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Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches

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Rating
★★★★★
5
from
12 reviews
This podcast has
179 episodes
Language
English
Explicit
No
Date created
2021/10/11
Latest episode
2026/01/21
Average duration
38 min.
Release period
25 days

Description

I'm Justin Green — a CERTIFIED FINANCIAL PLANNER™ and founder of Assist Financial Planning. Each week, I share interviews & videos to help online coaches make better money decisions around topics such as cash flow, business finances, investing, taxes, estate planning, insurance, etc. Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at assistfp.com. Disclaimers & disclosures available at the end of each episode.

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Building a sellable coaching business & monthly recurring revenue w/ Cody McBroom
2026/01/21
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at⁠ ⁠https://www.assistfp.com/⁠⁠ In this conversation, Justin Green & Cody McBroom sit down to explore becoming a better coach, monthly recurring revenue, and why building the business to sell despite no intentions of selling makes the most sense. Connect with me → ⁠⁠https://www.instagram.com/justingreenfp⁠⁠ Cody McBroom on IG → https://www.instagram.com/codymcbroom/ _ _ Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.
Drop your ego to build a profitable and sustainable coaching business w/ Tim Walcott
2025/12/17
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at ⁠https://www.assistfp.com/⁠ In this conversation, Tim Walcott & Justin Green sit down to learn about Tim’s journey from in-person training to building a successful online coaching business. They discuss the misconceptions surrounding scaling in the coaching industry, and the importance of creating a profitable business model. Tim emphasizes the need for effective marketing strategies, the significance of systems and frameworks, and the value of visualizing success for clients. He also highlights the importance of understanding client assumptions and expectations, ultimately encouraging coaches to be deliberate in their business practices. Connect with me → ⁠https://www.instagram.com/justingreenfp⁠ Tim Walcott on IG → https://www.instagram.com/iamtimwalcott/ Key Takeaways Tim transitioned from in-person training to online coaching for greater flexibility.COVID-19 significantly impacted his business decisions and strategies.Scaling a business doesn't always mean increasing expenses; profitability is key.Many coaches chase revenue without considering their actual take-home profit.Building a personal brand is important, but systems and frameworks are essential.Visualizing success helps clients understand the process and outcomes.Coaches should clarify their methods to avoid client assumptions.Effective marketing involves demonstrating value rather than just selling oneself.Understanding client expectations can lead to better engagement and sales.Tim plans to leverage his personal brand for future business ventures.Chapters: 00:00 Introduction to Tim Walcott and His Journey 02:43 Transitioning from In-Person to Online Coaching 05:28 The Reality of Scaling a Coaching Business 08:44 Profitability vs. Revenue in Coaching 11:28 Future Plans and Wealth Building Strategies 16:01 Navigating Consumption and Implementation Phases 17:51 Understanding Unique Selling Propositions 19:31 Building a Personal Brand for Long-Term Success 21:34 Features vs. Benefits in Marketing 22:53 The Importance of Visualizing Outcomes 29:07 Demonstrating Your Process to Build Trust 33:09 Filling the Gaps in Client Assumptions _ _ Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.
How to Build a Profitable Funnel for Online Coaches w/ Mike Crowson
2025/11/26
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/ – In this conversation, Mike Crowson and Justin Green discuss the evolving nature of funnels in marketing, emphasizing the importance of conversation-based strategies over traditional application funnels. They explore the significance of data collection, the effectiveness of lead magnets, and the impact of personal branding. The discussion also highlights the advantages of text messaging in sales, the need for humanizing automation, and the importance of creating engaging content to foster conversations. Mike shares tactical strategies for fitness coaches and underscores the psychology behind selling, ultimately providing insights on building successful funnels in today's market. Connect with me → https://www.instagram.com/justingreenfp Mike Crowson on IG → https://www.instagram.com/mike_crowson/ Key Takeaways Funnels are not dead; they are evolving. A funnel is simply a way to guide someone from point A to point B. Conversations often lead to more successful outcomes than applications. Data collection is crucial for effective marketing strategies. Lead magnets should be compelling and relevant to attract potential clients. The title of a lead magnet can significantly impact its success. Personal branding is essential in today's market. Text messaging has a higher engagement rate than email. Humanizing automation can improve customer relationships. Creating engaging content can lead to more conversations and opportunities. Chapters 00:00 The Relevance of Funnels Today 02:46 Conversation-Based Funnels vs. Application Funnels 05:37 The Importance of Data Collection 08:33 Lead Magnets and Their Effectiveness 11:29 Crafting Compelling Titles for Lead Magnets 14:19 The Role of Text Messaging in Sales 17:10 Humanizing Automation in Communication 19:34 Effective Texting Strategies for Engagement 22:11 Narrowing Down Conversations with This or That Questions 26:03 Coffee Preferences and Customer Engagement 27:34 Navigating Social Media for Fitness Coaches 37:43 Funnel Optimization for Fitness Coaches 46:35 The Importance of Personal Branding _ _  Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.
Paid in Fulls vs Recurring Revenue: More Profit for Online Fitness Coaches w/ Justin Mihaly - FP2
2025/11/12
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/ 🔗 Connect with me → https://www.instagram.com/justingreenfp RESOURCES: Justin Mihaly on IG → https://www.instagram.com/jmihaly_/ _ _ Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.
Financial Playbooks and Why I Ended the Dollars & Dumbbells - FP1
2025/05/27
In this video, we walk why I am rebranding the podcast to Financial Playbooks and the mission behind the rebrand. What we cover: • Introducing the new format focused on solo episodes offering in-depth financial advice for high-earning millennials.  - Topics include financial goals, cashflow management, business finances, tax planning, and investment strategies. Subscribe to stay updated on upcoming content and get personalized financial questions answered. ======================= 🔗 Connect with me → instagram.com/justingreenfp Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at www.assistfp.com. _ _  Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.
174 - Almost $500K in Revenue in First Year of Coaching w/ Ashley Schwartz
2025/04/17
In this conversation, Justin Green interviews Ashley Schwartz, founder of the Busy Mom Method, who shares her remarkable journey from a corporate career in oil and gas to becoming a successful fitness coach. Ashley discusses her impressive first-year revenue of nearly $500,000, the importance of mindset, and the strategies she employed to build her business. She emphasizes the significance of investing in coaching, finding the right clients, and creating a supportive team environment. Ashley also shares her vision for the future, including her desire to travel with her family and maintain a healthy work-life balance. Connect w/ Justin on Instagram Connect w/ Ashley on Instagram -- 00:00 From Corporate to Coaching: Ashley's Journey 03:06 Building a Business: The First Steps 05:55 Overcoming Imposter Syndrome and Finding Clients 08:49 Investing in Coaching: The Right Support Matters 11:55 Navigating Challenges: The Reality of Entrepreneurship 15:14 Finding Your Why: Aligning Business with Family Values 18:00 Scaling Up: The Transition to Full-Time Coaching 23:11 The Importance of Discipline and Consistency in Business 24:25 Building an Organic Following Before Running Ads 26:34 The Role of Accountability in Business Success 28:53 Scaling Up: Transitioning from Organic to Paid Leads 30:39 Building a Supportive Team for Sustainable Growth 32:46 Creating a Positive Work Environment for Coaches 34:12 Balancing Scarcity and Abundance Mindsets 37:20 The Journey to Financial Stability and Parenthood 41:52 Vision for the Future: Family, Travel, and Business Growth 47:06 Disclaimers
173 - How to Build a Personal Brand as an Online Coach w/ Ali Gilbert
2025/04/10
Book a 90 Minute Financial Health Consult ⁠⁠to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Ali Gilbert, founder of Silverback Coaching & Silverback Summit, to discuss the dos and don'ts of building a personal brand as an online coach. The conversation emphasizes the importance of building an authentic personal brand, ignoring the haters, and building a successful coaching business. Connect with Justin Green on ⁠⁠Instagram⁠⁠ Connect with Ali Gilbert on ⁠⁠Instagram⁠⁠ - 00:00 Introduction to the Podcast 00:12 Meet Ali Gilbert 01:11 Ali's Journey into Men's Health 03:48 Building a Remote Coaching Business 05:48 Navigating the Medical and Fitness Worlds 06:57 Challenges as a Woman in Men's Health 08:41 The Power of Personal Branding 14:44 Dealing with Online Negativity 23:41 Self-Deprecating Fashion Choices 24:46 Building a Personal Brand: Common Mistakes 26:46 Authenticity and Relatability in Coaching 32:45 Balancing Personal Life and Social Media 43:48 Practical Tips for Coaches on Camera 48:20 Men's Health Summit and Social Media Handles
172 - The Stock Market is Crashing, What Should I do?
2025/04/04
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, talks about what is going on right now in the stock market and what it means for you as a high earning MiIllennial business owner and professional. ⁠⁠⁠⁠Connect with Justin Green⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Fix your Cash Flow Training⁠ -- 00:38 Understanding Market Fluctuations 01:46 Impact of Tariffs on the Market 05:21 Investment Strategies During Volatility 07:40 Caution for Short-Term Goals 08:51 Fitness Analogy and Final Advice
171 - Building a Sustainable Coaching Business w/ Emily Carlson
2025/03/27
Book a 90 Minute Financial Health Consult ⁠to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Emily Carlson, founder of Always Rising Agency, to discuss the keys to building a sustainable coaching business. The conversation emphasizes the importance of building real wealth, authentic marketing, and focusing on client retention and satisfaction. Connect with Justin Green on ⁠Instagram⁠ Connect with Emily Carlson on ⁠Instagram⁠ - 00:00 Introduction and Guest Overview 01:00 The Problem with Hustle Culture 02:34 Revenue vs. Real Wealth 04:10 The Flaws of Business in a Box 09:09 Emily's Journey to Success 15:27 Balancing Money and Fulfillment 23:25 Pivoting and Realigning the Business 23:38 Authenticity in Business and Social Media 24:34 Challenges of Maintaining Authenticity Online 25:23 The Importance of Client Connection 25:44 Consistency Between Online and Offline Personas 27:31 Helping Coaches Build Sustainable Businesses 31:34 The Art of Coaching and Client Retention 32:39 Psychology and Marketing in Coaching 34:44 Balancing Sales Skills and Authenticity 36:44 Focusing on Client Experience and Retention 40:10 The Future of Coaching: Sustainability and Authenticity 43:26 The Role of Sales in Coaching
170 - How Much Should I Reinvest into my Business?
2025/03/20
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, answers one the most popular questions he gets from online business owners: How Much Should I Reinvest into my Business? You might be surprised by his answer! ⁠⁠⁠Connect with Justin Green⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Fix your Cash Flow Training -- 00:00 Introduction and Podcast Updates 00:33 Financial Consultation Call Details 01:49 Reinvesting in Your Business: The Barbell Strategy 04:13 Investing in the Stock Market 06:01 Balancing Business and Personal Investments 08:25 Lessons from Alex Hormozi 09:30 Conclusion and Final Thoughts
169 - 3 Tips to Recession Proof your Finances for Online Business Owners
2025/03/13
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares 3 tips for how to prepare your finances for the recession that everyone thinks is coming. Is it coming? I don't know. But I'll get you prepared anyways! ⁠⁠Connect with Justin Green⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your Cash Flow Training -- 00:00 Introduction and Podcast Goals 00:12 Is a Recession Coming? 01:07 Emergency Fund Essentials 02:51 Prioritizing Recurring Revenue 03:47 Keeping Expenses Lean 05:24 Avoiding Lifestyle Creep 07:43 Opportunities During a Recession 08:59 Conclusion and Additional Resources
168 - Grow by Focusing on Relationships & Better Coaching w/ Paul Oneid
2025/03/06
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Paul Oneid, founder of Master Athletic Performance, to discuss the keys to building and scaling a successful online fitness coaching business. They explore the common challenges coaches face, the importance of leveraging existing networks over social media for marketing, and the power of providing great free resources, or lead magnets, to convert potential clients. Paul emphasizes the crucial role of building deep client relationships and regular, meaningful engagement. He also touches on effective pricing strategies, values-driven service offerings, and the impact of personal and business freedom on the notion of wealth. Connect with Justin Green on Instagram Connect with Paul Oneid on Instagram - 00:00 Introduction and Casual Conversation 00:56 Challenges Coaches Face in Growing Their Business 01:30 Leveraging Existing Networks and Email Lists 03:27 Effective Lead Magnets and Free Resources 04:58 The Power of Open Q&A Sessions 08:40 Understanding Your Ideal Client and Community Engagement 12:02 Building Strong Client Relationships 12:44 The Importance of Being a Better Coach 15:19 Onboarding and Client Communication Strategies 21:38 The Role of AI in Coaching and Education 23:58 Setting Your Coaching Rates 25:05 Maximizing Client Efficiency 26:11 Pricing Strategies and Market Considerations 28:27 Building a Sustainable Coaching Business 33:55 Scaling Your Coaching Business 36:20 Hiring and Team Management 43:01 Defining Wealth and Success 44:50 Where to Find Us Online
167 - How to Be a SUPER Coach w/ Trevor Wittwer
2025/02/27
Book a 90 Minute Financial Health Consult ⁠to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™ sits down with Trevor Wittwer, co-founder of Coach Catalyst. They explore the concept of the 'Super Coach'—a blend of technology and human touch to enhance coaching efficiency. They discuss the importance of building strong personal connections with clients, the role of AI in content creation, and the future of online coaching. Trevor also shares his insights on pricing strategies and the significance of niche-specific coaching to drive long-term client engagement and business growth. Connect with Justin Green on ⁠Instagram⁠ Connect with Trevor Wittwer on ⁠Instagram⁠ Connect with Coach Catalyst on Instagram - 00:00 Introduction and Defining the Super Coach 01:49 The Origin of Coach Catalyst 04:33 Challenges and Solutions in Scaling Coaching 06:42 Evolving with COVID and Building a Workout Builder 08:23 The Importance of Education and Connection 12:56 Navigating the Online Coaching Landscape 21:52 Hybrid Coaching Models and Lead Generation 24:24 The Importance of One-to-One Coaching 24:49 Scaling Personalized Coaching 25:08 Leveraging Video for Deeper Connections 25:46 The Role of Technology in Coaching 27:55 Effective Use of AI in Coaching 29:31 Personalizing Client Content 31:17 Niche Coaching and Pricing Strategies 35:16 Recurring Revenue Models in Coaching 39:24 The Future of AI in Coaching 45:33 Analyzing Client Data with AI 46:44 Defining Wealth and Final Thoughts
166 - Financial Freedom for Online Coaches (replay Freedom Formula guest podcast)
2025/02/20
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, is a guest on the Freedom Formula show hosted by business coach Stephen Kopshaw. We dive into how coaches could better manage their money, prepare for tax bills, and build long-term wealth. Key topics include avoiding unnecessary expenses for tax write-offs, and leveraging self-employment retirement accounts. Connect with Justin Green on Instagram Connect with Stephen Kopshaw on Instagram - 00:00 Introduction to the Podcast 00:33 Reconnecting with Stephen Kopshaw 01:09 Financial Planning for Coaches 04:18 Tax Preparation Tips 07:23 Managing Your Tax Payments 19:28 Emergency Funds and Debt Management 20:43 Investing for Self-Employed Individuals 21:18 Understanding Different Investment Accounts 22:12 Roth IRA: Benefits and Drawbacks 23:02 Taxable Brokerage Accounts Explained 23:53 Emergency Funds and Business Cash Flow 24:53 The Importance of Managing Business Profits 26:17 High-Interest Debt vs. Investment Returns 28:00 Should You Invest in Crypto? 35:47 The Wealthy Coach Playbook 39:47 Tax Write-Offs: Myths and Realities 43:12 Conclusion and Contact Information
165 - How to Build your Brand w/ Zach Colman
2025/02/13
Book a 90 Minute Financial Health Consult ⁠to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Zach Colman, the founder of GymMark, a branding agency for studio and boutique gyms. The conversation focuses on how to build your personal brand as an online coach by focusing on connection, confidence, and contributions. We also dive into the future of AI and importance of human connection in the coaching space. Connect with Justin Green on⁠Instagram⁠ Connect with Zach on LinkedIn – 00:00 Introduction to the Podcast 00:17 Meet Zach Coleman: Branding Expert 01:06 Defining Branding: Beyond Logos and Colors 03:44 The Three C's of Branding 08:46 Connection: Building Authentic Relationships 10:41 Confidence: Learning from Failures 13:01 Contribution: Adding Value to Your Audience 14:51 Applying Branding Principles to Your Business 17:41 Building Community and Connection 22:51 Understanding Brand Values and Vision 23:20 The Role of Niching in Branding 24:43 Connecting with Your Target Audience 26:24 Balancing Business Growth and Personal Values 30:15 The Impact of AI on Business and Marketing 38:14 Common Personal Branding Mistakes 42:58 Final Thoughts and Conclusion

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