Advertise on podcast: The Ecommerce Alley

► Work With The Ecommerce Alley Team In this episode, Josh and Dylan break down the 5 most common ad creative mistakes that quietly kill performance - even when CPCs look great and engagement is high. You’ll learn why “interesting” ads often don’t convert, how Meta actually decides what to spend on, and the simple frameworks we use to turn spend into sales - not just clicks. If you’re running Meta ads and feel like something is off - but you can’t quite pinpoint it - this episode will give you clarity. Listen through, spot the mistake you’re making, and fix it before your next launch. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Last year, we partnered with 3 ecommerce brands in the pet, apparel and men’s hygiene space and grew them to nearly $2.4M from $1.4M. In this episode, Josh and Robert walk through the experience we had with all 3, what we learned, and what we are doing moving forward.  -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

► Click here to try Breezeway (Only 25 Seats Available) After two years of building and testing with real ecommerce brands, we're finally pulling back the curtain on Breezeway—the tool that's changing how DTC brands run Meta ads. In this episode, Josh and Dylan walk through why we built it, the pain points it solves, and give you a live screen-share tour of features like BreezeScore, BreezeBrain, and our simplified ad launcher. If you've ever felt lost in Meta's Ads Manager or questioned whether your campaigns are actually profitable, this one's for you. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

► Join The CFO Workshop Most businesses don’t have a revenue problem. They have a profit problem. In this episode, Josh and Dylan break down the two most common leaks silently destroying otherwise “healthy” ecommerce businesses—even the ones doing solid top-line revenue. We’re talking about the mistakes that don’t show up in your bank balance, but do show up when you can’t hire, can’t scale ads confidently, or feel stressed every time you run payroll. If you're scared to look at your P&L or you’ve ever thought, “We’re doing okay… I think,” this episode will either confirm it or wake you up. And if you want to go deeper, we have a workshop called The 5-Minute CFO, where you'll learn:  How to Read a P&L Like a CFO In Less Than 5 MinutesThe 2 Most Common "Leaks" That Are Destroying Your Profit (And How To Fix them)The CFO Decision Filter (a.k.a. “Can I Afford This?” Framework)► Get Our Ecommerce CEO Dashboard -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

For over 10 years we've been running team retreats. All of the leaders in the company get together and brainstorm what makes a "perfect company" and plan for the upcoming year. In this episode, Josh, Dylan, and Rob talk about this year's team retreat and how we structure it. This is a valuable piece of our company culture that has built The Ecommerce Alley to what it is today.  -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

What does it actually take to go from barely getting sales to running a near 7-figure ecommerce brand? In this episode, Josh sits down with Kylie Bodiya, founder of The Quirky Mouse, to break down the real systems behind her growth. Not theory. Not hype. The actual decisions, pivots, and frameworks that moved the needle. You’ll hear how Kylie: Went from under $50K/year to nearly $1M by focusing on product launches instead of constant discountsUsed Meta ads as a validation tool, not a guessing gameBuilt a brand by niching into deep-cut buyers instead of chasing mass appealIncreased margins by expanding beyond apparel into higher-leverage productsFinally leaned into email and SMS without fear of “over-emailing”Removed herself from fulfillment by outsourcing without hurting conversionThis conversation is a masterclass in operator thinking: questioning sacred cows, letting data drive decisions, and building systems that scale without burnout. If you’re stuck, plateaued, or trying to break through to the next revenue tier, this episode will give you clarity on what actually matters and what you can safely stop overcomplicating. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Leave a podcast rating, then email a screenshot to [email protected] and we'll send you a $10 Amazon gift card OR a $100M Money Models book as our thank you! Every year between Christmas and New Year’s, I take one uninterrupted day that completely resets my direction, priorities, and momentum—I call it a Clarity Day. In this episode, I break down exactly how I run my Clarity Days, why most entrepreneurs roll into the new year without a real plan, and how intentional reflection creates faster growth, better decisions, and more peace. I walk through my full process of reviewing business and personal finances, auditing what worked and didn’t across five core areas of life, setting three business and three personal priorities, and mapping an entire year using the rocks-pebbles-sand framework. Click here to use one of my templates! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Josh and Dylan discuss the importance of setting up Audience Segments in your Meta Business Advertising Settings. They also discuss how they use audience segments to make decisions in the ad account and make more informed advertising decisions.  -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Josh brings in his long-time friend & financial advisor, Daniel Miller, to discuss money, financial mistakes entrepreneurs make, reverse-budgeting, generosity, and faith-led wealth building. If you're interested in Daniel's financial strategy/services, click here to learn more. (Let him know you listened to this podcast!) DISCLAIMER: Daniel is an Investment Advisor Representative with LPL Financial, serving business owners with biblical values and a vision for generational impact. With a deep understanding of the unique challenges faced by Christian entrepreneurs, Daniel specializes in guiding business owners and ecommerce leaders who seek to steward their resources wisely, build scalable businesses, and align financial decisions with eternal priorities. He has earned the CKA (Certified Kingdom Advisor) and CEPA (Certified Exit Planning Advisor) designations in 2025 to further his knowledge in how to best help Christian Business owners manage their wealth and business assets with purpose and generosity. Based in Columbus, Ohio, Daniel supports high-income earners and Gen X business owners, offering clear, practical strategies rooted in professional expertise and faith. Every client relationship is built on a foundation of trust, empathy, and a desire to honor God with both business and personal finances. Whether discussing growth, legacy planning, or charitable giving, Daniel’s approach brings together sound financial planning and a heart for Kingdom impact. LPL Financial and Daniel do not provide tax or legal advice. All opinions are for general information only and not intended to provide specific advice or recommendations for any individual. LPL Financial is a registered investment advisor and broker/dealer and is not affiliated with this podcast. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

In this episode, Robert and Josh provide a full account of November for our partner brands. We will break down what worked, what went wrong, and our progress on pursuing a collective million-dollar month. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

In this episode, we're bringing on Ben Bennett from Smart Marketer to talk about ad creative. Ben leads the creative team at Smart Marketer Agency, where they do done-for-you creative work. We’ll discuss the types of creatives that they’re seeing absolutely crushing it right now. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

► Get 50% Off Onboarding And A Gift of $500 Value By Joining The Max Prohits Mentorship This Week Josh and Dylan give a 12 step checklist every ecommerce business should complete before BFCM hits. Some are small, and some are big but all of them will make a huge difference for your BFCM sale.  BFCM Checklist:  Reset Your Ads Manager Before Scheduling BFCM AdsAdd A Backup Payment Method For MetaRemove Campaign/Scaling Automation Budget CeilingsAutomatic Sitewide Discount or Strike Out All PricesShow Offer Countdown In Banner Of All PagesTest Tools, Carts, Integrations, And Mobile Site PerformanceEnsure Emails Are Optimized For MobileTurn Off Automations/Welcome PopUp That May Conflict With SaleTurn Off Smart Sending and Don't "Skip Profiles" in SendingMonitor Spend Pacing and Revenue 3x Per Day (Or even Hourly)Check Stock Levels If You Manage Your Own InventoryVerify Your Credit Card Limits  -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

In this episode, Josh and Dylan discuss the importance of risk tolerance and confidence when deciding to scale aggressively, especially during high-stakes periods like Black Friday and Cyber Monday. With real-life examples and insightful frameworks, they guide listeners through strategies to maximize ad performance and profitability. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to help you navigate the complexities of ad scaling. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations.   If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.) -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Three years ago, Allyson Kuhns was generating just over $3,000 per MONTH in sales. Now, she earns nearly $50,000 in four days during product launches. In this episode, we break down everything she did leading up to and through the promotion of a new product launch for her dog scarves! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |