Advertise on podcast: The Bottom Line: Ecommerce Tactics for Profitable Growth

👉 Grow your bottom line: https://www.kynship.co/ Day-to-day ad performance can feel chaotic. One day results are strong, the next they drop, and suddenly it feels like something is broken. In this episode, I break down why that reaction is costing brands more than they realize. Meta ads aren’t volatile. Human behavior is. And most performance swings are the result of small sample sizes being misread, not problems with the platform itself. Using real client examples and simple probability logic, I explain why daily data creates false urgency, how over-optimization drains budgets, and what disciplined teams do differently when nothing in the account has actually changed. This conversation is about shifting from reaction to process, and learning how to let probabilistic systems work instead of fighting them. In this episode, I cover: Why Meta performance feels volatile even when nothing is brokenHow small sample sizes distort decision-makingWhy daily reporting leads teams to overreactWhat it really means when Meta increases or decreases spendWhy turning off high-spend ads often backfiresHow cost controls act as guardrails, not constraintsThe mindset shift required to manage ads with confidence If you’ve ever felt pressure to “fix” ads after a bad day in the dashboard, this episode will change how you read your data and how you make decisions going forward. 🎧 Listen to The Bottom Line for clear, practical conversations about growth, margins, and decision-making that actually moves the needle. Key Takeaways: 0:00 Meta ads aren't volatile1:11 Process vs. results matter more than daily performance4:47 Small sample sizes create misleading patterns5:26 Statistical variance explains performance swings6:37 Don't make decisions based on isolated days7:55 Meta reads signals you can't see9:00 Cost controls work with the algorithm, not against it10:36 Three core principles for success:14:34 Weekly analysis minimum16:12 Don't turn off high-spending ads prematurely Additional Resources: Follow us on X: 👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing...

👉 Grow your bottom line: https://www.kynship.co/ The headlines after Black Friday Cyber Monday were mixed. Spending was up. Costs were up too. Once you factor in inflation, a big portion of that growth disappears. In this episode, I share the actual Black Friday Cyber Monday numbers from our clients and break down what really worked in 2025, and what needs to change heading into 2026. Across our client base, revenue was up 28 percent year over year. Most had a strong Q4. But at the same time, ad spend increased and new customer acquisition became more expensive. The brands that performed well did not rely on finding new channels or waiting for costs to come down. They focused on returning-customer revenue, LTV, and building a business that does not depend entirely on acquiring strangers. If you are planning for 2026 and want a clearer strategy for navigating rising costs, this episode breaks it down. Key Takeaways: 00:00 Intro00:30 Industry Analysis & Client Results01:24 The Numbers Breakdown03:13 The Key Insight09:19 2026 Quarterly Playbook09:49 Q1 (Audit Phase)11:30 Q2 (Fix Foundation)13:59 Q3 (Activate & Test)16:23 October (Final Prep)17:55 Closing Thoughts Additional Resources: Follow us on X: 👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533

👉 Grow your bottom line: https://www.kynship.co/  Most brands are optimizing for LTV the wrong way. Tracking shallow metrics, trusting false profitability, and scaling acquisition without understanding how or if the revenue will come back… Here's the brutal truth... If you don’t understand the real levers behind LTV, you’ll keep chasing tactics that barely move the needle. That's why today, I’m breaking down why you need to measure with cohorts, how long-tail retention impacts your true profitability, why product type —not marketing—drives repeat behavior, and which tactics actually work when it comes to scaling your specific business. The worst outcome is spending years optimizing tactics that just barely move the needle, so don't miss out. Tune in and discover the real reason your business is stalling. Key Takeaways: 00:00 Intro 01:13 You need to measure with cohorts05:07 The truth about customer value07:38 Retention is genetic 12:20 Tactics that actually move the needle 16:33 Be honest about your business model viability 18:35 What you need to remember 19:40 Outro Additional Resources: Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

👉 Grow your bottom line: https://www.kynship.co/  Every purchase decision your customers make is driven by one simple psychological principle… Master this principle, and you’ll scale your marketing in ways most businesses can’t even imagine. Today, I’m breaking down why some ads convert 3x higher than others, why most businesses miss the mark on messaging, how to effectively segment your audience, craft messaging that resonates, and leverage creative diversity to skyrocket your conversion rates. Ready to 3X your conversions the easy way? Tune in now. Key Takeaways: 00:00 Intro 00:17 The psychology of purchasing decisions 07:48 Objective vs. subjective benefits 09:55 How to find your marketing angles 12:17 How to create specific messaging for each audience  16:14 Outro Additional Resources: Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

👉 Grow your bottom line: https://www.kynship.co/  Most brands are missing out on sales during BFCM without even realizing it…  They fall victim to the lie that their campaigns won’t pick up, make edits at 6 AM just to feel like they’re doing something, and end up resetting optimization at the worst possible time. In this episode, we’re breaking down why cost controls are your secret weapon during BFCM, how to structure your campaigns for peak performance, and the post-sale move that will save you thousands in wasted spend. You’ll learn why evergreen campaigns often outperform flashy promo ads, how to avoid the dreaded post-BFCM crash, and why you should always trust the machine.  Want to scale your sales this BFCM?  Tune in now. Key Takeaways: 00:00 Intro 00:21 BFCM and the beauty of cost controls 01:35 Challenges of BFCM advertising 04:06 Optimizing for one-day vs. seven-day clicks06:27 Post-promotion crash and cost control adjustments 07:50 The power of patience 09:55 Budget adjustments during and after promotions 12:50 Separating evergreen and promotional campaigns 16:36 Outro Additional Resources: Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

👉 Grow your bottom line: https://www.kynship.co/  If you’ve been focusing all your energy on creative testing but are still struggling to convert, it’s time to test your offers. Many entrepreneurs get so caught up in analyzing and tweaking the creative parts of their ads that they overlook the importance of testing their offers. In this episode, Taylor and I break down the importance of offer testing and why it’s the missing piece in most brand strategies. We dive deep into what an “offer” truly is (hint: it’s not just a 10% discount), how brands can strategically structure their offers based on core business metrics, and why smaller brands should stop viewing offers as something that could dilute their brand. Taylor also shares actionable insights from real case studies of both high- and low-LTV brands, giving practical tips on how to test and optimize offers effectively. Want to dominate Q4 with winning offers? Hit play now to learn how to master offer testing. Key Takeaways: 00:00 Intro00:53 Why most brands overlook offer testing03:52 Test offers like you test creative06:11 Offer ≠ brand dilution for emerging brands07:29 Factors to consider when building offers11:34 High LTV case study: subscription + free gift18:56 Low LTV case study: threshold spend offers23:38 Testing and optimizing offers: a Southern Scholar case study28:35 Takeaways 30:29 Outro Additional Resources: Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

👉 Grow your bottom line: https://www.kynship.co/  Too many brands expect an agency to come in and 10x their business without fixing anything internally. In this episode, I get brutally honest about something I don’t think enough people in our world talk about: agency incentives, pricing structures, and who’s actually responsible for growth. (Hint: it’s not your agency.) I walk through why most agency pricing models are broken and how we’ve structured ours at Kynship to align incentives the right way. I also get into the real reason your business might be stuck, because growth takes way more than good ads or flashy creative. If your margins suck, if retention’s declining, if your ops are a mess... No agency can fix that for you. Growth is a team sport, and it's time we started treating it that way. Let's jump right in! Key Takeaways: 00:00 Intro 00:46 Agency incentives and pricing structures01:50 Value over price02:58 How we structure things at Kynship 04:56 What most people get wrong when hiring an agency 07:54 The reality of in-house talent09:19 Exceptional growth talent is expensive10:05 Growing your business is not our job 15:23 Agency vs. in-house talent 19:29 What I want you to take away from this episode21:27 Outro  Additional Resources: Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Most founders spend their first dollars on ads. Luke Hartelust did the opposite—and it worked. Before he even launched MNLY, a men’s precision health brand, he secured a six-figure partnership with HYROX. No ads, no gimmicks—just a bold marketing play that gave him instant credibility, an audience of thousands, and a 2.2x ROI. In this week’s episode, Luke shares his capital-efficient marketing playbook: ✅ How to use partnerships to buy trust and attention ✅ Why community is the most underrated growth channel ✅ How equity-based influencer deals can outscale ad budgets This is how Luke turned MNLY into a fast-rising DTC brand without a single paid ad campaign. 👉 Listen now to learn how to build a brand that scales with community.  Key Takeaways: 00:00 Intro 00:20  Introducing Luke Hartelust & MNLY01:11  How personal health became a brand opportunity05:50 Why MNLY ditched telehealth for AI positioning09:42 Betting six figures on a HYROX partnership pre-launch12:25 Raising money in a VC downturn with a marketing-first strategy16:47 Why relationships > transactions in partnerships21:50 Turning HYROX into a marketing machine with activations26:05 Building community as a zero-CAC growth engine29:03 Ambassadors as compounding word-of-mouth30:45 Influencers as equity partners, not paid posters Additional Resources: 👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=71 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=youtube&utm_medium=video&utm_campaign=71 👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=youtube&utm_medium=video&utm_campaign=71 👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=youtube&utm_medium=video&utm_campaign=71 --- Learn more about Luke 👉 Luke Hartelust Instagram: https://www.instagram.com/luke_hartelust 👉 MNLY | Precision Men’s Health: https://www.getmnly.com/ Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Getting your ROAS target wrong doesn’t just throw off your ad performance… It can tank your entire business. In this episode, I break down why your ROAS is not just a metric—it’s a reflection of your financial model, your LTV assumptions, and how honest you’re being with yourself about your goals. I go deep into first-order profitability vs. LTV-based targeting, show you how to model your numbers step-by-step, and explain why your business model should dictate your strategy, not someone else’s success story. This episode is for anyone who's tired of guessing, tired of copying strategies that don’t fit, and ready to actually scale profitably, with confidence. Key Takeaways: 00:00 Intro 01:06 Determining ROAS targets for e-commerce businesses03:19 First-order profitability method 05:22 LTV based targeting 10:16 Aligning ROAS targets with business goals 13:08 How to implement this winning strategy 15:58 Conclusion and outro Additional Resources: 👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=70 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=youtube&utm_medium=video&utm_campaign=70 👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=youtube&utm_medium=video&utm_campaign=70 👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=youtube&utm_medium=video&utm_campaign=70 Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Have you ever seen a marketing budget so bad you couldn’t believe your eyes?  Today, I've got a story that's going to make every marketer listening either laugh or cry, maybe even both at the same time…  You know those moments during a marketing audit when you're convinced you must be reading the numbers wrong? Like, there’s no way this is real. Well, I just finished reviewing a marketing budget that had me questioning reality itself. We're talking about a brand in the baby category that came to me for consulting. Before you tune out thinking this doesn't apply to you because you're not in the baby category, stick with me, because the lessons here are universal. This is about a fundamental misunderstanding of customer behavior, channel dynamics, and basic math. So buckle up, you’re in for a wild ride today. Key Takeaways: 00:00 Intro 01:30 The baby category 04:57 The most frustrating marketing budget I’ve ever seen10:46 Understanding the customer journey 17:33 How to fix this mess24:27 Outro Additional Resources: 👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=69 👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=69 👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=69 👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=69 Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Here’s a tough pill to swallow — chasing a high ROAS might actually be costing you growth and customers. Over the last few months, we’ve been deep in the weeds with brands trying to “beat” their ROAS targets, only to realize they’re leaving massive opportunities on the table by focusing on the wrong metric. In this episode, we’re tearing down the myth that higher ROAS is always better. Instead, we show why the smartest brands are going after the lowest sustainable new customer ROAS to dominate ad auctions, outbid competitors, and drive real profitability. This isn’t guesswork. We share real client examples where dialing down the ROAS target, backed by strong retention and lifetime value, created insane competitive advantages. Ready to rethink your ROAS strategy and win the auction? Let’s dive in. Key Takeaways: 00:00 Intro00:42 Defining Acquisition Media Efficiency Ratio (aMER)01:48 Critique of chasing high ROAS benchmarks04:24 Winning ad auctions with lower bids07:39 Importance of aligning aMER with profitability goals10:03 Role of retention and LTV in lowering aMER targets11:37 Common client misconceptions about ROAS and profitability14:58 Business model impact on aMER targets17:29 Profitability targets affect acquisition strategy18:37 Why agencies must integrate forecasting and LTV knowledge20:40 Outro Additional Resources: 👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=68 👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=68 👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=68 👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=68 Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Here’s a harsh truth for you… Your Meta ad account is probably bleeding money as we speak.  Over the last six months, I’ve been elbow deep in 50+ ad account audits. I’ve gone through all the slides, dug into all the data, and I just keep seeing the same costly mistakes over and over again. And we’re not talking about a few bucks here and there. We’re talking about hundreds of thousands of dollars left on the table.  So I’ve put together the top 10 Meta ad account mistakes that are bleeding money from your ad account. And these aren’t theoretical problems. These are real issues I’m spotting in real ad accounts that are costing real brands serious cash right now. Chances are, at least a few of these are hiding in your ad account, too. And the crazy thing is, most of them can be fixed in under an hour. So without further ado, let’s jump right into it. Key Takeaways: 00:00 Intro02:35 Creative testing campaigns 04:47 Ads turned off without a rhyme or reason 06:21 Interest and lookalikes 07:31 View-through attribution  10:17 Ad set budget optimization  12:42 No hard exclusions 14:43 Existing vs. new customers 16:28 Different AOVs in one camapign17:55 Creative volume and diversity 20:18 Not running manual bids 22:30 Outro Additional Resources: 👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=67 👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=67 👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=67 👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=67 Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Struggling with creative burnout?  You’re not alone. Most DTC brands do. They cycle through the same ad concepts, watch their CAC climb, and wonder why scaling feels impossible. In this episode, I break down the three distinct creative pipelines that power our 3,000+ monthly ad machine – systems any founder can implement regardless of team size.  You'll discover why traditional creative approaches fail at scale, how to build self-replenishing content streams, and the exact framework we use to generate high-converting creative without endless production costs. Whether you're hitting a growth ceiling or planning your next phase of expansion, these three pipelines will transform how you approach creative forever.  Stop treating content as a cost center and start building your own creative factory. P.S. Have any questions? Email me: [email protected] Key Takeaways: 00:00 Intro00:57 Creative diversity10:54 CGC 15:25 Influencer seeding 21:45 UGC 25:06 Implementing creative pipelines28:47 Outro Additional Resources: 👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=66 👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=66 👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=66 👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=66 Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Imagine Joe Rogan organically promoting your product to his audience not once, not twice, but four times… Sounds too good to be true, right?  Well, that’s precisely what happened to this week’s guest, Paul Jackson. Paul is the mastermind behind MonkeyFeet and the co-founder of Animalhouse Fitness, a fitness company dedicated to developing innovative solutions that help fitness enthusiasts achieve their goals in an environmentally conscious manner. Paul shares their incredible journey from launching during the pandemic to reaching Joe Rogan through seeding and making $13.5 million in just 18 months.  If you’re ready to learn the behind-the-scenes of a rapidly growing business, this episode is for you.  Tune in!  Key Takeaways: 00:00 Intro 00:23 From $0 to $13M in 18 months 03:08 MonkeyFeet05:01 Influencer marketing and organic growth 09:33 Product development and iterations 13:37 Biggest challenges of scaling fast 21:36 Current business strategy and future plans 27:06 Bottom line advice 29:28 Outro Additional Resources: 👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=65 👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=65 👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=65 👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=65 Learn more about Paul: 👉 Website: https://animalhousefitness.com/  👉 LinkedIn: https://www.linkedin.com/in/pauljacksonucla/ Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

So, you’ve got a killer product… Now what? In this episode, Purdy & Figg co-CEOs Jack and Charlie Rubin explain how they grew from £452K to over £50M on a £25 product. Their rapid growth didn’t come from luck or cheap hacks, but from an obsession with product uniqueness, customer retention, and brilliant offer design. Thanks to their bold bets, they didn’t just scale, they exploded, and they’re here today to explain exactly how. They also reveal why they’re saying “no” to US expansion (for now) and how sticking with the UK is a power move, not a limitation. If you’re a DTC founder, marketer, or operator, this episode’s packed with practical gold and growth lessons, so don’t miss out. Let’s jump right in! Key Takeaways: 00:00 Intro 00:16 The main factor for Purdy & Figg’s success 02:53 LTV, risk tolerance, and aggressive growth 14:42 The importance of testing in paid media 19:51 Inventory planning and operational challenges28:20 Agency-brand relationships 36:17 Expansion strategy and market entry42:48 Outro Additional Resources: 👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=64 👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=64 👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=64 👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=64 Follow us on X: 👉 Cody: https://x.com/Cody_Wittick  👉 Taylor: https://x.com/TaylorLagace  The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!  🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533