Advertise on podcast: The Artisan CEO

On this episode, we’re talking about how you might be self-sabotaging your own marketing by clinging to the old, 'what used to work' marketing strategies of yore. We’ll be covering why what got you here won't get you there—and how to adapt a fresh approach you’re actually excited to walk out from week to week. Resources mentioned: Cal NewportSeason 3, Episode 2 - Go Home, Imposter Syndrome- You're Drunkabbygrace.co/podcast

On this episode, I’m talking with search engine expert Sara Dunn of Sara Does SEO all about how to get found on Google. Sara is dropping some serious wisdom and practical insight into steps you can take TODAY to increase your visibility on search engines, along with a few unexpected sources of traffic you’ve probably overlooked. Resources mentioned: Sara Does SEOSeason 4, Episode 8 - My Marketing PlaybookUbersuggestSara's InstagramAbby Grace Instagramabbygrace.co/podcast

On this episode, we’ll be talking about the pricing red flags that MANY photographers are waving without ever realizing it. We’ll be covering how you’re probably undercharging, and why your clients actually WANT to pay higher prices for what you offer. Make sure you hit subscribe so you never miss an episode, as we get into the seven red flags you might be flying. Resources mentioned: Chair WhimsyChair Whimsy Instagramabbygrace.co/templateRest by Alex PangAbby Grace Instagramabbygrace.co/podcast

On this episode,  we’re diving into the art of telling your brand story. We’ll be covering what a brand story actually is, how it differs from your bio or elevator pitch, and how crafting yours can help you sell without ever feeling “salesy.” We’ll also be answering the question of “How do you talk about what you do without sounding like a walking resumé?” Resources mentioned: BRITEbrand Studio - https://britebrandstudio.com/Your Brand Story Blueprint - https://www.britebrandstudio.com/brandstoryBRITEbrand's Instagram - https://www.instagram.com/britebrandstudioAbby Grace Instagram - https://www.instagram.com/abbygracephoto/abbygrace.co/podcast

On this episode, I’m interviewing fellow brand photographer Angie Janine, talking all about growing a photography business in a brand-new city. We’ll be covering the “quiet groundwork” Angie did before her recent move to a completely different part of the country, and her momentum-builder content strategy once she landed, and together we’re exploring the question, “If you had to start in a new market tomorrow, what should you do first?” Resources mentioned: Angie's website - https://angiemcpherson.com/Angie's Instagram - https://www.instagram.com/angiejanine/Angie's Podcast - https://angiemcpherson.com/podcastAbby Grace Instagram - https://www.instagram.com/abbygracephoto/abbygrace.co/podcast

We're hitting the "restart" button after a series of life events led to a six-month podcast hiatus- a quick explainer on where we've been and what's been going on, and why I'm all the more fired up as a result to get this podcast into your ears on a regular basis.

On this episode, I’m sharing my five biggest takeaways from the in-person mastermind event I attended last month. We’ll be covering both tactical, practical advice I picked up as well as a couple larger mindset shifts I’ve had, and I’m sharing our plans for the podcast over the next few months! Resources mentioned: Alexis StonieaJulie ChenellAurora GregoryBrand Photography AcademyLighting The Brand SessionPrimed To Launch by Ashlyn Carterabbygracephotography.com/podcast

On this episode, I’ve got one of the leading voices on creative education, Laylee Emadi- in this conversation, we explore how to unearth your zone of genius as a new educator, testing material before you head for the stage, what makes for a strong speaker application, and so much more! Resources mentioned: Laylee EmadiCreative Educator ConferenceLaylee's InstagramAbby Grace Instagramabbygrace.co/podcast

On this episode, I’m interviewing Yael Bendahan about how to prepare your business for maternity leave without losing all the momentum you’ve built up. We’re covering practical ways to bring in revenue as a service provider while you’re on leave, and how to insulate your business to weather the need to take time off, whether that’s for new kids, sudden family emergencies, or something else entirely. Resources mentioned: Yael BendahanManychatFranzYael's InstagramAbby Grace Instagramabbygrace.co/podcast

On this episode, we’ll be talking about using AI to help streamline your business- from copywriting prompts to repurposing content, AI expert Brittany Long is walking us through through how to employ ChatGPT to get more done in less time, without compromising on quality or sound like a robot. Resources mentioned: Impact Driven AI - Brittany's websiteImpact Driven AI Instagramabbygrace.co/trainingAbby Grace Instagramabbygrace.co/podcast

On this episode, we’ll be talking about how to crush a podcast interview with speaking coach Aurora Gregory- if you’ve been invited to be a guest on someone else’s show, listen up. Aurora’s dropping serious wisdom on how to serve well and leave a lasting impression on both the host and their audience, solidifying your position as an expert and a gracious guest. Resources mentioned: Aurora GregoryAurora Gregory InstagramPitch Your Brilliance - pitching template from AuroraAbby Grace Instagramabbygrace.co/podcast

On this episode, we’ll be talking about lessons learned from maternity leave. I’m a third-time mom but this was my first pregnancy, so I’ll be sharing my takeaways from my first postpartum experience during leave through the lens of a small business owner. Resources mentioned: Felix's Birth StoryTeddy's Birth StorySeason 5, Episode 4 - AI for Photographers - An Interview with Brittany Longabbygrace.co/podcast

On this episode we’re celebrating the podcast’s first birthday with a look at lessons learned from my first year of podcasting, and where we’re planning to take the podcast in year 2! Resources mentioned: Brands That Book PodcastThe Goal Digger PodcastUnsinkable MarketingJon AcuffYeti MicShure MicIsolation Shieldabbygrace.co/podcast

On this episode, we’ll be talking about the S-word- Selling. It’s a topic that makes a lot of artists want to hide or take a shower, but what if I told you that your prospects actually WANT you to sell to them? We’ll be covering the main hurdles photographers face when it comes to selling and how to finally get over them so you can serve your clients and get paid well for it. Resources mentioned: This Is Marketing by Seth Godin*Branding FoundationsDarnyelle Jervey HarmonBrand Photography AcademyLighting the Brand Sessionabbygrace.co/podcast *Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, we’ll be talking about what it looks like to adapt your style or approach to fit the creative needs of a project- I recently had the opportunity to participate in recording sessions for a new single our church worship team just released, and along the way I learned a LOT about the importance of teamwork, flexibility, and humility, especially when listening back on the work we put in. Today we’ll be dissecting the uncomfortable-for-some truth of why your own personal photographic style isn’t always king when it comes to the work you do for your clients. Resources mentioned: Children & Kin EP (Spotify)Children & Kin EP (Apple)Children & Kin EP (YouTube)Save & Send (Spotify)Save & Send (Apple)Save & Send (YouTube)Adam AginPre-Shoot QuestionnaireBrand Photography AcademyLighting The Brand SessionRCC Music (Spotify)RCC Music (Apple)RCC Music (YouTube)abbygrace.co/podcast