Advertise on podcast: Podcast That Pays

Can you actually make money from a podcast if you only have 20, 50, or 100 listeners? This is one of the most common questions I get, and the short answer is yes — you absolutely can. In this episode, I’m breaking down exactly how to monetize your podcast with a small audience and why you don’t need a massive following for your podcast to become a revenue-generating part of your business. I’m walking you through the mindset shift that has to happen first, because if you don’t truly believe your podcast can make money, nothing else you do will work. From there, we talk about why consistency is non-negotiable and how your podcast becomes your warmest lead source when you show up regularly and intentionally. I also share a real story from my own business — how I made $13,000 in the very first season of my podcast without a big audience, fancy strategy, or perfect plan. What I did have was consistency, clear positioning, and the willingness to talk about what I was selling in every episode. That combination is what changed everything for me, and it’s the same thing I teach my clients now. We dig into why podcasts attract warmer leads than social media, how intentional search behavior works in your favor, and why people who find your podcast are already raising their hand for help. I explain why positioning matters more than audience size, including a mistake I made early on that brought in hundreds of the wrong people — and what that taught me about clarity, naming, and messaging. In this episode, I break down exactly what you need in place to make money with a small podcast audience, including how to position your show so the right people find it, how to structure your content so every episode supports your offer, and how to naturally sell without sounding awkward or salesy. I also talk about seeding sales throughout your episodes, using real client examples, and tracking the right data so you know what’s actually working. If you’ve been wondering whether your podcast is “worth it” because your audience feels small, this episode will completely reframe how you think about downloads, leads, and conversions. You don’t need thousands of listeners — you need clarity, consistency, and a strategy that turns listeners into clients. If you want help implementing this step by step, come hang out with me inside my School community at podcastthatpays.com, where I break all of this down in real time and help you turn your podcast into a revenue-driving asset.

In this episode, I’m breaking down one of the most common (and honestly most misunderstood) questions I get about podcasting: how many downloads are actually “good enough”? If you’ve ever found yourself refreshing your stats, comparing your numbers to other shows, or wondering if your podcast is even worth the effort because the downloads feel “low,” this episode is for you. I’m walking you through the real data behind podcast downloads, why most people are chasing the wrong metric, and what actually matters if your podcast is meant to support your business and make you money—not just stroke your ego. Here’s what I cover in this episode: The real download benchmarks that put podcasts in the top 50%, 25%, 10%, 5%, and 1% (and why the numbers might surprise you)What you can realistically expect for downloads when you’re just starting out versus when a podcast is more establishedWhy downloads are mostly a vanity metric—and what they don’t tell you about trust, engagement, or salesThe podcast metrics I actually care about: unique listeners, followers, and consumption ratesHow auto-downloads work and why they can inflate stats without reflecting real engagementWhy it only takes one listener to get paid—and what it means if you have thousands of downloads but no conversionsThe questions you should be asking instead of obsessing over downloads (email signups, DMs, landing page clicks, sales)How to set up a simple tracking system using one clear call to action and a dedicated landing pageHow to reverse-engineer your podcast data so you know exactly what’s working and what needs to change At the end of the day, your podcast isn’t here to win popularity contests—it’s here to drive action. Downloads don’t pay you, but clarity, strategy, and conversion do. My goal with this episode is to help you stop spiraling over numbers that don’t matter and start focusing on the data that actually moves your business forward. If you’re ready to use your podcast as a real marketing tool instead of an emotional rollercoaster, this episode will help you shift your mindset and your strategy fast. Come Join me over in Skool ;) https://www.skool.com/podcast-launch-bestie/about?ref=0edde4d48b014b3e81098befb554df32

If you’ve been asking yourself, “Is my business ready to start a podcast?” — you’re not alone. This is one of the most common questions I hear from business owners who are thinking about podcasting, and there is a lot of confusing (and honestly bad) advice out there around this topic. In this episode, I’m breaking down what actually matters when deciding if you should start a podcast for your business. We’re talking about sustainability, capacity, and using a podcast as a marketing tool — not chasing downloads or waiting until everything feels “perfect.” I share my own experience starting a podcast before I had an audience, before I had clear offers, and before I knew exactly what I was doing — and why there really is no perfect time to start. Instead, there’s a smarter way to approach podcasting so it supports your business and simplifies your marketing instead of adding more stress. In this episode, I talk about: How to know if your business is ready to start a podcastWhy enjoying podcasting matters more than audience sizeThe biggest myth about needing a large audience before launching a podcastHow podcasting works differently for business owners vs. sponsorship-based showsUsing a podcast as a long-form marketing strategy for your businessWhat systems and capacity you actually need before starting a podcast If you’re a business owner who wants to start a podcast to market your offers, build trust with your audience, and streamline your content creation, this episode will help you decide if now is the right time — and how to approach podcasting in a way that actually works. If you’re ready to use podcasting as part of your overall marketing system (instead of one more thing on your plate), this episode is for you. Have questions or want to talk podcasting? Come hang out with me on Instagram @angiemspearman and send me a DM. I’ll see you in the next episode.

If you’ve ghosted your podcast and you’re thinking about coming back, this episode is for you. I’m talking through one of the most common questions I hear at the beginning of a new year: do you restart your podcast completely, or do you just pick up where you left off? I’m sharing what I’m personally doing with Podcast That Pays, why I chose that route, and how you can decide what makes the most sense for your business, your capacity, and your goals right now. IN THIS EPISODE: Why there’s no “right” answer when it comes to restarting vs. continuing a podcastHow your existing audience and RSS feed should factor into your decisionWhen it actually does make sense to start fresh with a brand new showThe importance of evaluating whether your old content and audience still align with your current businessHow capacity, enjoyment, and sustainability should guide your podcast strategyWhy podcasting is a long-game platform—and why that matters if you’ve quit beforeAn update on my new daily podcast, Press Play, and how it fits into my overall content strategy Too many people relaunch their podcast without stopping to ask why they fell off in the first place. In this episode, I want you to slow down and make a decision you can actually stick with—one that fits your season of life, your business model, and the way you enjoy creating content. Podcasting can be an incredibly powerful asset, but only if it’s built in a way that works for you long term. If you’re in the process of launching or relaunching a podcast, make sure you’re following along and choosing a strategy you won’t abandon six months from now. You can also come find me on Instagram @AngieMSpearman and send me your questions—if I can’t answer them quickly in a DM, I’ll turn them into a full episode right here. And stay tuned: I’m opening a brand new Skool community where you’ll be able to learn all of my podcast strategies for just $11/month and connect with me in a deeper way. Thanks so much for being here, and I’ll talk to you soon.

Have you been podcasting and feeling like you’re not getting any traction? Maybe it feels like you're stuck, frustrated, or wondering why your show isn't growing the way you hoped. Trust me—you’re not alone. In this episode, I’m diving into why podcast growth often feels slow and overwhelming, and I’m giving you the game plan to turn things around. Here’s What We Cover in This Episode:Why Podcasting Takes Time- Building a podcast is a long game. It’s normal to feel impatient or discouraged, but success isn’t instant—it takes time, consistency, and effort.The Importance of Honing Your Craft- You’re not going to be perfect right out of the gate. Podcasting is a skill, and like any skill, it takes intentional practice and learning to improve.Setting Clear Goals for Your Podcast- Are you podcasting to grow your business, build a community, or something else? Knowing your goals will shape your strategy and how you measure success.Getting Honest About Your Efforts- Are you doing everything you can to promote your show? From SEO optimization to leveraging collaborations and repurposing content, there’s always more you can try.Staying Consistent- One episode here and there isn’t going to cut it. Consistency is key to building trust and keeping your audience engaged. Your Action Plan Moving ForwardAdjust Your Expectations: Accept that podcast growth takes time. Be patient and enjoy the process. Plug Into a Learning Community: Whether it’s my podcasting community or another resource, prioritize learning how to improve your content, marketing, and strategy. Implement What You Know: Start doing the things you already know to grow your show—consistently. This includes promoting your episodes, tracking your results, and trying new strategies. Engage With Your Audience: Show up for your listeners. Be active in your community, and promote your show like you’re your biggest fan. Let’s Keep the Conversation Going!If this episode resonated with you, head over to my Instagram @AngieMJordan and tell me: What’s the one thing you’re going to do in the next five months to grow your podcast? You’ve got this! Stay consistent, keep learning, and I’ll see you in the next episode. If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com Follow me on Instagram @angiemjordan Join us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Happy New Year, babes! Is 2025 the year you finally stop procrastinating and launch that podcast? If you’ve been “podcast curious” or waiting for the “perfect time,” this episode is for you. I’m diving into why this year is the right time to start, how podcasting can transform your business, and what you need to know to get started. What You’ll Learn in This Episode:Why 2025 is the year to launch your podcast and stop holding yourself back.The power of podcasting as a long-term strategy to build your business and reduce reliance on short-lived social media content.The importance of a strong launch strategy and how it impacts your visibility, momentum, and sales.Common doubts and how to overcome them, inspired by real stories from my clients.What you need to launch successfully, including tools, strategies, and mindset shifts. This episode is packed with tough love, practical advice, and resources to help you finally get your podcast out into the world. 2025 can be your year to stop sitting on the fence and start making a real impact with your voice. Whether you join my 30 Days to Press Play program, work with me one-on-one, or dive into free resources, there’s no better time to commit to your podcast dream. Let’s get you off the content hamster wheel and into a sustainable, visibility-boosting strategy. Connect with me on Instagram @AngieMJordan or join my free Facebook community to ask questions and get support. Ready to launch? Let’s do this together. If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com Follow me on Instagram @angiemjordan Join us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

If you’re sick of constantly creating content, you’re not alone. As someone who runs a podcast production and marketing agency, I’ve been obsessed with solving this exact problem: helping business owners simplify their content creation while maximizing its impact. Here’s the issue: Too many entrepreneurs are burning out on the content hamster wheel.You’re throwing spaghetti at the wall, unsure what’s working.You’re spending 90% of your business time on marketing, and it’s STILL stressful and inefficient. Sound familiar? Let’s fix that with my brand-new Content Weekend offer. What is the Content Weekend?It’s your one-stop solution to batching an entire quarter’s worth of strategic, repurposable content in just a weekend. Here’s how it works: Pre-Weekend Strategy Session: We’ll map out your marketing system with your podcast as the centerpiece. You’ll have a clear, actionable plan to transform one podcast episode into multiple pieces of content. We’ll develop SOPs (standard operating procedures) to streamline this process moving forward. The Weekend Itself: Podcast Recording: We’ll record a full season (12 episodes) of your podcast in my Jersey City studio, complete with video.B-Roll & Behind-the-Scenes Footage: Tons of professional, high-quality video clips for your social media and website.YouTube Content Creation: Each podcast episode will be edited for YouTube.Blog Posts: Every episode will be repurposed into a blog post for your website.Social Media Clips: You’ll get five short, engaging clips per episode for platforms like Instagram, TikTok, and Facebook.Professional Photoshoot: We’ll capture polished headshots and behind-the-scenes images to elevate your brand.Special Interview Episode: I’ll personally interview you to showcase your story and expertise, pulling out your brilliance to create a standout episode and sharable clips. Why This WorksThis isn’t just about cranking out content. It’s about creating a smart marketing system anchored by your podcast, so: You spend less time on content and more time on what you love.You have evergreen, high-quality materials that work for you long after creation.You’re ready to scale your business with a strategic approach, not chaos. What You’ll Leave With:A full quarter’s worth of podcast episodes, blogs, social clips, and YouTube videos.A streamlined system for consistent, drama-free content creation.Stunning photos and videos that elevate your brand.Confidence, clarity, and more time to focus on your business. Ready to Simplify and Elevate Your Content Creation?Hit me up on Instagram @AngieMJordan with your questions or to claim your spot. Let’s work together to make your 2025 content strategy seamless, impactful, and, most importantly, fun! If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com Follow me on Instagram @angiemjordan Join us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks

If you’ve got podcast guesting on your strategy list for 2025, this episode is your golden ticket. I’m diving into exactly how to show up as an effective podcast guest, grab attention, and make a lasting impact. Whether you’re trying to grow your audience, build your brand, or just avoid wasting everyone’s time (yours and the host’s), I’ve got you covered. What You’ll Learn in This Episode:Why podcast guesting isn’t just “showing up”: You need a strategy, and I’ll help you craft one.How to avoid common mistakes: No one wants to hear your whole life story. I’ll teach you to keep it relevant and captivating.The power of your unique angle: What makes you stand out? Let’s identify that and use it to your advantage.How to respect the host and their audience: This is key to building your reputation and being invited back. Key Takeaways:Come with a Goal: Whether you’re building your email list, promoting a new offer, or driving traffic to your podcast, know what you want to achieve. Tell a Story That Matters: Focus on your line-in-the-sand moments. These are the pivotal, relatable experiences that connect with the audience. Be Professional: Your sound, your setup, and your prep work reflect your brand. Don’t be the guest who shows up unprepared or with bad audio. Keep It Interesting: People care about how your story helps them. Highlight the impactful parts, and skip the boring details. Practice Makes Perfect: Don’t expect to nail it on day one. Reps are essential to refine your message and delivery. I’ve mentioned episode 15 with my friend Natalie Koussa, who’s a podcast guesting expert. Click here to listen and to dive deeper into finding the right podcasts and refining your story. If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com Follow me on Instagram @angiemjordan Join us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production Read it on the blog here.

If you're feeling like your podcast isn't delivering the ROI you hoped for, this episode is for you. Many business owners struggle with podcasting because it feels like an extra task without immediate returns. Today, we’re diving into how you can transform your podcast from a time-sink into a powerful business asset. Why You’re Struggling to See ROIOne of the biggest mistakes I see? Treating your podcast like an extra chore rather than an integral part of your marketing system. When business owners approach podcasting without a clear content strategy, it can feel like just another task on the to-do list. Here’s the thing: Your podcast should work for you, not the other way around. Key Topics in This Episode1. The Power of Evergreen, Long-Form Content Social media is great, but it's a volatile foundation. Platforms change, algorithms shift, and your audience can vanish overnight. Contrast that with a podcast—an evergreen content powerhouse. Podcasting allows you to connect deeply with your audience, and data shows that high-level decision-makers and CEOs (aka your dream clients) are avid listeners. 2. Why Most Podcasters Burn Out Burnout happens when there’s no system in place. If you’re constantly creating content on the fly, podcasting can feel overwhelming. But with the right framework, your podcast becomes a cornerstone of your marketing, feeding other platforms and working as a growth engine for your business. 3. Building a Strategic Content Marketing System Success comes from consistency and strategy. A content marketing system turns your podcast into an anchor platform. From one core episode, you can generate blog posts, social media content, email campaigns, and more—all tailored to nurture leads and drive sales. Action Steps to Maximize Your Podcast ROIAudit Your Current Content Strategy: Are you repurposing your podcast effectively? If not, start mapping out how each episode can serve multiple purposes.Set Up a System: Establish a repeatable, data-driven process for creating and distributing content. This will save time and increase your impact.Track Metrics: Consistently measure your results. Knowing what works allows you to refine and scale your efforts. Reflective QuestionsHow does your podcast fit into your overall marketing strategy?Are you leveraging each episode to its full potential?What steps can you take to implement a sustainable content system today? If you’re ready to stop spinning your wheels and start seeing real results from your podcast, tune in. This episode is packed with actionable tips to help you systematize your content, reduce overwhelm, and get the ROI your business deserves. Be sure to join me next week as we explore more ways to grow your audience and streamline your marketing strategy. If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com Follow me on Instagram @angiemjordan Join us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production a href="https://www.angiemjordan.com/blog/maximizing-roi-from-your-podcast-a-strategic-guide-for-business-owners" rel="noopener noreferrer"...

In this episode I chat about a very very common problem that I see alot of business owners face- actually recording their content. Most people don't realize that being a podcasters is its own full time job, so I get it, its hard to make the time. In this episode I share with you some tips that will help to generate some ideas and some "get going" when you are feeling stuck with putting out episodes. If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com Follow me on Instagram @angiemjordan Join us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

In this episode I am answering questions about niching and positioning from participants in my program CAMP. Listen in for some real life lessons and niche/positioning struggles. I'm sure there are some nuggets for you to learn from. If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com Follow me on Instagram @angiemjordan Join us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

We are back with another episode of Ask Angie and this question comes from TikTok "If I am just starting my podcast, how do I set it up from day 1 to be able to sell?" Well, in this episode I am sharing with you exactly what I would be focusing on if I was launching a brand new podcast and wanted to make sells very quickly from it. Making money from your podcast is about having the right positioning, the right content, a great offer, and a system that is trackable and scalable. Hope you find value in this episode, thank you for listening :) If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com Follow me on Instagram @angiemjordan Join us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Look, I get it. You are a busy business owner and the LAST thing on your mind is launching your podcast or MAXIMIZING what you are doing with your podcast so that it is working for you and your business. BUT when you decide to go all in, the benefits are far greater than you can imagine. In this episode I am going to break down why you might not feel like prioritizing your podcast (and I am going to change your mind about that) and I am going to share with you how to start thinking differently about it. I am also going to show you how I use my podcast and the ways it benefits me in my business. If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com Follow me on Instagram @angiemjordan Join us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Yo Angie! How do I promote my podcast????? I know I know, everyone wants to know this. How do I get more people to listen to my show. The answer isn't linear and probably not what you want to hear. In this episode I am going to share with you the most important thing you need to do if you want to start being consistent with your podcast promotion. If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com Follow me on Instagram @angiemjordan Join us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

I know I know, Niche is a dirty dirty word. Literally no one on this planet wants to talk about it. But we have to. If you are wanting to get more results aka sales aka CONVERSIONS from your show, then you need to pay attention. The more clear you are, the more you will attract the people who are hot leads ready to buy from you. You want that right? So in this episode I share with you why its so important to NICHE TF DOWN and how to think about it differently so you can get over yourself and your dis-love for niching. I'll share with you a few tips on what is holding you back and how to get over it (and yourself) so that you can set your podcast up for success. Hope you enjoy! :) If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com Follow me on Instagram @angiemjordan Join us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production