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Keep The Change

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Rating
★★★★★
5
from
14 reviews
This podcast has
206 episodes
Language
English
Explicit
No
Date created
2022/05/05
Latest episode
2026/10/23
Average duration
50 min.
Release period
11 days

Description

You can transform your dealership from the inside out, and Bart Nollenberger will show you how. “Keep The Change” is your go-to podcast for leadership growth in the automotive world—and there’s a reason leaders across the country swear by Bart’s coaching. His hands-on, proven approach has helped managers and owners just like you create lasting, meaningful change in their dealerships, and in every episode, he’s sharing his personal breakthroughs, field-tested strategies, and inspiring success stories, so you can do the same. If you’re new here, you’re exactly where you need to be. Each episode of “Keep The Change” will empower you to develop stronger leadership skills, build a winning culture, and stay ahead in a fiercely competitive market. Ready to go beyond sales training and actually transform how your dealership operates? Join Bart and keep the change you’ve worked so hard to create. 

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Check latest episodes from Keep The Change podcast


Right Person, Wrong Role with Dana Rowe
2026/10/23
Dana Rowe was a bank teller who was great with customers but could never balance her cash drawer. Her company didn’t fire her. They moved her to customer service, and she thrived. Today she leads the same way. Dana is VP of Business Development at KYCS Global. KYCS stands for Keep Your Community Safe. She started as a road warrior cold calling dealerships for Boomerang Tracking, the Canadian arm of LoJack. Now her company protects vehicles for Honda, Acura, BMW, Mercedes and Rolls-Royce, and it is breaking into the US market. In this episode: How KYCS won Honda Canada when auto theft in Canada exploded during COVIDWhy perseverance became her personal mantra after a painful divorceHer mom, her biggest mentor, and a family story of boundaries and redemptionThe leadership mistake of only listening to people who think like youWhy encouragement and appreciation shape a team more than anything elseHer honest answer on where her own company needs to growBart also offers the Five Levels of Leadership assessment free to every listener. Email [email protected] or call 480-327-8751. Learn more about Dana’s company at kycsglobal.com.
Leading with Compassion: How Faith, Culture, and Recovery Shape Great Leaders with Scott Rodgers
2026/10/09
What does it look like to lead people who are broken, hurting, and rebuilding their lives — and what can every leader learn from that? In this episode of Keep the Change, Bart sits down with his longtime friend Scott Rodgers — pastor, author, and leader — for a conversation about leading with compassion, building culture in ministry, and what it really means to treat people the way they want to be treated. Scott shares how he's leading a thriving Celebrate Recovery ministry and the leadership principles that apply whether you're running a business, a team, or a church. In this episode: Why leading volunteers is one of the hardest — and most rewarding — leadership challengesThe difference between the Golden Rule and the Platinum Rule (and why it changes everything)How compassion, mercy, and grace aren't soft skills — they're leadership essentialsWhy knowing someone's story is the key to leading them wellDon't be that boss — what great leadership actually looks like in practiceConnect with Scott Rodgers on social media — search Rodgers (R-O-D-G-E-R-S) Subscribe to Keep the Change and share this episode with a leader who needs to hear it.
From EMT to GSM with Michael Wengert, General Sales Manager at Toyota of Lancaster
2026/10/02
From EMT to GSM: Michael Wengert on Showing Up Michael Wengert was an EMT for eight years until a layoff sent him to a Toyota dealership. He was top salesperson by month two. Now he is the General Sales Manager at Toyota of Lancaster in Southern California. Bart Nollenberger and Michael talk about leading a sales team, owning every problem, keeping processes simple, and serving today's customer who shows up already knowing the stock number. Michael also shares why his store's culture keeps people for decades, and why the key to any job is simple: just show up. Reach Michael at [email protected] Bart Nollenberger Coaching | AutoMastery University | Keep the Change Academy Maxwell Leadership Certified Executive Director 480-327-8751 | [email protected]
Trent Denman: Stop Buying Leads, Start Building a Book
2026/09/25
Most car salespeople don't have a word-track problem. They have a prospecting problem. Trent Denman has spent 15+ years as an auto broker at HM Brown in Colorado Springs, selling thousands of cars across recessions, COVID, and supply chain shortages, almost entirely from business he generated himself. He's also the founder of Elevation Performance Group and a fellow Maxwell Leadership executive director. Trent and Bart dig into why dealerships holding on to the four-square are looking through an old lens. They discuss why CarMax and Carvana are winning on less hassle rather than lower prices, and why the salesperson of the future is a brand ambassador who owns the deal start to finish. Trent shares the BMX state championship visualization that took him from zero cars to the #1 broker in his company. He also explains what HM Brown founder Bud Brown taught him about vision, and how his Automotive Sales Accelerator trains salespeople to become "invaluable." Learn more at TrentDenman.com.
Greg Pollice: Build Your Own Team, Coach Don't Dictate
2026/09/18
Forty-four years in the car business, eight dealerships, and one rule Greg Pollice won't break: if you don't believe it, don't say it. Greg Pollice, GM of Brenneman Ford in Chester, PA, joins Bart to talk about what's actually changed in dealership leadership — and what hasn't. He came in when contracts were hand-typed and management was a dictatorship. Today he calls his whole staff "my children," hires salespeople with zero car experience so they learn his process clean, and interviews every employee in a store before he changes a thing. We cover his coaching philosophy ("Somebody taught me. I made it my own. Are you going to own it or not?"), why he hits people with the hard feedback when they're winning instead of losing, the technician shortage he calls the industry's biggest challenge, and the one-month promise he makes when he takes over a failing store. Plus: 44 years of marriage, a house full of granddaughters, and the father-in-law who taught him that being a good dad makes you a better leader. Greg shares his personal email and cell in the episode — he means it.
You Can't Fix a Culture You've Never Measured — with Tyler Long
2026/08/28
Ask any executive how important culture is and you'll hear "it's our DNA." Ask how they measure it and the room goes quiet. Tyler Long built the tool that answers that. He and Bart get into why engagement surveys capture opinions while the Culture Health Scorecard measures behavior, why one client's "fun" score dropping was the best news in the report, and the one word that decides whether any of it works. 00:00 Meet Tyler Long 04:29 Googling "leadership development in Branson" — nothing 08:59 The Chick-fil-A owner with 46 leaders 12:54 Prescribing before diagnosing 18:01 The 10 attributes of a healthy culture 18:28 Opinions vs. behaviors 20:13 Accountability holds up the bar 24:26 When fun masks no trust 27:59 20 weeks of candor 37:30 Culture work is whack-a-mole 41:39 The Leadership Maturity Assessment 45:39 One word: willingness 46:40 Why Legacy Leadership became OrgIQ Tyler: [email protected] #KeepTheChange #Leadership #OrgIQ #BartNollenberger
The Skill That Got You Promoted Won't Keep You There
2026/08/21
Every month, in thousands of businesses, the same thing happens: the top producer gets promoted to run the department. Ninety days later she's exhausted, working more hours than anyone, and the department is no better than it was before she got there — because everything that made her great at the old job is the wrong instinct for the new one. And nobody told her. In this episode, Bart Nollenberger pulls two books together that don't look like they belong on the same shelf — Jack Welch's Winning and Gallup's It's the Manager — and shows how they answer the same question from opposite ends: what actually makes a team perform. In this episode: Why "I'm not in it for the numbers, I'm in it for the people" is a false choice — and what a struggling business always protects lastThe leadership transition nobody warns you about: before you're a leader it's all about me; after, it's all about weWelch's leadership rules, including "always be coaching" and why leaders celebrate far too littleWhy candor is the biggest dirty little secret in business — and the three things it costs you when it's missing: ideas, speed, and moneyThe meeting after the meeting: why the parking lot conversation isn't a communication issue, it's a you issueThe three tickets to entry you can't coach — integrity, intelligence, maturity — plus Welch's Four E's and a P (energy, energize, edge, execute, passion), run against a real top producerGallup's numbers: only ~15% of workers are engaged, and roughly 70% of that variation traces back to one person — the managerMoving from boss to coach: weekly 15-minute sessions, the "advice monster," and the coaching questions that actually work — What's on your mind? And what else? What's the real challenge for you?Why Bart calls it "activating" instead of coaching — your people aren't confused, they're stuck, and information doesn't fix stuckThe question to take with you: when was the last time somebody who works for you told you that you were wrong? If you can't remember, that's your starting point. Mentioned in this episode: The Culture Scorecard — an anonymous, ten-attribute assessment of your team's culture that shows the gap between what leadership believes and what the floor actually experiences, and returns the top three fixes for the next six months ranked by impact. Link in the show notes. Bonus for listeners: The first ten people to email Bart get an emotional intelligence assessment plus a half-hour coaching session on the results — automotive-centric, or customized to your industry. Reach out at [email protected]. Take care of your people. Let's go win.
Culture, Accountability & Faith in the Car Business — Mickey Seelye & Stan Qualls
2026/08/14
Mickey Seelye and Stan Qualls return to Keep the Change for an hour that turned into more than a business conversation. Mickey runs Seelye Auto Group, five Southwest Michigan stores founded in 1963 by his grandfather — a wounded Iwo Jima Marine who went from bagging groceries to janitor to owner. Stan, the group's VP and chairman of the NADA Kia 20 Group, came up with no legacy and no plan until the car business gave him an identity. They get specific about culture: questions are your allies, don't sacrifice the relationship to be right, be curious not judgmental. Empathy, certainty, professionalism. Accountability people thrive in — and why they've lost only two or three managers in five years. Plus why Mickey turns down faster growth to protect impact, and why he'd shut the doors before selling out. Reach Mickey at [email protected] and Stan at [email protected]. Share it with someone who needs it, and subscribe wherever you listen.
Why the Best Leaders Ask Questions Instead of Giving Answers | Chris Saraceno
2026/08/07
Chris Saraceno is back on Keep the Change. As VP and Partner of Kelly Automotive Group (12 franchises, 7 locations, ~500 team members), Chris knows what it takes to build and sustain culture at scale. In this conversation, Bart and Chris go deep on why culture is really about behaviors, how great leaders adapt their communication style to each individual, and why being questioned by your team is a sign of a healthy organization. Chris shares lessons from his mentor Eustace Wolfington — including "think like a customer" and "don't play God, present options" — and how those principles still shape his leadership 40+ years into the automotive industry. They cover the Theory of 5 framework (spiritual, partner, family, business/finance, health/fitness), Chris's upcoming children's book The Magic Stone, the power of catching people doing something right, and why candor paired with compassion is what separates good leaders from great ones. Find Chris at TheoryOf5 and on LinkedIn and Facebook. CONNECT WITH CHRIS SARACENO:  Website: TheoryOf5.com  LinkedIn: Chris Saraceno  Facebook: Chris Saraceno Books mentioned: The Theory of 5 Book by Chris Saraceno | Winning by Jack Welch | The Next Conversation by Jefferson Fisher | The Self-Aware Leader by John Maxwell | Crucial Conversations | It's the Manager (Gallup) Subscribe to Keep the Change for weekly conversations on leadership, growth, and the automotive industry.
From Marine Corps to Main Street: Ken Cook on Building a Dealership with Core Values
2026/07/31
Ken Cook, owner of BZ Automotive in Indiana, sits down with Bart Nollenberger to share his journey from a short career in the Marine Corps to becoming a successful independent dealer in a market dominated by giants.  Ken opens up about the power of core values in shaping culture, why he rewards employees based on those values (including sending a long-tenured couple to Hawaii), and the personal decisions — like giving up alcohol — that transformed his leadership.  Bart and Ken also dive into the Johari Window, emotional intelligence, and why the best leaders take an honest look at themselves before asking anything of their team. Whether you're running a dealership, building a business, or leading a team of any size, this conversation will challenge you to raise your own standard. Ken's contact: [email protected] If you enjoyed this episode, share it with someone building a business from the ground up. Subscribe and follow Keep the Change on Apple Podcasts, Spotify, and YouTube.
Rob Ruth Returns: The Buying Center Blueprint That Buys 362 Cars a Month Off the Street
2026/07/24
Rob Ruth from Bob Ruth Ford joins Bart Nollenberger for a second time to pull back the curtain on the buying center model that transformed his dealership. Rob shares how he went from personally messaging sellers on Facebook Marketplace to building a six-person team that acquired a record 362 vehicles off the street last month. He walks through the staffing, the daily metrics, the hiring profile, and why your used car department is the single biggest lever you can control as a dealer.  They also dig into leadership, the power of attitude, and why the best time to invest in new processes is when times are good — not when you're desperate. Connect with Rob Ruth on LinkedIn, Instagram, or Facebook. Subscribe to Keep the Change for more conversations with the best operators in the business.
Sam Sweis: Immigrant Work Ethic, Selling Exotics from Indiana, and Why Your Team IS the Strategy
2026/07/17
Sam Sweis went from washing cars at a California Dodge store to owning Sweis Infiniti in Indiana — with 27 acquisitions along the way. In this episode, Sam and Bart dig into what actually drives long-term success in the car business: building your bench from within, understanding that every customer walks in with an unidentified problem, and knowing that used cars are the one department the factory doesn't control.  Sam talks COVID strategy, the exotic car market, why he'll never buy a high-performing store, and the advice he'd give any dealer getting started — including the question most people don't want to answer: what are you willing to give up? Whether you're a green pea or a seasoned dealer, this conversation is packed with real talk on leadership, culture, and what you have to be willing to give up to own the building. Connect with Sam:  Email: [email protected] Instagram: @sam_sweis Subscribe and share Keep the Change for more conversations with the people shaping the car business.
Transformation: Healing From the Inside Out
2026/07/10
Bart Nollenberger just got back from twelve days in Lusaka, Zambia — and he came home with a message he can't stop thinking about. Invited to speak to more than two dozen audiences, from children in the slums to recovering men in a treatment center to business leaders and church congregations, Bart realized he wasn't giving twenty different talks. He was giving one. In this episode, Bart puts leadership, recovery, and faith on the same table and shows how they all connect. Drawing on 41 years of sobriety and 42 years in the automobile business, he walks through the first four steps of a changed life — admit, believe, decide, and take honest inventory — and makes the case that they don't just heal a person, they change a culture. Because culture never changes from the outside in. It changes from the inside out, one heart and one surrendered morning at a time. Whether you lead a company, a church, or a family around the dinner table, this one's for you. You are not too young, not too important, and not too far gone. 📖 Get Bart's book Keep the Change and learn more at bartnollenberger.com 🔔 Subscribe to Keep the Change on Apple, Spotify, and YouTube.
David Long on Step Zero: Why Attitude, Energy & Approach Beat Process Every Time | Keep the Change
2026/06/12
David Long returns to Keep the Change to talk about his new book, Step Zero — and why winning isn't just about executing the process, but everything that happens before step one. Bart and David break down the three things that separate top performers: attitude, energy, and approach. David also shares his personal journey — building four businesses, walking in faith, life as a grandfather, and his path of sobriety, with a message of hope for anyone struggling. David Long is the COO of VAN (Vehicle Acquisition Network), President of David J. Long Consulting, VP of Schumacher Chevrolet, founder of All Things Used Cars, and creator of the "Pandemic of Positivity." Get a free copy of his book and free resources at DavidJLongConsulting.com. If this one resonated, share it with someone who needs it.
The Mistake Quietly Killing Car Dealerships in 2026 — And the Leader Who's Calling It Out
2026/05/30
COVID didn't just inflate paychecks — it gutted a generation of car people. Old dogs cashed out, GSMs got promoted before they were ready, and salespeople learned to take orders instead of build value. Now the margins are gone and a leadership gap is staring the industry down. Bart sits down with John Alcorn — Operating Partner of Dogwood Auto Group (Mazda, VW, Volvo) — for a raw conversation on: → The mistake quietly costing managers their best people → John Maxwell's 5 Levels of Leadership — and where most managers are stuck → Why he raises men, not boys ("leaders eat last") → Why "change in the mirror first" is his #1 advice → A first look at SEF Score — his new tool fixing the measurables problem 🎙️ Don't miss Bart's free webinar June 2, 8 PM ET → bartnollenberger.com 📩 [email protected] | [email protected]

Podcast reviews

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5 out of 5
14 reviews
★★★★★
The Worship Critic 2024/07/05
Chad Staples Interview
Great interview with Chad Staples Bart. New fan here. Thank you for sharing Chad and his testimony.
★★★★★
SSgt K 2022/06/09
Great host and amazing topics
Bart brings in valuable guests and knows how to have great conversations around sales and people’s stories.
★★★★★
Mary Nollen 2022/06/03
Keep the Change
What a transparent look at transformation in action. It takes looking at life in retrospect to see that change is in motion - it takes commitment to k...
★★★★★
roblox geak 2022/05/08
Barr Man!
So encouraged to hear that God can make strength come from weakness! Thanku guys for reminding me the gratitude is intentional and doesn’t come “natur...
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