Advertise on podcast: Passionate & Prosperous with Stacey Brass-Russell

Have you always wanted to write a book? Or do you have a story you’re not sure you’re allowed to tell? My longtime client Laura DuBois just did both, and I’m so excited to celebrate her new memoir, The Picked Lock, here on the show. The Picked Lock is Laura’s story of growing up with the rule that what happens in the house stays in the house, and of learning to recognize when a relationship isn’t right for you anymore (or maybe never was). Writing it meant doing a lot of inner work first: getting through the fear of telling a story that wasn’t only hers, and finally giving herself permission to tell it. What she found on the other side, in her words, is that she can breathe. She can show up as fully herself, in her life and in her business. Laura didn’t start out thinking of this book as part of her business. It began as something she needed to do for herself. Somewhere along the way, it became a way for people to understand not just who she is, but why she is, and the kind of coach that makes her. That shift is something so many coaches, teachers and experts can learn from, whether you’re writing a book, building a talk, or deciding how much of your own story to share. Listen to learn more about: How to decide what’s yours to share when your story involves other peopleThe difference between secrecy and privacyHow unspoken family “rules” can keep you quiet long into adulthoodWhat happens when you can finally say out loud the thing you couldn’t say for yearsHow years of personal journals can become the source material for a memoirHow a book written for yourself can become part of your coaching business, from speaking to book clubsWhy sharing your story helps the right clients find you If you’ve ever thought “someday I’ll write a book,” or you have a story you’ve been holding in, this one is for you. Get The Picked Lock: Available for pre-order now and out October 26 in paperback, hardcover, ebook and audiobook. Want a signed copy? Get one directly from Laura. https://www.headcoachlauradubois.com/book-pre-order-checkout-page Have a book club? There are discussion questions in the back of the book, and Laura would love to join you, on Zoom or in person. Find Laura: https://www.headcoachlaura.com/ Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources

Most people are using AI to create lousy content. And it shows. But there's a much more valuable way to use it in your business. AI can't replace your voice, your stories, or your ideas, and if you're willing to put in the time and effort, it can help you create things you couldn't have created without it. I'm breaking down the three ways I've been using AI over the last couple of months to create some really exciting assets for my business: one that attracts the right people into my world, one that makes what my paying clients get even better, and one that's helping me create a live experience for the people who'll be in the room. Listen to learn more about: Why AI can't replace you, your stories or your voice, and what it's really good for insteadThe difference between using AI as a thought partner and having it do the work for youWhat you have to be willing to give AI before it can give you anything good backWhy interactive, customized lead magnets are working so well right nowWhy moving people off social media and onto platforms you own matters more than everHow AI can make what your paying clients get even betterWhy I push back on AI constantly, and why you should too If you've been wary of AI, or you've only been using it to write captions, this episode will get you thinking a whole lot bigger. Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources

Building a business has ups and downs at every stage, and none of them automatically mean you're doing something wrong. Sometimes there's too little going on and sometimes there's too much. Things move more slowly than you want, or you don't have enough time to do everything that needs doing. Whether you're just getting started, fully booked, or growing into what's next, there's always some version of it to contend with. I'm breaking down why that's simply the truth of having a business, and how to recognize where you are right now so you can make a conscious decision about what to do next, instead of making it mean something is wrong with you or your business. Listen to learn more about: Why things moving slower than you want isn't a sign that you're failingHow the deadlines you set for yourself can turn a normal phase into a crisisWhat to do when you have more time than clientsWhat to do when you have more clients than time, and you can already see the next dip comingWhy doing your work any way you can, even before you're getting paid for it, is what keeps you movingHow being rigid about what you're willing to do can keep you stuckWhat it looks like to build your body of work instead of waiting for the next client Wherever you are in your business right now, nothing is wrong. And there's always something you can do. Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

Marketing can get you attention, but it's your coaching skills that create clients — and keep them. When you're selling coaching, teaching, or any kind of transformational work, the deal almost always gets sealed in a conversation, where someone gets to feel your energy, see how you think, and get a real sense of what it would be like to work with you. And once they say yes, those same skills are what get them results and make them never want to leave. I'm breaking down the three foundational coaching skills I rely on in every conversation I have. That includes someone I've just met at an event, a potential client, a colleague who might refer me, and a client I've been working with for years. They aren't as easy peasy as they sound, and they're what turn visibility into clients and clients into long-term relationships. Listen to learn more about: What closes the gap between your marketing and actually making the saleThe three coaching skills I think every coach and service-based business owner needs to master, including one I coined myselfWhy the simplest-sounding skill takes an unbelievable amount of confidenceWhat separates a good coach from an exceptional one in a single conversationHow the right question in the moment can create a breakthrough and show someone how good you are at what you do, without coaching them without permissionHow to handle it when a client isn't happy with their experience, and why that takes coaching skills, not just customer serviceWhy showing up powerfully in any room starts before you ever say a word If your work happens between two humans, this is how your clients choose you and why they stay. Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

Business is a numbers game — but not the numbers most people think. Not followers, not a huge email list, not the one perfect post you're missing. When you're selling coaching, teaching, or any human-centered offer, you don't need a thousand clients to make really good money. You need as many as it takes at the price of your offer, and you need to put yourself out there many more times than you think to get them. I'm breaking down what the numbers game really means for clients, bookings, speaking gigs, podcast guest spots, referrals, and every other opportunity you're pitching for — and the two places I look first when a client tells me they're doing all the things and it's not working. Listen to learn more about: How many people need to know you exist in order to get the clients and opportunities you wantWhy it's so tempting to assume something's wrong with what you're doing — when it's usually just that you need to do more of itHow to tell whether you have a numbers problem or a niche and offer problemThe reason most people won't come right out and sell their offers and what it’s costing themWhat it really takes to get picked (and how I know from my years in show business)What it means to amplify your actions, proportionate to the results you actually want If you want more clients, more bookings, and more opportunities, this episode is going to be a total eye-opener. Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

Most people create their offers backwards. They decide what they want to sell, they build it, they put it out into the world — and then they can't sell it and they can't figure out why. I'm breaking down the strategic thinking that has to happen BEFORE you build an offer, launch a program, or put anything new out there. Why every offer has to be reverse engineered from the outcomes. Why the logistics are the last thing to think about, not the first. And what a business model actually is, beyond just deciding what you feel like selling. I'm walking through this in real time, because I'm in the thick of building a brand new offer right now — the first new thing I've put out since the Passionate & Prosperous Academy, which is about to turn five. Listen to learn more about: Why every offer starts with outcomes — and what happens to the ones that start with logistics insteadWhat it means to create an offer in a vacuum, and why those are the offers that never sellThe one-to-one offer you should build first, and why most people rush to a group program way too soonWhy low-ticket memberships require a volume of people most business owners don't have — and the math you should run before you build oneHow to know whether you can actually deliver what you're promising — and when to say no to what someone's asking you forThe long-term questions to ask before you launch anything: what happens after it ends, whether it can run more than once a year, and what it caps your revenue at If you're thinking about putting something new out this fall or in January, you need to be thinking about it now. Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in NYC and we're down to the last few seats. GET YOURS HERE! 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

When you're in the early stages of starting your coaching business, it can be really hard to decide whether you should try to get a job to earn money while you get your business off the ground — or whether you should just go all in. That's a big part of what I coach Lori Townsend on in this coaching episode of the podcast. And if you're a coach, a health coach, a consultant, or anyone making a career pivot into work you actually love, this one is for you. Lori spent 25 years in corporate enterprise transformation and agile coaching before deciding to go build the thing she'd actually wanted since she first fell in love with coaching over a decade ago. She's also a gym owner in Tallahassee, Florida, where most of her members are university students. She came to this call genuinely stuck on what to do next — and what we found is that the answer had been sitting directly in front of her the whole time. This is a real, unedited coaching session, so you get to hear the different turns our conversation took to get to a great outcome for Lori — clarity and confidence about her next move. In this episode you'll hear: How to decide between getting a job and going all in on your business — and the one thing that determines the answerThe two things you actually need to have a coaching business (and why everything else is optional)Why building a coaching business is a completely different kind of hard than a brick and mortar — and why nobody warns you about thatWhat your unfair advantage is, and why most people leaving corporate in their 50s and 60s walk right past theirsThe layers you have to dig through to find a real niche — and why the problem YOU see isn't the one that gets someone to pay youWhy selling the prevention of a problem someone doesn't have yet is one of the hardest things to marketSuperimposer syndrome — how one person's "I can't afford it" turns into "nobody will pay me," and what it costs youThe difference between a workshop that's lovely and a workshop that actually converts If you've been waiting until you feel ready, until you have the next certification, until the whole thing is built — you’re going to love this one! Find Lori: Steelyard Gym: www.steelyardgym.comInstagram: https://www.instagram.com/steelyardgym Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in New York City — and there are only a few tickets left. Get yours here! https://www.staceybrassrussell.com/passionate-prosperous-live-2026 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

Someone out there is looking for exactly what you do. So what makes them choose you over the hundred other people offering something that sounds just like it? Whether you're a coach, a consultant, a speaker, an author, or a service-based business owner, that's the question underneath everything — and most people are confusing building a brand and having clear messaging with a social media marketing strategy. In this episode I'm sitting down with my friend Tiffany Neuman, founder of Your Legacy Brand and creator of Brand OS Pro to talk about what branding and messaging is from a true professional. Tiffany was a creative director and trend predictor for Adidas and Burt's Bees, has taught branding at the university level for over 15 years, contributes to Entrepreneur and has been featured in Forbes multiple times as a branding expert. She's also one of the amazing sponsors and panelists for Passionate & Prosperous LIVE! this October in NYC! I wanted you to hear from a real branding expert, because that word has gotten so muddied that most people don’t know the difference between building a personal brand that turns you into a “category of one” and marketing - which do crossover - but are not one and the same. Tiffany and I go deep on what actually makes someone distinguishable — where a brand really comes from, why it has so much less to do with design and one-liners than anyone expects, and so much more to do with who you've become and what you're finally willing to say out loud about yourself and your work. In this episode you'll hear: The difference between your brand and your marketing — and why confusing the two keeps business owners stuck for yearsWhat actually makes up a personal brand, long before you get anywhere near a logo or a color paletteWhy you can't brand your way out of an offer that isn't selling yetThe thing most people build their business around that's quietly excluding the very clients they wantWhat has to get integrated before your brand can genuinely feel like youHow to own your expertise out loud when you've been conditioned your whole life to play smallWhy repeating yourself is a feature and not a bugWhat still makes someone stand out when every website and every piece of copy is starting to sound the same If you've been avoiding your brand because you don't know where to start — or quietly wondering if you need to blow the whole thing up and begin again — this conversation is going to make it all feel a lot clearer. Tiffany will be with us for BOTH days at Passionate & Prosperous LIVE!, on the panel — The Human Edge: Building Your Personal Brand in the Age of AI. And because she's a sponsor, every person in the room is getting Brand OS Pro, her authority positioning sprint that walks you through the exact process she uses with her one-on-one clients and leaves you with your own brand manual. Find Tiffany: LinkedIn: https://www.linkedin.com/in/tiffanyneuman/Instagram: https://www.instagram.com/tiffanyneumancreative/Free authority bio agent: https://yourlegacybrand.com/bio/Your Legacy Brand: https://yourlegacybrand.com/ Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in New York City — and there are only about 10 tickets left in the room. Get yours here! https://www.staceybrassrussell.com/passionate-prosperous-live-2026 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

If you're building a business where actual humans pay you to work with them, there's a part of it almost nobody is talking about — and it's the part that determines whether people buy from you, stay with you, and tell other people about you. And it’s not your marketing – it’s the experience. In this episode I'm joined by my friend Natalie Madrigal, founder of Perfect Your CX, who spent more than a decade in customer success and community across tech — including Meta and Google for Education — before building a business helping expert-led businesses turn the customers and community they already have into their biggest source of growth, revenue and referrals. (She's also on the panel at Passionate & Prosperous LIVE! this October, and I could not wait to have this conversation with her!) In this juicy episode Natalie and I cover a lot of ground! We get into why the experience someone has with you starts long before they ever pay you a dime, and what it means to deliver on the promise your brand is making. We talk about the trust recession — where it came from, what the boom of the last few years did to people's willingness to invest, and how much of that comes down to people buying things and then being completely abandoned. And one of the things we are both obsessed with is how the customer experience has been flattened into "systems and automations" in the online space, and why that's backwards — because this is actually one of the best places in your whole business to let your personality and your judgment show. We break down the difference between being salesy and making someone feel special (which is something I coach on constantly!) And we geek out on retention as a revenue strategy, which almost nobody in this industry talks about. In this episode you'll hear: Where the customer experience actually begins — and why it's much earlier than most people thinkWhy "customer experience" is not the same thing as systems and automations, and what gets lost when you treat them as interchangeableWhat the trust recession is, where it came from, and what it means for anyone selling human-centered work right nowThe difference between being pushy and making someone feel seen — and why following up is not the same as being salesyWhy retention might be the most overlooked revenue strategy in this entire industryWhat to actually automate, what to keep your own eyes on, and how to tell the differenceThe small, unglamorous things you can start doing right now, whether you have three clients or three thousand Natalie is a sponsor and will be at Passionate & Prosperous LIVE! for both days this October, as well as on the panel — The Human Edge: Building Your Personal Brand in the Age of AI. Every single attendee is getting access to the suite of apps she's built, plus a personalized onboarding session with her. And if you want the free gift she mentions on the show — find her on Instagram, send her a "hey," tell her you came from my world, and she'll let you pick one. Find Natalie: Instagram: @perfectyourcxLinkedIn: https://www.linkedin.com/in/natalie-madrigal/Perfect Your CX: https://perfectyourcx.com/ Passionate & Prosperous LIVE!: Your Genius Edge is happening October 16th & 17th in New York City. GET YOUR TICKET HERE! 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

There are two stories being sold about AI right now, and both of them will keep you stuck. One says it's going to replace you and everything you do will be obsolete. The other says you're already behind and if you're not using it for a hundred things you'll never catch up. If you've been feeling some version of both at the same time, this conversation is for you. In this episode I'm joined by my friend Terri Trespicio — messaging expert, author of Unfollow Your Passion, and the voice behind a viral TEDx talk with more than eight million views — and we're getting into what this moment actually asks of us as people who do human-centered work. This isn't an anti-AI conversation. We both use it every day. What we're really talking about is what the tool can carry and what it absolutely cannot, and why the part it can't carry is the part your entire business is built on. Terri makes a case in this conversation that I have not been able to stop thinking about: AI isn't replacing creativity, it's relocating it. The work moves upstream, into your choices, your questions, your judgment about what's even worth making. Which means the better you know what's yours, the more useful the tool becomes — and the less you know, the more generic everything you produce will be. We go back and forth on what that looks like in practice, where each of us draws the line, and why the thing that makes your work worth paying for was never the output in the first place. It was the taste, the lived experience and the stories behind it, and none of that exists inside a machine. In this episode you'll hear: The two fear stories about AI that are keeping people paralyzed — and why neither one is serving youWhat AI genuinely can't do, no matter how good it gets — and why that's the most valuable real estate in your businessWhy you are a creative even if you have never once thought of yourself that wayWhat it actually takes to get something out of these tools that sounds like you and not like everyone elseWhy there is no perfect template, formula, or launch sequence — and what to trust insteadWhat human-centered work requires that an automated business never will Terri is also the founder of The Studio, a virtual, critic-free, judgment-free writing room that runs in real time Monday through Friday — for business owners, brand owners, authors, and anyone who wants to write. And Terri is going to be in the room with us at Passionate & Prosperous LIVE! this October, on the panel I built specifically for this conversation — The Human Edge: Building Your Personal Brand in the Age of AI. She was the very first person I invited, before I even knew what the panel was going to be. And she's not just showing up for her hour and leaving — she'll be there with all of us, which means you get to actually meet her. If you've been quietly wondering how much of your thinking you're supposed to be handing over — this one will settle you down and remind you what you're actually here to do. Find Terri: Website: territrespicio.comInstagram: @territrespicioNew Rules Studio https://members.territrespicio.com/~access/a1c2024f/ The Profitable Coaching Business Bootcamp is a FREE five-day virtual event starting Monday, August 17th — you'll leave knowing exactly what to focus on, and you get a free coaching call. Registration is open now: https://www.staceybrassrussell.com/the-profitable-coaching-business-bootcamp Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in New York City — two days in a gorgeous Union Square loft with Terri and the rest of an incredible room. Half full already: https://www.staceybrassrussell.com/passionate-prosperous-live-2026 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

Have you ever felt like you're supposed to be 100% consistent with every single thing you could possibly be doing in your business? The daily video, the posting, the emails, the podcast, the live teaching, the outreach — all of it, all the way, all the time. It's too much pressure. And here's the truth nobody says out loud: you can't show up for every single thing at full capacity. Nobody can. So the real work is figuring out how you choose. I'm recording this in the middle of a genuinely full season — I've got a lot going on in my business right now — and this is exactly the kind of moment where I have to step back and get honest about where my time, energy and focus are actually going. So in this episode I'm walking you through my signature framework, Your Genius Edge, which is exactly how I make those decisions. It's how I know what to double down on, what to just pepper in, and what to let go of without spiraling about it — and it's the thing I come back to every single time this pressure starts building. I'm also getting real about my own version of this, including a type of content I know for a fact is working for me that I still don't want to do — and why that's information about my business rather than something wrong with me. And I'm saying something I feel strongly about: those of us doing the deeper, transformational work need content that can't be crammed into 30 seconds. It's really hard out there when the whole industry is telling you otherwise, and I want you to hear that the short stuff was never going to be all of it. In this episode you'll hear: Why nobody can be equally consistent with everything — and what to do with that instead of beating yourself up about itHow to decide what deserves your consistency and what you can just pepper inWhat it looks like to redefine consistency for YOUR business instead of measuring yourself against someone else's version of itThe difference between avoiding something because you're scared of visibility and avoiding it because it genuinely isn't your best leverWhy the content that gets the most engagement isn't automatically the content to build your business onWhat the deeper, transformational work actually requires from your content — and why the 30-second stuff was never going to be enough on its own If you've been quietly beating yourself up for not keeping up with everything, this one is going to take some weight off — and hand you a much better question to be working with. The Profitable Coaching Business Bootcamp is a FREE five-day virtual event starting the week of August 17th — registration is open now: https://www.staceybrassrussell.com/the-profitable-coaching-business-bootcamp Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in New York City. Two days of figuring out your best way to show up, stand out, and get paid. Early bird tickets are on sale through August 15th: https://www.staceybrassrussell.com/passionate-prosperous-live-2026 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

You can feel completely overwhelmed by your business and be doing really well in it at the exact same time. Both of those things get to be true — and becoming someone who can hold them together, instead of letting the hard one run the show, is not a nice-to-have. It is essential to growing anything of your own. In this episode I'm getting into why our brains are wired to grab the difficult thing and hold onto it — the negativity bias, the default settings we all come installed with. And nobody is supposed to stay on the factory settings. You're supposed to customize. You're supposed to install the upgrade. Being someone who can experience many things at once is not a personality trait you either have or you don't — it IS the upgrade, and you have to install it on purpose (there's no button for it, which I know is annoying). And I'm telling you about a retreat I almost talked myself out of going to, what happened when I went anyway, and the very big way I got reminded of something I teach all of you constantly. There's a whole part of this about the murky, messy middle of building something — where you don't have clarity yet, where the thing you've committed to is expensive and terrifying and you said YES to it long before you knew if anyone was even coming — and why none of that means something has gone wrong. That's just what comes with building a business that's a creative expression of who you are. The overwhelm was never the problem — letting it win is. And I get into why I keep intentionally putting myself in rooms with the kind of people who are doing the same thing, and what that connection actually does for a business. In this episode you'll hear: Why your brain is wired to hold onto the hard thing — and what it costs you in your business when you let that be the only thing you can seeWhat it actually means to hold two opposite truths at the same time — and why this is a capacity you build, not something you're born withWhy feeling overwhelmed is not evidence that something has gone wrong — and how to keep it from making your decisions for youWhat happens when you leave the house and get in a room with real people — and why community and connection do more for your business than another week alone at your laptopWhy staying the same is so much more comfortable than changing — and what separates the small percentage of people who are actually willing to do something differentWhat it takes to commit to something big before you have any proof it will work — and why that discomfort doesn't go away no matter how many times you've done it If you're a coach, teacher, or service-based business owner in the middle of something big right now and the overwhelm is LOUD, this one is your reminder that it can be loud AND you can still be doing exactly the right thing at the very same time. Passionate & Prosperous LIVE! is October 16th & 17th in New York City — two days in the room with the kind of people who want what you want. Early bird tickets are on sale now: https://www.staceybrassrussell.com/passionate-prosperous-live-2026 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

What if the thing you love doing most — the actual coaching, the actual teaching, the real work with your clients — is not what you have to sacrifice to grow your business... but the very thing to build it around? That's what this episode is about, and it might change how you think about every business decision you make from here. In this episode I'm sharing why centering your business around the work that gives you the greatest joy is one of the most important things you can do — because it is so easy to get pulled away from it in the interest of marketing, messaging, offers, and everyone else's ideas about scaling. I'm also pulling back the curtain on my own journey — from the yoga studio, to transformational coach, to becoming a business coach almost by accident — and why through every version of it, the work itself has stayed at the center. And I'm making the case for something I believe with my whole heart: there is a business model built on being really great at what you do. A business where you actually work with your clients, build real relationships, and deliver the deep work you set out to do — and it grows differently than a business that was never built on that. In this episode you'll hear: Why centering your business around the work that gives you the greatest joy matters more than any strategy, funnel, or scaling planHow easy it is to get pulled away from the work you started your business to do — and what it looks like to come back to itWhy a business built on deep, human, relational work is its own business model — and can't be grown like one built to sell something elseWhat it takes to make money doing what you love without diluting it or changing it to fit someone else's version of successWhy being really great at what you do is a business strategy in itself — and how it creates the client relationships that sustain a business for years If you started your business to do work you love, this episode is your reminder that the work itself gets to stay at the center — and that there's a real business model built on exactly that. Speaking of building a business around being really great at what you do — that's exactly what this year's Passionate & Prosperous LIVE! is all about. The theme is Show Up, Stand Out, Get Paid, and it's for those of us who know that the way to be known isn't a 30-second reel — it's being exceptional at the work and letting people experience the depth of it. Join me October 16th & 17th in New York City — early bird tickets are on sale through August 15th! Get your ticket to Passionate & Prosperous LIVE! 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

You know what happens right before you do something new — have a conversation you've never had before, make an offer, raise your price, put something out into the world. Before the thing has even happened, your brain gets to work playing out every version of how it could go: what if they say no, what if they have an objection, what if no one signs up, what if it doesn't go the way I planned. And it feels productive — like if you could just think through every scenario in advance, you'd walk in prepared for anything. But that's not preparation. That's the what-ifs — and they're one of the sneakiest ways we hold ourselves back from actually doing the thing. In this episode I'm getting into why we spiral like this anytime we're about to do something that feels new, risky, high-stakes, or vulnerable. As human beings, we want to KNOW — we want to know how it's going to go, we want to be in control of every step, and we've decided that success means things going exactly according to plan... which is just not possible. This came up recently with my clients inside the Passionate & Prosperous Academy around sales calls — what if they say no to the price, what if they ask for the number before I've even had the real conversation — and it's the same thing that shows up at every phase and stage of business and life, no matter how experienced you are. What I get into is the difference between the what-ifs you can actually build a contingency plan for and the ones you simply cannot know the answer to until they're happening — and why spending your time and energy trying to figure it all out in advance is so often just a way of avoiding taking the action. Because the real skill was never having a script for every scenario. It's being anchored in WHY you've made the choices you've made — why you built the offer, why you priced it the way you did, why you do things the way you do — and trusting your skills and your foundation enough to assess, decide, and respond in real time. So much of what we learn in our businesses and our lives comes from DOING the thing — and then going, okay, that happened, here's how I dealt with it, and now I know. In this episode, we're talking about: The what-ifs that show up anytime you're about to do something new, risky, or vulnerable — and why they come up at every phase and stage of business and lifeWhy we want so badly to know the outcome in advance and control every step — and why "success = going according to plan" sets us upThe difference between a what-if you can build a contingency plan for and one you can't know until it's actually happeningWhy spending time and energy trying to account for everything in advance is often just a way of avoiding taking actionWhat it means to be anchored in WHY you've made the choices you've made — so you can respond in real time instead of needing a scriptWhy so much of what we learn in business and life only comes from doing the thing — and the question to ask when it doesn't go as planned: okay, so now what? You were never going to be able to plan for all of it — and this episode is about trusting yourself enough to stop trying. Summer Business School: https://www.staceybrassrussell.com/summer-biz-school Passionate & Prosperous LIVE!: https://www.staceybrassrussell.com/passionate-prosperous-live-2026 Book a call with Stacey: https://my.timetrade.com/book/DFGVN 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

We are officially at the halfway point of 2026, and if you started the year with a vision, a word of the year, or a list of declarations about who you wanted to be, this is the moment to pause and take an honest look at how the first six months actually went. And if you're not exactly where you thought you'd be right now, I want you to know that's more than okay. In this episode I'm doing my own mid-year check-in out loud, including the parts that didn't go according to plan. I made a team hire at the beginning of the year that I thought was going to free me up, and five months in, it didn't work out. I said I was going to write a book this year, and I haven't started it yet. I'm walking through why none of that means I failed, why reassessing at the midpoint isn't the same as giving up on your goals, and the real questions to ask yourself right now: has what you want changed, has your vision shifted, and what clarity have you gained in the last six months that you simply didn't have in January. I'm also getting into why I believe your business is an ongoing experiment and not a fixed plan you have to white-knuckle your way through, and why being willing to change your mind is a sign of growth, not a sign of failure. I'm sharing what my own next six months look like, including how I'm approaching my launches differently this year and where my focus is going as I head into Passionate & Prosperous Live. In this episode you'll hear: Why not being where you thought you'd be by mid-year is not a fail — and might actually be a sign something better is on its wayThe exact questions to ask yourself to figure out if your goals have genuinely changed, or if you just got knocked off courseWhy "you're allowed to change your mind" applies to your business goals just as much as anything else in your lifeWhat happened when a team hire didn't go the way I planned — and why I'm not beating myself up about itHow to recommit to the rest of the year without dragging guilt or self-judgment into itWhy treating your business as an experiment instead of a rigid plan changes how you handle everything that's still ahead Wherever you land when you take stock, this episode is your permission to pause, reset, and head into the second half of the year without carrying any regret about the first. Early bird tickets for Passionate & Prosperous Live are on sale right NOW! This is where we are going to dial up your messaging, make a plan for how you’re going to show up bigger and better so you can get paid for being the amazing coach and expert that you are! 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast