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The Artisan CEO

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Rating
★★★★★
4.9
from
65 reviews
This podcast has
72 episodes
Language
English
Explicit
No
Date created
2022/07/12
Latest episode
2026/08/25
Average duration
30 min.
Release period
57 days

Description

You started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft. You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing! And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you. Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.

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Podcast episodes

Check latest episodes from The Artisan CEO podcast


One Bad Review
2026/08/25
On this episode, we’re talking about what happens when you receive negative feedback or a bad review. We’ll be covering why it hits so hard, when to actually listen, and when to let it go. Resources mentioned: Baumeister, R. F., Bratslavsky, E., Finkenauer, C., & Vohs, K. D. (2001). Bad is stronger than good. Review of General Psychology, 5(4), 323–370. Rozin, P., & Royzman, E. B. (2001). Negativity bias, negativity dominance, and contagion. Personality and Social Psychology Review, 5(4), 296–320. Fauchart, E., & Gruber, M. (2011). Darwinians, communitarians, and missionaries: The role of founder identity in entrepreneurship. Academy of Management Journal, 54(5), 935–957. Luca, M. (2011, rev. 2016). Reviews, reputation, and revenue: The case of Yelp.com. Harvard Business School Working Paper 12-016. Yin, D., Bond, S., & Zhang, H. (2010). Are bad reviews always stronger than good? Asymmetric negativity bias in the formation of online consumer trust. ICIS 2010 Proceedings. Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263–291; Novemsky, N., & Kahneman, D. (2005). The boundaries of loss aversion. Journal of Marketing Research, 42(2), 119–128. Abby's Instagram: https://www.instagram.com/abbygracespringmann/ abbygrace.co/podcast Coaching with Abby: https://abbygracephotography.com/coaching
Raising a dead IG back to life
2026/07/21
On this episode, I’m sharing my in-progress attempts to resurrect my mostly-dead instagram account. I’ll be oversharing the details on tactics I’ve tried, what happened when I went mini viral, and what I’ll be trying next as I do my best to reengage the 25k followers I’ve accrued after 15 years on the app. Resources mentioned: Avarie Lewis’ Trial Reels course- https://stan.store/CoachAvarie/p/my-trial-reels-strategyYAP Challenge with Jessie Jean- https://jessijean.com/challengeAbby's Instagram: https://www.instagram.com/abbygracespringmann/abbygrace.co/podcastCoaching with Abby: https://abbygracephotography.com/coaching
Here’s why you actually procrastinate (it’s not bc you’re lazy)
2026/05/01
On this episode, we’ll be talking about procrastination- that frustrating habit we all wish we didn’t do of putting off til tomorrow what we likely could have done today. We’ll be digging into the psychology of WHY we dally, why it’s NOT usually a laziness issue, and how to pinpoint the deeper reasoning behind the delays to help you get unstuck and on your way towards the finish line. Resources mentioned: Cal Newport: https://calnewport.com/the-procrastinating-caveman-what-human-evolution-teaches-us-about-why-we-put-off-work-and-how-to-stop/Procrastination Psychology article: https://www.ie.edu/center-for-health-and-well-being/blog/procrastination-psychology-effects-causes-strategies/The Nature of Procrastination research paper: https://www.researchgate.net/publication/6598646_The_Nature_of_Procrastination_A_Meta-Analytic_and_Theoretical_Review_of_Quintessential_Self-Regulatory_FailureWhy People Procrastinate article: https://solvingprocrastination.com/why-people-procrastinate/Season 4, Episode 8 "My Marketing Playbook: https://podcast.abbygracephotography.com/s4-e8Abby's Instagram: https://www.instagram.com/abbygracespringmann/abbygrace.co/podcastCoaching with Abby: https://abbygracephotography.com/coaching
Overthinking is Costing You Time + Money
2026/04/21
On this episode, we’ll be talking about what to do when you’re stuck at a roadblock or obstacle in your business and can’t see your way forward. We’ll be digging into why we end up frozen and how to move past analysis paralysis to get you unstuck and back on track. Resources mentioned: Brands That Book Podcast Episode: https://daveyandkrista.com/btb-abby-grace-episode-30/The Goal Digger Podcast: https://jennakutcherblog.com/80/Abby's Instagram: https://www.instagram.com/abbygracespringmann/abbygrace.co/podcastCoaching with Abby: https://abbygracephotography.com/coaching
How to relocate your photography business - an interview with Angie McPherson
2025/12/03
On this episode, I’m interviewing fellow brand photographer Angie Janine, talking all about growing a photography business in a brand-new city. We’ll be covering the “quiet groundwork” Angie did before her recent move to a completely different part of the country, and her momentum-builder content strategy once she landed, and together we’re exploring the question, “If you had to start in a new market tomorrow, what should you do first?” Resources mentioned: Angie's website - https://angiemcpherson.com/Angie's Instagram - https://www.instagram.com/angiejanine/Angie's Podcast - https://angiemcpherson.com/podcastAbby Grace Instagram - https://www.instagram.com/abbygracephoto/abbygrace.co/podcast
The Art of a Brand Story - an interview with Brittany Dewberry
2025/11/05
On this episode,  we’re diving into the art of telling your brand story. We’ll be covering what a brand story actually is, how it differs from your bio or elevator pitch, and how crafting yours can help you sell without ever feeling “salesy.” We’ll also be answering the question of “How do you talk about what you do without sounding like a walking resumé?” Resources mentioned: BRITEbrand Studio - https://britebrandstudio.com/Your Brand Story Blueprint - https://www.britebrandstudio.com/brandstoryBRITEbrand's Instagram - https://www.instagram.com/britebrandstudioAbby Grace Instagram - https://www.instagram.com/abbygracephoto/abbygrace.co/podcast
7 Signs You’re Undercharging — And Losing Profit
2025/08/28
On this episode, we’ll be talking about the pricing red flags that MANY photographers are waving without ever realizing it. We’ll be covering how you’re probably undercharging, and why your clients actually WANT to pay higher prices for what you offer. Make sure you hit subscribe so you never miss an episode, as we get into the seven red flags you might be flying. Resources mentioned: Chair WhimsyChair Whimsy Instagramabbygrace.co/templateRest by Alex PangAbby Grace Instagramabbygrace.co/podcast
Google Can’t Find You? SEO Magic with Sara Dunn
2025/07/10
On this episode, I’m talking with search engine expert Sara Dunn of Sara Does SEO all about how to get found on Google. Sara is dropping some serious wisdom and practical insight into steps you can take TODAY to increase your visibility on search engines, along with a few unexpected sources of traffic you’ve probably overlooked. Resources mentioned: Sara Does SEOSeason 4, Episode 8 - My Marketing PlaybookUbersuggestSara's InstagramAbby Grace Instagramabbygrace.co/podcast
How you’re self-sabotaging your marketing
2025/06/30
On this episode, we’re talking about how you might be self-sabotaging your own marketing by clinging to the old, 'what used to work' marketing strategies of yore. We’ll be covering why what got you here won't get you there—and how to adapt a fresh approach you’re actually excited to walk out from week to week. Resources mentioned: Cal NewportSeason 3, Episode 2 - Go Home, Imposter Syndrome- You're Drunkabbygrace.co/podcast
Let's restart (Season 6 trailer)
2025/03/18
We're hitting the "restart" button after a series of life events led to a six-month podcast hiatus- a quick explainer on where we've been and what's been going on, and why I'm all the more fired up as a result to get this podcast into your ears on a regular basis.
How to crush a podcast interview, with Aurora Gregory
2024/09/27
On this episode, we’ll be talking about how to crush a podcast interview with speaking coach Aurora Gregory- if you’ve been invited to be a guest on someone else’s show, listen up. Aurora’s dropping serious wisdom on how to serve well and leave a lasting impression on both the host and their audience, solidifying your position as an expert and a gracious guest. Resources mentioned: Aurora GregoryAurora Gregory InstagramPitch Your Brilliance - pitching template from AuroraAbby Grace Instagramabbygrace.co/podcast
AI for Photographers - An Interview with Brittany Long
2024/09/18
On this episode, we’ll be talking about using AI to help streamline your business- from copywriting prompts to repurposing content, AI expert Brittany Long is walking us through through how to employ ChatGPT to get more done in less time, without compromising on quality or sound like a robot. Resources mentioned: Impact Driven AI - Brittany's websiteImpact Driven AI Instagramabbygrace.co/trainingAbby Grace Instagramabbygrace.co/podcast
How to Prepare for Maternity Leave - An Interview with Yael Bendahan
2024/09/06
On this episode, I’m interviewing Yael Bendahan about how to prepare your business for maternity leave without losing all the momentum you’ve built up. We’re covering practical ways to bring in revenue as a service provider while you’re on leave, and how to insulate your business to weather the need to take time off, whether that’s for new kids, sudden family emergencies, or something else entirely. Resources mentioned: Yael BendahanManychatFranzYael's InstagramAbby Grace Instagramabbygrace.co/podcast
Becoming a Creative Educator - An Interview with Laylee Emadi
2024/08/07
On this episode, I’ve got one of the leading voices on creative education, Laylee Emadi- in this conversation, we explore how to unearth your zone of genius as a new educator, testing material before you head for the stage, what makes for a strong speaker application, and so much more! Resources mentioned: Laylee EmadiCreative Educator ConferenceLaylee's InstagramAbby Grace Instagramabbygrace.co/podcast
5 key takeaways from a $24k mastermind week
2024/06/21
On this episode, I’m sharing my five biggest takeaways from the in-person mastermind event I attended last month. We’ll be covering both tactical, practical advice I picked up as well as a couple larger mindset shifts I’ve had, and I’m sharing our plans for the podcast over the next few months! Resources mentioned: Alexis StonieaJulie ChenellAurora GregoryBrand Photography AcademyLighting The Brand SessionPrimed To Launch by Ashlyn Carterabbygracephotography.com/podcast

Podcast reviews

Read The Artisan CEO podcast reviews


4.9 out of 5
65 reviews
★★★★★
tylonius 2025/01/23
Not Just For Brand Photographers
I don’t usually leave reviews but I feel like some things are just too good to ignore. I discovered Abby through one of her blog posts. I’m a workin...
★★★★★
Ashlyn S. Carter 2023/07/20
The perfect split: art
Abby is obsessed with her craft—yet it’s her propensity to combine that with business acumen that makes me crave her “hot takes.” Put this one in your...
★★★★★
Abby Hochuli 2023/04/12
Abby is the best!!
The Artisan CEO has shifted my mindset in so many ways! I started listening around the end of 2022. I kid you not, I have listened to every episode an...
★★★★★
Jenn Heller 2022/10/11
Abby brings the business gold
The Artisan CEO, while aimed at photographers, is for every creative small business owner guilty of treating their work like a passion project first a...
★★★★★
Mabyn Henderson 2022/08/18
This show is a gold mine!
I love Abby’s clear
★★★★★
Mrs.KayHillman 2022/08/16
Stannnn
I’m a super fan, true fan! Abby Grace, I’ve been following you for a while and waiting for a podcast from you! This podcast is SO good and insightful....
★★★★★
Jessica Burdge 2022/08/15
Truth and Tools
Every episode has truth and tools for your photography business!
★★★★★
Angeljor24 2022/08/14
Great for Entrepreneurs
Abby is a fountain of knowledge when it comes to being a creative entrepreneur. There is no fluff and everything she talks about can be applied in any...
★★★★★
katherinebignon 2022/08/13
Chock full of AMAZING education!
I have always loved LOVED listening to Abby’s education! She’s the epitome of no-fluff teaching - amazing content that is useful, needed, and utterly ...
★★★★★
Dennah Renee 2022/08/12
This podcast is pure gold!
Brand photographers, this is THE podcast you need to be listening to! Wow! I have already gleaned sooo many wonderful nuggets from this podcast! Abby ...
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