Advertise on podcast: Europe Is Coming

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

Video Link: https://www.youtube.com/watch?v=S_yjxCc4yFU&t=1s Comment on this video to win tickets to the event - closes Friday 6PM BST The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

This week, John and Adam sit down with Mark, founder of ATHX Games. Mark shares his journey from running an event for a supplement company to the spark that inspired NFG, and how that eventually evolved into ATHX. We dig into what it means to build a brand in the hybrid fitness space, how ATHX differentiates from the competition, and the challenge of staying credible for podium athletes while remaining genuinely accessible for first-timers. We talk about the recent Miami event, where athletes from CrossFit and Hyrox backgrounds competed head to head, and Mark's vision for ATHX as a proving ground where different training methodologies can stack up against each other. He breaks down the strategic thinking behind scaling from a handful of European events to eleven-plus in a single year, the operational model making that possible, and what a move into the US market might look like. The conversation also covers ATHX's four-year global partnership with Adidas — how supportive they've been, their intent behind the deal, and their growing involvement in fitness competitions and fitness racing. We explore the expanding affiliate model and how ATHX supports its gym network, plus the Uptivo partnership and the AI-driven data insights competitors can take away from every event to feed directly into their training. A brilliant conversation packed with insight into what it really takes to build and scale a global fitness event from the ground up. Compete in an ATHX event: https://athxgames.com/ The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/

This week, John and Adam sit down with Daniel Williams, founder of WIT and The Fifth. Dan shares his journey through CrossFit and how it shaped not only his training philosophy, but his entrepreneurial path. From spotting a gap in the market to building WIT into the leading functional fitness apparel retailer, we discuss the standout moments along the way, the key lessons learned, and the new direction WIT is taking as it evolves. We explore how the fitness and apparel landscape has shifted over the years — from the early days of functional training to the global force it is today — and what it takes to adapt and stay ahead in a fast-moving industry. Dan reflects on the highlights so far, the mindset behind building in performance-driven spaces, and what he’s learned from navigating change. The conversation also dives into his latest project, The Fifth, a performance-led workspace shaped by training and ambition. A space designed for people who take their fitness seriously and want that same focus reflected in their work and environment. Somewhere to train, work, and connect with others operating at a high level. A conversation about evolution, ambition, and building brands and spaces, with intent. We  have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal.  Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick! The Progm at https://www.instagram.com/theprogrm/