Advertise on podcast: Motherhood Anthology: Photography Education for a Business You Love

Photographers hear a lot of pricing advice that begins with "you have to." Laura Esmond, a portrait photographer of 26 years and a TMA mentor, believes your pricing should be built around how you want to earn your income and where you want to spend your time. In this conversation with Katie Lamb, TMA's Director of Education, Laura walks through the hybrid pricing model she has been testing with real clients since August. In This Episode Why your cost of doing business number is only the starting point, and the questions to ask yourself before you commit to any pricing model The strengths and weaknesses of all-inclusive pricing and IPS, from a photographer who has used both How her hybrid model works: a $1,500 package paid up front that includes the first 30 digitals, with upgrades offered at the ordering meeting What happened when she put her pricing online and let clients book directly, and why newer photographers may still benefit from an inquiry call How to use the planning call to learn where images will hang in the home, so you can shoot for that space Your pricing can change as your life changes, and you do not have to work it out alone. Laura is the featured educator inside The Motherhood Anthology Membership this month, with a training on identifying what is holding you back from the change you keep putting off. If you are not yet a member, we would love to welcome you in so you can learn from Laura and the rest of our mentors. About Laura Esmond Laura Esmond has been a portrait photographer for 26 years. She is the founder of the Get Rooted group coaching program, the creator of The Art of Selling, and a mentor inside The Motherhood Anthology. Website: lauraesmond.com Instagram: @lauraesmondeducation The Art of Selling: lauraesmond.com/ips Get Rooted: lauraesmond.com/getrooted Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

Many photographers post reels to the same small group of followers every week and wonder why their reach never grows. Instagram's trial reels send your content to people who have never seen your work. TMA community manager Ali Payne explains how she uses them to test ideas, grow her audience, and book sessions for her own photography business. In This Episode What a trial reel is, where to find it, and the setting to check before you post How testing different on-screen hooks on the same clip can change your results What realistic trial reel numbers look like and how to measure performance fairly How to decide whether a reel is meant for photographers, potential clients, or current followers Why a niche reel that brings in followers can do more for your business than a viral one Three ways to hold a new viewer's attention: show your camera, use location keywords, and give a clear next step How AI tools can help you review your insights and plan your next round of reels Trial reels reward steady, low-pressure experimentation, and Ali makes a clear case for posting often and adjusting as you learn. She closes with a challenge to post one trial reel this week and share your results with her on Instagram at @themotherhoodanthology. If you want ongoing support as you grow your business, join the 800+ photographers inside The Motherhood Anthology Membership. BTS Mini Course: https://membership.themotherhoodanthology.com/offers/9HuL447o/checkout ANNUAL EVREGREEN offer: https://membership.themotherhoodanthology.com/offers/iiza3hSs/checkout TMA BTS STARTER KIT FREEBIE: https://drive.google.com/file/d/1lhWKUP-JZ-87RyD7sTKWTJ9GNELAAJrg/view?usp=sharing Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

If every pricing conversation you hear seems to assume you've already switched to IPS, this episode is your permission slip to step back and ask a better question. Katie Lamb, Director of Education at The Motherhood Anthology, unpacks why the pricing model you choose was never the real driver of profitability, and what actually is. Topics Covered Why the "IPS vs. all-inclusive" debate is a false choice, and the full range of pricing structures (hybrid, collections, tiered packages) that exist between the two What IPS genuinely does well: emotional context, no sales ceiling, and meaningful tangible products for clients Why revenue is not profit, illustrated with a side-by-side of two $2,500 clients whose hours and cost of goods sold lead to very different hourly rates The three math mistakes that quietly erode profitability under any model: skipping your cost of doing business, giving away what makes your work valuable, and ignoring how much time each client requires Why lowering your time investment per client is a legitimate profitability lever that deserves the same respect as raising prices How to find your minimum per-session number, and how to choose the pricing structure that gets you there in a way that fits your market, your clients, and the business you actually want to run You don't have to abandon a model you love because someone else earns more with a different one, and you don't have to adopt IPS to be taken seriously. You do have to make the math work. This episode gives you the framework to run those numbers with clarity instead of comparison. Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

What does it actually take to feel confident walking into a family session? In this episode, guest host Suzy Brown, a Chicago family photographer nearly two decades into her career, sits down for a real, unscripted coaching call with TMA member Kailey, a photographer just six months into taking on clients. The questions Kailey asks out loud are the same ones photographers are still wrestling with 10 and 15 years in. Topics Covered Why the first 30 minutes of a session feel awkward for almost everyone, and the simple walk-in-the-door approach that dissolves the wall for you and your families How to handle the family member who does not want to be there, and why setting the tone before you lift the camera changes the whole session Whether you can show up as your full self on your business account when you do not feel like your own ideal client, and how sharing "from a scar, not a wound" attracts the people who want exactly you Why an exceptional client experience will outperform pure artistry financially, and what that means for photographers early in their journey The mindset shift Kailey reached at six months in that many photographers take decades to find: you do not have to be perfect, and imperfect work is often the work families treasure most When to use a pre-session Zoom call in your booking process, and how a 15-minute conversation gets families on board before you ever arrive This conversation is a reminder that the people side of photography is learnable, that the pressure to be perfect is what stands between you and the work you want to make, and that none of us have to figure this out alone. Press play to listen in on the full coaching call. About the Suzy Brown Suzy Brown is a family photographer based in Chicago with nearly 20 years behind the camera. She has built her career on transforming family photos from a dreaded obligation into an experience families look forward to, and today she teaches other photographers how to lead family sessions with confidence. Suzy will be TMA's guest educator this November, going deep on leading a family session no matter who shows up or what mood they are in. Find her on Instagram at @simplybysuzy. Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

Ever wonder what actually goes into those breathtaking styled sessions you see other photographers pulling off? In this episode, Ali Payne sits down with TMA mentor Marie of Marie Elizabeth Photography to get nosy about her Becoming Styled Sessions, an afternoon of four fully styled shoots she opened up to fellow photographers. From a nautical romance session on a sailboat to blue Portuguese tiles in a historic farmhouse kitchen, Marie shares how one small detail can grow into an entire creative vision. In This Episode What a styled session actually is, and why it is far more achievable than most photographers assume Why building at least one styled session a year keeps your creativity fresh and prevents your work from going on repeat How styled sessions play the long game for your business, bringing in client inquiries years after you shoot them Marie's process for planning a session from one simple idea, like a scarf, a location, or a feeling, into a complete mood board How to stretch into trends while keeping the core of your brand intact Leading a room of photographers: giving attendees creative autonomy while holding your vision Why a styled session event is the perfect low-lift entry point if hosting a workshop or retreat feels intimidating Whether you are dreaming up your first solo styled session or feeling called to invite other photographers into your vision, this conversation is proof that it all starts with one simple idea. Press play and get inspired to create something just for the joy of it. About Marie Marie is a motherhood, newborn, family, and maternity photographer serving DC, parts of Maryland, and Northern Virginia. Now in her tenth year of business, she taught for 13 years while building her photography business on the side before going full time nearly five years ago. She is a TMA mentor and the creator of the Becoming Styled Sessions. Website: https://marie-elizabethphotography.com/home/ Instagram: https://www.instagram.com/marie.elizabeth.photo Blog post: https://themotherhoodanthology.com/styled-session-for-photographers/ Marie's Becoming styled session waitlist: http://marie-elizabethphotography.com/waitlist-the-becoming Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

Kim Box has said before that spotting talent is one of the few things she'll claim to be good at. This week, she gets to prove it. Katie Lamb, longtime TMA mentor and educator, has officially joined the team as Director of Education, and the two sit down to talk about what she has already built, what members have been asking for, and where TMA education is headed next. In This Episode Why Katie said yes, and what a dedicated education role makes possible that no one person can do alone The redesigned member dashboard: seven years of education, now searchable by topic, mentor, and need The shift from selling information to delivering results, and why "less, but better" is the goal What it means for a membership to feel like home, from the community to the education library The education members are requesting most right now, including behind-the-scenes sessions, Fresh 48, product-based business transitions, and CRM workflows How the community itself has become one of the most valuable parts of the $49 membership A peek at what the team is exploring for members who want smaller groups, accountability, and support beyond the basics Katie's vision is simple: you focus on the art you're making, and TMA makes sure you always know what you need to know. If you're already a member, she wants to hear what you're stuck on. That feedback goes straight into what she's building. If you've been thinking about joining, enrollment opens quarterly, and you can add your name to the waitlist at themotherhoodanthology.com/photography-mentoring/. Connect with Katie Lamb Katie Lamb is a photographer, educator, and longtime mentor inside The Motherhood Anthology, now serving as TMA's Director of Education. Website: https://www.katielamb.com/ Instagram: @katiebethlamb Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

Your Google Business Profile might be doing more for your business than your Instagram, but only if it shows signs of life. In this solo episode, TMA mentor and SEO expert Melissa Arlena of Picture Perfect Rankings shares her simple monthly maintenance routine for keeping your profile active, accurate, and working to book you clients, all in about 20 minutes a month. In This Episode: Why an abandoned Google Business Profile signals to Google (and clients) that you may be out of business The five-move monthly rhythm: posts, photos, reviews, performance check, and profile accuracy What to post weekly and how to reframe blog shares so clients actually care Using the performance tab as free keyword research for future blog content Why Google changes your profile without asking and which rogue services to remove A bonus tip on holiday hours that proves your business is alive and legit Grab the Checklist Melissa created a free printable checklist with all five monthly moves in order. Grab it at pictureperfectrankings.com/GBP, then make the first Monday of every month your marketing Monday. If you're a TMA member, the replay of Melissa's full Google Business Profile setup workshop is waiting in the new TMA dashboard, and she's inside the membership year round answering your SEO questions. Not a member yet? Get on the VIP list so you're first to know when enrollment opens. Connect with Melissa: Google Business Profile Monthly Checklist: pictureperfectrankings.com/GBP Picture Perfect Rankings: pictureperfectrankings.com/TMA (code TMA250) Melissa's podcast: Get Booked Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

Private Santa sessions are one of the most beloved offerings a portrait photographer can add to her calendar, but building them into a smooth, fully booked experience takes more strategy than most people expect. In this episode, Ali sits down with Kate Grabowski of Kate Marie Portraiture, an eight-year Santa session veteran based just outside of Dallas, Texas, who has refined her process from zero bookings in year one to selling out 24 spots in a matter of days. In This Episode Why early marketing (we're talking July) is the single most important factor in booking out Santa sessions, and why you shouldn't panic when spots don't fill immediately How Kate structures a tiered launch, from a VIP client list to a "Nice List" sign-up to a public release, and why that sequence creates genuine urgency The case for private, unhurried sessions and why marketing the experience (not just the photos) is what sets boutique Santa offerings apart What Kate has learned about session length, scheduling logistics, and why she scaled back to one day after two exhausting back-to-back event days Creative gifting ideas that elevate the client experience, from homemade gingerbread Play-Doh to jingle bells tied with velvet ribbon How to get strong promotional images before you've ever run a single session, including working directly with your Santa for a pre-season shoot Whether you're considering Santa sessions for the first time or looking to refine what you're already doing, Kate's honest, experience-driven perspective is exactly the kind of practical guidance that makes the difference between a stressful day and a magical one. If today's episode has you thinking about adding Santa sessions to your calendar and doing them well, the TMA membership is where that planning gets real support. Every month goes deep on one piece of the photography business, with live coaching calls, featured educators, and a community of photographers working through the same questions. Join the waitlist at themotherhoodanthology.com/photography-mentoring/ and you'll be the first to know when enrollment opens. Connect with Kate Marie Portraiture: Kate Marie Portraiture: https://katemarieportraiture.com/ Kate's Instagram: https://www.instagram.com/katemarieportraiture/ The Motherhood Anthology Membership: themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

What does it actually take to build a photography business that's profitable? Not just busy, not just booked, but genuinely sustainable. This best-of episode pulls five conversations from the TMA archive to answer that question from five different angles, and the picture they paint together is more practical and more honest than any single episode could deliver on its own. In This Episode Laura Esmond on why simplifying your offer is the fastest path to profitability, and the "let go list" practice that helps photographers get there Jodi Nemetz on the psychology-based niche that took her from $41,000 to multi-six figures, and what that arc reveals about the power of dialing in on one specific thing Kayla Marie on the real framework for deciding what to outsource and what to own, including how your market type should drive that decision Shannon Griffin on how a clear artist statement becomes a business operating principle, and why vision is a profit driver, not a creative luxury Katie Lamb on why boundaries are the piece that makes everything else stick, and the mindset shift that turns "no" into a business strategy Every photographer you'll hear today has found profitability through a different door. But the through-line is the same: clarity, intentionality, and the willingness to make decisions that align with the life you actually want to build. If today's episode has you thinking about the deeper work behind a profitable photography business, the TMA membership is where that work continues. Every month goes deep on one piece of the photography business, with live coaching calls, featured educators, and a community of photographers working through the same questions. Join the waitlist at themotherhoodanthology.com and you'll be the first to know when enrollment opens. Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

You spent time and love building your brand, choosing your colors, your fonts, the feeling you want clients to have when they land on your website. But have you ever thought of your editing as part of that same visual identity? In this episode, guest host Shannon Griffin sits down with professional photo editor Nina Cornelison to talk about why the way you edit is just as much your brand as your logo, and how getting clear on your visual direction can finally solve the consistency struggles so many photographers face. Topics covered in this episode: Why your editing style is a visual identity of its own, and how treating it that way builds recognition and trust with clients across your portfolio, website, and Instagram How creating a style board or reference board for your editing (just like a brand board) trains your eye and gives you something to come back to when you feel all over the place The consistency question every photographer asks: how to keep your greens, whites, and skin tones cohesive across summer and winter sessions, studio and outdoor light, and even film and digital Why a better preset will not fix your editing, and the observe, diagnose, adjust approach to use before you ever reach for one Editing skin tones with care, including why consistency should never mean making everyone's skin look the same, and practical tips for masking and staying true to each person's real skin color How overconsuming inspiration can pull you away from your own style, and how to put the blinders on and refine what is already working Knowing your ideal client and how it shapes everything from black and white copies to gallery sizes to how much you retouch Connect with Nina: Instagram: https://www.instagram.com/nina_photoeditor Nina's wait list: https://nina.myflodesk.com/workflow-interest?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnR0uPLgFFuctJYRwh74lJPxku5ty0ce5WgmMOrK6VNQoSIoPEm2X7YgLoWCQ_aem_S0KjbywesCUcPtlgmK5c5Q With more than two decades of creative and post-production experience, Nina Cornelison brings a discerning eye to photo editing and image curation. She is known for her careful attention to detail, mastery of color, and deeply collaborative nature, making her an integral extension of every team. Her background in fine art elevates her work beyond the expected and infuses every image with a transformative quality, remarked upon by photographers and photo editors alike. Nina is the leading post-production editor for some of the most sought-after photographers in the country and takes on a select number of new clients each year. Nina has had the privilege of supporting photographers whose work has been featured in Vogue, Town & Country, NY Times, and Brides. Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

Standing out as a photographer isn't about being better than everyone else. It's about being the only. In this best-of episode, Kim pulls four conversations from the archive that together answer the question we hear more than almost any other: why should a client choose you specifically? With insights from Jen Olmstead, Anna Claire Collier, Annemie Tonkin, and Suzanne Brown, this episode gives you a working framework for positioning, niche, and brand in a market where beautiful work is everywhere. In This Episode Why "be the only, not the best" changes how you think about your brand How an entirely new photography niche was built from nothing Why staying relevant means noticing that trends never stop shifting What actually creates value for clients beyond a pretty picture How your own passions and personality become the thing that draws in your people If you've been listening and thinking, "I want to figure out what makes me the only," that's exactly the work we do inside The Motherhood Anthology membership, with monthly featured educators, live coaching calls, and a community of photographers working through the same questions you are. Enrollment is open now at themotherhoodanthology.com. Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠

What do you do when business is slower than last year and your first instinct is to slash your prices? In this episode, Kim sits down with Danielle Hobbs, TMA's featured mentor for July and a veteran newborn photographer who has rebuilt her business from scratch multiple times as a military spouse. Danielle shares the honest, grounded perspective that only comes from nearly two decades behind the camera. In This Episode: Why lowering your prices is rarely the answer in a slow season, and what to do instead Creative pricing strategies like entry-point collections and a "secret menu" back pocket offer How Danielle structures the first 15 minutes of a newborn session for calm, unhurried success Why lighting matters more than posing, and the case for baby-led sessions What it really takes to rebuild a client base in a brand new city The business decision that had the biggest impact on Danielle's success: shooting only what she loves Whether you're navigating a slower year or building your newborn portfolio from the ground up, this conversation is a reminder that sustainable success is a long game built one client at a time. Danielle is TMA's featured mentor this July, and enrollment is open now. Join us inside the membership to see her brand new unfiltered behind-the-scenes session with a mom, two toddlers, and a newborn: https://themotherhoodanthology.com/photography-mentoring/ Connect with Danielle: Website: https://www.daniellehobbsphotography.com Instagram: @daniellehobbsphotography Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠

Repeat clients are what turn a photography business into something you can plan around, with families you photograph for years and a calendar that partly fills itself. In this best-of episode, Kim pulls four conversations from the archive that together map out how photographers build that kind of predictable, relationship-driven income. In This Episode Why baby plans solve real problems for families and how one photographer pitches a three-session plan that replaced her wedding income How a mini membership keeps past clients in the fold when they've priced out of full sessions Why noticing, remembering, and honoring the people in your community is the heart of lasting client relationships The simple practice of reaching out to past clients with no agenda and how it leads to families who return for over a decade How predictable, repeat income changes the way you plan your business year Whether you're building your first baby plan or rethinking how you stay connected to past clients, these four conversations offer a complete picture of retention done with heart. Enrollment in The Motherhood Anthology Membership is open right now, with 15 mentors, a new featured educator each month, live coaching calls, and nearly 800 photographers talking about this work every day. Head to themotherhoodanthology.com to join us. Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠

A high-end client is not a zip code or an income bracket. She is someone who values photography, is willing to invest in you and your art, and she exists in your market right now. In this best-of episode, five conversations from the archive come together to answer one of the most-asked questions in our community: how do you actually attract luxury clients? In This Episode Why luxury is not a price tag, but what happens when your language, standards, client experience, and quality of work all line up in the same direction Ashlyn Carter's framework for finding your "onlyness," the differentiation that makes you the only choice in a market full of beautiful work Sean Low's reframe for the moment a prospect compares you to a $500 photographer, and why refusing to legitimize a business that is not yours changes the whole conversation Cassia Fletcher on identifying the clients who feel like friends instead of work, getting out into your community to find them, and letting go of the ones who are not yours Brittany Barb's pre-appointment mindset ritual and the confidence shift that took her from $500 all-inclusive sessions to her first $4,000 sale Elizabeth Messina on why the quality of your work is the foundation everything else is built on, and what it takes to create a business with real longevity Heard together, these five voices offer a complete picture of the mindset shift behind upmarket positioning. If you have been wondering whether high-end clients are available to you, this episode will show you they are, and exactly where to start. Enrollment in The Motherhood Anthology Membership is open right now, with 15 mentors, a new featured educator each month, live coaching calls, and nearly 800 photographers talking about this work every day. Head to themotherhoodanthology.com to join us. Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠

Selling is the moment where everything you have built comes together. Your pricing, your client experience, your products, and your belief in your own work all show up in a single conversation with a client. In this best-of episode, we pull four conversations from the archives, each offering a different layer of what it takes to sell more of your artwork, albums, and wall art with confidence and integrity. In This Episode Why selling artwork starts with a mindset shift, not a sales script How a la carte pricing can remove the ceiling on what you earn The power of a virtual ordering appointment for serving clients well Why holding your own work in print changes the way you sell it How a simple, low-pressure question opens the sales conversation Why investing in your own education is the line item that compounds The long game: building sales skills one intentional step at a time Heard back to back, these four voices make a strong case that selling is not a personality trait you either have or you don't. It is a natural extension of the work, something that flows from confidence, process, and the right tools. A profitable, fulfilling photography business is built on serving your clients well and standing behind the value of what you create. The pricing and sales work in this episode is exactly what we go deep on inside the membership every month, with a new featured educator, live coaching calls, a community of a few hundred photographers working through the same questions you are, plus a monthly marketing suite of ready-to-go templates, newsletter copy, and social captions. Enrollment is open right now for a short window. If today lit something up in you, head over to themotherhoodanthology.com and join us. Connect with The Motherhood Anthology Website: themotherhoodanthology.com Instagram: @themotherhoodanthology Facebook: The Motherhood Anthology Community Join the Membership: themotherhoodanthology.com