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Writers With Wrinkles

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Rating
★★★★★
4.9
from
52 reviews
This podcast has
173 episodes
Language
English
Date created
2022/08/22
Latest episode
2026/09/28
Average duration
41 min.
Release period
9 days

Description

Authors Beth McMullen and Lisa Schmid iron out the wrinkles in writing, publishing, and everything in between . . . One podcast at a time. Writers With Wrinkles is the  go-to podcast for aspiring authors, and those in the trenches, who want to successfully publish a novel...or ten! Join us each week as we dive deep into writing and the publishing industry, providing expert interviews, insightful discussions, and practical tips. With our engaging and informative format, you'll get the guidance you need to navigate the complex world of publishing. Start your journey today!Visit www.WritersWithWrinkles.net for more info.

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Check latest episodes from Writers With Wrinkles podcast


Want to Write a Graphic Novel? A First Second Editor Explains
2026/09/28
Your graphic novel isn't a novel. It's a screenplay, and editors can tell from page one whether you know the difference. First Second Books editor Ivan Taurisano explains how to write and submit a graphic novel script that gets read. Kids ages 8 to 12 head straight for the graphic novel shelf, and prose writers are trying to follow them there. But Ivan says a submission that misses the format doesn't just earn a "not for me." It can earn a "don't send me your next one." Here's what he wants you to know before you write a single panel. In this episode: Why writing a graphic novel is closer to writing a screenplay than a prose novelRevealing character through dialogue alone (no "she looked wistfully at the ocean")Why editors talk page count, not word count, and the "70,000-word graphic novel" red flagWhat to submit for a script-only project vs. an author and illustrator team: script, pitch, synopsis, and 20–30 sample pagesHow much art direction is too much, and the one question to ask before you leave an art noteWhy illustrators usually earn more than writersThe biggest mistake Ivan sees: art that doesn't match the audience you're pitchingWhy kids who read "slightly above their level" become lifelong readersAdult graphic novels and First Second's sister imprint, 23rd StreetIvan's manuscript wishlist: Middle grade graphic novels about girl friendship that capture how big those fights and bonds feel at 10, 11, and 12DragonsEarly reader graphic novels for ages 4–7, 64–96 pages, any topicStories with fresh magic systemsA joyful, new take on the immigrant journey that shows the excitement, not only the hardshipIvan's inbox ([email protected]) is open to agented and unagented creators, and he gives feedback when he passes.  Books and resources mentioned: Understanding Comics by Scott McCloud (Ivan's must-read before you write a graphic novel)The Investigators by John Patrick GreenDog Man by Dav PilkeyPizza and TacoNarwhal and JellyParachute KidsTuck Everlasting (graphic novel adaptation)Clara and the DevilHow to Catch Santa Claus (How to Catch series)James and the Giant Peach by Roald DahlHit play, then grab a graphic novel for the age group you want to write for. Follow Writers With Wrinkles so you don't miss our next Ask Beth and Lisa episode, and send us your questions! Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
150+ Episodes of Publishing Advice, Now in One Book
2026/09/21
We just turned 150+ episodes of hard-won publishing wisdom into one book — and it's finally here. Write, Revise, Publish: Essential Lessons from the Writers With Wrinkles Podcast is up for pre-order now, and today Beth and Lisa are pulling back the curtain on why they wrote it, what's inside, and how it can save you from making the same missteps they did. If you've ever finished a podcast episode thinking "that's such a good tip" — and then completely forgotten it by the next day — this book is the fix. Beth and Lisa gathered the best insight from over five years and 150+ conversations with agents, editors, and authors, organized it by where you are in your process (first draft through published book), and added end-of-chapter worksheets so you can actually use it, not just read it. Plus: they're launching a brand-new segment called the Confetti Club, where debut and new-release authors get the mic to pitch their own books — no interview pressure, just celebration. In this episode: The cover reveal for their new book, Write, Revise, Publish: Essential Lessons from the Writers With Wrinkles PodcastWhy they built the book around 150+ episodes of guest wisdom instead of just their own opinionsHow the book is organized so there's a spot for you whether you're drafting, revising, querying, or publishingThe personal (and often embarrassing) asides from Beth and Lisa woven into every chapterEnd-of-chapter worksheets designed to turn the book into a practical writing tool, not just a readIntroducing the Confetti Club — a new short-form segment spotlighting authors with books releasing within 30 daysWho's lined up for the first three Confetti Club episodesA teaser for a third big announcement — coming next monthRelease date, pre-order details, and (of course) a Taylor Swift tangentPre-order Write, Revise, Publish on Amazon now — it releases in ebook and paperback on October 6th. And if you've got a book coming out in the next 30 days, keep an eye out: the Confetti Club wants to celebrate you too. Hit play, and let's dive in. And if you love the show, a 5-star review on Apple Podcasts takes two minutes and helps us keep ironing out the wrinkles every week. Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
Why Middle Grade Books Got Too Long For Kids To Read
2026/09/14
Harry Potter didn't just create a fantasy phenomenon — according to one Big Five editor, it quietly helped break middle grade publishing. Every book that tried to chase that success got longer, older, and harder for actual kids to read, and now imprints are shutting down because of it. In this encore episode, literary agent, bestselling children's author, and founder of At-Home Author Vicki Weber breaks down what's really happening in publishing right now — the layoffs, the imprint closures, and why "everybody's throwing spaghetti at the wall." Then she gets tactical: her #1 piece of advice for authors in the query trenches (hint: it's not "wait for The One agent"), how to read between the lines of an agent's wishlist, and why chasing a "dream agent" is quietly sabotaging your confidence. In this episode: The real story behind Vicki's viral Substack post on the state of middle gradeThe "Harry Potter theory" — how one runaway bestseller reshaped an entire categoryWhy editors loving your book is only the beginning, not the end, of acquisitionsVicki's #1 tip for querying authors: write another book (and why the process isn't a straight line)How to research an agent's actual taste, not just their stated genresWhy "my dream agent passed" is the wrong way to think about rejectionSelf-publishing vs. traditional: how to decide which is right for your bookWhat to do about a "bad" sales track record (and how to reframe it)Simple, low-cost ways to build an email list and audience before you're publishedVicki's current manuscript wishlist: horror-tinged, commercial, with social commentaryWe had a new guest lined up for this week, but a family emergency meant we had to reschedule — so we're bringing back one of our favorite conversations instead. Find Vicki's Substack and more show links in the notes at writerswithwrinkles.net. Hit play and let's get to it! Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
An Acquiring Editor Reveals What She's Buying Right Now
2026/08/31
Most rejected picture book and middle grade manuscripts aren't turned down because they're bad — they're turned down because an editor has already seen five just like them. Susan Marston, the new editorial director of Albatros Books' US expansion (and former 25-year editorial director of the Junior Library Guild), joins us to lay out exactly what's landing on her acquisitions list right now — and what's already been done to death. We talk about why Albatros — the largest publisher in the Czech Republic — is betting big on the American market, what makes a manuscript feel "irresistible" to an editor who's read literally thousands of submissions, and why she thinks the industry needs way more funny books, shorter word counts, and readers who aren't just "a boy and a girl who are best friends." Susan also gets specific about the exact gaps she's trying to fill: mysteries that go beyond the Sherlock-and-sidekick formula, horror-lite for middle grade, memoir, magical realism, and chapter books that actually try something new. If you write for kids, this is the episode where an active acquiring editor tells you, out loud, what she wants to see land in her inbox. In this episode: Why Albatros Books chose now to expand into the US marketWhat "fun nonfiction" means as an acquisitions strategyThe gap in chapter books Susan is actively trying to fillWhy humor is one of the hardest — and most underrated — things to acquireHer take on the "boy and girl best friends" trope in middle grade, and why it's fadingWhy she'd take a great 200-page book over another 400-page epic any dayWhere to send your submission (and what she's hoping lands in that inbox)Submissions: Albatros Books is actively acquiring picture books and chapter books from North American authors. Submission guidelines are on their website — send yours to [email protected]. Hit play, grab a pencil, and get ready to take notes — then head to writerswithwrinkles.net for the full breakdown and links mentioned in this episode. Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
AI Stole Our Books. Now We're the Suspects
2026/08/26
AI companies are shredding rare books to train their models—and now authors are the ones being told to prove they didn't use AI to write their own. Beth and Lisa unpack the double standard rocking publishing right now. From a debut novelist's multi million dollar book deal getting pulled over AI suspicion, to writers being told to reinsert typos and kill their em dashes just to "prove" they're human, the burden of proof has landed on exactly the wrong people. Beth and Lisa dig into who gets accused (and who conveniently doesn't), why the "nudge theory" behind blue recycling bins explains what's really happening here, and why voting with your dollars might be the only leverage writers have left. Plus: the AI-sounding conference invite that had Lisa convinced she was being scammed — until it wasn't. Here is the content Lisa references:  1) Any AI use can never be completely “safe” but using for research, brainstorming, etc. can be acceptable. Usage for critiquing, improving prose or pacing, generating drafts is NOT. AI generated text is NOT copyrightable. 2) When using AI, stick to paid plans or walled gardens. Read the terms of use carefully re: training, storage of your prompts, input text, etc. 3) Avoid inputting your manuscript. Use prompts instead. 4) Cross-check all output for accuracy (false answers, hallucinations, poor nuance). 5) Keep all evidence of your process whether original or AI-involved.   Okay.  Now hit play, then tell us: has AI made you paranoid about your own writing voice? Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
The 4 First-Page Mistakes That Get You Rejected Fast, with editor Joel Brigham
2026/08/17
Your opening pages have about 30 seconds to keep a literary agent reading — and most manuscripts lose that fight before the first paragraph ends. Developmental editor Joel Brigham returns to unpack exactly what makes an agent stop reading (and what makes them keep going): the four ingredients — tension, suspense, mystery, and unfairness — that hook a reader in the first few pages. He breaks down why agents almost universally reject prologues, the two-highlighter trick for catching your own info-dumps before an agent does, and where your inciting incident actually needs to land depending on your genre — it's earlier than most writers think. If you've ever gotten a same-day rejection and wondered why, or you're prepping pages for a conference critique or your next query batch, this is the fix-it guide for those first ten pages. Hit play — then check the chapter markers below to jump straight to the section you need. Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
10 Years of Rejection, 40 Books Later (Corrected Audio!)
2026/08/03
Note: If you downloaded this episode before 8/3 and experienced audio issues, please delete the download and hit re-download to grab the clean audio file! Wendelin Van Draanen spent 10 years collecting rejections before anyone said yes to her Sammy Keyes mystery series — she just kept writing the next one anyway. Now, 40 books and 30 years later, she's still with the same editor who finally did. If you've ever wondered whether to keep pitching a project nobody wants yet, or whether staying loyal to one editor for decades is a mistake in an industry that rewards jumping ship — this conversation is the counter-argument. Wendelin also gets candid about the moment Rob Reiner called to option Flipped, what it actually takes to hand your book to Hollywood without losing your mind, and the book-festival disaster that had two authors comparing notes on the exact same nightmare bookstore. Ghosted, Wendelin's new romantasy, is up for pre-order now ahead of its October 6th release. Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
Tired of Waiting 2 Years to Publish? Go Hybrid
2026/07/26
You could finish four books this year and only ever get to publish one of them. That's the traditional publishing timeline in a nutshell — and it's why more authors are quietly going hybrid: keeping one foot in a trad deal and self-publishing everything else on their own schedule, without waiting on anyone's calendar. In this episode, Beth and Lisa break down what a hybrid author actually is (not to be confused with a hybrid publisher — totally different thing), why it's suddenly everywhere in publishing conversations, and the different ways real authors are structuring it: splitting genres between trad and self-pub, keeping e-book/audio rights on a trad print deal, reissuing backlist titles that reverted back to them. They also get into the real tradeoffs — creative control and faster cash flow vs. running two jobs at once (author and small business owner) — plus a few authors doing it well right now, like Rebecca Thorne. Also in this episode: a shoutout to listener and author Kate McCarrell Moore's new release, Walter and Benny: Good Guys, Nature Spies, and a preview of next episode's guest, bestselling author Wendelin Van Draanen. Hit play, and if you're new here, follow the show — new episodes every week. Find more at writerswithwrinkles.net. Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
Why Bestselling Author Jason June Shares Every Book Advance He's Ever Gotten
2026/07/20
New York Times bestselling author Jason June (Out of the Blue, Jay's Gay Agenda) returns to Writers With Wrinkles for a wide-ranging conversation covering his growing acting career, the current state of the publishing industry, and his upcoming adult rom-com Santa and Krampus' Cozy Killer Christmas, out fall 2027. Jason is refreshingly candid — about book advances, about the anxiety running through publishing right now, and about finding joy in the work when the business side gets hard.  Guest Jason June — NYT bestselling author, actor, screenwriter, and self-described "Laura Dern stan" based in Dallas, TX. Known for YA rom-coms Out of the Blue and Jay's Gay Agenda, and publisher of The Ventorship, a newsletter on author finances and transparency.  Highlights •     Auditioning post-COVID: why self-tapes democratize acting, and what's lost without an in-person redirect from a casting director •     How years of writing fiction sharpened Jason's instincts for character and story on set •     The "greater sense of unease" in publishing right now — AI concerns, slow timelines, and authors questioning why traditional publishing can't move faster •     Self-publishing's rising role, the discovery gap it still faces, and why hybrid careers are becoming more common •     The Dungeon Crawler Carl story as a case study in trusting your own artistic vision •     Why Jason publicly shares his advances and royalties through The Ventorship — and the argument that most of that "secrecy" is self-imposed •     Publishing as a side hustle: debut culture, shrinking advances, and the myth of the "cushy" author life •     The MER Principle (Beth's term): find the niche community obsessed with your book's specific hook, not a general audience •     The premise behind Santa and Krampus' Cozy Killer Christmas — a "dark cozy" where Krampus only kills the people who'd otherwise doom humanity •     Jason's advice to aspiring authors: chase the joy, and aim to be "prolific, not perfect"  Key Takeaway Whether you're navigating traditional publishing, weighing a hybrid career, or just trying to market your next book, the throughline is the same: get specific. Specific about your niche audience, specific about your finances, and specific about what actually brings you joy in the work. Have a marketing tip that's worked for you? Beth and Lisa want to hear it. •     Beth: [email protected] •     Lisa: [email protected] •     Join The Waiting Room, our Facebook community for writers •     Website: writerswithwrinkles.net Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
Back in the Query Trenches: Author Lisa Frenkel Riddiough on Losing an Agent and Starting Over
2026/07/06
Episode Summary In this episode of Writers With Wrinkles, hosts Beth McMullen and Lisa Schmid welcome back returning guest Lisa Frenkel Riddiough to discuss her brand-new picture book, Furious Turtle (Disney Hyperion), book two in the Forest School of Big Feelings series. The conversation quickly moves into the heart of the episode: Lisa's experience losing her longtime literary agent to retirement and having to re-enter the query trenches after years of being represented. Lisa walks through how her second querying experience differed from her first — a small, curated list built mostly on personal referrals, a calmer and more strategic mindset, and the ability to separate emotional attachment from business decision-making. She also shares the exact query letter that landed her new agent, breaking down why it worked so well, including her formula for picture book pitches (title + word count + comps, story gist, and the twist/ending). The episode wraps with candid advice for writers who've lost an agent — take stock of the career you've already built — and Lisa's biggest publishing lesson: it's okay to make mistakes. Key Topics Discussed New release: Furious Turtle, a rhyming picture book about managing big emotions, releasing the day after this episode airsBook launch event at Old Haunts Bookstore in Granite Bay, CALosing an agent to retirement and starting the query process overBuilding a small, referral-based query list instead of mass-queryingUsing leverage (an editor offer) without abandoning the goal of finding an agent who loves the full body of workReading her actual query letter aloud, line by linePicture book pitch formula: title, word count, comps → story gist → the twist/endingKeeping old manuscripts organized — shelved drafts can resurface as the right opportunity laterPitching picture books vs. middle grade novelsReframing job loss (agent loss) as not career loss — taking stock of everything already builtEmbracing mistakes as part of the growth process in publishing Notable Quotes On what a great query needs: the title should convey nearly the entire premise of a picture book.On business vs. heart: writers need to separate emotional attachment from evaluating what's genuinely a good match professionally.On losing an agent: the fact that someone once represented you is proof a career already exists — that career doesn't disappear with the agent.On mistakes: mistakes are simply how writers learn, and grace matters more than perfection. Guest Info Lisa Frenkel Riddiough writes board books, picture books, and middle grade novels using wordplay, humor, rhyme, and whimsy. She holds an MFA in Writing for Children and Young Adults from Hamline University. More at lisariddiough.com. Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
How to Publish Nonfiction: Agent Alia Hanna Habib's Guide (summer encore series!)
2026/06/30
Beth and Lisa welcome literary agent and debut author Alia Hanna Habib, whose book Take It From Me is a practical behind-the-scenes guide to getting a nonfiction book published. Alia represents acclaimed writers including Clint Smith and Nicole Hannah-Jones, was named one of New York Magazine's most powerful New Yorkers you've never heard of, and writes the Substack newsletter Delivery and Acceptance. WHAT IT'S REALLY LIKE TO BE A WRITER (WHEN YOU'RE ALSO AN AGENT) Alia shares what it was like to experience the writer's side of publishing for the first time — the anxiety of waiting for feedback, the obsessive inbox-checking, and the hard-won empathy for her own clients. Her takeaway: before you hit send on that panicked email to your agent, ask yourself — am I sending this because I need an answer, or to soothe my own anxiety? If it's the latter, wait. HOW THE BOOK CAME TO BE The idea came during an afternoon nap. Alia was expanding a writing workshop for Stanford academics and realized there was no practical guide specifically about nonfiction publishing. She texted her colleague and friend Meredith Pafel Simonoff two paragraphs — and had a proposal within weeks. Writing the book took two years, complicated by divorce, loss, and the realities of doing it alongside a full-time career. THE NONFICTION LANDSCAPE RIGHT NOW We're in an escapist moment. Romantasy, cozy mysteries, and rom-coms are dominating. In nonfiction, what's working is practical books that make your life better or give you hope. Alia also sees a coming wave of tech-critical books skeptical of our online lives. Her agenting philosophy: if something fascinates her, it'll fascinate readers. She doesn't chase headlines — nonfiction timelines are two-plus years, and you can't predict the news. CRAFT: WRITING A WINNING NONFICTION PROPOSAL The biggest mistake Alia sees is what she calls "death by PowerPoint" — leading with marketing bullet points instead of writing. Publishers are readers first. Her advice: Open with a scene in the voice of the book, not a summarySolve the "page 100 problem" — what's the engine that sustains 80,000 words?Keep marketing sections grounded in what you actually bring to the table — platform, expertise, existing audience. Publishers decide budgets and tours. Skip the hypotheticals.You're being judged on how you tell a story, not how great you are at bullet pointsWHAT ALIA IS LOOKING FOR RIGHT NOW Books that provide guidance or reframe someone's life, historical true crime, and narrative nonfiction with a strong storytelling engine. Current projects include a Regency-era true crime story and My Jane Austen Breakup Album — a literary memoir about a man who lost his partner and his home and spent a year couch-surfing with his collected Jane Austen, reading her for romantic advice while navigating the gay dating scene in Manhattan. FIND ALIA Substack: Delivery and Acceptance  Book: Take It From Me — available now wherever books are sold Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
Literary Agent Ann Rose: What Your First Chapter Needs
2026/06/22
Literary agent Ann Rose (Marsal Lyon Literary Agency) returns to Writers With Wrinkles for a candid, funny, and reassuring conversation with Beth and Lisa about the current state of publishing—and how writers can keep going anyway. Ann is also the author of The Seemingly Impossible Love Life of Amanda Dean and A Hexcellent Chance to Fall in Love. The episode opens with a frank look at an industry in flux. Ann and the hosts dig into why publishers have grown so risk-averse, why "branded" and name-recognition titles are crowding out fresh voices, and why debut authors and previously published writers alike are finding the trenches tougher than ever. They also tackle the hard truth that marketing has largely shifted onto authors' shoulders—and that, post-Twitter, no one has cracked the code on selling books online. From there, the conversation turns practical and hopeful. Ann shares exactly what hooks her in a first chapter, what makes her stop reading, and how to push past the "messy middle" of a draft. If you're querying, pivoting genres, or rebuilding after a book that didn't sell, this one's for you. In this episode: Why publishers are playing it safe—and what that means for debuts and option booksHow the marketing burden has shifted to authors, and why there's no magic bulletThe two things Ann needs in a first chapter: voice and character agencyWhy "starting with action" can backfire if we don't yet care about the characterThe power of the unexpected: write down your first idea, then find your seventhRed flags that make Ann stop reading, and the "and then" trap that kills momentumTrusting the reader and leaving space on the page (a lesson from Brian Selznick)Advice for authors dropped after a disappointing option—and how to shake off imposter syndromePivoting genres and riding the pendulum: why what's "dead" always comes backAnn's midpoint challenge: move your ending to the middle and raise the stakesHer #1 piece of advice for writers: stay in your own lane and stop comparingWhat's at the top of her wish list: feminine rage, women doing bad things for good reasons, and gripping, feminist-leaning suspenseWhether you're a debut writer, a seasoned author starting over, or somewhere in the messy middle, Ann's message is one to hold onto: control what you can—your writing—and don't be afraid to get gritty. Learn more about Ann and find the full blog at writerswithwrinkles.net. Next time: an Ask Beth and Lisa episode—send us your questions! Until then, happy reading, writing, and listening. Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
How to Revise Your Novel: Developmental Editor Joel Brigham's Checklist (encore episode!)
2026/06/17
In this re-released conversation, developmental editor Joel Brigham returns to talk all things revision: how to approach your first editing pass, the most common pitfalls he sees in drafts, and how to know when a manuscript is truly ready to query. A great refresher as you set your summer writing goals. (Note: a recording glitch cut the original intro, which Beth explains at the top.) What you'll learn in this episode Joel revises in phases, and phase one is always structure. He looks for the "tent pole" story beats: the inciting incident, the midpoint turn, and the all-hope-is-lost moment, and checks whether they fall where reader expectations and pacing demand. He explains why pantsers tend to have the beats but in the wrong places, and how genre and age level dictate placement (the inciting incident around 8–12% for YA and adult, the romance meet-cute by the end of chapter one). He then walks through a practical self-editing checklist writers can use before paying a professional: Have you hit the major story beats, and are they in the right place?Does every character, including the antagonist and secondary cast, have clear motivation and an arc?Is your character driving the plot through choices and consequences, or just passively reacting? (Joel calls character agency the single biggest difference between a good book and one that isn't ready.)Is there tension in every chapter, even small-scale?Are the stakes clear and high?Have you read your dialogue out loud?Does the book open and close with a bang?Is your word count appropriate for your genre and age level?For kid lit, have you checked readability scores (Lexile, Flesch-Kincaid)?Have you proofread to a pristine, professional standard?And finally, do you feel proud of it? That feeling, Joel says, is often how you know you're close.The episode digs into developing narrative voice, which Joel calls the hardest thing to teach. His advice: read widely, mimic authors you admire until your own voice emerges, write in different mediums, be authentic, seek feedback, and read your work aloud. He shares his own path from imitating Dave Barry and John Green to finding his own style. On story structure red flags, Joel offers a memorable test borrowed from South Park's Trey Parker and Matt Stone: strong stories connect scenes with "but" or "therefore," not "and then." A string of "and thens" signals missing consequences and a passive protagonist. He also tackles the saggy middle and rushed endings, with concrete fixes for each: introduce a new obstacle, separate inseparable characters, drop a backstory reveal, add a ticking clock, or shift the power dynamic to revive a sagging midpoint. For endings, make your all-hope-is-lost moment dark enough that you're forced to pace the resolution, and think of act three as its own four-chapter arc. He closes with hard-won advice on polishing: focus on one element at a time, get other eyes on your pages, learn to weigh feedback wisely, rest between revision phases, and above all, be right, not fast. Don't impose artificial deadlines or query before a manuscript is ready. As Joel reminds listeners, finishing a draft already puts you in rare company, and persistence is what eventually turns into success. Resources & links Learn more about Joel and find episode notes at writerswithwrinkles.net.  Happy reading, writing, and listening! Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
Stop Making Videos Nobody Watches — Here's a Way to Actually Sell Books
2026/06/08
Hosts Beth McMullen and Lisa Schmid cut through the noise of book marketing advice to spotlight what genuinely moves books: word of mouth. Nearly half of readers (47–48%) choose books based on personal recommendations — outperforming social media, platforms, and AI discovery tools combined. Beth and Lisa share three low-cost, actionable strategies to spark that word of mouth before and after your launch. 3 Strategies to Spark Word of Mouth 1. Build a Street Team •       Recruit 20–30 trusted readers (writers, friends, community members) and give them an advance copy — digital or print •       Provide a short, clear list of 3 specific asks: post on social media, share with friends, leave a review •       One voice becomes 25 — and those 25 can each reach 10 more, creating exponential amplification with minimal effort from you 2. Engage Bookstagrammers & BookTok Creators — Early •       Identify creators who read books in your genre months before your launch — not the week of •       Comment, share, and engage with their content authentically to build a genuine relationship first •       Pay it forward with fellow authors — share their books freely, and don't be afraid to ask directly when your book drops 3. Attend Local Book Festivals •       Book festivals are abundant, often within driving distance, and free to apply for as an author — no flights or hotel rooms required •       Having a new or recent release significantly improves your chances of acceptance; apply before your launch •       In-person connection creates lasting amplifiers — readers who meet you, enjoy your book, and tell 10 friends  Key Takeaway: Stop spending hours on content nobody sees. Invest that time in real relationships — book groups, communities, and fellow authors. Marketing doesn't have to be expensive or high-tech to work. Have a marketing tip that's worked for you? Beth and Lisa want to hear it. •       Beth: [email protected] •       Lisa: [email protected] Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!
Back by Popular Demand: Words on the Page with editor Joel Brigham
2026/06/01
Joel Brigham runs Brigham Editorial (developmental edits, manuscript critiques, query help), teaches high school English in Illinois, and is an editor for RevPit — a community that gives away free developmental edits each spring. REVPIT •    Free developmental editing contest — editors (not authors) mentor selected writers through full drafts •    Applications open April, winners announced early May; ~14–15 editors participate •    Year-round mini-event: 10 Queries — public feedback on first 5 pages + query letters THE FIRST DRAFT •    One goal: words on the page. Momentum beats perfection — always •    Psychology backs this up: Goal Gradient Effect, Zeigarnik Effect, and Commitment Principle all support just keeping going •    Comparing your messy first draft to your last polished book is a trap — every published book started the same way 5 DRAFTING HINDRANCES •    Starting slow — avoid waking-up scenes, mirror descriptions, dream openers. Try dropping into the middle of something (*in medias res*) •    Perfectionism — editing as you go wastes time on scenes that may not survive. Grammar is the last step •    Weak character foundation — know their goal, fear, flaw, and wound as early as possible •    No tension — even “everyday life” chapters before the inciting incident need friction, stakes, or a ticking clock •    Info dumping — no backstory or flashbacks in chapters 1–2. Backstory is a breadcrumb, not a full loaf FOR DISCOVERY / PANTSER WRITERS •    Check in every 15–20k words — assess without forcing rigid plot beats •    By 20k: your character should have a clear want and be on the book’s core journey •    Made a change mid-draft? Drop a note and keep writing forward as if it’s always been that way — don’t stop to rewrite LINKS Joel’s services: brighameditorial.com  •  RevPit: reviseresub.com  •  Show notes: writerswithwrinkles.net Send us Fan Mail Support the show Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!

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4.9 out of 5
52 reviews
★★★★★
PB Writer Robin 2026/07/30
Informative and joyful
I greatly enjoy this podcast as a reader and aspiring children’s author. Thank you, Beth and Lisa, for your candid, helpful, and entertaining discussi...
★★★★★
Erik Slangerup 2026/04/23
Helpful, inspiring & fun
As a fellow “writer with wrinkles,”I find Beth and Lisa’s conversations about the ups and downs of this crazy industry, immensely helpful, inspiring, ...
★★★★★
Beth_S. 2026/01/02
A Must-Listen
I never miss an episode of this podcast. It’s packed with helpful and encouraging advice. I always leave feeling informed and motivated.
★★★★★
KatieFerrie 2025/10/28
Favorite Writing/Publishing Pod
I’m so delighted to have discovered Writers With Wrinkles and have been an avid listener for the past year. Beth and Lisa do a wonderful job. Their gu...
★★★★★
ErinLyons 2025/08/02
Best Guidance for Aspiring Writers!
Nothing has given me better and more consistent guidance as a writer than this podcast! Every episode is packed full of great information and it’s ent...
★★★★★
AllisonLane 2024/11/20
truths and hilarity
Absolutely love the banter and reality checks of these two. Great podcast. Highly reco!
★★★★★
lvanweel 2024/03/22
Love these ladies!
I stumbled upon Writers With Wrinkles purely by accident, and I’m so glad I did. As a writer I love listening to them chat and laugh about this crazy...
★★★★★
DAS66!! 2024/02/06
Lively and informative podcast about all things kidlit…
Beth and Lisa, the spirited co-hosts, cover digestible nuggets of publishing insights, interviews and tips in 30 minutes or so. Topics are current an...
★★★★★
Knight Don 2023/08/01
A joyous show about writing and reading!
As an aspiring author of MG fantasy horror and an old soul myself, with more than a few wrinkles of my own, I really enjoy this show. The hosts are li...
★★★★★
Cliffhanger 0214 2023/06/04
Wonderful show!
Such personable, smart and funny co-hosts. I’ve learned a lot, laughed a lot and can’t wait for the next episode
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