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Restaurant Marketing Secrets

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Rating
★★★★★
5
from
3 reviews
This podcast has
985 episodes
Language
English
Date created
2022/06/02
Latest episode
2026/10/27
Average duration
14 min.
Release period
8 days

Description

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are: A - Attracting your customer's attention B - Build a database from that attention R - Retaining attention in your database And, by the way, ABR also stands for America's Best Restaurants. (Duh!) Learn more about Matt Plapp by visiting his website at www.MattPlapp.com

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Check latest episodes from Restaurant Marketing Secrets podcast


2 Easy Thanksgiving Marketing Ideas for Your Restaurant - Restaurant Marketing Secrets - Episode 994
2026/10/27
Thanksgiving is one of the biggest marketing goldmines of the year for your restaurant — if you stop selling food and start being social. In this episode, Matt Plapp gives you two dead-simple Thanksgiving campaigns you can run on social media and email to own your community's attention. In this session, Matt Plapp (CEO of America's Best Restaurants) breaks down the "favorite side dish" and "what are you thankful for" posts, the post-email-ad playbook that makes them go viral, and the in-store move that drives even more engagement. - This podcast is a lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
The Red Envelope Promo: How Restaurants Fill a Dead January - Restaurant Marketing Secrets - Episode 993
2026/10/23
Thanksgiving through New Year's takes care of itself. January is the month that kills restaurants. Here's the one promotion that fixes it, and you have to start now. In this session, Matt Plapp (CEO of America's Best Restaurants) breaks down Part 1 of the Red Envelope Promo — picking your prizes and local partners, setting your handout and redemption windows, and the QR code hack that lets you market only to the people actually holding an envelope. This is Part 1 of 3. Next week Chris Schonenberger of BBQ Productions joins us to break down how his restaurant does six figures in Q1 sales off this promo every single year. - This podcast is a lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
Can't Miss Halloween Candy Counting Contest (Social + Email + Ads) - Restaurant Marketing Secrets - Episode 992
2026/10/20
This simple tactic, using a bowl of candy, can help you reach customers via email, text, and social media...BUT DRIVE SALES! - This podcast is a lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
How to Turn Halloween Into a Restaurant Goldmine (Social + Email + Ads) - Restaurant Marketing Secrets - Episode 991
2026/10/05
Don't wait until the week before, then this promo locked and loaded early! - This podcast is a lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
Our Restaurant Marketing Programs - Restaurant Marketing Secrets - Episode 990
2026/09/30
America's Best Restaurants has helped thousands of restaurants through the years, BUT HOW?  I often spend so much time teaching that I forget to talk about what we do.  Today we dig into the marketing programs we offer at ABR.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
3 Strategies to Keep Your Restaurant Customers Coming Back - Restaurant Marketing Secrets - Episode 989
2026/09/24
Retaining your customers is KEY to long term growth, but even more important than that is RETAINING THEIR ATTENTION - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
3 Facebook Ads Your Restaurant Should Be Running Every Day - Restaurant Marketing Secrets - Episode 988
2026/09/10
You can't compete with the chain's physical footprint, but you can with their digital one.  And the journey starts with Facebook and Instagram ads.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
How To Build The Ultimate Restaurant Marketing Promos Every Month - Restaurant Marketing Secrets - Episode 987
2026/08/25
Here's the monthly promo blueprint the restaurants should follow every month.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
How To Run Monthly Restaurant Promotions - Restaurant Marketing Secrets - Episode 986
2026/08/20
Stop doing weekly promos that don't drive traffic, don't drive sales, don't gain online engagement, don't excite your customers, and, more importantly, are done HALF-HEARTED and last-minute.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
Restaurant Customer Acquisition Through Facebook & Instagram- Restaurant Marketing Secrets - Episode 985
2026/08/10
This podcast is a micro lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
Dominating Community Marketing - Restaurant Marketing Secrets - Episode 984
2026/08/05
Your restaurant can't simply be an address in your community; YOU have to be active, and YOU have to become the area's #1 influencer.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit
5 Steps To Building A Dominant Loyalty Program - - Restaurant Marketing Secrets - Episode 983
2026/07/29
Loyalty can and should be a solid contributor to your monthly sales.  BUT there are steps you must take to optimize it.   --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit
3 Keys To Building Your Marketing Plan - Restaurant Marketing Secrets - Episode 982
2026/07/20
If you want to grow your sales, you 100% must have a marketing plan.  And that marketing plan must be built around these 3 MUST-DOs! --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit
How To Not Use Text Messaging For Your Restaurant - Restaurant Marketing Secrets - Episode 981
2026/07/19
Text messaging can be a great part of your restaurant's marketing program, but you need to make sure you're using your database correctly.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit
Your Restaurants Marketing Success Is Right In Front Of Your - Restaurant Marketing Secrets - Episode 980
2026/07/17
The streets are lined with gold, unless you're still ignoring the opportunity --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

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5 out of 5
3 reviews
★★★★★
TheDancingHouseMama 2023/10/24
Brick and Mortar Visibility
As a marketing consultant, this is my go to resource for helping my restaurant clients. Thank you for the short to the point advice. Super helpful. ...
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