Advertise on podcast: High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)

Premium buyers are NOT following you. They're not liking your posts. They're not commenting on your reels. They're lurking in the background until they have a need. Then they ask their network for a referral, your name comes up, and they BINGE your body of work. Which is a huge relief. You don't need to go viral. You don't need trending audio. You definitely don't need 100 pieces of content a day. You need a few pieces of high-quality, bingeable content that shows your wisdom, your mastery and your authority at the exact moment a premium buyer is deciding. In this episode, I walk you through premium buyer psychology and the 4 kinds of content that might be scaring high-ticket buyers away: Sharing too much how-to contentTalking about beginner problems and beginner desiresFocusing too much on the problemBeing a generalist with a wishy-washy niche(And when I say "us," I mean me. I've made every one of these mistakes too.) This episode is based on my talk at the Midlife Momentum Summit, a three-day virtual summit for midlife women building and scaling their businesses, happening November 16 to 18. My pal Brenda Rigney is hosting it inside her Skool community. Get your free ticket to the Midlife Momentum Summit to access Kim's full training on Premium Content for High-Ticket Buyers: https://www.skool.com/skool-scale-camp/about?ref=5e0354c078584362a305f7c9460f9d37 And message me to let me know you're coming! Text me a question or comment!

Sales isn't sleazy. It's an act of SERVICE. That one mindset shift changed everything for me when I left the nonprofit world and started charging premium rates as a copywriter. This week I'm switching things up. Earlier this year, my business friend Sara Torpey had me on her podcast, Uncomplicating Business, to talk about high-ticket sales. It turned into a real back-and-forth CONVERSATION about selling, marketing and the mindset goop that shows up the minute we raise our rates. It was too good not to share. So here it is. We get into: Why sales is an act of service (and an act of love)How bargain basement pricing can scare off your ideal clientsHow I went from $500 sales pages to premium rates, one yes at a timeWhy the charging ENABLES the givingMy "cheat sheet of awesomeness" before every sales callDitching the "dull average" programming a lot of us grew up withWhy you should talk to your 210-degree people: the ready-to-buy buyers Grab a notepad. There are a LOT of writer-downers in this one. Get to know Sara Torpey: Listen to her podcast, Uncomplicating Business for Teachers, Helpers, and Givers: https://www.torpeycoaching.com/podcast Website: https://www.torpeycoaching.com LinkedIn: https://www.linkedin.com/in/saratorpey/ Ready to raise your rates and sell with confidence? Book a call with me: https://bookacallwithkim.as.me/introcall Text me a question or comment!

Gen X women entrepreneurs face a kind of perverse irony. We're the fastest growing and most powerful segment of entrepreneurs right now. We've got decades of expertise, big networks, and that classic get-it-done approach to life. And at the exact same time, perimenopause is messing with our sleep, our anxiety, our executive function, and our brain fog (not to mention the aging parents, the kids, and our own list of doctor's appointments). In this episode, I'm sharing the four big blocks that might be holding back your business in midlife, and the science-backed strategies that have worked for me and my clients. You can hack the perimenopausal brain and keep your business moving forward. Episode links: Make marketing easier on your perimenopausal brain with the "Let it be Easy" Writing Prompt Playlist - a collection of all the episodes that give you a writing prompt you can instantly turn into an email, post or long-form content. Get it for free: www.kimkiel.com/promptplaylist Book a call with me to explore how I can support you: https://bookacallwithkim.as.me/introcall See if Pivot to Premium is the best next step for your business right now: www.kimkiel.com/pivot Text me a question or comment!

Being polished, professional, and perfectly buttoned-up might actually be making your brand easier to ignore. In this episode, I’m talking about why weirdness, distinctiveness, and being unmistakably YOU can be a powerful business advantage, especially when you’re selling premium offers. I share what an unforgettable night at an Angine de Poitrine concert taught me about standing out, the research showing that distinctive brands are worth paying more for, and examples from Dolly Parton, Liquid Death, Duolingo, and a few of my own clients. Because weird only works when there’s mastery underneath it. If you’ve been toning down your personality, your point of view, your interests, or your unique way of doing things because you think you need to look more “professional,” this episode is your permission slip to stop blending in. Let your freak flag fly, deliver exceptional work, and stay weird, my friend. Want my help unleashing your weirdness? Book a call: https://bookacallwithkim.as.me/introcall  See Angine de Poitrine's KEXP concert: https://www.youtube.com/watch?v=0Ssi-9wS1so On Jimmy Fallon: https://www.youtube.com/watch?v=38rvtcwhuw4 Explore Louis Grenier’s study: https://www.stfo.io/research/b2b-brand-distinctiveness-2026/ Sign up for the Premium Pipeline Strategy Masterclass: www.kimkiel.com/pipeline  Text me a question or comment!

If you've ever talked yourself out of raising your prices or let that little voice say "who do I think I am to charge that much", this episode is for you. I'm sitting down with my longtime friend and business mentor Becky Keen, who built two successful companies before coming online, and she is dropping serious truth bombs about what's really keeping women from charging what they're worth. We're getting into the mindset blocks, the feelings you're avoiding, and the identity shifts that need to happen before the strategy even matters. Plus Becky shares her framework for doing the inner work so you can finally charge high-ticket and mean it. Episode links: Join Beck's new audio experience, Unshakeable: https://beckykeen.com/unshakeable Check out Unleash your Premium Era: https://beckykeen.com/unleash-your-premium-era Follow Beck on IG: https://www.instagram.com/beck_keen/  Sign up for my next masterclass - The Premium Pipeline Strategy: https://www.kimkiel.com/pipeline Connect with me here: LinkedIn: https://www.linkedin.com/in/kimkiel/ Threads: https://www.threads.com/@kim_kiel_copy IG: http://www.Instagram.com/kim_kiel_copy Email: [email protected] Text me a question or comment!

388,800 minutes. That's how long it had been since I last took to my microphone, and in this episode I'm telling you exactly what happened. Back in December 2025, I was in a real funk. I'd just turned 50, I was eight years into my business, sales were down, AI copywriting was everywhere, and I was watching freelancers and coaches around me close up shop and go get "real jobs." I applied for a couple of copywriter positions myself. Instead of making a rash decision, I looked for the one thing I could pause without my whole business falling apart. It was this podcast. So I stopped. I didn't announce it. I just disappeared. Here's what that nine-month pause made room for: a webinar I'd wanted to launch for three years, a paid ads funnel to cold audiences, tripled enrollment in Pivot to Premium, a dance class, and 10 hikes. I'm also sharing why my original value proposition stopped being relevant, and what this show is about now that it's been renamed and rebranded: High Ticket Marketing and Sales Strategies for Gen X Women in Business. If you're happy to hear my dulcet tones in your ear holes again, a rating and review makes a big difference to my reach. I'd love to hear your thoughts on the new direction for the ill communication podcast! Episode links: Sign up for my next masterclass - The Premium Pipeline Strategy: https://www.kimkiel.com/pipeline Check out Adam's Podcasting Business School Skool: https://www.skool.com/podcastingbusinessschool/about?ref=5e0354c078584362a305f7c9460f9d37  Share your thoughts on my new podcast era. Connect with me here: LinkedIn: https://www.linkedin.com/in/kimkiel/ Threads: https://www.threads.com/@kim_kiel_copy IG: http://www.Instagram.com/kim_kiel_copy Email: [email protected] Text me a question or comment!

Want to position yourself as the go-to expert in 2026?  I'm sharing the one writing prompt that'll make your ideal clients sit up and pay attention - and it's easier than you think.  This content strategy builds authority, showcases expertise, and directly speaks to the clients you want to work with.  Plus, I'm revealing how to turn this single piece of content into your easiest-to-sell workshop ever (I've done it myself with amazing results).  Perfect for wrapping up 2025 and setting yourself up for a profitable new year.   Come see this prompt live and in action at my upcoming masterclass! Attend the live masterclass on Friday January 16 - tix are free, but reserve your seat at: https://www.kimkiel.com/trends Text me a question or comment!

It's that time of year when everything feels like a whirlwind - wrapping up business, closing final sales, and creating holiday magic for the whole family.  If you're heading into 2026 feeling a little disheveled and disorganized, this episode is for you. I'm sharing 11 powerful reflection prompts to help you honour your wins from 2025, release what didn't serve you, and set clear intentions for the year ahead.  These aren't just fluffy journaling questions - they're strategic prompts that will help you identify your biggest business goals, the support you need to achieve them, and the specific copy and marketing assets you'll need to make 2026 your most successful year yet.  Grab your favourite journal and a cozy spot, and let's create some clarity for the year ahead. Text me a question or comment!

The marketing landscape is shifting fast, and 2026 is gonna reward business owners who prioritize clarity, humanity, and true community over viral trends and algorithm chasing.  In this episode, I'm sharing the six marketing and copywriting trends I'm seeing that will define success in the coming year - from community-driven business models to generative AI optimization.  If you're ready to ditch the exhausting hustle and build a sustainable, premium business that actually works, this episode will show you exactly where to focus your energy in 2026. Resources mentioned in this episode: Join Pivot to Premium to implement and refine these 6 trends in 2026: www.kimkiel.com/pivot If you’re looking for tactical and practical ways to be more regenerative and seasonal with your marketing and content, make sure you grab my content remix strategy. It’s a free workbook with out-of-the-box ways you can repurpose your existing content - it includes example and swipes from some of the biggest creators - to remind you that not only is it smart to repurpose, but it’s essential. Get the remix strategy at www.kimkiel.com/remix If you’ve been sleeping on LinkedIn and want a little motivation to get going, then you should grab my 30-day FAFO LinkedIn Challenge. Go to kimkiel.com/fafo Text me a question or comment!

In this episode, I'm taking a pause from the business hustle to share what's actually keeping me grounded and functioning during this busy season.  Hear all about my new skincare obsession (complete with a quartz roller that resets my entire nervous system) to a spa subscription that's forcing me to actually take care of myself, plus the weirdest life-saver of all: beans. Yes, beans.  I'm getting real about the small things that are creating big shifts in how I move through my days - including a mantra that stops me from spinning out and why I finally let go of expectations that were draining my mental peace.  Consider this your permission slip to find joy in the little things. Resources: Check out Kendra’s What’s saving my life right now episodes on the Lazy Genius Podcast: https://www.thelazygeniuscollective.com/lazy/wsml117 My fave skincare products: CeraVe Night Cream: https://amzn.to/48BkmrB  Neroli Eye Ritual: https://www.purabotanicals.ca/collections/skincare/products/neroli-eye-ritual Ambrosia Beautifying Serum: https://www.purabotanicals.ca/collections/skincare/products/ambrosia-beautifying-serum Hyaluronic Ruby Serum: https://www.purabotanicals.ca/collections/skincare/products/hyaluronic-ruby-serum Exotic Pink Coffee Dust: https://www.purabotanicals.ca/collections/skincare/products/exotic-pink-coffee-dust Gemstone Face Roller: https://www.purabotanicals.ca/collections/beauty-ritual-accessories/products/new-gemstone-face-roller My Fave Fitness Classes: Core Love: https://www.corelove.ca/ My fave Recipes: Slow Cooker French Dip Sandwiches: https://houseofnasheats.com/slow-cooker-french-dip-sandwiches/ Go to Black Beans: https://bigflavorstinykitchen.com/go-to-black-beans/ My fave room diffuser: Saje Wellness Aromatherapy Diffuser - https://www.saje.ca/products/aroma-om-stone-cool-mist-diffuser   Here’s my fave diffuser collection: https://www.saje.ca/products/happy-home-inviting-diffuser-blend-collection My fave body butter: Bee by the Sea Body Cream: https://amzn.to/4oZ92vT  Text me a question or comment!

The holiday season hits different when you're a Gen X business owner juggling kids' recitals, aging parents, and trying to keep your business running.  I'm sharing how to set up your marketing so you can actually step away and enjoy the holidays without the last-minute scramble.  Plus, I'm inviting you to my annual Get Shit Done Holiday mixer (www.kimkiel.com/holiday) where we'll batch content, write joyful out-of-office messages, and get your marketing sorted before December gets completely crazy.  Bring your ugly Christmas sweater and let's make this the year you're prepared instead of panicked. Come to the Get Shit Done Holiday Mixer on Monday December 15! Get your free ticket: www.kimkiel.com/holiday Text me a question or comment!

In this episode, I'm trying something totally new - my first real-time interview! I sit down with Brenda Rigney, a fellow Gen X entrepreneur who's cracked the code on using the platform Skool to generate leads, build community, and create remarkable revenue streams. Brenda spent 27 years climbing the corporate ladder with multimillion-dollar brands before making her midlife pivot to entrepreneurship. Now she's helping other seasoned women business owners transition from hustle culture to sustainable, aligned businesses that actually make money. We dive deep into why she chose Skool over traditional platforms, how she's running innovative bundles and summits that are bringing in thousands of participants, and her strategy for creating affordable entry points while still building a profitable business.  If you're curious about alternative ways to build community, tired of posting three times a day on Instagram with minimal results, or wondering how to create more spaciousness in your business while actually increasing revenue, this conversation is for you. Get access to the Aligned AF 2026 Breakthrough Bundle (including my Master Your High-Ticket Message workshop): https://www.skool.com/aligned-af-camp/about?ref=5e0354c078584362a305f7c9460f9d37 Connect with Brenda Rigney: Listen to the X Podcast: https://www.brendarigney.com/podcast Instagram: https://www.instagram.com/itsbrendarigney Skool: https://www.skool.com/aligned-af-community/about Text me a question or comment!

Self-proclaimed "world's biggest procrastinator" Kim Kiel gets real about how perfectionism and all-or-nothing thinking can paralyze your marketing.  After ghosting her own email list for six months (yes, a copywriter who ghosted her list!), Kim discovered the power of B-minus work and strategic constraints.  She shares the exact mindset shifts and practical strategies that helped her build momentum and consistency, including how hosting monthly marketing moments boosts revenue, why accountability containers work, and how prompts and formulas can spark creativity instead of stifling it.  If you're stuck in perfectionist paralysis or lacking consistency in your marketing, this episode will give you permission to take imperfect action and create the constraints that fuel results. Stop procrastinating and stalling your marketing by joining Pivot to Premium: www.kimkiel.com/pivot Resources mentioned: AIDA formula: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way P4 Formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy Writing Prompt: 3 signs you need a writing prompt: https://www.kimkiel.com/podcast-1/3-signs-you-need-to-use-a-writing-prompt Text me a question or comment!

If you're tired of hearing from the same gurus shouting each other out and talking about the same things over and over again, this episode is for you. Kim shares why she's excited about Regeneration 2025, a free virtual summit that's bringing together diverse voices who are reimagining business as a force for good. You'll discover why the online coaching world often feels like a pyramid scheme (spoiler: it's not just you), and how events like this summit are creating something more regenerative, collaborative, and human. Kim talks about her experience with the Prosper Network and why this community feels so different from the typical online business echo chamber. She introduces you to some of the incredible speakers you'll hear from, including Tina Wells (the millennial whisperer), Sam Horn (communication expert who's worked with NASA and National Geographic), and Amina AlTai (who teaches career, body, and mind balance after her own burnout journey). This isn't about celebrity or sameness - it's about perspective, generosity, and expansion. If you're craving new ways of doing business that emphasize cooperation over competition and circulation over hoarding, you'll want to hear about this summit happening November 17-19. Sign up for the Regeneration Summit 2025 (aff link):  https://kimkiel--ampersanded.thrivecart.com/the-prosper-network/6902ccbcc3361/  Join Kim as she explores what it means to build the next economy where women support women and become an unstoppable force in shaping culture and business. Text me a question or comment!

Black Friday and Cyber Monday don't have to be a frantic scramble for your business.  In this replay episode from Empire Secrets, Kim shares four strategic alternatives to the traditional Black Friday hustle - from building swipe files and generous unsubscribing to participating in Giving Tuesday and shopping smart for your business needs.  Whether you're sitting this season out or jumping in, you'll discover how to align your marketing with your values, avoid training customers to wait for discounts, and create more spaciousness in your business during the most consumer-driven weekend of the year.  Perfect timing as we enter the lucrative year-end selling season. Get added to the notification list for the Sales Email Course by emailing [email protected]. Get Mariana Henninger's Instant YES Machine: http://brandmagnetic.com/yesmachine Binge the Black Friday Cyber Monday Survival Guide Playlist: https://www.kimkiel.com/podcast-1/the-business-owners-black-friday-cyber-monday-survival-guide  Text me a question or comment!