connect with Emily Carlson on Instagram
-
00:00 Introduction and Guest Overview
01:00 The Problem with Hustle Culture
02:34 Revenue vs. Real Wealth
04:10 The Flaws of Business in a Box
09:09 Emily's Journey to Success
15:27 Balancing Money and Fulfillment
23:25 Pivoting and Realigning the Business
23:38 Authenticity in Business and Social Media
24:34 Challenges of Maintaining Authenticity Online
25:23 The Importance of Client Connection
25:44 Consistency Between Online and Offline Personas
27:31 Helping Coaches Build Sustainable Businesses
31:34 The Art of Coaching and Client Retention
32:39 Psychology and Marketing in Coaching
34:44 Balancing Sales Skills and Authenticity
36:44 Focusing on Client Experience and Retention
40:10 The Future of Coaching: Sustainability and Authenticity
43:26 The Role of Sales in Coaching
170 - How Much Should I Reinvest into my Business?
2025/03/20
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, answers one the most popular questions he gets from online business owners:
How Much Should I Reinvest into my Business?
You might be surprised by his answer!
Connect with Justin Green
Fix your Cash Flow Training
--
00:00 Introduction and Podcast Updates
00:33 Financial Consultation Call Details
01:49 Reinvesting in Your Business: The Barbell Strategy
04:13 Investing in the Stock Market
06:01 Balancing Business and Personal Investments
08:25 Lessons from Alex Hormozi
09:30 Conclusion and Final Thoughts
169 - 3 Tips to Recession Proof your Finances for Online Business Owners
2025/03/13
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares 3 tips for how to prepare your finances for the recession that everyone thinks is coming.
Is it coming? I don't know. But I'll get you prepared anyways!
Connect with Justin Green
Fix your Cash Flow Training
--
00:00 Introduction and Podcast Goals
00:12 Is a Recession Coming?
01:07 Emergency Fund Essentials
02:51 Prioritizing Recurring Revenue
03:47 Keeping Expenses Lean
05:24 Avoiding Lifestyle Creep
07:43 Opportunities During a Recession
08:59 Conclusion and Additional Resources
168 - Grow by Focusing on Relationships & Better Coaching w/ Paul Oneid
2025/03/06
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances.
–
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Paul Oneid, founder of Master Athletic Performance, to discuss the keys to building and scaling a successful online fitness coaching business.
They explore the common challenges coaches face, the importance of leveraging existing networks over social media for marketing, and the power of providing great free resources, or lead magnets, to convert potential clients. Paul emphasizes the crucial role of building deep client relationships and regular, meaningful engagement. He also touches on effective pricing strategies, values-driven service offerings, and the impact of personal and business freedom on the notion of wealth.
Connect with Justin Green on Instagram
Connect with Paul Oneid on Instagram
-
00:00 Introduction and Casual Conversation
00:56 Challenges Coaches Face in Growing Their Business
01:30 Leveraging Existing Networks and Email Lists
03:27 Effective Lead Magnets and Free Resources
04:58 The Power of Open Q&A Sessions
08:40 Understanding Your Ideal Client and Community Engagement
12:02 Building Strong Client Relationships
12:44 The Importance of Being a Better Coach
15:19 Onboarding and Client Communication Strategies
21:38 The Role of AI in Coaching and Education
23:58 Setting Your Coaching Rates
25:05 Maximizing Client Efficiency
26:11 Pricing Strategies and Market Considerations
28:27 Building a Sustainable Coaching Business
33:55 Scaling Your Coaching Business
36:20 Hiring and Team Management
43:01 Defining Wealth and Success
44:50 Where to Find Us Online
167 - How to Be a SUPER Coach w/ Trevor Wittwer
2025/02/27
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances.
–
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™ sits down with Trevor Wittwer, co-founder of Coach Catalyst.
They explore the concept of the 'Super Coach'—a blend of technology and human touch to enhance coaching efficiency. They discuss the importance of building strong personal connections with clients, the role of AI in content creation, and the future of online coaching.
Trevor also shares his insights on pricing strategies and the significance of niche-specific coaching to drive long-term client engagement and business growth.
Connect with Justin Green on Instagram
Connect with Trevor Wittwer on Instagram
Connect with Coach Catalyst on Instagram
-
00:00 Introduction and Defining the Super Coach
01:49 The Origin of Coach Catalyst
04:33 Challenges and Solutions in Scaling Coaching
06:42 Evolving with COVID and Building a Workout Builder
08:23 The Importance of Education and Connection
12:56 Navigating the Online Coaching Landscape
21:52 Hybrid Coaching Models and Lead Generation
24:24 The Importance of One-to-One Coaching
24:49 Scaling Personalized Coaching
25:08 Leveraging Video for Deeper Connections
25:46 The Role of Technology in Coaching
27:55 Effective Use of AI in Coaching
29:31 Personalizing Client Content
31:17 Niche Coaching and Pricing Strategies
35:16 Recurring Revenue Models in Coaching
39:24 The Future of AI in Coaching
45:33 Analyzing Client Data with AI
46:44 Defining Wealth and Final Thoughts
166 - Financial Freedom for Online Coaches (replay Freedom Formula guest podcast)
2025/02/20
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances.
–
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, is a guest on the Freedom Formula show hosted by business coach Stephen Kopshaw.
We dive into how coaches could better manage their money, prepare for tax bills, and build long-term wealth. Key topics include avoiding unnecessary expenses for tax write-offs, and leveraging self-employment retirement accounts.
Connect with Justin Green on Instagram
Connect with Stephen Kopshaw on Instagram
-
00:00 Introduction to the Podcast
00:33 Reconnecting with Stephen Kopshaw
01:09 Financial Planning for Coaches
04:18 Tax Preparation Tips
07:23 Managing Your Tax Payments
19:28 Emergency Funds and Debt Management
20:43 Investing for Self-Employed Individuals
21:18 Understanding Different Investment Accounts
22:12 Roth IRA: Benefits and Drawbacks
23:02 Taxable Brokerage Accounts Explained
23:53 Emergency Funds and Business Cash Flow
24:53 The Importance of Managing Business Profits
26:17 High-Interest Debt vs. Investment Returns
28:00 Should You Invest in Crypto?
35:47 The Wealthy Coach Playbook
39:47 Tax Write-Offs: Myths and Realities
43:12 Conclusion and Contact Information
165 - How to Build your Brand w/ Zach Colman
2025/02/13
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances.
–
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Zach Colman, the founder of GymMark, a branding agency for studio and boutique gyms.
The conversation focuses on how to build your personal brand as an online coach by focusing on connection, confidence, and contributions. We also dive into the future of AI and importance of human connection in the coaching space.
Connect with Justin Green onInstagram
Connect with Zach on LinkedIn
–
00:00 Introduction to the Podcast
00:17 Meet Zach Coleman: Branding Expert
01:06 Defining Branding: Beyond Logos and Colors
03:44 The Three C's of Branding
08:46 Connection: Building Authentic Relationships
10:41 Confidence: Learning from Failures
13:01 Contribution: Adding Value to Your Audience
14:51 Applying Branding Principles to Your Business
17:41 Building Community and Connection
22:51 Understanding Brand Values and Vision
23:20 The Role of Niching in Branding
24:43 Connecting with Your Target Audience
26:24 Balancing Business Growth and Personal Values
30:15 The Impact of AI on Business and Marketing
38:14 Common Personal Branding Mistakes
42:58 Final Thoughts and Conclusion
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