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Podcast That Pays

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Rating
★★★★★
4.9
from
91 reviews
This podcast has
51 episodes
Language
English
Publisher
Angie Jordan
Explicit
Yes
Date created
2022/02/22
Latest episode
2026/10/05
Average duration
15 min.
Release period
54 days

Description

Want to start a podcast for your business but you think things like: “Podcasting is the long game “ “I don’t have time to start another thing right now” “You can’t monetize unless you have lots of downloads” “I don’t know if I have enough to say” “I’m not sure I can be consistent” Well this podcast is for you. In Podcast That Pays you are going to learn strategies for how to use podcasting to grow your business, how to sell your offers right from your podcast, how to create content on your podcast that warms your leads up making them ready to buy, and why you don’t need a big audience or fancy equipment to get started. Your host Angie Jordan runs a podcast consulting and production agency where she has helped hundreds of online coaches, course creators, and business owners start podcasts to market their business and sell into their courses, mastermind, and even high ticket programs- right from their podcast. Ready to create a Podcast That Pays and grow your business through podcasting? You are in the right place. To learn more about Angie's work go to podcastthatpays.com

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Check latest episodes from Podcast That Pays podcast


53. Want to Start a Podcast but Keep Putting It Off? Start Here
2026/10/05
You’ve wanted to start a podcast for months—maybe years. You know it could help your business, but every time you think about launching, you get overwhelmed and push it back again. So why can’t you get your podcast done? In this episode of Podcast That Pays, I’m talking about podcast procrastination, launch overwhelm, and how to finally move from “I should do this” to actually doing it. We start with a mindset shift: your podcast is a business asset you can build into your marketing system. It can give you reusable content, answer potential clients’ objections, and help people understand how you can help them. When you know what job your podcast needs to do, deciding what to talk about gets a whole lot easier. In this episode, we cover: How to connect your podcast to the marketing you’re already doingUsing one podcast episode as the foundation for multiple pieces of contentCreating episodes that answer questions and objections in your sales funnelCarving out a weekly podcasting block and practicing showing upWhy you don’t need a perfect plan before you take actionThe simple podcast tech stack I use: Captivate, a Shure MV7 microphone, and Descript Your action step: Put one hour of podcasting on your calendar this week. Use it to take one concrete step toward launching—outline an episode, practice recording, or set up your tools. Want step-by-step help getting your podcast launched? Join the Podcast Launch Bestie Skool community: [SKOOL LINK] Resources mentioned: Captivate podcast hostingShure MV7 microphoneDescript recording and editingFind me on TikTok at @podcastlaunchbestie and ask about the free podcast launch guide. Prefer to watch? Watch this episode on YouTube: https://youtu.be/WZtYhFX4IfY
52. Why Your Podcast Isn’t Getting Clients: 3 Conversion Gaps to Fix
2026/09/28
People are listening to your podcast, but they’re not becoming clients. So where’s the disconnect? Before you decide you need more downloads, look at how your podcast connects to your business. In this episode of Podcast That Pays, I’m walking through three common gaps that keep a podcast from converting: Your episodes teach useful stuff, but never connect it to your offer.Your message changes so often that listeners can’t tell what problem you solve.Your call to action is missing, vague, or different every week. You don’t have to turn every episode into a sales pitch. You do need to make it clear what you help people do and where they should go next. Your action step: Add one intentional call to action to your next episode. Connect the topic you just taught to the next step you want listeners to take. Have a question about making your podcast work for your business? Join me in the Podcast Launch Bestie Skool community If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about Follow me on TikTok @podcastlaunchbestie Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production
51. Can A Podcast Replace Social Media Marketing?
2026/06/03
Can a podcast replace social media for your business? It's one of the most common questions I hear from entrepreneurs who are tired of constantly creating content and wondering if podcasting could become their primary marketing strategy. In this episode, I'm diving into the debate of podcast vs social media marketing and sharing my honest take on whether you can grow a business without showing up on social media every day. We'll talk about why long-form content marketing is such a powerful business asset, how podcasts fit into a sustainable podcast marketing strategy, and why I believe evergreen content is one of the smartest investments you can make for long-term business growth. If you're considering starting a podcast, looking for a better content strategy, or wondering how to use podcast content repurposing to make marketing easier, this episode will help you build a more sustainable approach. IN THIS EPISODECan a podcast replace social media for business growth?The truth about podcast vs social media marketingWhy long-form content marketing creates stronger business assetsThe difference between evergreen content and short-form contentHow podcasting supports SEO and audience growthWhy relying entirely on social media can be riskyMy favorite strategy for podcast content repurposingHow to use your podcast as the foundation of your marketing systemWhy every business owner should think beyond social media algorithms Too many business owners build their entire marketing strategy around social media, only to find themselves burned out and constantly chasing the next post. A podcast gives you the opportunity to create evergreen content marketing assets that continue working long after they're published. Combined with SEO, blogging, email marketing, and strategic content repurposing, podcasting can become one of the most valuable pieces of your overall marketing strategy. In this episode, I explain why I believe podcasts are one of the best tools for creating sustainable visibility and attracting the right audience over time. FAQCan a podcast replace social media?A podcast can become a major marketing channel for your business, but most entrepreneurs still benefit from maintaining some level of social media presence for visibility and credibility. Is podcasting better than social media marketing?Podcasting and social media serve different purposes. Podcasts create long-term evergreen content, while social media provides immediate visibility and audience engagement. How do I repurpose podcast content for social media?A single podcast episode can be turned into blog posts, short-form videos, social media posts, email newsletters, and SEO content, making it one of the most efficient forms of content creation. Is podcasting good for SEO?Yes. Podcast episodes can be transformed into blog posts and searchable content that helps attract people through Google and other search engines. If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about Follow me on TikTok @podcastlaunchbestie Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production
50. How to Structure Your Podcast to Grow Your Business and Get Clients
2026/02/13
If you’re wondering how to structure your podcast so it actually grows your business (and not just sits there as “content”), this episode is for you. I’m breaking down exactly how I approach podcast strategy—from positioning to episode structure to turning your podcast into a full marketing system—so you can start seeing real results. In this episode, I’m answering a question I get all the time: how do I set up my podcast so it actually helps me grow my business and make money? I walk you through the exact framework I use with my clients and in my own podcasts, starting with the most important piece—your positioning. We talk about why narrowing down to one specific problem is the key to attracting the right people and getting real traction. Then I break down how to structure your podcast episodes so they actually convert listeners into clients. I share the flow I use in every episode—from presenting the problem, validating your listener, and shifting beliefs through storytelling, all the way to confidently talking about your offer and giving a clear call to action. I also dive into something most people miss: aligning your podcast content with your offer. Because if your content and your offer don’t match, your podcast won’t convert—no matter how good it is. And finally, I talk about how to turn your podcast into the core of your marketing system—so you’re not constantly creating content from scratch and your podcast actually starts saving you time, energy, and effort while growing your business. If you’ve ever felt like your podcast is a lot of work without a clear return, this episode will shift everything for you. I’m showing you how to make your podcast intentional, strategic, and actually profitable—without adding more to your plate. If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about Follow me on TikTok @podcastlaunchbestie Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production
49. How to Stay Consistent With Your Podcast When You’re Not Seeing Results
2026/02/06
If you’re showing up consistently with your podcast — recording, publishing, doing “all the things” — and you’re still not seeing results, I want you to know something first: you’re not broken, and you’re not alone. This episode came from one of the most real questions I get inside my School community and on TikTok: How do I stay consistent when nothing seems to be working? I know how discouraging it can feel to pour time, energy, and heart into a podcast and not see downloads grow, clients come in, or feedback roll your way. Starting a podcast requires visibility, vulnerability, and commitment, and when the results don’t show up quickly, it can make you want to quit. I get it — truly. Here’s the truth though: consistency alone is not enough, but it is the baseline. If you’re not consistently publishing — whether that’s weekly, biweekly, or monthly — you don’t yet have the data you need to understand what’s working and what’s not. Once consistency is locked in, that’s when strategy and tracking come into play. In this episode, I walk you through how to stay consistent without burning out by shifting how you define “results.” Podcasting is a long game, and results don’t come from guessing — they come from observing, testing, and refining. That means paying attention to things like consumption rates, positioning, clarity in your messaging, and whether your call to action is actually clear and compelling. We talk about why your content might not be landing, how being positioned in front of the wrong audience can make great content feel ineffective, and why not talking clearly about what you sell is one of the biggest mistakes podcasters make. I also explain why testing one variable at a time — over a full 90-day window — is how you actually get answers instead of spinning your wheels. Most importantly, I want you to understand this: podcasting is a marketing system, not a quick win. When done right, it becomes a long-term, sustainable engine that works for your business even when you step away from social media. That’s why learning how to stay consistent — while adjusting your strategy — is what leads to real ROI. If you’re feeling discouraged, this episode is here to ground you, calm your nervous system, and remind you why staying in the game matters. Pair consistency with strategy, track the right data, make informed tweaks, and keep going. This is how podcasts that pay are built. If you want help breaking this down inside your own podcast, come hang out with me inside my School community. You can grab the free trial, ask your questions, and get real feedback — and who knows, your question might be the next episode. If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about Follow me on TikTok @podcastlaunchbestie Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production
48. Can You Make Money With a Small Podcast Audience? Here’s How
2026/01/30
Can you actually make money from a podcast if you only have 20, 50, or 100 listeners? This is one of the most common questions I get, and the short answer is yes — you absolutely can. In this episode, I’m breaking down exactly how to monetize your podcast with a small audience and why you don’t need a massive following for your podcast to become a revenue-generating part of your business. I’m walking you through the mindset shift that has to happen first, because if you don’t truly believe your podcast can make money, nothing else you do will work. From there, we talk about why consistency is non-negotiable and how your podcast becomes your warmest lead source when you show up regularly and intentionally. I also share a real story from my own business — how I made $13,000 in the very first season of my podcast without a big audience, fancy strategy, or perfect plan. What I did have was consistency, clear positioning, and the willingness to talk about what I was selling in every episode. That combination is what changed everything for me, and it’s the same thing I teach my clients now. We dig into why podcasts attract warmer leads than social media, how intentional search behavior works in your favor, and why people who find your podcast are already raising their hand for help. I explain why positioning matters more than audience size, including a mistake I made early on that brought in hundreds of the wrong people — and what that taught me about clarity, naming, and messaging. In this episode, I break down exactly what you need in place to make money with a small podcast audience, including how to position your show so the right people find it, how to structure your content so every episode supports your offer, and how to naturally sell without sounding awkward or salesy. I also talk about seeding sales throughout your episodes, using real client examples, and tracking the right data so you know what’s actually working. If you’ve been wondering whether your podcast is “worth it” because your audience feels small, this episode will completely reframe how you think about downloads, leads, and conversions. You don’t need thousands of listeners — you need clarity, consistency, and a strategy that turns listeners into clients. If you want help implementing this step by step, come hang out with me inside my School community at podcastthatpays.com, where I break all of this down in real time and help you turn your podcast into a revenue-driving asset.
47. How Many Downloads Should a Podcast Get? Real Stats & What Actually Matters
2026/01/23
In this episode, I’m breaking down one of the most common (and honestly most misunderstood) questions I get about podcasting: how many downloads are actually “good enough”? If you’ve ever found yourself refreshing your stats, comparing your numbers to other shows, or wondering if your podcast is even worth the effort because the downloads feel “low,” this episode is for you. I’m walking you through the real data behind podcast downloads, why most people are chasing the wrong metric, and what actually matters if your podcast is meant to support your business and make you money—not just stroke your ego. Here’s what I cover in this episode: The real download benchmarks that put podcasts in the top 50%, 25%, 10%, 5%, and 1% (and why the numbers might surprise you)What you can realistically expect for downloads when you’re just starting out versus when a podcast is more establishedWhy downloads are mostly a vanity metric—and what they don’t tell you about trust, engagement, or salesThe podcast metrics I actually care about: unique listeners, followers, and consumption ratesHow auto-downloads work and why they can inflate stats without reflecting real engagementWhy it only takes one listener to get paid—and what it means if you have thousands of downloads but no conversionsThe questions you should be asking instead of obsessing over downloads (email signups, DMs, landing page clicks, sales)How to set up a simple tracking system using one clear call to action and a dedicated landing pageHow to reverse-engineer your podcast data so you know exactly what’s working and what needs to change At the end of the day, your podcast isn’t here to win popularity contests—it’s here to drive action. Downloads don’t pay you, but clarity, strategy, and conversion do. My goal with this episode is to help you stop spiraling over numbers that don’t matter and start focusing on the data that actually moves your business forward. If you’re ready to use your podcast as a real marketing tool instead of an emotional rollercoaster, this episode will help you shift your mindset and your strategy fast. Come Join me over in Skool ;) https://www.skool.com/podcast-launch-bestie/about?ref=0edde4d48b014b3e81098befb554df32
46. How to Know If Your Business Is Ready to Start a Podcast
2026/01/16
If you’ve been asking yourself, “Is my business ready to start a podcast?” — you’re not alone. This is one of the most common questions I hear from business owners who are thinking about podcasting, and there is a lot of confusing (and honestly bad) advice out there around this topic. In this episode, I’m breaking down what actually matters when deciding if you should start a podcast for your business. We’re talking about sustainability, capacity, and using a podcast as a marketing tool — not chasing downloads or waiting until everything feels “perfect.” I share my own experience starting a podcast before I had an audience, before I had clear offers, and before I knew exactly what I was doing — and why there really is no perfect time to start. Instead, there’s a smarter way to approach podcasting so it supports your business and simplifies your marketing instead of adding more stress. In this episode, I talk about: How to know if your business is ready to start a podcastWhy enjoying podcasting matters more than audience sizeThe biggest myth about needing a large audience before launching a podcastHow podcasting works differently for business owners vs. sponsorship-based showsUsing a podcast as a long-form marketing strategy for your businessWhat systems and capacity you actually need before starting a podcast If you’re a business owner who wants to start a podcast to market your offers, build trust with your audience, and streamline your content creation, this episode will help you decide if now is the right time — and how to approach podcasting in a way that actually works. If you’re ready to use podcasting as part of your overall marketing system (instead of one more thing on your plate), this episode is for you. Have questions or want to talk podcasting? Come hang out with me on Instagram @angiemspearman and send me a DM. I’ll see you in the next episode.
45. Should You Restart Your Podcast or Pick Up Where You Left Off?
2026/01/09
If you’ve ghosted your podcast and you’re thinking about coming back, this episode is for you. I’m talking through one of the most common questions I hear at the beginning of a new year: do you restart your podcast completely, or do you just pick up where you left off? I’m sharing what I’m personally doing with Podcast That Pays, why I chose that route, and how you can decide what makes the most sense for your business, your capacity, and your goals right now. IN THIS EPISODE: Why there’s no “right” answer when it comes to restarting vs. continuing a podcastHow your existing audience and RSS feed should factor into your decisionWhen it actually does make sense to start fresh with a brand new showThe importance of evaluating whether your old content and audience still align with your current businessHow capacity, enjoyment, and sustainability should guide your podcast strategyWhy podcasting is a long-game platform—and why that matters if you’ve quit beforeAn update on my new daily podcast, Press Play, and how it fits into my overall content strategy Too many people relaunch their podcast without stopping to ask why they fell off in the first place. In this episode, I want you to slow down and make a decision you can actually stick with—one that fits your season of life, your business model, and the way you enjoy creating content. Podcasting can be an incredibly powerful asset, but only if it’s built in a way that works for you long term. If you’re in the process of launching or relaunching a podcast, make sure you’re following along and choosing a strategy you won’t abandon six months from now. You can also come find me on Instagram @AngieMSpearman and send me your questions—if I can’t answer them quickly in a DM, I’ll turn them into a full episode right here. And stay tuned: I’m opening a brand new Skool community where you’ll be able to learn all of my podcast strategies for just $11/month and connect with me in a deeper way. Thanks so much for being here, and I’ll talk to you soon.
41. Podcast Not Growing? Let's Fix That
2025/01/28
Have you been podcasting and feeling like you’re not getting any traction? Maybe it feels like you're stuck, frustrated, or wondering why your show isn't growing the way you hoped. Trust me—you’re not alone. In this episode, I’m diving into why podcast growth often feels slow and overwhelming, and I’m giving you the game plan to turn things around. Here’s What We Cover in This Episode:Why Podcasting Takes Time- Building a podcast is a long game. It’s normal to feel impatient or discouraged, but success isn’t instant—it takes time, consistency, and effort.The Importance of Honing Your Craft- You’re not going to be perfect right out of the gate. Podcasting is a skill, and like any skill, it takes intentional practice and learning to improve.Setting Clear Goals for Your Podcast- Are you podcasting to grow your business, build a community, or something else? Knowing your goals will shape your strategy and how you measure success.Getting Honest About Your Efforts- Are you doing everything you can to promote your show? From SEO optimization to leveraging collaborations and repurposing content, there’s always more you can try.Staying Consistent- One episode here and there isn’t going to cut it. Consistency is key to building trust and keeping your audience engaged. Your Action Plan Moving ForwardAdjust Your Expectations: Accept that podcast growth takes time. Be patient and enjoy the process. Plug Into a Learning Community: Whether it’s my podcasting community or another resource, prioritize learning how to improve your content, marketing, and strategy. Implement What You Know: Start doing the things you already know to grow your show—consistently. This includes promoting your episodes, tracking your results, and trying new strategies. Engage With Your Audience: Show up for your listeners. Be active in your community, and promote your show like you’re your biggest fan. Let’s Keep the Conversation Going!If this episode resonated with you, head over to my Instagram @AngieMJordan and tell me: What’s the one thing you’re going to do in the next five months to grow your podcast? You’ve got this! Stay consistent, keep learning, and I’ll see you in the next episode. If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about Follow me on TikTok @podcastlaunchbestie Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production
40. What I'd Do If I Was Launching My Podcast This Year
2025/01/14
Happy New Year, babes! Is 2025 the year you finally stop procrastinating and launch that podcast? If you’ve been “podcast curious” or waiting for the “perfect time,” this episode is for you. I’m diving into why this year is the right time to start, how podcasting can transform your business, and what you need to know to get started. What You’ll Learn in This Episode:Why 2025 is the year to launch your podcast and stop holding yourself back.The power of podcasting as a long-term strategy to build your business and reduce reliance on short-lived social media content.The importance of a strong launch strategy and how it impacts your visibility, momentum, and sales.Common doubts and how to overcome them, inspired by real stories from my clients.What you need to launch successfully, including tools, strategies, and mindset shifts. This episode is packed with tough love, practical advice, and resources to help you finally get your podcast out into the world. 2025 can be your year to stop sitting on the fence and start making a real impact with your voice. Whether you join my 30 Days to Press Play program, work with me one-on-one, or dive into free resources, there’s no better time to commit to your podcast dream. Let’s get you off the content hamster wheel and into a sustainable, visibility-boosting strategy. Connect with me on Instagram @AngieMJordan or join my free Facebook community to ask questions and get support. Ready to launch? Let’s do this together. If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about Follow me on TikTok @podcastlaunchbestie Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production
39. Ready to Break the Content Creation Hamster Wheel?
2024/12/10
If you’re sick of constantly creating content, you’re not alone. As someone who runs a podcast production and marketing agency, I’ve been obsessed with solving this exact problem: helping business owners simplify their content creation while maximizing its impact. Here’s the issue: Too many entrepreneurs are burning out on the content hamster wheel.You’re throwing spaghetti at the wall, unsure what’s working.You’re spending 90% of your business time on marketing, and it’s STILL stressful and inefficient. Sound familiar? Let’s fix that with my brand-new Content Weekend offer. What is the Content Weekend?It’s your one-stop solution to batching an entire quarter’s worth of strategic, repurposable content in just a weekend. Here’s how it works: Pre-Weekend Strategy Session: We’ll map out your marketing system with your podcast as the centerpiece. You’ll have a clear, actionable plan to transform one podcast episode into multiple pieces of content. We’ll develop SOPs (standard operating procedures) to streamline this process moving forward. The Weekend Itself: Podcast Recording: We’ll record a full season (12 episodes) of your podcast in my Jersey City studio, complete with video.B-Roll & Behind-the-Scenes Footage: Tons of professional, high-quality video clips for your social media and website.YouTube Content Creation: Each podcast episode will be edited for YouTube.Blog Posts: Every episode will be repurposed into a blog post for your website.Social Media Clips: You’ll get five short, engaging clips per episode for platforms like Instagram, TikTok, and Facebook.Professional Photoshoot: We’ll capture polished headshots and behind-the-scenes images to elevate your brand.Special Interview Episode: I’ll personally interview you to showcase your story and expertise, pulling out your brilliance to create a standout episode and sharable clips. Why This WorksThis isn’t just about cranking out content. It’s about creating a smart marketing system anchored by your podcast, so: You spend less time on content and more time on what you love.You have evergreen, high-quality materials that work for you long after creation.You’re ready to scale your business with a strategic approach, not chaos. What You’ll Leave With:A full quarter’s worth of podcast episodes, blogs, social clips, and YouTube videos.A streamlined system for consistent, drama-free content creation.Stunning photos and videos that elevate your brand.Confidence, clarity, and more time to focus on your business. Ready to Simplify and Elevate Your Content Creation?Hit me up on Instagram @AngieMJordan with your questions or to claim your spot. Let’s work together to make your 2025 content strategy seamless, impactful, and, most importantly, fun! If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about Follow me on TikTok @podcastlaunchbestie Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production
38. How to Be an Amazing Podcast Guest (and Actually Grow Your Audience!)
2024/12/03
If you’ve got podcast guesting on your strategy list for 2025, this episode is your golden ticket. I’m diving into exactly how to show up as an effective podcast guest, grab attention, and make a lasting impact. Whether you’re trying to grow your audience, build your brand, or just avoid wasting everyone’s time (yours and the host’s), I’ve got you covered. What You’ll Learn in This Episode:Why podcast guesting isn’t just “showing up”: You need a strategy, and I’ll help you craft one.How to avoid common mistakes: No one wants to hear your whole life story. I’ll teach you to keep it relevant and captivating.The power of your unique angle: What makes you stand out? Let’s identify that and use it to your advantage.How to respect the host and their audience: This is key to building your reputation and being invited back. Key Takeaways:Come with a Goal: Whether you’re building your email list, promoting a new offer, or driving traffic to your podcast, know what you want to achieve. Tell a Story That Matters: Focus on your line-in-the-sand moments. These are the pivotal, relatable experiences that connect with the audience. Be Professional: Your sound, your setup, and your prep work reflect your brand. Don’t be the guest who shows up unprepared or with bad audio. Keep It Interesting: People care about how your story helps them. Highlight the impactful parts, and skip the boring details. Practice Makes Perfect: Don’t expect to nail it on day one. Reps are essential to refine your message and delivery. I’ve mentioned episode 15 with my friend Natalie Koussa, who’s a podcast guesting expert. Click here to listen and to dive deeper into finding the right podcasts and refining your story. If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about Follow me on TikTok @podcastlaunchbestie Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production Read it on the blog here.
37. How To Get A Return On Investment From Your Podcast Through Building A Content System
2024/10/05
If you're feeling like your podcast isn't delivering the ROI you hoped for, this episode is for you. Many business owners struggle with podcasting because it feels like an extra task without immediate returns. Today, we’re diving into how you can transform your podcast from a time-sink into a powerful business asset. Why You’re Struggling to See ROIOne of the biggest mistakes I see? Treating your podcast like an extra chore rather than an integral part of your marketing system. When business owners approach podcasting without a clear content strategy, it can feel like just another task on the to-do list. Here’s the thing: Your podcast should work for you, not the other way around. Key Topics in This Episode1. The Power of Evergreen, Long-Form Content Social media is great, but it's a volatile foundation. Platforms change, algorithms shift, and your audience can vanish overnight. Contrast that with a podcast—an evergreen content powerhouse. Podcasting allows you to connect deeply with your audience, and data shows that high-level decision-makers and CEOs (aka your dream clients) are avid listeners. 2. Why Most Podcasters Burn Out Burnout happens when there’s no system in place. If you’re constantly creating content on the fly, podcasting can feel overwhelming. But with the right framework, your podcast becomes a cornerstone of your marketing, feeding other platforms and working as a growth engine for your business. 3. Building a Strategic Content Marketing System Success comes from consistency and strategy. A content marketing system turns your podcast into an anchor platform. From one core episode, you can generate blog posts, social media content, email campaigns, and more—all tailored to nurture leads and drive sales. Action Steps to Maximize Your Podcast ROIAudit Your Current Content Strategy: Are you repurposing your podcast effectively? If not, start mapping out how each episode can serve multiple purposes.Set Up a System: Establish a repeatable, data-driven process for creating and distributing content. This will save time and increase your impact.Track Metrics: Consistently measure your results. Knowing what works allows you to refine and scale your efforts. Reflective QuestionsHow does your podcast fit into your overall marketing strategy?Are you leveraging each episode to its full potential?What steps can you take to implement a sustainable content system today? If you’re ready to stop spinning your wheels and start seeing real results from your podcast, tune in. This episode is packed with actionable tips to help you systematize your content, reduce overwhelm, and get the ROI your business deserves. Be sure to join me next week as we explore more ways to grow your audience and streamline your marketing strategy. If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about Follow me on TikTok @podcastlaunchbestie Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production read it on the blog here.
36. What To Do When Creating Podcast Content Feels Hard
2024/09/16
In this episode I chat about a very very common problem that I see alot of business owners face- actually recording their content. Most people don't realize that being a podcasters is its own full time job, so I get it, its hard to make the time. In this episode I share with you some tips that will help to generate some ideas and some "get going" when you are feeling stuck with putting out episodes. If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about Follow me on TikTok @podcastlaunchbestie Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Podcast reviews

Read Podcast That Pays podcast reviews


4.9 out of 5
91 reviews
★★★★★
Tialynn73 2024/10/03
Great info! Listen before you start!
Angie has such great info to get clear on your podcasting goals before starting and make money on your podcast right away! Definitely listen for valua...
★★★★★
Amanda Star Kingsley 2024/09/30
A heart of gold!
My favorite thing about Angie is how much she cares. She wants us all to succeed and it’s clear with all she gives.
★★★★★
Tge bo345 2024/09/30
Prepare to love this!
Angie will teach you all you need to know about podcasting- and challenge what you think you already know! Her no nonsense approach is clear and motiv...
★★★★★
Dr Angel Hill 2023/08/10
Binge!
I have been binging this podcast. Highly recommend!
★★★★★
Melisa Alaba 2023/08/09
Angie is the truth
This podcast is so good. Lots of juicy nuggets shared. I had been podcasting for years before I was introduced to Angie and was not having any results...
★★★★★
NJ2MIA 2023/08/09
She makes me want to create a podcast!
Now that I met Angie I know when I create my podcast it’s gonna to PAY!!
★★★★★
Myra Kotze 2023/08/09
Awesome Podcast.
Love listening to this podcast.
★★★★★
AshJordan85 2023/08/09
Amazed!!
After listening to you, I’m really leaning more towards starting my podcast!
★★★★★
Simranrealness 2023/08/09
Very Informative And Easy To Follow!
Angie is great and share’s wonderful insight. Podcasting feels less overwhelming and much more exciting when I listen to her and her insights.
★★★★★
dreamlifewoman 2023/08/09
Best podcast coach!!
Angie is brilliant! She helped me get out procrastination and launch my podcast and she is so smart and GENIUS. This podcast is filled with gold.
check all reviews on apple podcasts

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