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In this episode, I sit down with Jessica Rojas, leadership and career coach for first gen women of color, for a conversation that goes deep on the money and career patterns our community carries without even realizing it. ➡️ The immigrant grit that rebuilt entire lives in new countries. ➡️ The "put your head down and work hard" advice that felt like protection. ➡️ The way saving every dollar felt like safety, but left no room to actually grow. You'll learn: ✅ The 3 money upgrades first-gen women need: from hoarding to investing, from floating to purposeful paychecks, and from panicking about debt to using it strategically ✅ The 3 pillars for sustainable career growth: understanding your monetary value, getting visible in the right rooms, and shifting from doer to leader ✅ Why working harder is not going to get you to the next level financially or professionally, and what actually will Let's connect: Website: www.buildinggenwealth.com Instagram: @building.gen.wealth Learn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching About Jessica: Jessica Lynn Rojas is a Leadership and Career Coach for ambitious women of color in corporate and host of The Ambitious Woman of Color Podcast. She helps women of color get paid more, step into leadership roles, and make career moves without overproving themselves or burning out to get there. Most of the women she works with are already doing the work — leading projects, solving problems, keeping things moving, being the person everyone depends on — but they’re still not the ones getting called “leadership” when decisions are made. And in a lot of these spaces, doing the work isn’t what gets you moved up. It’s how your work is talked about, who it gets associated with, and whether you’re seen as someone who executes or someone who leads. Her work is about helping women of color shift that — how they’re seen, how they’re positioned, and how they move, whether that’s getting the promotion, stepping into a new leadership role, or leaving for a place where they’re actually recognized at the level they’re already operating at. The result: more pay, more visibility, and leadership roles that actually match the level they’ve already been working at. Book a sales call for 1:1 coaching: https://www.jessicalynn-wellness.com/scheduling Listen to The Ambitious Woman of Color podcast: https://www.jessicalynn-wellness.com/theambitiouswoc Join her email community, Dear Ambitious WOC: https://www.jessicalynn-wellness.com/email-list Website: https://www.jessicalynn-wellness.com/ Instagram (new handle) @jessicalynnrojas: https://www.instagram.com/jessicalynnrojas/

Register for my free training: https://calendly.com/buildinggenwealth/firstgen You have been told your whole life to save. Stack cash. Get a good job. Maybe start a business. Or buy property. That sounds like the voice of every immigrant parent. The problem is not that the advice was wrong. The problem is that it was incomplete.In this episode, Andrea breaks down the difference between a cash machine and a wealth machine — and why understanding both is what actually separates people who earn money from people who build generational wealth. This is the episode for the woman who is doing everything right with her cash and still feels stuck. Not because she is doing something wrong, but because no one ever told her there was another machine to build.You'll learn:✅ Why your job, business, and rental income are all cash machines — and why that keeps you tied to your labor✅ What a wealth machine actually is and how it generates money without requiring your time✅ Why immigrant money culture emphasizes cash and how that puts first-gen women at a disadvantage✅ Why it is never too late to build a wealth machine, no matter your age or incomeLet's connect:Website: www.buildinggenwealth.comInstagram: @building.gen.wealthLearn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching

You've been hearing about passive income for a while now. You want it. You've looked into it. And somewhere between the real estate reels and the digital download courses and the stock tips that promise you monthly cash flow, you got confused about what's actually real.*Is this legit? Is this what I actually have to do? Why does everyone make it sound so easy?*This episode is the honest breakdown you've been looking for.Andrea walks through her own investing knowledge journey, from thinking passive income was just money that showed up every month, to understanding what it actually takes and what she now knows to be true about how wealth is built. IN this episode, you'll learn:✅ The real definition of passive income, and why even the best version of it requires an upfront investment of time, money, or resources✅ Why real estate is glamorized as passive when it actually requires active, ongoing work✅ Why entrepreneurship and digital products carry more effort than the highlight reel suggests✅ Why the stock market is the lowest barrier to entry for first-gen women who want to put their money to work✅ The difference between passive growth and passive income, and why knowing which stage you're in changes everything✅ How index funds and ETFs build a money engine that compounds year after year✅ How much a portfolio actually needs to be worth to generate true monthly passive income, using Andrea's own numbersThis is not about chasing a get rich quick strategy. It is about understanding how wealth is actually built so you can stop being sold something that doesn't work and start building something that does.Let's connect:Website: www.buildinggenwealth.com Instagram: @building.gen.wealth Learn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching

You watched your parents work for every dollar. Every single one. And somewhere along the way, that became the blueprint: work harder, stay longer, pick up the extra shift. That's how you take care of your family. That's how you survive. But what if your money could also be working? In this episode, I'm sharing how in January 2026, my brokerage account sat at $34,000. I didn't add a single dollar to it this year. And by September, it had grown $4,011 on its own. I then sold $4,200 of it to cover half of an $8,000 AC unit. This is the first purchase I have ever made with money I didn't earn! You'll learn: ✅ Why a taxable brokerage account is the tool for funding big life goals outside of retirement✅ How Andrea's account grew $4,000 passively in 2026 without a single new deposit✅ Why "only invest money you can afford to lose" is the wrong framing and what to think instead✅ What it feels like to pay for something with money your money made — and why that changes everythingThis is not about getting rich quick. It is about building something consistent, reliable, and real. Something your parents didn't have access to. Something you can pass down.Let's connect:Website: www.buildinggenwealth.comInstagram: @building.gen.wealthLearn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching

📈 Free Training Register Here You have money coming in. Bills are getting paid. And still, at the end of the month, you are confused. The problem is not that you are bad at saving. The problem is that no one ever taught you how to spend.In this episode, Andrea breaks down what do I do when something comes up that I did not plan for? The shift is not cutting everything out. It is building a system that gives you enough feedback to make real, conscious decisions about what is actually worth it to you and what is not.You'll learn:✅ The four buckets your paycheck needs to be split into every single month✅ Why "unexpected" expenses are not actually unexpected and how to stop letting them derail your plan✅ Why feedback and friction in your money system are not punishment, they are the whole point✅ Why spending is the skill that determines whether every other financial goal actually happensLet's connect:Website: www.buildinggenwealth.comInstagram: @building.gen.wealth Learn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching

If you've ever searched how to start building wealth and felt like every answer assumed you already had a foundation you were never given, this episode is the one you've been waiting for.This episode breaks down the 3 stages of wealth building so you can see exactly where you are right now, what skill you need to develop to move forward, and what is actually possible on the other side of getting this right.The reason any of us pursue wealth in the first place is not a number on a screen. It is the security to handle what life throws at you. The options to choose how you spend your time. The freedom to walk away when something is not working. That is what all of this is for.In this episode, you'll learn:✅ Why getting strategic with your paycheck matters more than earning more money✅ What spending well actually means and why it is the skill most people are missing✅ How to know which stage of wealth building you are currently in✅ What investing with purpose looks like when it is tied to a real goal, not just a general intention✅ Why saving alone does not count as wealth building✅ How to use the three stages as a framework to keep moving forward no matter where you are starting fromLet's connect:Website: www.buildinggenwealth.comInstagram: @building.gen.wealthLearn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching

"Retirement investing and general investing are not the same thing, even though most of us use the words interchangeably. A Roth IRA and a 401k get you started, but they only cover one branch of a much bigger system — the money you'll need for health expenses, your kids' future, and the goals that hit before retirement, like a house down payment, a sabbatical, or supporting your parents. This episode breaks down the four branches of investing: retirement, health (HSA), kids (529s, custodial accounts), and general/midterm investing through a brokerage account — plus why the taxes on a brokerage account are actually working in your favor, not against you. ✅ Why retirement investing doesn't have to feel until your 40s or 50s ✅ How a brokerage account funds midterm goals (house down payment, sabbaticals, supporting your parents) without touching your retirement accounts ✅ The tax hack that comes with investing in a brokerage account Let's stay connected: Website: www.buildinggenwealth.com Instagram: @building.gen.wealth Learn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching

Maybe your money system is working. Bills are paid. You are not in a crisis. But somewhere in the back of your mind, you know it was built to survive — not to build wealth. That is exactly where Jelanny was before she joined 1:1 money coaching. In this episode, Jelanny shares her journey inside 1:1 money coaching where you'll learn: ✅ Why a system built to survive is not the same as one built to grow ✅ What it actually looks like to go from scattered financial information to a full investing portfolio ✅ How Jelani grew her net worth by $13,000 from start to this check-in ✅ Why the identity shift that comes with money coaching matters just as much as the skills Let's connect: Website: www.buildinggenwealth.com Instagram: building.gen.wealth Learn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching

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FREE INVESTING TRAINING: https://www.bgwprograms.com/registration-page You have been meaning to get to it. The Roth IRA, the 401k, the investment account. You know it matters. You have heard it enough times. But somehow, life keeps moving and that thing stays on the list. That is exactly what this episode is about. Andrea opens up about her own experience of invisible loss. Because every day you do not put your money to work is a day of invisible loss. Not dramatic, not obvious, just quietly happening in the background while you tell yourself you will get around to it eventually. In this episode, you'll learn: ✅ What invisible loss is and why it sneaks up on you without a single big decision ✅ Why every day you delay investing is quietly working against your future ✅ How the pain of realizing the loss can actually become the catalyst to start ✅ What momentum builders are and how to use them to get moving with money Let's connect: Website: www.buildinggenwealth.com Instagram: @building.gen.wealth Learn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching

FREE INVESTING TRAINING: ⁠https://www.bgwprograms.com/registration-page If the phrase ""easy money"" makes you feel a little suspicious, or even a little guilty, this episode if for you. If you watched your parents leave before sunrise and come home after dark, or saw your mom knock on strangers' doors to make ends meet, you learned early that money is something you work HARD for. In this episode, Andrea gets real about growing up first gen, the guilt that comes with earning more than your parents, and why investing triggers the same skepticism that has been protecting first gen families for generations. You'll learn: ✅ Why first gen women feel guilty or skeptical about easy money and where that belief actually comes from ✅ What passive income really means and why it is the definition of easy money ✅ Why day trading is not passive income and what actually is ✅ The three things you need to create passive income in the stock market Let's connect: Website: www.buildinggenwealth.com Instagram: @building.gen.wealth Learn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching

You paid off the debt. Or you are close. But something still feels off. Your body is still braced. You are still scared to look at your credit card. You are still making decisions from a place of fear. And you are wondering why hitting the goal didn't feel the way you thought it would.In this episode, Andrea breaks down what happens when you skip from debt panic straight to paid off without ever passing through debt peace. She talks about why that pattern keeps your nervous system locked in survival mode, why it creates a fear-based relationship with money that follows you into your investing decisions and your business, and why the goal was never just to get out of debt. The goal is to become the kind of person who knows she can handle it.You'll learn:✅ Why panicking your way out of debt can leave you more financially fearful, not less✅ How paying off debt from a regulated state actually changes your identity and your relationship with money✅ Why credit cards are tools, not threats, and how fear keeps you from using them strategically✅ What it looks like to problem-solve from a calm, confident place and why it benefits every area of your financial lifeLet's connect:Website: www.buildinggenwealth.comInstagram: @building.gen.wealthLearn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching

Traveling is always on our agenda...but what about traveling solo? In this episode, I sit down with Bianca Alba, the voice behind This Latina Travels, a podcast and platform dedicated to helping first gen Latinas see the world on their own terms. Bianca was born in Bolivia, raised in a single-parent immigrant household where vacations weren't even a thought, and has now traveled to over 42 countries across six continents. In this episode, you will learn: ✅ Why solo travel is one of the most underrated tools for building confidence as a first gen woman ✅ How to set a clear travel intention so your trip gives you exactly what you need ✅ What to do when fear and cultural messaging tell you that solo travel isn't safe ✅ The savings strategy & credit card hacks Bianca uses to fund all her trips Connect with This Latina Travels: Instagram: https://www.instagram.com/thislatinatravels/ Website: https://www.thislatinatravels.com/ Let's connect: Website: www.buildinggenwealth.com Instagram: @building.gen.wealth Learn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching

"You're not panicking about your debt, but you're not really moving either. You're just coasting. In this episode, Andrea shares the next chapter of her credit card debt payoff journey and introduces the four emotional stages that almost every person goes through when they are working to get out of debt. These stages are not about the numbers. They are about what is happening inside of you as you face, fight, make peace with, and finally commit to paying off what you owe. You'll learn: ✅ The 4 emotional stages of debt payoff and what each one actually feels like ✅ Why being too comfortable with your debt can keep you stuck for months ✅ What debt conviction is and how to know when you have reached it ✅ Why paying off debt from a place of belief gets faster results than paying from fear Let's connect: Website: www.buildinggenwealth.com Instagram: @building.gen.wealth Learn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching

Do you ever get that feeling where money comes in and somehow it is already gone? There might be one habit quietly keeping you stuck, and it is more common than you think.In this episode, Andrea shares a personal story from early in her marriage that sparked one of the most important money conversations she and her husband have ever had. and one chanlived by an unspoken rule around money. She breaks down why our brains struggle to track money that has not landed yet, how we end up double spending without even realizing it, and why this one shift — moving at the speed of cash — can help you finally feel like your money is working for you instead of disappearing the moment it arrives.You'll learn:✅ What "spending money that's coming" actually looks like in real life and why it is so easy to fall into✅ How double spending happens faster than you expect and what it is costing you✅ What it means to move at the speed of cash and how to start this week✅ Why feeling like you can never get ahead is often a systems problem, not a discipline problemIf your money has been feeling like it disappears the moment it arrives, this episode is going to give you a new way to look at it — and one simple rule you can start practicing right now.Let's connect:Website: www.buildinggenwealth.com Instagram: @building.gen.wealth Learn more about 1:1 Money Coaching: www.buildinggenwealth.com/moneycoaching