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Show Notes: The Creative Entrepreneur Podcast Featured Spotlight: The CJ Moneyway Show In this episode, we are stepping outside our usual studio walls to highlight a fellow creator who is making massive waves in the entrepreneurial space: Corwin “CJ” Johnson, host of The CJ Moneyway Show. If you’re a fan of The Creative Entrepreneur, you know we live for the intersection of passion and profit. CJ takes that a step further by uncovering the "stories behind the success." His show is a masterclass in resilience, documenting the frameworks and "unseen years" of legacy builders, faith-driven leaders, and visionaries. Who is CJ Moneyway? Corwin "CJ" Johnson is a globally recognized podcast host, author, and entrepreneur. Ranked in the top 3% of podcasts worldwide, CJ has built his platform on the belief that every success story is actually a journey of overcoming "paths less traveled." Beyond the mic, CJ is the author of Both Eyes Open and Both Eyes Shut, with a deep background in financial literacy and a passion for helping people take control of their financial futures. Why You’ll Love It While we focus on the creative hustle, CJ dives into the blueprint of greatness. His guests range from music industry moguls like Benjamin Shrader to leadership experts and spiritual visionaries. You can expect: Deep Dives: Conversations that go beyond the surface to explore personal struggles and professional breakthroughs. Actionable Strategy: Mindset moves and tactical advice for entrepreneurs at any stage. Diverse Perspectives: Topics spanning from personal branding and 6-figure frameworks to human-centered leadership. Connect & Listen If you’re looking for your next favorite binge-listen, check out The CJ Moneyway Show at the links below: Listen on Apple Podcasts: The CJ Moneyway Show Watch on YouTube: The CJ Moneyway Show Channel Official Website: cjmoneyway.com Follow CJ on Instagram: @cjmoneyway MEET US LIVE in CHICAGO at Cre8tive Con! www.cre8tivecon.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MEET US LIVE AT CRE8TIVE CON! www.cre8tivecon.com NFL Business Lessons: Marques Ogden on the Audit of a $20M Failure The high-performance habits that get you to the NFL are the same ones that can lead to a business collapse if your ego takes the wheel. In this episode of the Creative Entrepreneur Podcast, hosts Julie Lokun and Dominic Domasky sit down with former NFL offensive lineman Marques Ogden. Marques didn't just play for the Jaguars, Ravens, and Bills—illegally heavy at 375 lbs—he built a construction empire that reached eight figures before it completely imploded. We are performing a "post-mortem" on a $20 million business failure to extract the specific NFL business lessons that every entrepreneur needs to hear before they scale. Inside the Episode: The Gridiron to the Boardroom The Anatomy of a Collapse: Marques opens up his "audit" of how he spent $3 million in 90 days and why a $20M company vanished, leaving him with $400 and 177 creditors. The Graveyard Shift Epiphany: The raw story of moving from the NFL spotlight to a $8.25/hr custodian job in Raleigh and the "trash bag moment" that sparked his comeback. Active Listening as a Revenue Stream: Why Marques considers "listening" the most profitable skill he took from the NFL to his career as a global keynote speaker. 2026 Super Bowl Preview: A professional's take on the Seahawks vs. Patriots match-up and why the "point of attack" is where games—and businesses—are won or lost. The "Athlete Pivot" Framework Marques outlines the specific strategy he used to transition from professional sports to becoming one of the most sought-after consultants in the country. NFL Discipline Business Application Film Study Post-Mortem Business Audits Active Listening Client Needs Assessment The "Gridiron Grit" Resilience During Market Pivots Standardized Training Scalable Operational Systems Top Takeaways for Creative Entrepreneurs Respect the Grind: Ego is the silent killer of successful startups. The 4 Pillars of Speaking: If you want the big stages, focus on your website, video reels, client logos, and testimonials. Vulnerability is Authority: People don't buy "perfect"; they buy the lessons learned from the "ugly" parts of your story. Connect with Marques Ogden Website: MarquesOgden.com Podcast: Get Authentic with Marques Ogden LinkedIn: Connect with Marques Follow The Creative Entrepreneur: Are you ready to build your skyscraper? Subscribe to the show for weekly deep dives into the minds of icons. Don't forget to Rate and Review—it helps other entrepreneurs find these lessons! NFL Business Lessons: Marques Ogden on the Audit of a $20M Failure The high-performance habits that get you to the NFL are the same ones that can lead to a business collapse if your ego takes the wheel. In this episode of the Creative Entrepreneur Podcast, hosts Julie Lokun and Dominic Domasky sit down with former NFL offensive lineman Marques Ogden. Marques didn't just play for the Jaguars, Ravens, and Bills—illegally heavy at 375 lbs—he built a construction empire that reached eight figures before it completely imploded. We are performing a "post-mortem" on a $20 million business failure to extract the specific NFL business lessons that every entrepreneur needs to hear before they scale. Inside the Episode: The Gridiron to the Boardroom The Anatomy of a Collapse: Marques opens up his "audit" of how he spent $3 million in 90 days and why a $20M company vanished, leaving him with $400 and 177 creditors. The Graveyard Shift Epiphany: The raw story of moving from the NFL spotlight to a $8.25/hr custodian job in Raleigh and the "trash bag moment" that sparked his comeback. Active Listening as a Revenue Stream: Why Marques considers "listening" the most profitable skill he took from the NFL to his career as a global keynote speaker. 2026 Super Bowl Preview: A professional's take on the Seahawks vs. Patriots match-up and why the "point of attack" is where games—and businesses—are won or lost. The "Athlete Pivot" Framework Marques outlines the specific strategy he used to transition from professional sports to becoming one of the most sought-after consultants in the country. NFL Discipline Business Application Film Study Post-Mortem Business Audits Active Listening Client Needs Assessment The "Gridiron Grit" Resilience During Market Pivots Standardized Training Scalable Operational Systems Top Takeaways for Creative Entrepreneurs Respect the Grind: Ego is the silent killer of successful startups. The 4 Pillars of Speaking: If you want the big stages, focus on your website, video reels, client logos, and testimonials. Vulnerability is Authority: People don't buy "perfect"; they buy the lessons learned from the "ugly" parts of your story. Connect with Marques Ogden Website: MarquesOgden.com Podcast: Get Authentic with Marques Ogden LinkedIn: Connect with Marques Follow The Creative Entrepreneur: Are you ready to build your skyscraper? Subscribe to the show for weekly deep dives into the minds of icons. Don't forget to Rate and Review—it helps other entrepreneurs find these lessons! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Karen Conti LIVE (and JULIE AND DOM) at Cre8tive Con IN CHICAGO www.cre8tivecon.com How do you go from defending the world’s most infamous serial killer to hosting a radio show for 30 years? In this episode of The Creative Entrepreneur, we sit down with Karen Conti—veteran criminal defense attorney, WGN Radio host, and author of the gripping new book, "Killing Time." Karen shares the high-stakes reality of joining the final defense team for John Wayne Gacy and how she transformed a controversial, high-pressure legal case into a multi-decade career in national media. Whether you are navigating a PR crisis or looking to build a powerful public brand, Karen’s insights on "the pivot" are essential for every entrepreneur. Inside the Episode: High-Stakes Storytelling The Gacy Files: What it was really like to sit across from a sociopath and why Karen took the case to fight for the bigger picture of legal justice. Controlling the Narrative: How to take a "sink or swim" situation and leverage it into appearances on Fox News, CNN, and MSNBC. The "Camera Ready" Rule: Why being an expert isn't enough—you need to master the visual and verbal polish required for the spotlight. Finding Your Lane: How to identify your unique area of expertise and become the "go-to" source for producers and journalists. The Psychology of Likability: Lessons from Karen’s father (a stand-up comic) on winning over an audience, even when the subject matter is dark. Serial Killer Lore: A "Jules' Rules" Special Julie and Karen dive into the true crime fascination that grips the nation. They discuss the profiles of the most infamous figures in history, including John Wayne Gacy, Jeffrey Dahmer, Ted Bundy, and the mystery of Jack the Ripper. Actionable Tips for Creative Entrepreneurs "There is a very fine line between being courageous and bold and being naively stupid. Stretch your abilities, have confidence, and then work hard to prove you can do what you say you're going to do." — Karen Conti Audit Your Media: Watch your own recordings to check body language and catch "filler words" like um, so, and you know. The "Helper" Strategy: Don't just pitch yourself; offer to explain complex topics to producers without being on camera. Professional Preparedness: Keep a "media kit" in your car—a polished jacket and a grooming kit. You never know when a 45-second window for a national interview will open. Connect with Karen Conti Read the Book: Killing Time: My Experience on the John Wayne Gacy Final Defense Team WGN Radio: The Karen Conti Show Official Website: KarenConti.com Law Firm: CONTI & DOLAN Join the Community Live in Chicago? Don't miss Creative Con! Meet Dom, Julie, and our community of innovators. Click here for Creative Con Links & Tickets. Sponsor Shoutout – Keap This episode of The Creative Entrepreneur Podcast is proudly sponsored by Keap—the all-in-one CRM and automation platform designed to help entrepreneurs work smarter, not harder. From managing contacts and automating follow-ups to streamlining sales and marketing, Keap helps you stay organized, save time, and grow your business with confidence. If you’re ready to stop juggling tools and start scaling with intention, Keap has your back. Why Dom & Julie Are Obsessed with Keap Dom and Julie are obsessed with Keap—because it actually does what entrepreneurs need it to do. Keap keeps their contacts organized, automates follow-ups, and makes running a business feel way less chaotic. When your CRM works as hard as you do, everything changes. If you’re serious about scaling without the stress, Keap is a no-brainer. Learn more at www.keap.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us LIVE at Cre8tive Con and Save $50 with code KWIK50 at checkout www.cre8tivecon.com One dropped out of college; one walked away from a media giant. Together, they have built creator empires worth over $200 million. In this high-impact episode of The Creative Entrepreneur, hosts Julie Lokun and Dominick Domasky break down the psychological "hooks" and relentless consistency behind the world’s most successful creators: Jimmy Donaldson (MrBeast) and Alex Cooper (Call Her Daddy). Whether you are building a boutique brand or scaling a media powerhouse, the blueprint remains the same. We explore how MrBeast treats every YouTube upload like a Super Bowl halftime show—averaging 100 million views per video—and how Alex Cooper turned intimate conversations into a $60M+ Spotify windfall. Inside the Episode: The Power of the Hook: Why your first 5 seconds determine your next 5 years. Consistency vs. Virality: Analyzing MrBeast’s decade-long "grind" before the millions arrived. The Early Adopter (or "Adapter") Debate: How to identify the next big platform (TikTok, AI, or Podcasting) before the crowd arrives. The "Football Widow" Strategy: A special Jules’ Rules segment on balancing high-performance business with family life and personal time. The GaryVee Connection: Why Gary Vaynerchuk’s "Education-First" model is the third pillar of creator success. Featured Thought Leaders: Alex Cooper: Host of Call Her Daddy MrBeast (Jimmy Donaldson): The King of YouTube Gary Vaynerchuk: CEO of VaynerMedia Location Highlight: Recorded at the Cre8tive Con headquarters, serving the global entrepreneur community with high-impact networking and strategic business growth. Join the AMPED Community Don't build in isolation. Join AMPED, our exclusive online community hosted by Brian P. Swift. We meet monthly to curate thought leaders and offer high-impact networking opportunities for creators and entrepreneurs. www.cre8tivecon.com/amped Cre8tive Con & The Creative Entrepreneur Podcast: Expert FAQs About Cre8tive Con What is Cre8tive Con and where is it located? Cre8tive Con is the premier business and networking expo for creative entrepreneurs, authors, and media professionals. The 2026 conference is held at the historic InterContinental Chicago Magnificent Mile on Michigan Avenue. It serves as a high-energy "profit center" where innovators learn to monetize their craft through podcasting, publishing, and public speaking. Who should attend Cre8tive Con 2026? The event is designed for creative entrepreneurs, freelancers, coaches, and content creators who want to scale their brand. Whether you’re an author looking for a book signing opportunity, a podcaster wanting to use our Podcasting Lab, or a business owner seeking high-impact networking, Cre8tive Con provides the tools to turn visibility into revenue. What unique experiences are offered at the conference? Beyond the main stage, attendees can access the Cre8tive Concourse featuring: Media Alcove: For content creation and interviews. Headshot Headquarters (Floor 5): Professional branding photography. Pitch Sessions: A gamified experience in the Grand Ballroom where you can pitch live to experts for a chance to win a guest spot on a top-ranked podcast. MicroCon: Hands-on intensives in the Streeterville Room focusing on AI, monetization, and 2026 media strategies. About the Founders: Julie Lokun & Dominick Domasky Who is Julie Lokun, JD? Julie Lokun is a best-selling author, media strategist, and the CEO of The Mediacasters. With a background in law and journalism, she specializes in helping entrepreneurs anoint and point their strategic growth. She is a contributor to Entrepreneur Magazine and hosts podcasts ranked in the top 1% globally, including Obsessed and The Creative Entrepreneur. Who is Dominick Domasky? Dominick Domasky is a renowned author, motivational speaker, and founder of Motivation Champs. Known for his "masterclass in resilience," Dominick helps others turn their life stories into published works. He has authored several books, including Don’t Double Bread the Fish and The Journey of a Grunt, and is a co-founder of Cre8tive Con. The Creative Entrepreneur Podcast What is the Creative Entrepreneur Podcast about? Hosted by Julie Lokun and Dominick Domasky, the show is a powerhouse for Business News, growth strategy, and monetization. It consistently ranks #1 on Apple Podcasts under Business News. The show features deep dives into creator empires like MrBeast and Alex Cooper, offering actionable blueprints for listeners to build their own $200M brands. How can I become a guest on the podcast? One of the most exclusive ways to secure a guest spot is by participating in the Pitch Sessions at Cre8tive Con. The winner of these sessions earns a coveted interview on the show to share their story with a global audience of high-level entrepreneurs. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join US LIVE AT CRE8TIVE CON : www.cre8tivecon.com Are you ready to join the 40% of Americans turning their passion into a paycheck? Welcome to the Creative Entrepreneur Podcast. If you’ve ever wondered how to transition from a dreamer to a Creative CEO, this episode is your blueprint. Your hosts, Julie Lokun and Lauren Erickson (the "Homegirls" of business growth), break down the exact framework needed to build a brand that resonates and a business that scales. In today’s market, being "talented" isn't enough. You need a Unique Selling Proposition (USP) and a strategy to monetize your ideas. Whether you are looking for a business mentor near you or trying to master digital marketing for creators, we are diving deep into the "Mediacaster" method of building industry authority. What You’ll Learn: Identifying Your Unique Value Proposition: How to stand out in a saturated digital landscape. Side Hustle to CEO: The step-by-step transition to building a sustainable creative business. Monetization for Creators: Practical ways to turn your art into multiple revenue streams. Brand Messaging: How to craft a story that attracts your "Creative Elite" audience. Free Entrepreneur Resources: How to leverage Score.org for expert business mentorship and local growth. Episode Timestamps 00:00 - Introduction: Why 2026 is the year of the Creative Entrepreneur. 05:30 - Defining your Unique Selling Proposition (USP). 12:15 - The Side Hustle Statistics: Why 40% of the workforce is shifting. 18:45 - How to find a business mentor and use free resources. 25:10 - Monetizing creative passions: From "Audiocasters" to high-ticket offers. 32:00 - Joining the Creative Elite community. Connect & Scale Your Business Official Website: Big Better Brand – Start your journey here. Join the Community: (11) CRE8TIVE CON | Facebook– Free for a limited time! Upcoming Event: Cre8tive Con – Create a buzz for your brand. The Book: Audiocasters: How to Launch, Market, and Monetize Your Podcast. Buy it on Amazon! Free Resource: Get expert business mentorship at Score.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN DOM AND JULIE LIVE AT CRE8TIVE CON IN CHICAGO AND SAVE $50 with code KWIK50 at CHECKOUT! www.cre8tivecon.com Is burnout holding you back from your creative potential? As we kick off 2026, the pressure to "do it all" is at an all-time high. In this episode of The Creative Entrepreneur Podcast, we sit down with Michael Mannix, co-founder of Unparalleled Performance and author of the number one bestselling book, The Five Ls: The Gift of a Balanced Life. Mike brings 30 years of high-level corporate experience—including executive board membership for a global BPO—to help entrepreneurs and leaders find resilience through a science-supported framework. Whether you are a business owner in Chicago or a creative professional working globally, this episode provides the roadmap to stop "chasing the dollar" and start changing your life. In This Episode, We Discuss: The Science of Disconnecting: How an "Attitude of Gratitude" releases oxytocin (the happy hormone) to physically change your brain chemistry. The Oxygen Mask Theory: Why self-love is a selfless act and why you are no good to your business or family until you take care of yourself first. The 5 Ls Framework: A deep dive into Love, Laughter, Labor, Leisure, and Leave. Leaving the Corporate Grind: Mike shares the raw story of walking away from a 22-year career during a global pandemic to pursue his purpose. Legacy & Success: A moving tribute to Mike’s father and how a line of hundreds at a funeral redefined what "success" actually looks like. The 2026 Success List: Why you should ditch New Year’s resolutions for a "Success List" that includes things you need to stop doing. The Five Ls Breakdown: Love: It starts with self-love; without it, all else fails. Laughter: Don’t take yourself too seriously—manage stress through positive thinking. Labor: Finding passion and purpose in your work to stay mentally and physically healthy. Leisure: Recharging your "internal battery" with the same urgency you charge your phone. Leave: The power of walking away from what no longer serves you to embrace positive change. Key Quotes from Mike Mannix: "Your company is going to go on without you. If you put yourself in the hospital because you didn't take time for yourself, the world keeps spinning. Plan your time. You are worth it." "The true measure of success is gauged by the amount of lives that you touch and lead for the better." Resources Mentioned: Book: The Five Ls: The Gift of a Balanced Life (Available on Amazon and Barnes & Noble) Website: UnparalleledPerformance.com – Take the Free Self-Assessment to see which of your Ls are out of balance! Upcoming Event: Catch Jim Kwik at Creative Con this February in Chicago! Connect with Mike Mannix: LinkedIn: Michael Mannix Instagram/TikTok/X: @UnparalleledPerformance Connect with The Creative Entrepreneur: Subscribe & Review: If this episode helped you, please leave us a 5-star review on Apple Podcasts! Creative Fridays: Follow Dom’s lead and schedule your creative deep-work time every Friday. What L are you focusing on this week? Reach out to us on social media and let us know! FOLLOW US on INSTAGRAM @cre8tivecon Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us In Chicago For The Premeire Business Conference Featuring Jim Kwik, David Meltzer, James Orsini and More!    www.cre8tivecon.com What if the story you’ve lived is the key to your authority, visibility, and next level of business growth? On this episode of The Creative Entrepreneur Podcast, hosted by Julie Lokun, JD, founder of Cre8tive Con, and co-hosted by Dominick Domasky, CEO of Media Champs Publishing and COO of Cre8tive Con, listeners are introduced to Porsche Mysticque Steele, an award-winning book coach, TEDx speaker, and independent publishing expert who works with entrepreneurs in Chicago and across the United States. Porsche Mysticque Steele shares her powerful journey and explains how books saved her life—and later became the foundation of a thriving business helping entrepreneurs, speakers, authors, and executives turn lived experience into authority-building books and paid speaking opportunities. CONNECT WITH PORSCHE MYSTIQUE STEELE HERE:  www.porschesteele.com Julie Lokun guides a deeply human conversation about storytelling as both healing and strategy, while Dominick Domasky adds a publisher’s insight into why books remain one of the most effective credibility tools for business owners and thought leaders in competitive markets like Chicago. #findbobbyflay What You’ll Learn in This Episode: How entrepreneurs use storytelling to build trust and authority Why writing a book positions business owners as industry experts The concept of story architecture and how it shapes books and keynote talks How publishing a book transforms the author during the process How Chicago entrepreneurs get booked on stages and panels Why strategic networking—not transactional pitching—opens doors How to turn pain into profit without exploiting your story This episode reflects the mission behind Cre8tive Con, a Chicago-based entrepreneurship conference designed to help founders, creatives, and business leaders amplify their voice, elevate their ideas, and build powerful relationships. Whether you’re a Chicago entrepreneur, coach, consultant, author, or speaker—or a business owner looking to expand nationally—this episode delivers practical insight, inspiration, and a clear framework for building authority through storytelling. FAQS Where was this episode of The Creative Entrepreneur Podcast recorded? This episode of The Creative Entrepreneur Podcast was recorded by the Chicago-based team behind Cre8tive Con and features national thought leaders discussing entrepreneurship, storytelling, and business authority. Who is the guest on this Chicago-based entrepreneurship podcast episode? The guest on this episode is Porsche Mystique Steele an award-winning book coach and TEDx speaker who works with entrepreneurs in Chicago and across the United States to turn personal stories into books, stages, and authority. What can Chicago entrepreneurs learn from this episode? Chicago entrepreneurs will learn how storytelling, publishing a book, and strategic networking can help build credibility, land speaking opportunities, and grow a personal brand in competitive business markets. How does Cre8tive Con support Chicago entrepreneurs and business owners? Cre8tive Con, based in Chicago, supports entrepreneurs through conferences, podcasts, and media platforms that amplify voices, elevate ideas, and create meaningful connections with industry leaders. Why are books important for Chicago business leaders and speakers? Books help Chicago business leaders establish authority, differentiate themselves in crowded markets, and attract speaking engagements, media opportunities, and high-value clients. What is story architecture and how does it apply to entrepreneurs in Chicago? Story architecture is a strategic approach to shaping personal experiences into compelling narratives that support branding, speaking, and publishing. Chicago entrepreneurs use story architecture to create books and talks that resonate locally and nationally. How can Chicago entrepreneurs get booked on speaking stages? Chicago entrepreneurs can get booked on stages by combining a clear message, a published book, and strong relationships within entrepreneurial communities, conferences, and events like Cre8tive Con. Is The Creative Entrepreneur Podcast relevant beyond Chicago? Yes. While hosted by a Chicago-based team, The Creative Entrepreneur Podcast reaches entrepreneurs, authors, and speakers nationwide and internationally through major podcast platforms. How can business owners connect with Porsche Mysticque Steele after this episode? Business owners can connect with Porsche Mysticque Steele through the links provided in the episode show notes to explore book coaching, publishing strategy, and speaking development services. Who should listen to this episode of The Creative Entrepreneur Podcast? This episode is ideal for entrepreneurs, coaches, consultants, authors, and speakers—especially those in Chicago—who want to turn their story into a credibility-building business asset. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Dom and Julie Live in Chicago! Save $50 TODAY at checkout by using the code KWIK50. www.cre8tivecon.com While Dominick on assignment, Julie is taking the mic and talking all things New Years, burnout and goals. Happy New Year from your favorite entrepreneurs, Dom and Julie As a creative entrepreneur, you are expected to do everything at once: build the business, stay visible, create content, manage relationships, and still have energy left for your life. In this solo episode of The Creative Entrepreneur Podcast, Julie Lokun, JD breaks down why this approach leads to burnout and how intentional goal setting can change everything. Julie shares her personal shift away from traditional New Year’s resolutions and toward a more sustainable model built on clarity, energy protection, and aligned growth. This episode is designed for entrepreneurs, creatives, founders, and thought leaders who want to scale their impact without sacrificing joy, health, or meaning. Intentional Goal Setting for Creative Entrepreneurs Instead of setting dozens of goals, Julie explains why choosing one personal goal and one professional goal creates focus, momentum, and peace. She shares how overachievement often disguises exhaustion and why fewer priorities lead to better results. This episode reframes success for creative entrepreneurs by shifting the focus from productivity to intentionality and alignment. How to Protect Your Energy as a Business Owner Julie dives deep into why protecting physical and emotional energy is essential for long-term entrepreneurial success. She discusses learning to say no without overexplaining, choosing rest before resentment, and breaking the myth that exhaustion equals ambition. Creative entrepreneurs will learn why energy management is one of the most valuable business skills they can develop. Building a Business with Aligned Clients and Collaborators On the professional side, Julie shares why she is choosing to amplify fewer voices more powerfully. She explains how working with aligned clients produces exponential results and why success must always be a shared responsibility. This conversation is especially relevant for service-based entrepreneurs, creatives, coaches, and consultants who want deeper impact rather than wider reach. Essentialism and Going Deeper, Not Wider Julie references the book Essentialism by Greg McKeown as a guiding framework for simplifying decisions and eliminating non-essential work. This approach allows creative entrepreneurs to focus on what truly moves the needle in both business and life. Honoring Your Season of Life Rather than putting pressure on a single day or month, Julie encourages listeners to ask a more important question: What season of life am I in? Growth, she explains, comes from integration, not urgency. This perspective is especially helpful for entrepreneurs navigating transitions, burnout recovery, career pivots, or personal challenges. The Proof of Life Concept Julie introduces the idea of creating a proof of life list to recognize resilience. Whether you faced relationship challenges, business setbacks, health issues, or financial uncertainty, surviving counts and deserves acknowledgment. This practice helps creative entrepreneurs build confidence, self-trust, and emotional resilience. Why Relationships Matter More Than Algorithms Julie shares why some of her most meaningful opportunities came from real conversations rather than content creation. By prioritizing relationships over algorithms, she built deeper connections and more sustainable success. This insight is crucial for entrepreneurs who feel drained by social media but still want meaningful visibility. Planning Joy as a Business Strategy Joy is not optional. Julie explains why planning joy on purpose is essential for creativity, clarity, and longevity in business. When joy is not scheduled, stress takes over. Creative entrepreneurs are encouraged to reconnect with curiosity, play, and experiences that restore energy. Resources Mentioned Essentialism: The Disciplined Pursuit of Less by Greg McKeown Jim Kwik’s teachings on beginner’s brain and limitless learning Cre8tive Con 2025 in Chicago Learn more at www.cre8tivecon.com This Episode Is For You If You are a creative entrepreneur feeling overwhelmed or burned out You want to grow your business without sacrificing your well-being You struggle with overcommitting and under-recovering You want aligned clients and meaningful work You are ready to choose clarity, focus, and purpose Final Takeaway You are not behind. You are building something meaningful. Success for creative entrepreneurs is not about doing more. It is about doing what matters with intention, alignment, and energy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Us LIVE in Chicago this February: www.cre8tivecon.com In this episode of The Creative Entrepreneur Podcast, Julie Lokun, JD, founder of Cre8tive Con and The Mediacasters, sits down with entrepreneur, publisher, and storytelling strategist Dominick Domasky to discuss business growth, money mindset, and taking calculated risks as an entrepreneur. This conversation explores how community building, storytelling, income-generating activities, and purpose-driven leadership create sustainable business success. Entrepreneurs and creatives will learn how to balance family, revenue, and modern digital tools like AI, podcasting, and video to build authority, scale their brand, and grow a resilient business in today’s digital economy. Julie Lokun and Dominick Domasky share why community building is essential for entrepreneurs and creatives who want to grow beyond isolation. From Cre8tive Con to trusted business networks, success accelerates when founders surround themselves with doers, movers, shakers, and visionaries who are committed to growth and accountability. Dominick explains why storytelling is one of the most powerful branding tools in modern entrepreneurship. By integrating personal stories into business, entrepreneurs create emotional connection, trust, and memorability that set them apart in crowded markets. The conversation also explores work-life balance for entrepreneurs, emphasizing the importance of maintaining family relationships and personal values while pursuing ambitious professional goals. Julie and Dominick reinforce the idea that true success includes both business achievement and a fulfilling personal life. Listeners will learn the importance of incremental growth and building a strong foundation inch by inch, rather than chasing shortcuts or overnight success. This steady approach allows entrepreneurs to create scalable businesses that withstand market changes. Purpose-driven business is another core theme, with Dominick sharing his mission to spread inspiration, positivity, and meaningful impact through content and publishing. The discussion highlights how purpose and profitability can work together to create sustainable revenue and long-term influence. Julie and Dominick also dive into income-generating activities and why entrepreneurs must stay focused on revenue-producing actions while working toward larger visions. This balanced strategy ensures financial stability while allowing room for innovation and expansion. The episode highlights the importance of networking, partnerships, and relationship building as key drivers of business success. Strategic collaborations and authentic connections open doors to opportunities that cannot be achieved alone. Finally, the conversation addresses the necessity of adapting to modern digital tools, including AI, podcasting, and video content. Entrepreneurs who embrace these platforms position themselves as authorities and stay competitive in today’s digital-first business landscape. WE ARE CRE8TIVES www.cre8tivecon.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us Live in Chicago this February! www.cre8tivecon.com What if the most powerful sales lessons did not come from a boardroom, a funnel, or a script but from behind a bar? In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominic Domasky sit down with sales expert and author Neil Rogers for a candid, practical, and deeply human conversation about sales, business, and life. Neil Rogers is the author of Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar, a book that reframes selling through the lens of hospitality, emotional intelligence, and real human connection. Julie describes the book as dog-eared, underlined, and transformational, not just for business owners but for how we navigate relationships, pressure, and communication in everyday life. This episode is a must-listen for small business owners, entrepreneurs, sales professionals, coaches, consultants, and side hustlers who want to grow revenue without sacrificing authenticity. What You Will Learn in This Episode How hospitality principles translate directly into successful sales Why reading people is more important than reading scripts How to build instant rapport without sounding salesy The power of remembering names and why it builds trust fast How bartenders master upselling without pressure Why organization and time management are sales superpowers How to handle difficult customers with patience and professionalism Why sales skills are actually life skills How humility and kindness create long-term business success From Behind the Bar to the Business World Neil explains that bartenders are some of the best sales professionals in the world because they master first impressions, active listening, emotional regulation, and service under pressure. Behind the bar, you learn quickly that people want to be seen, heard, and respected. The same is true in business. Neil shares stories from decades in hospitality and entrepreneurship that illustrate how showing up on time, being prepared, listening more than talking, and treating everyone like a regular creates trust and loyalty that no sales tactic can replace. As Neil puts it, we are not in the product business, we are in the hospitality business. A Powerful and Personal Conversation This episode goes deeper than sales. Neil opens up about his personal journey as a father to a non-speaking autistic son and discusses the impact of the book Underestimated and the practice of spelling to communicate. It is a powerful reminder that communication, leadership, and sales all begin with empathy and the willingness to truly listen. This conversation reinforces why Bar Tips is not just a sales book but a guide to being a better human in business and in life. Featured Book Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar By Neil Rogers Get his book on Amazon: Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar: Rogers, Neil: 9798886548235: Amazon.com: Books This book is ideal for entrepreneurs, small business owners, sales professionals, and anyone who works with people. It delivers practical lessons, real stories, and timeless principles that help you sell with confidence, integrity, and heart. Who This Episode Is For Small business owners Entrepreneurs and founders Sales professionals Coaches and consultants Side hustlers Creative professionals building sustainable businesses Anyone who wants to improve communication, trust, and influence Memorable Quotes from the Episode Never avoid an opportunity to keep your mouth shut Be humble and be kind Sales is not about pressure, it is about presence About The Creative Entrepreneur Podcast The Creative Entrepreneur Podcast is hosted by Julie Lokun, JD and Dominic Domasky. The show features conversations with entrepreneurs, authors, speakers, and industry leaders who share real-world strategies for building meaningful, profitable businesses rooted in creativity and connection. Subscribe, Review, and Share If this episode resonated with you, subscribe to The Creative Entrepreneur Podcast, leave a review on Apple Podcasts, and share this episode with a fellow entrepreneur or business owner. Your support helps more creatives and founders discover the show. Learn More and Join the Community Explore more episodes and upcoming events at www.cre8tivecon.com. Remember, everything great in business starts with how you treat people. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN US LIVE AT CRE8TIVE CON If you believe in real relationships, real conversations, and real business growth, this is where you belong. Cre8tive Con is an in-person and online experience designed for entrepreneurs, creatives, and business owners who want to build visibility, authority, and meaningful connections. Learn more and register at www.cre8tivecon.com. Use code KWIK50 to save 50 dollars. WELCOME TO THE CREATIVE ENTREPRENEUR PODCAST Welcome to the Creative Entrepreneur Podcast with your favorite entrepreneurs, Julie Lokun and Dom Domasky. In this episode, Julie and Dom have a candid, practical conversation about networking that actually works. They explore the difference between online networking and in-person events, why human connection still matters in business, and how entrepreneurs can build relationships without feeling awkward, salesy, or inauthentic. This episode is especially relevant for business owners, founders, creatives, and those who are business-curious and wondering if networking is still worth the effort in today’s digital-first world. WHY NETWORKING STILL MATTERS FOR ENTREPRENEURS Julie and Dom discuss how networking has evolved since COVID and why many entrepreneurs now default to Zoom calls, online groups, and social media communities. While online networking is efficient and powerful, it cannot fully replace the energy, trust, and connection that happen when people meet face to face. Julie shares how much of her business and community were built online, but also opens up about the emotional impact of spending too much time behind a computer. Dom adds that in-person events like breakfast groups, chambers of commerce, and community meetups create opportunities that rarely happen on a screen. The takeaway is clear. Online networking works. In-person networking works. The strongest businesses use both. IN-PERSON NETWORKING VS ONLINE NETWORKING Dom shares his experience attending a local breakfast networking group where business owners meet regularly to collaborate, exchange ideas, and support one another. These smaller, consistent gatherings often lead to deeper relationships than one-off online introductions. Julie reflects on how online communities can grow quickly but can also feel transactional if there is no real relationship underneath. In-person interactions create memory, familiarity, and trust that last far beyond a single meeting. SCORE, CHAMBERS, AND COMMUNITY GROUPS Julie and Dom highlight SCORE as one of the most valuable and underused resources for entrepreneurs in the United States. SCORE offers free mentorship from experienced business professionals who have already navigated the challenges of entrepreneurship. Dom shares a lesson he learned through SCORE that stayed with him. Most business partnerships fail, and hearing that early can help entrepreneurs make smarter, more intentional decisions. They also discuss the value of chambers of commerce, Rotary clubs, Kiwanis, and local community organizations. These groups are often looking for speakers, volunteers, and leaders, making them excellent places to build visibility and credibility. NETWORKING TIPS THAT ACTUALLY WORK Julie is clear about one thing. Do not lead with a pitch. Real networking starts with curiosity and connection, not selling. Asking someone about themselves, making eye contact, and listening creates trust far more effectively than a rehearsed elevator pitch. Dom agrees with being human first while also emphasizing that entrepreneurs should know how to clearly explain what they do when asked. Many structured networking environments require short introductions, so preparation still matters. The balance is knowing your brand without leading with it. HOW TO START CONVERSATIONS NATURALLY Julie explains that one of the easiest ways to approach someone at a networking event is to comment on something happening in the moment. This could be the speaker, the venue, the food, or the shared experience of being there. Dom adds that the best networkers focus more on others than themselves. When you show genuine interest, people remember how you made them feel. THE POWER OF REMEMBERING NAMES Julie emphasizes that remembering people’s names is one of the most powerful and underrated networking skills. Remembering names and making thoughtful introductions builds trust, confidence, and long-term goodwill. WHY CRE8TIVE CON MATTERS Julie and Dom close the episode by sharing why Cre8tive Con is a model for modern networking. It blends in-person connection with media education, podcasting, publishing, branding, AI, and authority building. Cre8tive Con brings together entrepreneurs, authors, speakers, and media professionals who have built real businesses and real brands. Julie shares that the event fuels her energy and vision for the entire year. If you want to grow your business, expand your visibility, and build relationships that matter, Cre8tive Con is designed for you. Visit www.cre8tivecon.com and use code KWIK50 to save 50 dollars. FINAL TAKEAWAY If you want stronger relationships, better opportunities, and sustainable growth, you have to step out from behind the screen. Online networking is powerful, but real-life connection accelerates trust and impact. If you enjoyed this episode, share it with another entrepreneur, rate and review the Creative Entrepreneur Podcast, and subscribe so you never miss an episode. FREQUENTLY ASKED QUESTIONS What is the best way to network as an entrepreneur? The most effective networking combines online communities with in-person events. Focus on building relationships first rather than selling. Is in-person networking still worth it? Yes. In-person networking builds trust faster, creates stronger connections, and makes you more memorable. What is SCORE and who should use it? SCORE is a free mentorship organization in the United States that connects entrepreneurs with experienced business mentors. Do I need an elevator pitch? You should understand and be able to explain what you do, but avoid leading with a pitch. Let conversations develop naturally. What is Cre8tive Con? Cre8tive Con is a live and online conference for entrepreneurs focused on media, branding, networking, podcasting, publishing, AI, and business growth. Who should attend Cre8tive Con? Entrepreneurs, creatives, founders, speakers, authors, coaches, and business owners who want to grow their visibility, credibility, and connections. Where can I register? You can register at www.cre8tivecon.com and use code KWIK50 to save 50 dollars. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us Live At Cre8tive Con This February! www.cre8tivecon.com The economy is shifting, budgets are tighter, and entrepreneurs everywhere are asking the same question: Is it even possible to grow right now? In this solo episode of The Creative Entrepreneur Podcast, host Julie Lokun addresses the reality many business owners, creatives, coaches, consultants, podcasters, and service providers are facing. Organic reach is no longer enough, going viral is not a strategy, and luck will not build a sustainable business. Today’s entrepreneurs must learn how to strategically invest in their businesses in order to grow, scale, and monetize in an uncertain economy. Julie breaks down the concept of pay to play marketing and explains why investing in visibility, credibility, and lead generation is now a necessary part of doing business. She shares practical insights on where entrepreneurs should be allocating their marketing dollars and how to avoid emotional spending in favor of intentional, results-driven decisions. This episode covers key areas where investment matters most, including lead generation platforms, digital advertising, and in-person networking. Julie discusses how platforms like Thumbtack can provide quality leads when used strategically, why advertising on platforms such as Facebook, Instagram, LinkedIn, Google, YouTube, and Pinterest can accelerate growth, and why real-life relationships and networking events continue to be powerful drivers of long-term opportunity. Listeners are guided through a business self-audit designed to help identify where current leads are coming from, which marketing efforts are producing real return on investment, and what activities may be draining time and money without results. Julie emphasizes the importance of clarity in branding, messaging, and offers, and encourages entrepreneurs to stop chasing trends and start making informed decisions. The episode also highlights the importance of building a strong email list as a core business asset, optimizing LinkedIn for visibility and credibility, and consistently showcasing testimonials, case studies, and real client wins. Julie shares insights on reinvesting profits back into growth, drawing inspiration from successful creators who prioritize long-term strategy over short-term comfort. If you are an entrepreneur feeling the weight of today’s economy and wondering how to move forward with confidence, this episode offers a high-level masterclass on tightening your marketing strategy, investing wisely, and building momentum even in challenging times. Frequently Asked Questions What does “pay to play” mean in business? Pay to play means intentionally investing money into marketing, visibility, and lead generation instead of relying solely on organic reach, referrals, or luck. It is about using paid platforms and opportunities strategically to grow your business. Is it worth investing in marketing during a tough economy? Yes. Businesses that continue to invest wisely during uncertain economic times often gain market share while competitors pull back. Strategic investment allows you to stay visible, credible, and positioned for long-term growth. Where should small business owners invest first? Small business owners should prioritize lead generation platforms, digital advertising, and relationship-based networking. These areas directly impact visibility, client acquisition, and revenue when used intentionally. Are lead generation platforms actually effective? Lead generation platforms can be effective when used strategically. The key is creating a strong profile, managing your budget carefully, and treating leads as part of a larger client acquisition system rather than a quick fix. Do I really need paid ads to grow my business? While not every business relies solely on paid ads, most entrepreneurs can benefit from allocating part of their budget to advertising. Paid ads allow you to reach targeted audiences faster and more consistently than organic methods alone. Why is an email list more important than social media? An email list is an owned asset that gives you direct access to your audience. Unlike social media platforms, your email list cannot be taken away or limited by algorithm changes and typically converts at a higher rate. Is LinkedIn necessary for entrepreneurs? LinkedIn is one of the most powerful platforms for credibility and discoverability due to its high domain authority. A well-optimized LinkedIn profile often ranks at the top of Google searches and helps establish trust with potential clients. How do I know if my marketing is working? You know your marketing is working when it produces consistent leads, conversations, and revenue. Tracking where leads come from and auditing return on investment helps eliminate guesswork and wasted spending. How much should I be spending on marketing? There is no one-size-fits-all number, but most growing businesses allocate a percentage of their revenue toward marketing. The focus should be on intentional spending tied to clear goals and measurable outcomes. Mentioned in This Episode Lead generation platforms for service-based businesses Digital advertising on Facebook, Instagram, LinkedIn, Google, YouTube, and Pinterest Email list building and audience ownership LinkedIn optimization and domain authority In-person networking and live events Reinvesting in business growth Creative Icon Awards at Cre8tive Con Connect with Julie Lokun Email: [email protected] Website: www.cre8tivecon.com Awards Nominations: www.cre8tivecon.com/awards Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Jim Kwik LIVE in Chicago, February 20th-22nd at Cre8tive Con! Save $50 with code KWIK50 today at checkout! www.cre8tivecon.com In this second installment of my in-depth interview with brain coach and bestselling author Jim Kwik, we explore the habits, mindset, and tools that have allowed him to transform early struggles with learning into a global impact movement. Jim explains why cognitive flexibility, mental agility, and the ability to learn how to learn are essential skills for entrepreneurs, creators, executives, and anyone navigating a rapidly changing world. Jim discusses the limitations of the traditional education system, the rising debate about whether college is necessary for entrepreneurs, and why most schools focus on what to learn instead of how to learn, how to think, how to focus, and how to remember. With over three decades of teaching accelerated learning, memory improvement, and brain optimization, Jim offers a rare perspective on real-world education and the skills that matter in an AI-driven future. He also shares powerful insights about entrepreneurship, including starting his first business at age 11, overcoming brain injury and bullying, and how introverts can still lead, teach, and speak on global stages. Jim explains the personal growth that comes from responsibility, fatherhood, discipline, and pursuing a mission larger than oneself. This episode provides actionable takeaways on mindset, learning, productivity, purpose, and resilience, while revealing the deeper motivations that continue to drive Jim’s work with millions of students worldwide. Key Topics Covered Why cognitive flexibility is essential for success in business and life The difference between learning information and learning how to think What schools get wrong about memory, focus, and real-world skills Is college necessary for modern entrepreneurs? How AI and online education are transforming how we learn Jim Kwik’s journey from learning struggles to teaching millions How introverts can succeed in entrepreneurship and leadership Burnout, overwhelm, and doing more of what lights you up Turning personal challenges into a purpose-driven mission The importance of community, mentorship, and lifelong learning Notable Quotes from Jim Kwik “School teaches you what to learn, but not how to think.” “Sometimes we feel burned out not because we are doing too much, but because we are doing too little of what makes us come alive.” “Passion is what lights you up. Purpose is how you use that passion to light others up.” “You can feel limited, but you are never limited. You can learn to expand what you believe is possible.” Listen If You Want To Improve your learning speed, memory, and focus Strengthen cognitive flexibility and mental performance Rethink education, college, and skill development in an AI-driven era Get unstuck and build momentum toward your goals Clarify your purpose and create a more meaningful career Understand the mindset behind successful entrepreneurs and creators Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN US LIVE IN CHICAGO THIS FEBRUARY! www.cre8tivecon.com In this episode of The Creative Entrepreneur, hosts Dom Domasky and Julie Lokun interview Admiral Garry Hall, a leader whose experience spans naval aviation, the White House, and decades of service at the highest levels. Admiral Hall shares leadership lessons that apply directly to entrepreneurs navigating growth, challenges, and high-stakes decision-making. The conversation blends leadership strategies, personal storytelling, and surprising moments of humor. Listeners will hear about Admiral Hall’s early life and ambitions, his journey to the United States Naval Academy, his path to becoming a Rear Admiral, and his time advising the President of the United States. The episode also includes lighthearted “presidential superlatives,” insights into call signs, and reflections on humility, character, and purpose. Entrepreneurs will find powerful guidance on leading teams, leading themselves, and establishing clarity and confidence in business and in life. What Entrepreneurs Will Learn in This Episode Understanding True Leadership Admiral Hall explains the difference between management and leadership. Management is doing things right, while leadership is doing the right thing. The strongest leaders know how to do both. Leading Yourself First Success in business begins with personal discipline. Admiral Hall discusses the importance of character, faith, emotional steadiness, and moral clarity. The Value of Mentorship A key moment in his naval career came when he boldly asked to be mentored and treated as someone committed to long-term success. Entrepreneurs are encouraged to do the same. The Importance of Having a Clear Destination Leaders need to know where they are going. Admiral Hall recommends that every business owner write a one to three page document titled “This Is Who We Are,” which serves as a guiding compass for decisions. Learning from Others Entrepreneurs should study great leaders. Reading biographies and learning from the lives of remarkable individuals can provide inspiration and direction, especially for those who feel stuck or surrounded by negative influences. Navigating Challenges Admiral Hall discusses owning mistakes, learning from setbacks, and building resilience. Entrepreneurs will learn how to stay steady during turbulent times. Building High-Performance Teams Drawing from his experience leading 16,000 sailors and 27 ships, Admiral Hall emphasizes morale, readiness, and safety as the foundation of effective leadership. Notable and Lighthearted Moments Julie shares how she received her call sign “Awesome Actual,” and how Admiral Hall uses “awesome” as a title of admiration. Dom and Julie engage the Admiral in playful “presidential superlatives,” debating which presidents had the best hair, the best suits, or would make the best mentor. Admiral Hall recalls moments from his time in the White House and the impact presidents like Ronald Reagan and Dwight Eisenhower had on national morale and American infrastructure. About Admiral Garry Hall Admiral Hall is the author of Navigating Leadership: Making a Pact with Excellence, a leadership guide grounded in decades of experience. He is also the host of the podcast Navigating Life, where he shares insights on character, leadership, service, and purpose. Key Takeaway Admiral Hall emphasizes that leadership begins with self-leadership. When individuals examine their behavior mentally, physically, and morally, they become capable of leading teams and businesses with clarity and integrity. Humility, calmness in chaos, and commitment to excellence distinguish effective leaders from average ones. Listen to Navigating Life: Navigating Life - Podcast - Apple Podcasts Get Navigating Leadership: Navigating Leadership: Making A Pact With Excellence: Hall, Adm Garry E: 9798988302803: Amazon.com: Books Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Julie and Dom at Cre8tive Con 2026 Cre8tive Con returns in 2026 with a powerhouse lineup of creators, entrepreneurs, and global thought leaders. Join Julie Lokun and Dominick Domasky in Chicago for an immersive, transformational experience featuring Jim Kwik, David Meltzer, James Orsini, and more industry innovators. Learn more at www.cre8tivecon.com. Guest: Glenn Rudin, Founder of Always Been Creative Glenn's website: www.alwaysbeencreative.com Connect on Linkedin: Glenn Rudin | LinkedIn IN THIS EPISODE: In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with renowned branding expert Glenn Rudin, widely known as The Message Master. With over forty years of experience in branding, packaging, communication strategy, and product development, Glenn helps entrepreneurs uncover the clear, compelling language that defines who they are, what they do, and why it matters. Glenn has guided both emerging entrepreneurs and major corporations in finding messages that sell, simplify, and inspire. Today, he brings his expertise to the podcast to help business owners elevate their visibility, sharpen their storytelling, and communicate with confidence. The conversation includes a brand-trivia challenge, valuable insights, and powerful takeaways for any entrepreneur ready to scale. What You Will Learn Why most entrepreneurs struggle to explain what they do Glenn breaks down the common mistakes business owners make when communicating their value, including overcomplication, inconsistency, and leading with irrelevant details. How to create messaging that instantly resonates Learn the psychology behind simple, memorable, emotion-driven taglines and how to apply the same principles to your own brand. The formula for an effective ten-second message Glenn demonstrates how entrepreneurs can craft a short, powerful introduction that sparks curiosity and starts meaningful conversations. A modern perspective on elevator pitches Discover why overly rehearsed, robotic pitches fall flat and how to deliver a natural, consistent introduction that positions you with authority. Why consistency is the foundation of trust Glenn explains why showing up once and disappearing for months destroys credibility and how posting regularly creates momentum. How to avoid marketing whiplash Understand how shifting your messaging daily confuses your audience and weakens your brand. Episode Highlights The Brand Trivia Challenge Julie tests Glenn on iconic taglines from Nike, Wheaties, GE, KFC, and more. Glenn explains why these taglines have endured for generations and how they connect to customer psychology. Origin of The Message Master Glenn shares how decades of experience in product development, packaging, messaging, and sales laid the foundation for his work. He also discusses how Clubhouse amplified his visibility and cemented the Message Master brand. Naming the Podcast Segment Julie and Dom bring Glenn into their debate about what to call their recurring segment. Glenn offers creative options such as "Julie NOS" and "Jules Rules," each tied to Julie’s role as the go-to voice of clarity and insight. AI, virality, and digital disinformation The trio discuss the rise of AI-generated videos, misinformation, and how today’s viral content can mislead audiences. They share thoughts on media literacy, authenticity, and consumer awareness. Real-world messaging strategy Glenn shares actionable steps business owners can use immediately, including testing your message, focusing on clarity, and speaking intentionally about your business in every setting. Top Takeaways for Entrepreneurs and Small Business Owners Clarity is more important than cleverness. Your introduction must be concise and curiosity-driven. Preparation does not mean sounding robotic. Consistency builds trust, visibility, and conversions. Stay in your lane and post content aligned to your brand. Relatability makes your message stronger than overly fancy language. Know your audience and speak directly to their needs. Quotable Moments “Stop counting other people’s numbers. You be you. That’s who you were meant to be.” – Glenn Rudin “If your message doesn’t spark curiosity in ten seconds, you need to start over.” – Glenn Rudin “Relatable beats fancy every time.” – Julie Lokun “Marketing whiplash happens when audiences never know what version of you they’re seeing.” – Glenn Rudin MORE ABOUT Glenn Rudin Glenn Rudin is a branding and messaging strategist, product development expert, and founder of Always Been Creative. With more than forty years of experience working with global brands and entrepreneurial businesses, Glenn helps clients develop clear, compelling messages that stand out and sell. Connect with Glenn: Website: www.alwaysbeencreative.com LinkedIn: Search for Glenn Rudin Join the Movement at Cre8tive Con Cre8tive Con brings together authors, speakers, entrepreneurs, creators, and innovators for a unique, high-energy conference experience designed to elevate your brand, voice, and business. Learn more or reserve your seat at www.cre8tivecon.com. Rate, Review, and Subscribe If you enjoyed this episode, please rate, review, and subscribe to The Creative Entrepreneur Podcast. Your support helps the show reach more entrepreneurs who are ready to grow, scale, and create with intention. www.cre8tivecon.com Keep creating and keep building your legacy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.