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Send us a text IBS 2026 is coming fast so we’re doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest Rick Baldonado (National Sales Director, New Construction, Homes.com). We kick off with a real-time temperature check on what builders are dealing with right now: buyer confidence, flat rates, “do more with less” pressure, and what needs to change in sales + marketing going into 2026. Then we get tactical: Website trust + brand cohesiveness: how builders can tighten their online experience to build confidence (and stop sending mixed signals).What builders should stop doing in 2026: gatekeeping pricing and treating homes like a commodity.What will dominate the show floor: AI moving from “toy” to real infrastructure, plus the shift toward voice + multimodal experiences. Where to find everyone at IBS Homes.com booth: South Hall #4082Anewgo: stop by Sales Central (we’ll be there all three days). Schedule a time to meet with us HERE. Builder Designs: connect with Laura and catch her IBS speaking sessions (tech + marketing strategy).The party 🎉🤠 Yes we’re doing the IBS Builder Party: Homes.com x Builder Designs x Anewgo, Wednesday night 7–10 PM at PBR Orlando. Space is limited, so RSVP HERE. “Giddy up… Yeehaw.” Quick links / contact Laura Hanson: [email protected] Baldonado: [email protected] Chrisanthon: [email protected]’t forget: download the IBS app, wear comfortable shoes, and don’t leave your badge at the hotel. 😅

Send us a text New home traffic down? Price objections up? In this episode, Brook Jennings (Owner, Elevate Actually) breaks down what’s working right now for new home sales teams, without falling back on “just discount it.” We cover: -How to overcome price objections by building value early -Brook’s reverse role-play training (she models the sales conversation live) -3 simple ways to generate your own traffic and become the “mayor” of your community -Why today’s buyers crave authentic, human-to-human sales—not scripts -Mindset + actions + effort: the only 3 things you can control Brook also shares her partnership with Ingrid Ricks (Convertly Sales Solutions) to connect the online + onsite experience. Guest: Brook Jennings — Elevate Actually Website: elevateactually.com Email: [email protected] #newhomesales #homebuilder #salestraining #realestate #newconstruction

Send us a text Selling a to-be-built home requires a different mindset than selling inventory — and getting it right can dramatically improve engagement and conversion. In this episode, Anewgo's VP of Sales - Beth Byrd breaks down a practical, step-by-step approach to selling to-be-built homes more effectively, from preparation and buyer education to creating urgency and converting interest into contracts. You’ll learn: -What builders should prepare before pushing to-be-built homes -How to use buyer insights and trends to guide decisions -Why choice is the biggest driver for to-be-built shoppers — and how to showcase it -How to create urgency without relying on inventory scarcity -Ways to help buyers emotionally connect to a home before it’s built -How visualization tools and virtual tours increase confidence and momentum -Tactics sales teams can use to follow up more personally and close faster This episode is packed with real-world advice for sales and marketing teams looking to turn consideration into commitment — especially as buyers come back online after spending months “dreaming” about their next home. If you’re focused on improving your to-be-built strategy in 2026, this one’s a must-listen. Tools mentioned in today’s episode: Anewgo Marketing App and Anewgo Insights

Send us a text AI is no longer a trend: it’s becoming infrastructure for how homes are discovered, evaluated, and purchased. In this first episode of our new recurring segment, AI Brief: Home Building Edition, host Anya Chrisanthon is joined by Anewgo CEO John Lee to break down how we got here, what changed between 2022 and 2025, and why 2026 is shaping up to be a turning point for home builders. They cover: The shift from traditional search to conversational, AI-driven discoveryWhat “agentic AI” really means for buyers and sellersWhy AI browsers, assistants, and agents are changing the buyer journeyHow AI is moving from marketing into full-funnel commerceWhat builders need to do now to stay visible, competitive, and relevantThis episode zooms out to connect the dots without hype so builders, marketers, and sales leaders can understand what actually matters next.

Send us a text In this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026. After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it’s reshaping sales, marketing, and buyer behavior. What he discovered challenges nearly every traditional homebuilding playbook. In this conversation, we cover: Why the traditional sales funnel is officially broken How AI is changing buyer intent, discovery, and decision-making The rise of “signal” over SEO and paid traffic Why AI won’t replace your job—but someone who knows AI might How roles like OSCs, sales teams, and marketers must evolve The growing need for a Chief AI Officer (CAIO) in homebuilding organizations This episode is a must-listen for builders, marketers, and sales leaders who want to stay relevant-and competitive-as AI accelerates faster than the industry is used to.

Send us a text Kicking off the new year with a listener favorite. In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad. Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way homeowners buy and sell, especially for new construction buyers juggling contingencies, timing, and uncertainty. You’ll hear how their iBuyer program works, why local market expertise and human decision-making matter just as much as technology, and how builders and real estate agents can leverage iBuyers as a strategic tool (not a threat). With the housing market evolving rapidly since this episode first aired, this replay offers valuable perspective on: The rise (and recalibration) of the iBuyer modelHow certainty and convenience impact new home salesWhy partnerships between builders, agents, and iBuyers still matterLessons that remain relevant no matter the market cycleWhether you’re revisiting this episode or hearing it for the first time, it’s a timely reminder that innovation in real estate isn’t just about algorithms, it’s about solving real problems for real buyers and sellers. Happy New Year, and enjoy this throwback conversation. 🎉

Send us a text A lot can happen in a year, and this episode proves it. We’re excited to re-release the story behind Anewgo’s very first builder website, created with the visionary team at Garman Homes. What started as a bold collaboration has now become an award-winning project, earning Silver at The Nationals less than a year after launch, and now headed to Orlando for a shot at Gold during IBS 2026. In this conversation, Alaina Money-Garman, Jake Kaplan, and Renee Carlson share the strategy, transparency, design thinking, and buyer-centric philosophy that shaped this website from day one. From curated design packages to authentic storytelling to empowering buyers long before they walk into a model home, this episode reveals the decisions that set a new standard for digital home shopping. If you want to understand how an innovative builder and an innovative tech partner co-create something that elevates an entire industry-this is the origin story.

Send us a text What do today’s new construction buyers really want and what are builders still getting wrong? In this episode of the Anewgo of New Home Sales Podcast, Anya Chrisanthon sits down with Chattanooga powerhouse Realtor and team leader Grace Frank to unpack the latest design, pricing, and buyer-behavior trends shaping 2025 and beyond. You’ll hear how Grace built one of the top new construction teams in her market, why she’s obsessed with smart design and “mystery shopping” through open houses, and what she’s seeing on the ground with relocation buyers, energy-efficient homes, and multi-generational living. In this episode, we cover: The state of the Chattanooga new construction market and why secondary markets are boomingWhy price parity between resale and new construction is changing buyer expectationsSingle-story vs. two-story, masters on main, flex spaces, and the rise of zero-lot-line homesEnergy efficiency that actually sells: solar, insulation, HVAC, and how to talk ROI vs. “saving the planet”Design mistakes that make new homes sit — and how to create timeless, “wow” kitchens and bathsHow multi-gen layouts and on-property studios/in-law suites are reshaping floorplansWhat’s really happening with commissions post-lawsuit in new construction and resaleBuilder incentives that still work: rate buydowns, design credits, and smart lender partnershipsWhy builders should treat open houses like live focus groups (and do a lot more of them)Tips for working with relocation buyers who are shopping remotely but want to feel confident in a move If you’re a builder, marketer, or on-site sales pro planning your strategy for 2026, this conversation will help you rethink product, design, and customer experience so you can sell more homes in a shifting market.

Send us a text Heading to the NAHB International Builders’ Show (IBS) 2026 in Orlando? In this episode, I’m joined by Rick Baldonado, National Director of New Construction at Homes.com, to break down the must-see sessions, can’t-miss parties, and where to find both Anewgo and Homes.com all week long. 👉 Catch Rick’s previous episode on Homes.com for builders:  Homes.com for Builders: Your Listing, Your Lead   Featured IBS 2026 Education Sessions Session 1 — Storytelling + Tech Digital Chemistry: How Storytelling & Tech Can Win Buyers’ Hearts (and Sales) When: Thursday, Feb 19 | 11:00–11:30 AM Where: Sales Central Speakers: Anya Chrisanthon, Alaina Money-Garman & Chad Davies Session 2 — Innovation & Affordability Reshaping Home Building: Innovative, Efficient & Affordable Communities That Last When: Tuesday, Feb 17 | 10:00–11:00 AM Where: West 308C Speakers: Beth Byrd & P. Allen Smith Session 3 — AI Buyers + AI Assistants AI Buyers & Sales Assistants: Revolutionizing Your Website’s New Home Shopping Experience When: Wednesday, Feb 18 | 10:15–10:45 AM Where: AI & Tech Studio – West 230 Speakers: John Lee, Barrett Davis, Mel Cervin Find Anewgo & Homes.com at IBS Anewgo is sponsoring Sales Central this year-come see us there, meet the team, and get hands-on with our latest tech. We’ll be showcasing our AI Sales Assistants and how they transform your website into a truly interactive new-home shopping experience. Homes.com will have a major booth presence on the expo floor-Booth S4082 put it on your “must visit” list to hear what’s new, what’s next, and how builders can get more from their listings. Awards & The Nationals 🏆 Anewgo is officially a Silver Finalist at The Nationals—and we’re up for Gold! Our nomination is for Best Website, awarded for the stunning, high-performing site we created in partnership with Garman Homes. This project represents the future of what an AI-ready, fully interactive, conversion-focused builder website can be… and now it’s in the running for the industry’s top honor.We’ll chat about why The Nationals are considered the “Oscars of new home sales & marketing,” what the night is like, and why it’s one of the most energizing celebrations of innovation, creativity, and talent in our industry. Fingers crossed for Gold! Parties & Networking IBS is as much about connections as it is about content: Homes.com Party (Wednesday Night @ PBR Cowboy Bar)  Co-hosted with Anewgo and Builder Designs—this is shaping up to be the marketing + sales party of IBS. 👉 Email me for your invite! 🥂 We also chat about: IBS House Party YP events and leadership connections How to maximize networking if it’s your first time at IBS In this conversation, we cover: How AI buyers and AI Assistants are reshaping new home search and websitesWhy Sales Central is the heartbeat for sales & marketing pros

Send us a text To watch this webinar with slides CLICK HERE Buyers aren’t just searching anymore: they’re asking, and they expect instant, intelligent answers. In this webinar, Anewgo CEO John Lee breaks down how AI Sales Assistants are redefining digital engagement and why traditional websites and basic chatbots can’t keep up. You’ll learn: -Why today’s static, page-based websites create friction—and what “AI-ready” websites do differently -The key differences between a traditional chatbot and a true AI Sales Assistant (memory, context, personalization, multimodal search, and more) -How AI transforms the home shopping journey, giving buyers real-time answers, curated matches, and visual guidance -What AI-powered qualification looks like when every message is tracked, analyzed, and scored -How AI Assistants reshape lead capture, follow-up, and sales workflows—for OSCs, onsite agents, and marketing teams -A first-look preview of Anewgo’s upcoming AI Assistant ('Robin'), built on real builder data and trained through an industry-specific AI Academy If you’ve been wondering how AI will change buyer expectations—and what builders need to do to stay ahead—this session is your roadmap. 📅 Book time with Beth Byrd: https://calendly.com/beth-anewgo

Send us a text What happens when an enterprise SaaS seller discovers that improv and stand-up can make you a better salesperson, teammate, and leader? Kevin Hubschmann, founder of Laugh.Events, joins Anya to break down how humor, active listening, and “yes-and” thinking can transform high-stakes sales conversations, especially in emotional industries like homebuilding. In this episode, you’ll learn: Why comedy skills = better communication, curiosity & connectionThe difference between being funny and using humor effectivelyHow to shrink the fear of failure (yes… bombing on stage helps)Improv rules every salesperson should steal (active listening, yes-and, F-your-good-idea!)How humor lowers defenses, builds trust, and boosts customer satisfactionSimple, low-stakes exercises any sales team can use to collaborate better Whether you’re in new home sales, leadership, or just want to communicate like a human again, Kevin’s approach will help you sell with more confidence, and have a lot more fun doing it. 🔗 Connect with Kevin: Laugh.Events 🔗 Sign up for LaughRx newsletter: laugh.events 🔗 Follow Kevin on LinkedIn: Kevin Hubschmann

Send us a text Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch. You’ll learn: -The must-have traits of a high-performing OSC (and the biggest hiring mistakes to avoid) -How to structure training, processes, and metrics that move appointments → sales -Website essentials for OSC success: strong CTAs, visible human presence, and smart use of video -Why gating hurts conversion—and where to earn contact info instead -Turning cold leads warm: segmented follow-ups, personalized video, and practical nurture tracks -Smooth handoffs: chat/AI → OSC → onsite, with clear communication and accountability -When (and how) to audit your existing OSC program for quick wins Guest: Leah Fellows, Founder/CEO, Blue Gypsy Inc.; author of Attract, Engage, Convert. Topics: online sales counselors, new home sales, home builder marketing, AI assistants vs. chatbots, lead nurturing, conversion optimization, customer experience. If you’re a builder or marketer ready to level up your OSC program—and your conversions—this episode is your roadmap.

Send us a text Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion. We cover: -The Digital Marketing Ladder: the 8 steps  -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets -AIO to SEO? Preparing your site to “talk to bots” and win AI answers -Content that feeds LLMs without becoming AI slop (voice, structure, schema) -Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales -Paid search today (rising CPCs) and what’s next for social/TikTok search -Practical AI workflows: brand-tuned GPTs, faster content ops, better insights If you’re a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time. Chapters:  00:00 Intro  01:05 Jason’s path & why builders need better data  03:00 The Digital Marketing Ladder  06:10 Websites & assets: the #1 ROI lever  09:10 AI search and “bot-to-bot” readiness  12:20 From SEO to AIO: content that ranks in AI  20:05 Validating the AI recommendation: trust pages that matter  24:00 Visuals that feed AI (not just look pretty)  26:00 Measuring ROI with CRM + attribution  28:30 AI tools/workflows Jason recommends  31:00 What’s next: TikTok search & beyond  33:00 One thing overwhelmed teams should do now  34:30 Where to find Jason

Send us a text Tech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your market, and create environments where everyone can thrive. She and Anya explore how bias shows up in everyday business decisions, why diverse teams outperform uniform ones, and how to balance data-driven insights with human understanding. Kae also talks about the role of AI in empowering marketers to focus on strategy and creativity, rather than repetitive tasks. Whether you’re leading a team, navigating a career in a male-dominated field, or looking to build a more inclusive culture, this episode delivers practical insights you can apply right away. 📘 Kae’s book: Not Made for You: How Women in Tech Can Challenge Bias, Claim Their Space, and Thrive in a System Built for Men 🌐 Learn more & follow Kae: kaewilliams.com

Send us a text Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle. What you’ll learn Why “first response wins” (and how AI makes it instant—24/7)AI voice/chat setup: FAQs, escalation rules, booked-appointment targetsWhere OSCs fit next to AI (and how to keep the “talk to a human” option)Tech stack sanity: CRM + ops tools, APIs/Zapier, and subscription auditsContent flywheel: short videos → blogs → social → press → emailAnswer-Engine Optimization (AEO): schema, local SEO, reviews, Reddit/LinkedIn signalsGuest: Ken Tucker — author of Content Marketing for Local Search (updated with AI strategies)  Chapters  00:00 Intro  01:40 Ken’s IT→Marketing journey & podcast lessons  03:30 Speed-to-lead: why first wins (even vs. price)  10:30 OSCs, AI chat/voice, and instant response  12:45 Training AI with FAQs + escalation to humans  20:10 Jobs & AI: repurposing roles, “rejection-proof” follow-up  21:30 Local content with AI: FAQs, repurposing, signals  26:00 AEO, schema, Bing/LLMs, reviews & reputation  34:00 How to reach Ken + final takeaways Links  🎧 Watch/listen to more episodes: https://anewgo.com/podcast 🔗 Ken’s site: changescapeweb.com