1619227156
Confessions of a Higher Ed CMO — with Jaime Hunt

Advertise on podcast: Confessions of a Higher Ed CMO — with Jaime Hunt

Rating
★★★★★
5
from
31 reviews
This podcast has
109 episodes
Language
English
Publisher
Enrollify
Explicit
No
Date created
2022/04/14
Latest episode
2026/02/04
Average duration
44 min.
Release period
14 days

Description

Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education. In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing. Our guests, a mix of seasoned CMOs, innovative thinkers, and key influencers in the higher ed sector, don't just share their professional triumphs; they open up about their personal journeys and share their candid insights.. The podcast goes beyond the conventional, bringing to light the real stories behind campus campaigns, the evolving nature of student engagement, and the creative challenges in this unique field. With a host renowned for establishing a warm and engaging rapport, each episode feels less like an interview and more like a conversation between old friends. The discussions are not only thoughtful and informative but sprinkled with moments of humor and fun, capturing the essence of what it's like to navigate the complex world of higher education marketing. Confessions of a Higher Ed CMO is hosted by Jaime Hunt and is a proud member of the Enrollify Podcast Network.

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Check latest episodes from Confessions of a Higher Ed CMO — with Jaime Hunt podcast


Ep. 97: The Alumni Magazine Makeover: What Modern Audiences Really Want
2026/02/04
Jaime Hunt is joined by Clara Schwager, Director of Institutional and Advancement Marketing at Johnson & Wales University, for a much-needed conversation on the evolution of alumni magazines. Clara shares the behind-the-scenes story of a major redesign of JWU’s alumni magazine—one that transforms the publication from a static print piece into a dynamic, multi-channel storytelling engine. If you're still treating your alumni magazine like a mailbox-only moment, this is your wake-up call. Guest Name: Clara Schwager, Director of Institutional and Advancement Marketing at Johnson & Wales University Guest Social: https://www.linkedin.com/in/clara-schwager/ Guest Bio: Clara Schwager is the Director of Institutional & Advancement Marketing at Johnson & Wales University and a strategic higher education marketing and communications leader committed to the transformative impact of education on individuals and communities. She specializes in crafting narratives that advance institutional priorities, strengthen brand reputation, and inspire connection. With 15 years of experience across higher education, agency, nonprofit, and corporate environments, Clara brings deep expertise in developing and executing strategic marketing campaigns. A creative and playful thinker, she excels at leading cross-functional teams, bridging organizational silos, and building marketing and communications initiatives that expand institutional reach and impact. When she's not hunched over the keyboard, she's trying her best at Olympic and Power weightlifting. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep. 96: Marketing Academic Programs
2026/01/21
Jaime Hunt welcomes Adam Stoltz, Director of Enrollment Marketing at the University of Idaho, for a candid conversation on one of higher ed’s toughest challenges: marketing academic programs in a decentralized, siloed environment. From tackling the “order taker” mentality to building partnerships between colleges, admissions, and marketing teams, Adam shares how he’s helped bridge institutional gaps to drive strategic enrollment growth. If you’ve ever felt stuck translating institutional priorities into student-centric campaigns, this episode is packed with the real talk and actionable strategies you need. Guest Name: Adam Stolz, Director of Enrollment Marketing, University of Idaho Guest Social: https://www.linkedin.com/in/adamstoltz/ Guest Bio: With over two decades of experience in higher education marketing and enrollment management, Adam Stolz holds an Ed.D. in higher education administration from Saint Louis University, a bachelor's degree in arts management with a minor in computer science, and a master's degree in organizational leadership and management. His career includes progressive leadership roles across diverse university settings—private, public, land-grant, flagship, and the largest state system in the country. He has received multiple marketing awards for his work, with expertise in CRM strategy, and he also serves as a higher education consultant. Currently, he is the Director of Enrollment Marketing at the University of Idaho, where he is part of the university’s marketing team, reporting to the Chief Marketing Officer, and embedded with the Vice Provost for Strategic Enrollment Management.  - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep. 95: Culture as a Competitive Edge: The Case for Soft Skills in Higher Ed Marketing
2026/01/07
Jaime Hunt sits down with Kelly Hiller, Chief Marketing Officer at Purdue University, to explore a revolutionary idea: integrating soft skills into performance management. Hiller shares how Purdue's Brand Studio is not only delivering exceptional marketing but also cultivating a high-performing, emotionally intelligent team culture. This episode is a must-listen for higher ed marketers looking to future-proof their teams and foster stronger leadership pipelines. Guest Name: Kelly Hiller, Chief Marketing Officer, Purdue University Guest Social: www.linkedin.com/in/kelly-hiller Guest Bio: Kelly Hiller serves as the Chief Marketing Officer at Purdue University, where she has the honor of leading a dynamic team of professionals dedicated to elevating the Purdue brand. As an in-house agency, Purdue Brand Studio crafts compelling content that not only drives demand but also promotes and protects Purdue. Kelly has been working at Purdue since January 2005, when she joined the university’s marketing department as communications coordinator. In 2008 she transitioned to the Purdue Alumni Association, where she managed the communications team and oversaw production of Purdue Alumnus magazine. These roles laid the foundation for her later accomplishments, including leading the Giant Leaps Campaign during Purdue's 150th anniversary, which launched at Homecoming 2018 and concluded at Homecoming 2019. This experience remains a career highlight for her. Known for her ability to remain strong yet flexible amid the winds of chaotic change, she finds daily inspiration in the words "Nevertheless She Persisted," which she had tattooed on her wrist as a reminder to take a deep breath and focus on finding solutions in tough situations. Passionate about small-town revitalization, Kelly serves on the school board in her hometown of Attica, Indiana. As a proud mom of four, Kelly's dedication extends to her family. She enjoys spending quality time with her loved ones and supporting various community events. Kelly values the close-knit, supportive atmosphere within her team, where egos are checked at the door and successes are shared. For Kelly, leading at Purdue is not just a job but a family endeavor, where hard work is balanced with fun and care for one another.   - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep. 94: Mission as a Megaphone: Leading with Courage in a Fraught Era
2025/12/24
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Jen Brock, Vice President for Marketing and Communications at Mount Holyoke College. Together, they explore the evolving role of marketing leaders in higher ed during politically charged times, what it means to be radically mission-driven, and how inclusive, gender-diverse institutions like Mount Holyoke navigate a fraught national landscape. Brock shares candid insights on balancing bold storytelling with institutional responsibility—and why staying true to your values is non-negotiable in today’s higher ed climate. Guest Name: Jen Brock, Vice President for Marketing and Communications, Mount Holyoke College Guest Social: https://www.linkedin.com/in/jenbrock/ Guest Bio: Jen Brock is Vice President for Marketing and Communications at Mount Holyoke College, a trailblazing institution that champions gender diversity and women’s leadership. She has dedicated her career to advancing mission-driven institutions through inclusive, strategic storytelling, holding communications leadership roles in higher education and K-12 schools (public and private). Deeply committed to equity and education, Jen frequently presents about her family’s experience in the Japanese American incarceration camps of WWII. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep. 93: Navigating a Website Redesign
2025/12/10
Jaime Hunt sits down with Meaghan Milliorn, Senior Director of Web Strategy and Operations at the University of Arkansas at Little Rock, to unpack the web redesign process that earned national recognition. From overhauling outdated pages to building authentic buy-in through internal communications, Meaghan shares how a multi-year strategy helped UA Little Rock redefine its web presence—without losing the campus community along the way. If you're staring down the barrel of a major website overhaul, this episode is a must-listen. Guest Name: Meaghan Milliorn, Senior Director of Web Strategy at the University of Arkansas at Little Rock Guest Social: https://www.linkedin.com/in/meaghan-milliorn-fikes/ Guest Bio: Meaghan Milliorn has worked at the University of Arkansas at Little Rock for 16 years and serves as the Senior Director of Web Strategy and Operations. She and her team are responsible for overseeing the university website, its strategic focus, and ensuring it meets the needs of future and current students. In 2025, she led the successful launch of the redesigned university website. She earned her degree in mass communication from UA Little Rock and is actively involved with Digital Collegium and its annual conference. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep. 92: The “Why College Matters” Campaign
2025/11/26
Jaime Hunt sits down with Tamalyn Powell, SVP of Higher Education at BVK, to discuss the groundbreaking national campaign Proud Sponsor of America at Its Best. Designed to reshape public perception around the value of higher education, this initiative tackles rising skepticism head-on. Through data-driven messaging and a non-partisan approach, this campaign offers marketing leaders a powerful tool to advocate for higher ed’s relevance and societal impact. If you’re wondering how to counter declining trust in higher ed and drive collective impact, this episode is a must-listen. Guest Name: Tam Powell, Senior Vice President, BVK Guest Social: https://www.linkedin.com/in/tamalyn-powell-850a323/ Guest Bio: Tam focuses her efforts on how she and the higher education team can help clients break through the clutter. Tam is an expert in brand positioning and is responsible for all aspects of marketing, communications, planning and strategy on behalf of BVK’s broad portfolio of higher education clients across the country. As BVK’s higher education brand champion, her latest endeavor  - in partnership with BVK’s non-profit sister agency Serve Marketing - is producing and launching a national campaign highlight the impact of higher education in the United States to combat the negative narrative around the value of college. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep. 91: What it Really Takes to Counsel a President
2025/11/12
Jaime Hunt sits down with Joseph Brennan, Vice President for Communications and Marketing at Montclair State University, for a raw and riveting conversation on what it really means to counsel a university president. With over three decades in higher ed and experience advising 13 university presidents, Brennan shares how the role of CMO has evolved from tactician to trusted strategic advisor—and why communication professionals must develop executive presence, business fluency, and emotional intelligence to lead in today’s high-pressure environment. Guest Name: Joseph A. Brennan, Vice President for Marketing and Communications, Montclair State University Guest Social: https://www.linkedin.com/in/drjoebrennan/ Guest Bio: Joseph A. Brennan is Vice President for Communications & Marketing at Montclair State University, where he's proven that authentic storytelling works. He and his team have built a warm and genuine brand and brought it to life with narratives delivered across paid, earned, social and owned media, and designed innovative, data-driven campaigns that produced ROAS of nearly 7 to 1. Their award winning work has contributed to record enrollment for 4 successive years. Over three decades as a higher education communications and marketing executive, Joe has learned to put people first, because when team members feel seen and respected, they produce outstanding results. He's counseled 13 presidents, navigated major crises from international social media incidents to nationally publicized controversies, and directed high profile statewide campaigns to influence higher education policy in two states, but he's equally passionate about the quieter daily work of building teams where people want to stay and grow.  His leadership philosophy? Treat mistakes as learning opportunities, not firing offenses. Create psychological safety so that innovation can flourish. Use humor appropriately. Show up as a whole human being, not just a job title. Meet people where they are, not where you think they should be. This approach extends beyond the office. Joe is a registered yoga teacher and meditation guide who believes mindfulness practices make leaders more effective, not less focused. He's currently earning his executive coaching certification, building on years of mentoring colleagues through career transitions and workplace challenges. Joe's mission is simple: help leaders create workplaces where talented people thrive, not just survive. When people feel valued and supported, everything else gets better. He's authored nearly 20 articles, been elected to the PRSA College of Fellows, and won national awards for "public relations campaign of the year" and "best website overhaul." - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes
2025/10/30
Jaime sits down with Jenny Li Fowler, host of Confessions of a Higher Ed Social Media Manager, for a no-holds-barred conversation packed with hot takes on higher education marketing, leadership dysfunction, and the systemic cultural habits holding institutions back. Drawing from decades of experience, Jaime and Jenny bring a sharp, refreshingly honest lens to some of higher ed’s most persistent challenges—from siloed departments and underfunded marketing teams to presidents chasing prestige at the expense of authenticity. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep. 90: Finding Fit Beyond the Campus Walls
2025/10/29
Jaime Hunt chats with Justin Bouldt, Assistant Director of Admissions at the University of Nevada, Reno, about an innovative yield-boosting initiative—the College Town Pass. Designed to enhance campus visits by giving prospective students a curated way to explore the city of Reno and nearby Lake Tahoe, the College Town Pass has delivered impressive results, including a 74% yield rate among users. Tune in to hear how a Pokémon Go-inspired concept turned into a high-impact enrollment marketing strategy. Guest Name: Justin Boult, Assistant Director of Admissions, University of Nevada, Reno Guest Social: linkedin.com/in/justinbouldt/ Guest Bio: Justin Boult is the assistant director of admissions at the University of Nevada, Reno. He earned both of his degrees – a bachelor of business and a master’s in educational leadership at UNR. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep. 89: Busting Silos Between Marketing and Admissions
2025/10/15
In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Brandy Kift, AVP of Marketing Strategy at Bucknell University, to unpack how her team has successfully broken down the silos between marketing and admissions. Brandy shares the inside story of how Bucknell transformed their approach to enrollment marketing by fostering mutual trust, aligning content strategy with recruitment goals, and leveraging data and AI for meaningful student engagement. If you're searching for strategies to build better collaboration across departments and increase application numbers, this is a must-listen. Guest Name: Brandy Kift, Assistant Vice President of Marketing Strategy at Bucknell University Guest Social: www.linkedin.com/in/brandykift Guest Bio: Brandy Kift is an accomplished marketing strategist with more than two decades of experience spanning healthcare, K-12 software, and higher education. As Assistant Vice President of Marketing Strategy at Bucknell University, Brandy leverages her extensive background to lead innovative initiatives in branding, reputation building, and recruitment marketing. During her six years at Bucknell, she has cultivated a talented team of marketers and content creators whose work has contributed to record application numbers and earned national recognition. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep. 88: Why and How to Report Marketing Impact
2025/10/01
Jaime Hunt sits down with Kerry Salerno, Chief Marketing and Communications Officer at Babson College, to explore the power of data-driven marketing. Together, they dive into how Kerry's team leverages impact reports and key performance indicators (KPIs) to align marketing strategies with institutional goals. From agile team structures to quarterly dashboards and annual reports, this episode is packed with insights on building a high-performance marketing culture. If you’ve ever struggled to quantify the impact of your marketing work—or convince leadership it matters—this episode is a must-listen. Guest Name: Kerry Salerno, Vice President and Chief Marketing and Communications Officer, Babson College Guest Social: https://www.linkedin.com/in/kerrysalerno/ Guest Bio: Kerry Salerno serves as Babson College’s Chief Marketing and Communications Officer, overseeing brand, reputation and enrollment marketing and communication strategies. She is responsible for building brand awareness, engagement, adoption, and advocacy for the institution and each of its revenue generating programs, as well as overseeing institutional communications strategies. Prior to Babson, Kerry was at Northeastern University where she served in a variety of roles related to enrollment marketing and communications, most recently as Vice President of Enrollment, Marking and Recruitment for the Northeastern University Professional Advancement Network. Kerry received her B.S. in Marketing and her M.B.A from Bentley University. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep. 87: Breaking Free of “Best Kept Secret” Status
2025/09/12
‍In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to explore what it really means to “raise the profile” of a university. Spoiler alert: it’s not just about rankings. From community-driven branding campaigns to strategic data storytelling, Anne shares a wealth of insights on how institutions of any size can authentically build visibility and credibility. Whether your campus has a football program, a medical school, or neither, this conversation is packed with actionable ideas for enrollment marketers. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Ep. 86: Data Without the Drama: Practical Tips for Higher Ed Marketers
2025/08/29
Jaime Hunt welcomes back data strategist and higher ed consultant Joshua Dodson for a candid and practical discussion on data analytics in higher education. From redefining what makes data “good” to debunking common misinterpretations in marketing reports, this episode is a must-listen for anyone looking to better leverage data for enrollment and institutional strategy. The duo also explores the democratizing power of AI in data analysis, offering actionable tips on how even resource-constrained teams can get smarter with their data starting today. Guest Name: Joshua Dodson, CEO and consultant at Honed Consulting Guest Social: https://www.linkedin.com/in/joshuadodson/ Guest Bio: Joshua Dodson is a strategic marketing leader who knows higher education inside and out. With nearly 20 years of experience, he brings a unique perspective from working both inside institutions and as an outside consultant helping universities transform their marketing approach. Joshua's career spans roles as an instructor, university AVP of digital marketing, web analytics strategist, and former Vice President of Marketing & Innovation at VisionPoint, where he led integrated marketing and web teams. He's known for consistently anticipating market trends, building consensus, and delivering measurable ROI on every project. His track record speaks for itself—Joshua has helped modernize enrollment and marketing programs at major institutions including Bentley University, where his work generated the most marketing-generated leads in the university's history, plus Southern New Hampshire University, Eastern Kentucky University, and Lincoln Memorial University. Beyond consulting, Joshua is a passionate educator and sought-after speaker who has delivered keynotes at national higher education marketing conferences and taught over 500 students as a faculty member with HigherEdExperts. He continues sharing his expertise through Dodson Academy (https://dodsonacademy.com), where he teaches professional development classes in marketing mix modeling, SEO, web analytics, and strategic marketing planning. As CEO and consultant at Honed Consulting (https://honed.agency), Joshua works across multiple industries but specializes in higher education and non-profit marketing, helping organizations strengthen their performance marketing capabilities. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Ep. 85: Authenticity First: A Case for More Student-Generated Content
2025/08/15
Jaime welcomes Camryn Simpson and Blake Mischley of MeetYourClass to break down insights from their newly released 2025 College Decision Playbook. The conversation dives deep into the shifting priorities of Gen Z students—from major-first decision-making to the critical importance of digital campus "vibes." If you're crafting a marketing strategy for student recruitment or aiming to improve yield, this is an episode you don’t want to miss. The 2025 College Decision Playbook: https://colleges.meetyourclass.com/resources/2025-college-decision-playbook Guest Names:  Blake Mischley, Co-founder and CEO, MeetYourClass Camryn Simpson, Head of Community, MeetYourClass Guest Social:  https://www.linkedin.com/in/camryn-simpson-1a9739194/ https://www.linkedin.com/in/blake-mischley/ Guest Bio: Blake Mischley is the Co-Founder and CEO of MeetYourClass, a platform helping students build community from application through move-in. A recent graduate of the University of Michigan with a degree in Computer Science, Blake has been building in the social media space since middle school—first through content creation and later by working with top digital creators. He launched MeetYourClass while still in college after recognizing a disconnect between how students engage on platforms like Instagram and other popular social media platforms and the tools available to enrollment teams that meet students where they are. Today, MeetYourClass has grown to over 600,000 students and 20+ university partners, driven entirely by organic student adoption. Camryn Simpson is the Head of Community at MeetYourClass, where she leads marketing, community strategy, and partner engagement across a growing network of higher education institutions. As the company’s first employee, she’s helped shape both sides of the platform—building authentic peer-to-peer communities that students want to join, while supporting institutional partners in tracking connections and community growth, and embedding social communities more naturally into their enrollment strategies. Camryn graduated from the University of Pittsburgh in 2022 with a degree in Marketing. Prior to joining MeetYourClass, she built her marketing and community expertise through roles at companies like American Eagle Outfitters and Bumble—gaining hands-on experience creating authentic connections and engaging modern audiences. She’s passionate about designing student experiences that feel personal and relevant, and bringing more empathy, transparency, and creativity into higher education marketing.  - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Ep. 84: Skeptics Welcome: A Practical Path to Purposeful AI Adoption
2025/08/01
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Nikki Ferrell, Associate Director of Online Enrollment Marketing and Communications at Miami University, to explore how higher education institutions can adopt AI ethically and intentionally. They reflect on past tech disruptions—like the chaotic rollout of university websites and social media—and offer strategies to prevent similar pitfalls with AI. Nikki shares how Miami University is proactively building a responsible, inclusive AI implementation framework grounded in transparency and ongoing education. Whether you're just starting to think about AI or already experimenting with tools, this episode is packed with practical advice. Guest Name: Nikki Ferrell, Associate Director of Online Enrollment Marketing and Communications at Miami University Guest Social: https://www.linkedin.com/in/nferrell/ Guest Bio: Nikki Ferrell is the Associate Director of Online Enrollment Marketing and Communications at Miami University, where she chairs a cross-departmental AI Steering Committee focused on research, policy, principles, and education. Inspired by her graduate work in composition and rhetoric, she champions ethical, transparent, and inclusive AI adoption across teams by fostering open dialogue, thoughtful experimentation, and ongoing learning. Nikki’s current focus is expanding staff training and educational resources to ensure Miami’s marketing practices evolve responsibly alongside the technology. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Podcast reviews

Read Confessions of a Higher Ed CMO — with Jaime Hunt podcast reviews


5 out of 5
31 reviews
★★★★★
andrewcareaga 2024/02/15
Must-listen for all highered marketers
Each episode of Jaime Hunt’s podcast brings valuable insights from leading higher education experts across a broad spectrum of marketing and communica...
★★★★★
ChrisJR1983 2023/11/21
A must listen for higher-ed marketers
"Confessions of a Higher Ed CMO" is a real game-changer in the podcast world. Jaime Hunt brings a fresh, down-to-earth perspective to university marke...
★★★★★
Griffin aka griffylamps 2023/11/17
Higher Ed Gold Mine
The breadth of guests interviewed and their extensive experience makes this my go-to podcast for the latest thinking in higher ed marketing ( and mark...
★★★★★
Brian W. Piper 2023/05/26
One of the most insightful marketing podcasts anywhere
I listen to LOTS of marketing and higher ed podcasts and the guests and conversations that Jaime has on this show are some of the most insightful and ...
★★★★★
LizGross144 2023/04/05
Relevant, Insightful Conversations
Jaime curates conversations with a wide variety of guests on some of the most pressing topics for higher ed marketing leaders. This is a must-listen f...
★★★★★
Alan Stein 2023/04/04
Great host, great guests, great show!
My headline says it all - this show is a must listen!
★★★★★
Victoria O’Malley 2023/04/03
Insightful and Entertaining
Highly recommend this podcast to anyone working within higher ed, particularly if your work touches marketing, branding, communications, or enrollment...
★★★★★
Handsom3Brad 2023/03/17
A “Must listen” podcast for anyone in higher ed
Jaime Hunt brings forth interesting, challenging, and difficult higher ed conversations. This podcast is a “must listen” for anyone in the higher ed i...
★★★★★
mattrhames 2023/01/24
Excellent show
Worth your time.
★★★★★
Kristi McLennan 2022/09/24
A must listen for Higher Ed marketers
Jaime and her guests are talking about and offering advice relevant to all of the issues facing higher ed marketing teams today. This should be requir...
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