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★★★★★

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113 reviews

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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner. If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry. After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smoother than his competition. Ryan now dedicates his time to helping others start and grow their own landscape lighting businesses and divisions. So far, Ryan has helped Landscape Lighting Secrets members generate over $55 million in revenue from landscape lighting. If you want to grow your landscaping business, holiday lighting business, or are an electrician, or an integrator looking to grow your AV business, Lighting For Profits is the place to start. To learn more about the top Landscape Lighting community in the world, visit: https://landscapelightingsecrets.com Contact EmeryAllen through their website and mention Lighting For Profits to get contractor pricing. https://emeryallen.com

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Check latest episodes from Lighting For Profits podcast

Ep #262 - Levi Ringo - Marketing Millions

2026/10/13

How do you scale a business into a $233M acquisition? Levi, founder of Next Level Pros, shares his expertise in business strategy, marketing, lead generation, and sales optimization. From managing $2.2M in monthly ad spend to generating over 25,000 leads per month, he reveals the strategies behind scaling businesses, building powerful brands, and driving sustainable growth.

Ep #261 - Sam Taggart - Master the Knock

2026/10/07

What does it take to build a career, a company, and a legacy from knocking doors? In this episode, Sam Taggart—CEO of D2D Experts and Founder of D2DCON—shares his journey from selling curb addresses and magazine subscriptions to becoming one of the most influential voices in the door-to-door sales industry. With 400+ personal alarm accounts sold, executive experience, multiple seven-figure businesses, and thousands of sales reps trained, Sam breaks down the mindset, sales strategies, leadership principles, and recruiting lessons that helped him rise to the top. Get ready for a conversation about sales, leadership, recruiting, resilience, and what it really takes to become a sales carnivore.

Ep #260 - Indra Chitre & Tiffany Tran - Every Call Counts

2026/09/29

How can service businesses turn more calls and leads into actual customers? In this episode, we’re joined by Indra Chitre, President & CFO at CallSource, and Tiffany Tran, Senior Director of Call Center Operations & Client Success at CallSource, to talk about lead conversion, customer experience, and smarter follow-up strategies. With over a decade of experience at CallSource, Tiffany shares practical insights on missed calls, unsold estimates, past customers, outbound calling, and how businesses can build stronger systems that turn more opportunities into measurable revenue.

Ep #259 - Patrick Martinez - Close More. Sell Better.

2026/09/22

In this episode, Patrick Martinez, Founder of Elite Sales Academy, shares practical sales strategies for luxury contractors. With over 30 years of experience in entrepreneurship, sales leadership, and business coaching, Patrick breaks down how contractors can increase revenue, improve closing ratios, and build scalable sales systems—all while creating exceptional client experiences.

Ep #258 - Brad & Reid McEowen - Built to Blingle!

2026/09/15

Brad and Reid McEowen with Blingle! of Plano join us to share their journey of building a family-owned outdoor lighting business in the Dallas-Fort Worth area. From custom landscape lighting to permanent holiday lighting, they discuss what it takes to grow a business, serve a community, and create an experience customers remember. Along the way, we explore family, leadership, entrepreneurship, and building a lasting legacy.

Ep #257 - Tom Garber - What Makes Great Lighting?

2026/09/01

With 35+ years in the lighting industry, our guest has helped develop innovative lighting products across multiple channels while contributing to the standards that shape the industry. As an American Lighting Association member, engineering committee member, and UL Technical Committee member for UL 1838, 1598, and 153, he brings a unique perspective on where lighting technology, innovation, and industry standards meet.

Ep #256 - David Carroll - DOPE Growth

2026/08/25

Dave Carroll, founder of DOPE Marketing, joins the show to share how he went from building a successful home service business to helping businesses grow through direct mail and traditional marketing. Dave breaks down the power of automated direct mail, handwritten notes, and personalized gift boxes, and why these strategies can still make a big impact in today’s digital world. He also shares lessons from working with businesses ranging from local home service companies to major brands like Nike and Ashley Furniture.

Ep #255 - Brad Mortensen - Sales to Scale

2026/08/19

Brad Mortensen, Founder and CEO of RepCard, joins us to share his journey from door-to-door sales and sales leadership to building a technology platform used by thousands of businesses across the field sales industry. We talk about the challenges that inspired RepCard, how technology can help sales teams simplify operations and close more business, and the lessons Brad has learned about entrepreneurship, leadership, faith, and family along the way.

Ep #254 - Ryan Lee - The Landscape Lighting Secret Formula

2026/08/11

I'll be going into detail on the Landscape Lighting Secret formula that has helped members of LLS generate over $74M in sales.

Ep #253 - Hunter Woolsey - Beyond the Firehouse

2026/08/04

What does it take to build a successful business while serving as a firefighter? In this episode, Hunter Woolsey shares his journey of balancing life in the fire service with entrepreneurship. As the owner of East Texas Outdoor Lighting Solutions and Pegasus Outdoor Lighting, Hunter discusses the lessons he's learned about leadership, business growth, real estate investing, and creating opportunities beyond a traditional career. Whether you're an entrepreneur, business owner, or someone looking to build a life with greater freedom and purpose, this conversation is packed with practical insights and inspiration.

Ep #252 - Greg Matthews - Less Light, More Impact

2026/07/28

What separates ordinary outdoor lighting from breathtaking nighttime design? In this episode, Greg Matthews, Founder and CEO of Luxury Illumination, shares why exceptional landscape lighting is about strategy—not simply adding more fixtures. Discover how a design-first mindset transforms luxury homes into unforgettable nighttime experiences, why sometimes less light creates a greater impact, and what it takes to raise the standard in the landscape lighting industry. Whether you're a contractor, designer, or homeowner, this conversation will change the way you think about outdoor lighting.

Ep #251 - Sean Crane - Rewrite Your Story

2026/07/21

What does it take to break free from the limitations holding you back? In this episode, Sean Michael Crane shares his powerful journey from addiction, depression, and hopelessness to becoming the founder of Unstoppable 365, bestselling author, keynote speaker, and coach. Learn how mastering your mindset can transform your business, relationships, and life—and discover practical steps to unlock your true potential.

Ep #250 - Ben Mazurkiewicz and Nick Tan - The Lead Formula

2026/07/14

Discover how outdoor lighting businesses can generate more qualified leads, book more projects, and increase revenue using targeted online advertising and proven marketing strategies. In this episode, we break down what's working today to help lighting contractors attract the right customers and grow with confidence.

Ep #249 - Aaron Cooper - The Future Answers

2026/07/07

What if every missed call was costing you money? In this episode, Aaron Cooper, CEO of Sameday AI, shares how AI is transforming the home service industry by answering calls 24/7, capturing more leads, booking more jobs, and creating a better customer experience—without adding more staff. Whether you're a contractor, home service business owner, or entrepreneur looking to work smarter, you'll discover practical ways to use AI to grow your business, improve operations, and gain more freedom.

Ep #248 - Ryan Michael - 1% Better

2026/06/30

For six years, he's been a devoted husband to Becca and a proud father to two beautiful daughters. Whether in fitness, business, family life, or the lighting industry, he believes in one simple principle: show up every day and get 1% better. Join us as we dive into his journey, lessons learned, and the mindset that fuels growth both personally and professionally. And when he's not working or spending time with family, you'll probably find him chasing ducks in the great outdoors.

Podcast reviews

Read Lighting For Profits podcast reviews

5 out of 5

113 reviews

★★★★★

Logan maine16 2026/07/22

Love this podcast!

Such an awesome podcast for people in the industry. I love podcast that interview guests that way they don’t get so boring and repetitive. Ryan does a...

★★★★★

Ben Mazurkiewicz 2026/07/22

The BEST Outdoor Lighting Podcast!

Ryan’s knowledge of the outdoor lighting industry is second to none. You can tell he’s been in the trenches and really understands what it takes to bu...

★★★★★

Zanescape outdoor lighting 2026/07/22

Outdoor lighting

I remember scrolling everyday and seeing Ryan lees adds and to be honest I thought yup here we go another add promising you the world and I kept scrol...

★★★★★

VALUE ! 2026/07/22

VALUE !!!!!!

Incredible value provided for anyone looking to grow and scale their business or grow in their own personal life !

★★★★★

RJDiSalle 2026/07/18

Motivational

Since I started listening to the Lighting For Profits podcast I have seen growth in my own lighting business. Ryan’s insight and knowledge for the ind...

★★★★★

DJJones22 2026/07/04

My new favorite podcast, easily

This content is all gold if you are trying to get started or grow your landscape lighting business. I have been super super impressed.

★★★★★

Ryan/SC 2026/04/10

So much great content!

Ryan is a great host with a ton of amazing information. The guests he has on also provide killer industry insight. I'm new to business and find myself...

★★★★★

alqpxmfbruaiwbrifnfnwjhebd 2026/03/21

The #1 Landscape Lighting podcast!

This podcast has been a game changer for me and my business. Ryan does an incredible job of breaking down what it really takes to build and scale a su...

★★★★★

It's me again one mo time 2026/03/06

Amazing content that is transforming lives

I’m new to following Ryan and right from the start the dude and delivers value instantly. A must follow!

★★★★★

Rjcarden 2026/03/06

Awesome

Great podcast and amazong guests. Really is helping us on our journey Also, Ligh it up Expo is the best convention in the universe

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