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The cheer world just got two huge plot twists: a long-running trademark fight over the word “worlds” has been settled, and the Pro Cheer League is expanding with new teams, new matchups, and a bigger vision for the sport. If you care about all-star cheer, the business behind it, or where the industry is headed next, this episode is packed with updates. Kristen returns with a candid, behind-the-scenes catch-up on the summer break, the reality of keeping a podcast alive, and why memberships are now becoming a bigger part of what keeps the show going. From there, she gets into the stories shaping cheerleading right now — including the legal battle between USASF, the Open Championship Series, and Deep South Spirit, and what the settlement means for who gets to use the term “worlds” going forward.You’ll also hear about Kendall Hanbury’s upcoming appearance on Damon John’s entrepreneur reality show, plus why that kind of mainstream visibility could matter for cheer as a sport and a business. Then Kristen breaks down the latest Pro Cheer League expansion, including the addition of Houston Hustle and Kentucky Crush, the logic behind where new teams are located, and the full slate of themed matchups rolling out through the season.She shares: What changed in the trademark dispute over “worlds” and why the settlement matters Why the terms “Cheerleading Worlds” and “All-Star World Championship” still create confusion How the Pro Cheer League is building a new kind of season with themed events and head-to-head matchups Why expansion is happening where the athlete and coaching pipelines already exist What stronger industry visibility could mean for registration fees, investment, and long-term growth This episode is perfect for cheer parents, coaches, gym owners, and anyone who wants the real story behind the headlines. It is part legal update, part industry analysis, and part insider commentary from someone who knows exactly how much is shifting under the surface right now. If you want the latest cheer news without the fluff, this is the one to catch up on. Become a member of The Cheer Mom Podcast!  Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off! Mentioned in this episode: https://www.facebook.com/photo.php?fbid=1319977610250566&set=a.404735438441459&type=3 https://cheerdaily.com/cheer/news/u-s-all-star-federation-and-open-cheer-dance-championship-series-reach-settlement-in-federal-antitrust-case https://procheerleague.com/pages/teams https://procheerleague.com/pages/schedule Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we take a thoughtful look at what truly makes a great cheer coach—and it goes far beyond winning. Inspired by the question “What would I do if I were a cheer coach?”, this conversation explores the five values that shape a healthy, high-performing team culture: leadership, trust, boundaries, presence, and intentional feedback.You’ll hear why culture at the top matters so much, how gossip and favoritism can quietly undermine a program, and why athletes thrive when coaches meet them where they are. We also dive into the importance of showing up for your team, creating meaningful bonding opportunities, and building trust without using the “we are family” narrative in unhealthy ways.Kristen also shares a strong stance on protecting minor athletes through clear boundaries and transparency, including avoiding one-on-one private contact, and explains why competition day should be a launch—not a teardown. The goal isn’t just to build better routines, but better humans.Whether you’re a cheer coach, parent, or leader in any youth sport, this episode offers a practical and heart-centered blueprint for creating a culture where athletes feel respected, supported, and empowered to grow. Become a member of The Cheer Mom Podcast!  Enter code: CHEERMOMPOD at TCCJewelry.com for a discount! Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Varsity Brands settled a class action  lawsuit for over $82 million dollars and cheer moms across the country are getting checks in the mail; some to the tune of THOUSANDS of dollars. But what does this mean for you? Are you suddenly entitled to a check? And why did Varsity settle at all? This episode breaks down some of the facts surrounding the lawsuit, the settlement, and who’s cashing in on it. Mentioned in this Episode:  Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off! Enter Code: CHEERMOMPOD for a discount at tccjewelry.com  The Cheer Mom Podcast Episode 97: A Look at Varsity Brands from its Humble Beginnings to a Multi-Billion Dollar Enterprise https://www.cheerantitrustsettlement.com/important-documents Official settlement press release  Original Lawsuit Settlement Filing Sportico Article About Settlement https://www.cheerantitrustsettlement.com/faqs Settlement Agreement Announcement of Sale to KKR Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The cheer world lost a true legend. Here's why Jeff Webb's impact will never be forgotten. Jeff Webb, known as the father of modern cheerleading, passed away recently in a tragic accident. His legacy shaped the cheer industry, pushing for cheerleading to be recognized globally, even aiming for the Olympics. Many might have mixed feelings about his business dealings, but one thing is clear: those who knew him respect him deeply. His dedication inspired countless individuals to pursue careers in cheerleading. I had the honor of interviewing him once, and even during a technical glitch, he insisted on coming back to finish our conversation. That commitment speaks volumes about his character. Let’s remember him not just for his contributions, but for the genuine person he was. Listen to my full conversation with him in this episode. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pounding head, aching feet, raspy voice, and you're just over it. Here's how to get over that awful "cheer hangover" after a big competition weekend.   Become a member of The Cheer Mom Podcast!  Enter code: CHEERMOMPOD at TCCJewelry.com for a discount! Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off! Mentioned in this episode: Biggest Cheer Events KBH Convention Center plans Pain relieving gel (affilliate link) Dirty Dr Pepper Recipe: 12 oz Can of Dr. Pepper (or Diet/Zero) 2 Tablespoons Raspberry Syrup  1-2 Tablespoons Coconut Syrup 1-2 Tablespoons Half and Half Optional: 1 Fresh Lime Wedge Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kristen talks with Pro Cheer League official, Lark Wood, where they discuss the inception of the elements of a Pro Cheer League match, and the challenges faced in establishing a new competitive cheerleading format. They delve into the importance of athlete safety, the collaborative efforts between referees and athletes, and the feedback received on various games. Lark shares insights on the design of games, the excitement surrounding the league, and the community's response to the new format. Mentioned in this episode: https://www.instagram.com/reel/DUUD6KZkcjI/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Enter code: CHEERMOMPOD at TCCJewelry.com for a discount! Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this conversation, Kevin Jones discusses the upcoming Tournament of Champions, an invite-only cheerleading event that focuses on recognizing teams based on their skill level rather than age or division. He explains the selection process for teams, the competition format, and the significance of the event's timing and location. Additionally, he introduces the new mascots, Rex and Ruby, and highlights the collaboration with the Glow Tour. The conversation also touches on the All-Star Premieres and the new send-off events designed to celebrate teams before their end-of-season competitions. Kevin shares his perspective on the evolving landscape of cheerleading events and the opportunities they create for athletes. Enter code: CHEERMOMPOD at TCCJewelry.com for a discount! Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Kristen talks about what it means to stay grounded when the world — and the cheer industry — feels chaotic. From lighting candles and eating chocolate as tiny acts of rebellion against overwhelm, to navigating the nonstop noise of Pinterest-perfect hair and competition season intensity, this is part life reset and part cheer industry deep dive. She covers updates in the industry, including NCAA status for one part of the sport, and recent tension between Rebel and Varsity. She breaks down: Why every cheer event brand operates differently (and why that matters) The Pro Cheer League hitting 1.6 million viewers — and what that signals for the sport The significance of Stunt earning NCAA status The tension between competition and collaboration inside the cheer industry   Become a member of The Cheer Mom Podcast!  Enter code: CHEERMOMPOD at TCCJewelry.com for a discount Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off! https://www.ncaa.org/news/2026/1/16/media-center-ncaa-to-add-four-new-championships.aspx#:~:text=championship:%20Spring%202027.-,What%20they're%20saying:,stunt%2C%20visit%20stuntthesport.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kristen dives into something we don’t talk about nearly enough: hormones. She breaks down the four phases of a woman’s menstrual cycle and how each one can impact energy, mood, focus, and performance — both on and off the mat. This episode is all about awareness over judgment, and learning to work with our bodies instead of being frustrated by them. Kristen encourages athletes (and moms) to extend a little more grace, understand what’s happening beneath the surface, and find simple ways to support physical and emotional well-being throughout the month. Become a member of The Cheer Mom Podcast!  Enter code: CHEERMOMPOD at TCCJewelry.com for a discount! Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off! Mentioned in this episode:  https://healthy.kaiserpermanente.org/health-wellness/healtharticle.phases-of-the-menstrual-cycle Menstrual Cycle Tracking App Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Corey Rickett - who led Cheersport Sharks Great Whites to multiple World Championships - shares how individualized coaching can change everything. He speaks candidly about building trust, creating a positive team culture, and forming real relationships that allow athletes to feel seen, supported, and capable. For cheer parents, Corey offers thoughtful insight on communication, partnership, and how to support athletes without adding pressure. This episode is a reminder that the best coaches don’t just develop athletes — they shape environments where kids can grow, enjoy the process, and become confident humans long after the mat. Become a member of The Cheer Mom Podcast!  Enter CHEERMOMPOD at TCCJewelry.com for 15% off your entire order! Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Cheer Mom Podcast, Kristen heads to Indianapolis for the very first Pro Cheer League match and gives a play-by-play that’s part recap, part cultural moment. From unexpected games and skill evaluations to the very real realization that cheer might be entering its “professional era,” the event unfolds in real time. Along the way, Kristen chats with athletes, parents, and the people shaping the future of the sport—including Commissioner John Newby and cheer icons Victor and Kristen Rosario—about what the PCL could mean for cheer as a whole. The verdict? The crowd is into it, the potential is big, and while there’s room to tweak a few things, the energy feels like the start of something worth paying attention to. Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off! More about the Pro Cheer League: https://podcasts.apple.com/us/podcast/7-things-the-cheer-industry-needs-to-know-about-the/id1510402862?i=1000714468738 https://podcasts.apple.com/us/podcast/inside-the-pro-cheer-league-with-commissioner-john-newby/id1636965477?i=1000739617596 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Kristen dives into what cheer families should realistically expect from gym owners—and what they shouldn’t. Drawing from personal experience and conversations within the cheer community, she unpacks the importance of clear communication, strong core values, and transparency in leadership. Kristen discusses why accountability, openness to feedback, and personalized coaching matter, while also acknowledging the real business challenges gym owners face. Mentioned in this episode: Support the podcast by becoming a Member! Join The Cheer Mom Hive on Facebook Visit laundrysauce.com/CHEERMOMBLOG and enter code CHEERMOMBLOG for 15% off your first order of Laundry Sauce Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

New year, same chaos — just slightly better systems. In this episode, Kristen kicks off the year with honest reflections on the holidays, what actually helped (and what absolutely did not), and why cheer travel season deserves its own Olympic medal. She gets real about navigating perimenopause and ADHD while juggling packed schedules, packed suitcases, and packed calendars — and why “doing it all” is wildly overrated. At its core, this episode is about simplifying where you can, letting go of the rest, and focusing your energy on what actually matters — especially in seasons that feel nonstop. Mentioned in this episode: How to travel like a pro Cheer Travel Essentials Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off! Visit laundrysauce.com/CHEERMOMBLOG and enter code CHEERMOMBLOG for 15% off your first order of Laundry Sauce Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this conversation, Kristen talks with Alex Gaggioli, founder and operator of CheerTheory.com, about the evolution of cheerleading, the inception of Cheer Theory, and the importance of statistics in the sport. They explore various themes such as the significance of technique versus creativity, the rise of different cheer divisions, and the historical context of the large all-girl division. The conversation also touches on superstitions in cheerleading, the competitive landscape, and what makes teams stand out in the current cheer environment.   Become a member of The Cheer Mom Podcast!  Enter code: CHEERMOMPOD at TCCJewelry.com for a discount! Visit ApollaPerformance.com and enter code CHEERMOM2024 for 10% off Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kristen takes a deep dive into the inaugural season of the Pro Cheer League with its commissioner, John Newby - including some Cheer Mom Podcast exclusive announcements from John and Varsity! Become a member of The Cheer Mom Podcast!  Enter code: CHEERMOMPOD at TCCJewelry.com for a discount! Visit laundrysauce.com/CHEERMOMBLOG and enter code CHEERMOMBLOG for 15% off your first order of Laundry Sauce Mentioned in this episode: ProCheerLeague.com  Summary about The Pro Cheer League in episode 161 Pro Cheer League Rundown on the Let’s Talk Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.