Advertise on podcast: Clear the Air with RPA

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★★★★★

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8 reviews

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Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Each new episode dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Brought to you by RPA, a holistic advertising agency in Santa Monica, CA, famous for our people-first approach, our goal is to help you gain clarity on the always-changing world of marketing. Sit back, relax, and let us clear the air.

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Check latest episodes from Clear the Air with RPA podcast

Leading with Creativity in the Age of AI

2025/12/16

Where creativity leads, AI accelerates. RPA’s Sarah May Bates and Selena Pizarro break down why human insight isn’t just relevant in an AI-driven world — it’s the competitive edge. Learn how brands can harness technology and elevate the emotional connection that moves audiences.

Authenticity Over A-List: Finding the Right Celebrity Spokesperson

2025/11/19

Star power meets strategy. RPA’s Alexis Coller, Tyler Brockington, and Lisa Nichols break down what makes a celebrity spokesperson truly effective — from alignment and authenticity to measurable impact. Learn how a familiar face can elevate a brand and keep audiences engaged.

Awards in Advertising: More Than Just a Morale Boost

2025/09/24

Winning isn’t everything, but it sure is validating. RPA veterans Joe Baratelli and Rebecca Mendelson talk all things award season, show controversies, and investing in marketing as they discuss the true importance of awards in advertising.

The Power of Putting First-Party Data First

2025/08/19

Behind every smart marketing move is first-party data. RPA’s Tim Woo and Dr. Amina Asim expose the triumphs, challenges, and trade-offs of first-party data, and why it remains king in driving smarter marketing and deeper audience understanding. Along the way, they explore smart acquisition strategies, measuring data effectiveness, and turning insights into personalized ads that truly connect. Together, they reveal how first-party data is shaping the future of marketing.

10 Years of Sustained Success

2025/07/23

Get the story behind the Effie-winning campaign that launched Apartments.com and celebrate 10 years of an iconic partnership. In 2015, it might’ve seemed too late to launch a dot-com brand—but to Hobart Birmingham and Perrin Anderson, Group Creative Directors at RPA, being fashionably late to the internet party was the perfect setup. With a bold idea, sharp creative, and a little help from Jeff Goldblum as the unforgettable Brad Bellflower, they didn’t just enter the market—they redefined it.

A New Wild West: Helping Clients Win in a Shifting Media Landscape

2025/06/16

Navigating a changed media environment—where the old rules no longer apply and costs continue to spiral upward—presents a scary new reality for agencies and clients both. RPA media veterans Lisa Herdman and Jim Helberg share insights about an industry in transformation and how businesses can win amid the uncertainties.

Culture, Authenticity and Representation: How to Market to the Hispanic Gen-Z Audience

2025/05/13

More than 1 in 5 Gen-Zers in the U.S. identifies as Hispanic. Hillary Haley, SVP / Executive Director of Behavioral Science, moderates a round table with Hispanic Gen-Z associates, exploring everything from authenticity to brand loyalty.

Finding the Balance: Lessons from Working Mothers in Advertising

2025/03/19

There's no handbook for being a mother and working in advertising. RPA’s Jane LoSasso, Senior Vice President and Group Account Director, and Otilia Flandro, Director of Analytics, share personal stories and practical advice about the unique challenges and triumphs of working mothers in the advertising industry.

Shaping Media Leaders: Why Mentorship Matters

2025/02/26

Strong mentorship can be the difference between meaningful growth and missed potential. Listen to RPA media veterans Jim Helberg, EVP / Chief Media Officer and Kelly Kim, SVP / Director, Media Strategy share practical advice and personal stories on how impactful guidance empowers growth, strengthens leadership, and cultivates success.

Hispanic Marketing Decoded | Inclusive Approaches and Cultural Insights

2025/01/22

Hispanic consumers are at the heart of today’s cultural shifts. RPA’s Abe Diaz, VP / Group Media Director and Katia Lozano, VP / Management Supervisor, discuss actionable strategies for authentic engagement and the importance of representation in modern marketing.

AI Meets Imagination

2024/12/10

AI is undeniably revolutionizing industries across the board, and the realm of creativity is no exception. In this episode of CTA, Mike Margolin, SVP and Chief Experience Officer, and Sarah May Bates, VP and Creative Director, dive into how AI is reshaping the creative industry.

Remedy for Brand Wellness: How to build trust in healthcare marketing

2024/11/12

Healthy brands start with smart marketing. Paul Thompson, VP / Business Development at RPA, and Jennifer Fagan, Marketing and Communications Executive at Adventist Health Glendale, prescribe insights on patient experience, tech, and authentic storytelling.

AI in Advertising: Enhancing Analytics and Creativity

2024/10/23

In a fast-paced world, we're all looking for ways to save time, money, and effort—so we can focus on creating quality work. In this episode, RPA professionals Mike Margolin, SVP / Chief Experience Officer, and Kyle Sziraki, SVP / Executive Director, Research, Analytics & Insights, discuss how AI tools can revolutionize data analytics, uncover deeper insights, and ultimately elevate campaign performance.

Gen Z's POV: Debunking Workplace Myths

2024/07/23

There are so many preconceived notions facing Gen Z about today’s professional landscape. Tune in for a thoughtful discussion and keen insights as RPA Recruiter David Peña talks to Caroline Wood, Media Planner; Marcel Alansalon, Account Executive; and Isabella Reed, Assistant Account Executive, to help clear the air around some of these assumptions.

Pushing Pride Forward | How Brands Can Champion the LGBTQ+ Community

2024/06/26

This year, LGBTQ+ communities across the globe are determined to make positive change during Pride Month. Members of our “Werk Fam” ERG break down what that means for the ad industry. Tune in to Tyler Sweeney, Associate Director of Social and Digital Strategy; Chip Peck, Associate Director of People and Talent; Quinn Rufener, Senior Strategist; and Christian Brand, Account Executive, for an important conversation about the future of Pride in advertising.

Podcast reviews

Read Clear the Air with RPA podcast reviews

5 out of 5

8 reviews

★★★★★

Cmac919 2022/02/10

Amazing

Such an informative and entertaining podcast. Great conversations!

★★★★★

AdamLeadership 2022/02/04

Experts in the field

Lots of great information for anyone interested in advertising or marketing. Phil has a lot of knowledge and brings a great perspective to the table. ...

★★★★★

Irvinewedding 2022/01/01

New listener

Great variety of topics!

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