Advertise on podcast: The Stephanie Kase Podcast

If you dread editing your YouTube videos, the fix usually starts while you're filming, not in the editing software. In this episode I share the three habits that make my edits small, from planning with an outline instead of a script, to filming like you can't redo it, to cutting back on filler words, for business owners who film their own videos. LINKS MENTIONED: Free YouTube ClassDescript (try it for free)Connecting Descript to Claude (my editing video)WATCH ON YOUTUBE: https://youtu.be/wgyOtXvFbfo

In this episode, I answer a question from a web designer about how YouTube and organic marketing are shifting in 2026, starting with the two forces reshaping online business right now: a flood of AI slop and a growing trust recession. I share why getting on camera is the biggest competitive advantage for coaches, consultants, and course creators this year, how to do it in just one or two filming days a month, and why bingers become buyers. LINKS MENTIONED: Free YouTube ClassLeave A Message to Stephanie for your chance to have it answeredWATCH ON YOUTUBE: https://youtu.be/OHNMWfTWSds

I ran a 5-day launch that brought in $14,686 from a course I've been selling for over two and a half years, without a live challenge or a live webinar. In this episode I break down why I raised the price on YouTube for Business, how I pitched two offers side by side to two different slices of my audience, and the daily emails, Instagram stories, and warm Meta ads behind it, plus the real numbers, including my Meta ROAS next to what Hyros could verify. If you have an offer you've sold before and want more buyers from the audience you already have, this one is for you. LINKS MENTIONED: ManyChat (Instagram DM automations, the tool behind my story replies)Hyros (Ad Tracking & Attribution Software)YouTube for BusinessYouTube Video: Online Course Launch Strategy That's Simple & WorksWATCH ON YOUTUBE: https://youtu.be/a_olu3uRrWQ

I don't script my videos, and I think scripting is exactly why so many people sound stiff on camera (it's even worse now that everyone's letting AI write for them). So I'm walking through what I actually do instead: the outline I use before I ever hit record, how I protect my mindset and my filming time, and the specific habits around my voice, my hands, and eye contact that make me sound and look confident, without memorizing a single word. If you've ever cringed rewatching your own footage, this one's for you. LINKS MENTIONED: Free YouTube ClassWATCH ON YOUTUBE: https://youtu.be/GuE-bWoKpYo

There's advice going around that new online business owners shouldn't bother starting an email list yet, and I could not disagree more. In this episode I'm walking through the four reasons I'd tell anyone to start collecting emails on day one, starting with the big one: your email list is the only audience you actually own. No algorithm deciding who sees you, no getting logged out, no platform disappearing overnight. I also get into how simple the setup really is (one good freebie and one email service provider is the whole thing), why a list you email once a month still makes you money, and the mistake I've watched happen to my own students where their platform takes off and there was nowhere for all those new people to go. I made list growth a priority over five years ago and it's now more than 20,000 active subscribers growing by 500+ every month, and it has become the most dependable revenue layer in my whole business. LINKS MENTIONED: Download my 10 freebie ideas to start growing your email listFlodesk, the email service provider I use and love (50% off your first year)ManyChat for Instagram DM automations that add people to your listYouTube Video: Get 1,000+ on Your Email List WITHOUT Paid Ads or Posting MoreWATCH ON YOUTUBE: https://youtu.be/tptqhpc7C5Q

Most business owners start a YouTube channel by making videos about the thing they sell, then wonder why nobody buys. The fix is simple: make videos for the stage right BEFORE someone needs your offer. That's where she's searching, that's where she decides who to trust, and that's where you win her. In this episode, I break down the four video types that turn viewers into buyers, how to find your own "one stage before" topic, and why one video filmed today can keep selling for months. Perfect for course creators, coaches, and anyone selling digital products who wants evergreen content that works while they're offline. LINKS MENTIONED: Free YouTube Class: Scale your passive sales with YouTube in 4 hours/weekWATCH ON YOUTUBE: https://youtu.be/PZjHpNfAeP8

Someone in my audience DM'd me asking how she'd even start with digital products when she has no idea what to sell or what her niche would be. I've been selling low-ticket courses and digital products for over six years, so in this episode I'm answering her the way I'd answer a friend over coffee. I walk through how to pick your niche when you're starting from scratch, how to narrow it down to one hyper-specific problem if you already have a business, and why your first course should be priced under $100. Then I get into the part most people skip: the order bump and upsells at checkout, and why skipping them means leaving over half your money on the table. If you've been sitting on a digital product idea without knowing where to begin, start here. LINKS MENTIONED: Download my free passive income guideThe Passive Email Growth SystemYouTube Video: How I Turned a $67 Offer Into a $1,263 Sale (Upsells Strategy In Kajabi)WATCH ON YOUTUBE: https://youtu.be/AmyrYpvsbpQ

No ads. No posting "join my newsletter" every other day. In this episode I'm walking you through how to grow your email list passively, using the reach you're already getting on the platforms you already have. Because right now there are people finding you online who would happily hand over their email address, and they're not, because you haven't made it easy or obvious enough. I'm covering the three things that fix that: installing your freebie in every single place someone can find you (there are 25+ of them), building a freebie people actually want instead of a boring "join my list" ask, and the one-slide Instagram story strategy that took my average story views from a few hundred to 4,000. None of it requires a bigger following. LINKS MENTIONED IN THIS VIDEO: The Passive Email Growth System (my deep dive on installing your freebie in all 25+ places)100+ B-Roll Ideas guidePassive Income GuideManyChat (how I automate my story replies)Free 10-Day Instagram Plan (including 10 story templates that grow your list on autopilot)Instagram Story Ideas for Business That Convert & Get Views YouTube Video WATCH ON YOUTUBE: https://youtu.be/O3YSkhoB7zE

I don't wake up to an alarm, I work around 20 hours a week, and my business has brought in multi-six figures for years now, all while raising three little ones at home. In this episode I'm sharing the 10 habits and routines that make that kind of part-time, full-income business actually work. We get into slow mornings, building your work rhythm around your season of motherhood, protecting deep work, planning your week before it starts, and keeping one catch-all admin day so the little tasks stop leaking everywhere. I also talk about why I track every work minute with Toggl, why I review my numbers daily and weekly, and why real, brain-off time off is what keeps me from burning out. None of this is about doing more. It's about being intentional with less. LINKS MENTIONED: Download my free passive income guideMy weekly planning Trello templateToggl (the free time-tracking tool I use)How to use Toggl YouTube video What I’m Doing Right Now With Content, Social Media, & Ads to Market My Courses in 2026 YouTube videoWATCH ON YOUTUBE: https://youtu.be/8JPDI79HajU

After reaching 100,000 YouTube subscribers, I’m breaking down how my channel generated approximately $750,000 in business revenue through course sales, digital products, AdSense, and affiliate marketing. You’ll learn how to use YouTube to attract ideal clients, grow your email list, build trust with viewers, and turn evergreen content into consistent sales without relying on viral videos or sponsorships. LINKS MENTIONED: FREE YouTube ClassYouTube Video: Grow a YouTube Channel for Business in 2026 (Step-by-Step for Beginners)WATCH ON YOUTUBE: https://youtu.be/oG7E6xB3IFA

This episode breaks down exactly how I’m marketing my online courses and digital products in 2026 using organic content, Meta ads, and email marketing to generate multi-six figures in about 20 hours a week. I’m sharing the specific strategies behind my YouTube content, Instagram growth, low-ticket offer funnel, paid ads, and email sales system so you can see what’s actually working right now for selling courses online. LINKS MENTIONED: FREE YouTube ClassFREE 10-Day Instagram PlanFREE Passive Income GuideBinge-Worthy Video Plan CourseYouTube for Business CourseYouTube Video: How You're Going To Hit Your First $100k in Course SalesYouTube Video: The Shift With Online Courses No One Admits (What Really Works in 2026)WATCH ON YOUTUBE: https://youtu.be/sduRVRHb1h0

Stephanie explains why she walked away from a 200K+ mom influencer platform due to the pressure, lack of privacy, and limitations of brand deal income. Instead, she shifted to building an online business selling courses and digital products, which offers more flexibility, control, and scalable income for moms and online entrepreneurs. LINKS MENTIONED: Download my FREE step-by-step Passive Income Guide: https://stephaniekase.com/passiveincomeguide/?utm_medium=social&el=podcastYouTube video: Create an Online Course That People Actually Want to Buy: https://www.youtube.com/watch?v=2MgYGvxjONgWATCH ON YOUTUBE: https://youtu.be/tNjqPq8_FIk

Learn how to create a clear, high-converting Instagram bio using a simple four-line template designed for business owners and personal brands. This episode covers how to define what you do, highlight your unique value, add credibility, and drive action so you can attract the right audience and grow your online business. LINKS MENTIONED: Stephanie's “Click me” page from her Instagram bio: https://stephaniekase.com/clickme/?utm_medium=social&el=podcastFREE 10-Day Instagram Plan download: https://stephaniekase.com/instagramplan/?utm_medium=social&el=podcastYouTube Video: B-roll Ideas for Instagram Reels So You Never Run Out of ContentWATCH ON YOUTUBE: https://youtu.be/Q8AvSxA2RUE

Online courses are not dead, but the industry has shifted away from one large course that teaches everything to smaller, hyper-specific courses that solve one clear problem. In this podcast, you’ll learn why low-ticket, focused courses with optional add-ons, upsells, and regularly updated content are becoming the most effective way to sell courses and build trust with your audience in today’s online education market. LINKS MENTIONED: FREE download, Type of Course People Will *Actually* Buy: https://stephaniekase.com/coursethatsells/?utm_medium=social&el=podcastYouTube video, Create an Online Course That People Actually Want to Buy: https://www.youtube.com/watch?v=2MgYGvxjONgWATCH ON YOUTUBE: https://youtu.be/B_LOYR05mPk

Learn a simple Instagram Stories strategy that uses one strategic story slide per day to increase views, spark replies, and grow your email list. This method uses strong hooks, curiosity-driven “open loops,” and DM automation to turn story engagement into subscribers and sales. LINKS MENTIONED: Free 10-Day Instagram Story Plan: https://stephaniekase.com/instagramplan/?utm_medium=social&el=podcast=DM Automation Tutorial Using ManyChat: https://youtu.be/EeatkaBqoN8?si=Zf6eyOmkrASDN81hWATCH ON YOUTUBE: https://youtu.be/fR0qScvWgDU