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Most tattoo artists know they should be making content. They've seen the strategies, saved the posts, and still haven't hit record. This episode is about why, and about the internal work that has to happen before any marketing strategy actually gets used. Apply to work with me: http://apply.theartfulmarketer.com?source=youtube Ryan breaks down how he blends his own spiritual practice, influenced by Michael Singer's work on observing thoughts and feelings without being run by them, with the practical reality of building a business through content and marketing. He shares the story of pivoting away from tattooing into financial education content back when almost no one in the industry was doing it, and the fear that came with putting out something he knew his peers would judge. The core of the episode is a six-step process for moving past the resistance that keeps people stuck: notice the gap between what you logically know you should do and what you're actually doing; give yourself permission to be bad at it before you're good at it; get clear on your real why; name the specific fear that's stopping you; let go of the outcome and post anyway; remind yourself that the result doesn't determine your worth. If you've been sitting on content you haven't posted, or you keep starting and stopping, this one is for you.

Wanna book out solid months of tattoos? Book a free session with me, I'll show you how. Apply here: http://apply.theartfulmarketer.com?source=youtube If you've been tattooing 10+ years and you're down to 4-8 tattoos a month after years of being booked solid, this one's for you. Your tattoos didn't get worse. The game changed, and this episode gives you the exact recipe to adapt. Ryan talks to 2-3 tattoo artists a week who've been in the industry for 10, 20, 30 years and are completely burnt out. Booked out months at a time used to be normal. Now they're doing a handful of tattoos a month, wondering if they need a different job. This isn't a talent problem. It's an adaptation problem. In this episode: why your social media profile needs to work like a walk-in shop, not a portfolio; the exact content cadence to post without burning out; the 4 things your content needs to say to build trust; how to turn DMs into booked appointments without being pushy; why lowering your prices is the worst thing you can do right now. This is the same framework Ryan walks his private clients through.

Brian Bennett spent most of his 10-year tattoo career booked out two weeks at a time, stressed about money, and stuck overthinking every piece of marketing advice he already knew. We talk about why that happens — and what actually got him from a constant 7-8 stress level down to a 4, booked 4-6 weeks out, with no TikTok dances, no gimmicks, just one honest video and a few small habit changes. If you've ever known exactly what you should be doing and still couldn't make yourself do it, this one's for you.

A simple proven method for booking tattoos in under 48 hours Check it out HERE https://www.skool.com/the-artful-business-skool/about   In this episode of the Artful Dollar podcast, Ryan Roi talks with tattoo artist Becca Nushell about overcoming fear and scarcity in tattooing.    Becca shares her 20-year journey from early “scratching,” a costly Oregon apprenticeship, and enduring shop abuse, to learning key color techniques and mindset shifts after meeting Megan Massacre on a TLC show.    She recounts opening studios before COVID, surviving shutdowns with limited savings, evacuating during major Oregon fires, and relocating her family to Texas while commuting back to Oregon for marathon sessions.    After repeated shop instability and negativity, she left in 2024, felt close to failure, and invested in Ryan’s program, leading to consistent social media and SEO systems, rapid follower growth, higher pricing, and being booked months out.   Follow Becca Nushell on Instagram: @nushelltattoos https://www.instagram.com/nushelltattoos/   ———   A simple proven method for booking tattoos in under 48 hours Check out the Booked’n 48 Workshop: https://www.skool.com/the-artful-business-skool/about   We are now only accepting strategy sessions for any tattooers who have taken the Booked’n 48 Workshop which is guaranteed to book you more appointments or you don’t pay!    Check it out HERE https://www.skool.com/the-artful-business-skool/about   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #selfimprovement #mindset

A simple proven method for booking tattoos in under 48 hours Check it out HERE https://www.skool.com/the-artful-business-skool/about   In this episode of The Artful Dollar Podcast, Ryan Roi shares his experience with severe depression, psychosis, addiction, psychiatric hospitalizations, medication, electroconvulsive therapy, and how tattooing gave him purpose while he still struggled.    Ryan describes key breakthroughs around fear of others’ opinions, the stories and language that shape perception, and how “understanding” alone doesn’t change behavior.    He emphasizes changing environments, finding supportive communities, questioning the meaning you assign to events, and letting go of limiting labels and identities as a path toward sobriety, growth, and greater freedom.    This episode is not medical advice, we encourage seeking professional help when needed.   ———   A simple proven method for booking tattoos in under 48 hours Check out the Booked’n 48 Workshop: https://www.skool.com/the-artful-business-skool/about   We are now only accepting strategy sessions for any tattooers who have taken the Booked’n 48 Workshop which is guaranteed to book you more appointments or you don’t pay!    Check it out HERE https://www.skool.com/the-artful-business-skool/about   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #selfimprovement #mindset

Get all the info on the Tattoo Forever System LIVE workshop TATTOO FOREVER SYSTEM http://course.theartfuldollar.com/tattoo-forever-system-yt   In this episode of The Artful Dollar Podcast, Ryan Roi talks to tattoo artists who struggle with the fear of being seen online and explains how hiding from visibility leads to fewer clients.    Ryan shares practical ways to make content easier, be more authentic, and build confidence to post consistently even when it feels messy.    Ryan frames authenticity as something developed through repetition and a body of work, encourages making content you actually enjoy, and invites listeners to the Tattoo Forever System Workshop.   ———   Get all the info on the Tattoo Forever System LIVE workshop TATTOO FOREVER SYSTEM http://course.theartfuldollar.com/tattoo-forever-system-yt   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #marketing

Get all the info on the Tattoo Forever System LIVE workshop TATTOO FOREVER SYSTEM http://course.theartfuldollar.com/tattoo-forever-system-yt   In this episode of the Artful Dollar podcast, host Ryan Roi introduces the Tattoo Forever System, a proven marketing strategy for tattoo artists who want a sustainable marketing strategy that will keep them booked throughout their career.    Ryan covers the fundamentals of relationship marketing for service businesses and how it can be applied to social media to build a loyal client base. Key topics include creating engaging content, the importance of consistency, and leveraging Meta Ads Manager for targeted campaigns.    Ryan also emphasizes the psychology behind why people buy and offers practical tips for improving visibility and trust among potential clients.    Tune in to learn how you can use these strategies to book more tattoos and grow your business sustainably.   ———   Get all the info on the Tattoo Forever System LIVE workshop TATTOO FOREVER SYSTEM http://course.theartfuldollar.com/tattoo-forever-system-yt   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #marketing

A simple proven method for booking tattoos in under 48 hours Check it out HERE https://www.skool.com/the-artful-business-skool/about   In this episode of the Artful Dollar Podcast, host Ryan Roi responds to recent Reddit allegations claiming he's involved in unethical practices including predatory grifting, phony spiritual scams, and familial cult ties.    Ryan provides clarity on his coaching services, discusses his background, and addresses misinformation regarding his involvement with Ayahuasca and other spiritual practices.   He also shares his perspective on mindset, responsibility, and the impact of his work.    Throughout the episode, Ryan underscores the importance of authenticity, resilience, and responding to criticism constructively.   ———   A simple proven method for booking tattoos in under 48 hours Check out the Booked’n 48 Workshop: https://www.skool.com/the-artful-business-skool/about   We are now only accepting strategy sessions for any tattooers who have taken the Booked’n 48 Workshop which is guaranteed to book you more appointments or you don’t pay!    Check it out HERE https://www.skool.com/the-artful-business-skool/about   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #tattooing

Ready to build a tattoo business that lasts? Join the Tattoo Forever System Workshop Learn More: https://course.theartfuldollar.com/tattoo-forever-system-yt   In this episode of the Artful Dollar podcast, host Ryan Roi is joined by renowned tattoo artist Jason Tyler Grace from Portland.    Jason Tyler shares his personal journey through nearly 30 years of tattooing, discussing the highs and lows, including early struggles and the transformative power of responsibility after becoming a father.    Together they discuss the often overlooked business side of tattooing, marketing strategies, and the importance of maintaining creativity.    Jason Tyler also opens up about his profound experiences with therapy, the impact of personal trauma, and his ongoing quest for self-improvement and wisdom. This enriching dialogue highlights the interconnectedness of art, business, and the human experience.   Follow Jason Tyler Grace on Instagram: @jasontylergracetattoo https://www.instagram.com/jasontylergracetattoo/   ———   Ready to build a tattoo business that lasts? Join the Tattoo Forever System Workshop Learn More: https://course.theartfuldollar.com/tattoo-forever-system-yt   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #personalgrowth #selfhelp

Ready to build a tattoo business that lasts? Join the Tattoo Forever System Workshop Learn More: https://course.theartfuldollar.com/tattoo-forever-system-yt   In this episode of the Artful Dollar podcast, Ryan Roi emphasizes the importance of building a solid financial foundation as a self-employed individual.    Drawing from his own experiences and career transition from a tattoo artist to a licensed financial advisor, Ryan shares critical insights on saving, taxes, retirement planning, and changing one's mindset towards money.    Ryan highlights the necessity of creating emergency savings, responsible debt management, and investing for the future.    This episode is packed with practical tips, personal anecdotes, and a strategic approach to mastering financial security for 2026 and beyond.   Here’s the recources mentioned in the podcast:   Tattoo Tax Cheat Sheet https://ryan-roi.notion.site/Tattoo-Tax-Cheat-Sheet-17089a0ba940809bafd8cf2cbbb38207?pvs=143   The Waterfall Money System Tutorial https://youtu.be/FZR3ZjTStmE   Retirement Saving Graphic https://drive.google.com/file/d/1179xQ7B5QOTq30YpisUeK3ZlxGIalYsV/view?usp=sharing   ———   Ready to build a tattoo business that lasts? Join the Tattoo Forever System Workshop Learn More: https://course.theartfuldollar.com/tattoo-forever-system-yt   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #personalfinance

Start Booking Tattoos (On Purpose, Not By Accident) Booked’n 48 Workshop: https://www.skool.com/the-artful-business-skool/about?ref=2ea7d1f0b91449f19e932bad6b26dd47   In this episode of The Artful Dollar, host Ryan Roi welcomes his friend and 30-year tattoo veteran, Matt Hodel.    Together, they discuss the evolution of personal beliefs, the significance of adaptability in achieving goals, and the unique challenges within the tattoo industry.    The conversation covers creativity blocks, the business mindset, and the pivotal role of mentorship.    Matt shares his journey from tattooing to coaching, emphasizing the importance of empathy, continual growth, and the freedom to fail.    Ideal for tattoo artists and creatives, this episode offers profound insights into navigating both personal and professional landscapes.   ———   Start Booking Tattoos (On Purpose, Not By Accident) Booked’n 48 Workshop: https://www.skool.com/the-artful-business-skool/about?ref=2ea7d1f0b91449f19e932bad6b26dd47   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #artistpodcast

Start Booking Tattoos (On Purpose, Not By Accident) Booked’n 48 Workshop: https://www.skool.com/the-artful-business-skool/about?ref=2ea7d1f0b91449f19e932bad6b26dd47   In this episode of the Artful Dollar, host Ryan Roi shares his deeply personal journey from a troubled youth to a successful tattoo artist.    Ryan introduces the concept of the 'inner elder', imagining a future version of oneself to make better life decisions today. Ryan discusses his battles with addiction, the importance of long-term thinking, and quantum physics' intriguing implications on how we perceive time.    He offers actionable steps for listeners to plan for a fulfilling future while addressing internal fears and limiting beliefs, urging them to bet on themselves and aim for extraordinary goals.   ———   Start Booking Tattoos (On Purpose, Not By Accident) Booked’n 48 Workshop: https://www.skool.com/the-artful-business-skool/about?ref=2ea7d1f0b91449f19e932bad6b26dd47   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #artistpodcast

A simple proven method for booking tattoos in under 48 hours Check it out HERE https://www.skool.com/the-artful-business-skool/about   In this episode of the Artful Dollar, host Ryan Roi, a seasoned tattoo professional with over 20 years of experience, breaks down the transformative challenges faced by tattoo artists in 2025.    Reflecting on the industry's evolution, the impact of technology, and the necessity of marketing skills, he offers a unique perspective on what the future holds.    This discussion touches on the emotional and professional hurdles many artists encounter, highlighting the importance of adaptation, community building, and embracing new tools like AI.    Ideal for both aspiring and established tattoo artists, this episode serves as a roadmap for navigating the evolving landscape of tattooing.   ———   A simple proven method for booking tattoos in under 48 hours Check it out HERE https://www.skool.com/the-artful-business-skool/about   We are now only accepting strategy sessions for any tattooers who have taken the Booked’n 48 Workshop which is guaranteed to book you more appointments or you don’t pay!   Check it out HERE https://www.skool.com/the-artful-business-skool/about   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #artistpodcast

Booked’n 48 Workshop - If you struggle with making content and getting clients on social media, and you want an easy way to convert followers into clients, hit the link and sign up! https://www.artfulmarketerworkshop.com/booked-n-48-yt-podcast   In this candid and introspective episode, Ryan Roi shares his 13-year-long journey in the tattoo industry.    Addressing doubts, anxieties, and internal struggles that many tattoo artists face, Ryan answers nine essential questions his younger self would've asked.    Topics covered include finding one's style, dealing with comparison, anxiety, and financial security, and learning the importance of self-promotion and inner work. Ideal for both aspiring and seasoned tattoo artists, this episode offers valuable lessons in personal and professional growth.   Sign up for the Booked’n 48 Workshop: https://www.artfulmarketerworkshop.com/booked-n-48-yt-podcast   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #marketing

A simple proven method for booking tattoos in under 48 hours Check it out HERE https://www.skool.com/the-artful-business-skool/about   In this episode of The Artful Dollar Podcast, host Ryan Roi shares actionable strategies from his 'Booked in 48' workshop to help tattoo artists combat the slow season and book more appointments.    Learn how to use Instagram effectively, communicate with potential clients, and create authentic content that resonates.    By following these tested and proven techniques, artists can increase their client bookings and sustain their business even during slower periods.   ———   A simple proven method for booking tattoos in under 48 hours Check it out HERE https://www.skool.com/the-artful-business-skool/about   We are now only accepting strategy sessions for any tattooers who have taken the Booked’n 48 Workshop which is guaranteed to book you more appointments or you don’t pay!   Check it out HERE https://www.skool.com/the-artful-business-skool/about   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #marketing #marketingstrategy