Advertise on podcast: The Listings Lab Podcast With Jess Lenouvel

When I first started recording videos, I used to take the elevator up to the roof of my building so nobody would see me. That included my husband. He’d come up to check on me and I’d yell at him to go away. I genuinely hated being on camera. So if filming yourself feels awful, you’re not broken and you’re not “just not a camera person.” Agents got this idea that people who are good on camera were born that way. They weren’t. There were three specific things I did to get there, and I watch them work for agent after agent. You already know how to talk. You can hold a 40-minute listing appointment with no notes. The only new part is doing it into a phone. And polished, the thing this industry trained you to be, is exactly what doesn’t work on video anymore. In this episode, I’m showing you how I went from hiding on a rooftop to filming all day without thinking about it. What to record, why you need to stop watching yourself back, and the trap that keeps agents “preparing” to film instead of ever filming. Every week you wait is a week your competition gets more comfortable than you. Stop getting ready to do the thing. Start doing the thing. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The market shifted. Your marketing didn’t. And that gap is costing you right now. Five years ago you could post a listing, throw some content out there, and the phone kept ringing. Here’s the truth no agent wants to hear: those posts were never doing the work. The market was. Now the volume is gone, and all those random acts of marketing have stopped working. We’re back in a balanced market, and for most agents that feels like a bad one when it’s really just normal. But if your messaging still sounds like the days of six offers and two-week sales, you’re setting expectations you can’t meet and wondering why nothing lands. In this episode, I’m breaking down the three things your marketing has to do differently now. You might be talking to the wrong person. Your listing posts were never marketing. And social media doesn’t pay you, your database does. Fix these three and you’ll quietly take market share while half the agents around you post less and blame the market. Ignore them and you’ll keep waiting for a hot market that isn’t coming back. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Most agents start to freak out toward the end of the year. Everything feels chaotic. If you didn’t hit your goals, you’re scrambling to squeeze out whatever business you can before the year ends. If you did well, you have no idea how you’ll pull it off again next year. It feels like luck, and luck isn’t repeatable. Either way, it’s stressful. And it’s no way to run a business that’s actually built to last. So let’s do it differently this year. In this episode, I’m walking you through the best content to post in Q4 to set yourself up for a calm, effective end of the year, and how to position yourself for an even stronger 2027. No scrambling, no guessing, no praying it works out again. 🎯 Want me to map out your daily content for you so you never have to figure out what to post? That’s exactly what I do inside the Visible Agent. Join here 👉 https://thelistingslab.thrivecart.com/annual-edition-the-visible-agent/ Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Every agent is trying to be better. Better photos, better captions, better hooks, better everything. Here’s the problem with better: it puts you in a competition that’s already full. You’re up against agents with more money, more time, bigger teams, and a videographer on retainer. And now you’re competing with AI on top of it. Being the only one is a completely different game. When someone in your market thinks about a specific thing you do, one name comes to mind, and you want it to be yours. In this episode, I walk you through 10 things that separate you from every other agent in your market online. Nine of them are decisions, not tactics, which means you can’t hand them off to a VA or an editor. They force you to get clear on who you are, what you believe, the stories you tell, and the one person you’re actually talking to. By the end, you’ll have a rough draft of your positioning on a single page. Grab a pen and write the numbers one to ten down the side. We’re filling them in together. Want to come to TLL Live in Toronto from November 2nd to November 4th? Click the link below to grab your ticket! ⁠https://www.thelistingslab.com/event/⁠ Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Every agent says the same thing: "I just need to get in front of people, and then I'm good." Then you open Instagram and that whole skill set vanishes. There's a screen between you and the client now, and everything you're great at in the room doesn't travel through it. A talking head reel is the closest thing we have to that living room. Just your face, your voice, and one person listening. And authority content is the one most agents butcher, usually because they're secretly talking to other agents, skipping the good stuff because it feels obvious, or teaching before anyone has a reason to care. In this episode, I break down the anatomy of an authority talking head video into seven parts you can run in 60 to 90 seconds, with a full script example so you can see exactly how it comes together. Make one of these and it could be the best piece of content you put out all year. Want to come to TLL Live in Toronto from November 2nd to November 4th? Click the link below to grab your ticket! https://www.thelistingslab.com/event/ Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Two types of agents exist right now. The one with six AI tools open and nothing to show for it. And the one who is completely frozen, watching everyone else build things and feeling more behind every single day. In this episode I am breaking down exactly what to stop doing with AI, some of which you have probably been told is exactly what you should be doing, and then walking you through the five-step framework that finally turns AI from a shiny distraction into something that actually runs your business. We cover the six ways agents are using AI that are quietly hurting them, why building an app before you have consistent clients is one of the most expensive mistakes you can make right now, and the exact ladder of commands, context, connections, capabilities, and cadence that determines whether any of this actually works for you. If you have been spending time on AI and your pipeline has not moved, this episode is the one that explains why. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

I watched a top-producing agent in my market completely fall apart. Not because she lacked talent or drive. She was one of the hardest working people I knew. But she had built her entire business on a single source of leads, and when it slowed down, she had nothing to catch her. I almost made the same mistake. The agents who thrive in 2027 will not necessarily be the most skilled or the most charismatic. They will be the ones who built their business on multiple arms of generation, so that when one slows down, the others hold them up. Right now, most agents are running on one arm. Some are running on none and just hoping referrals keep showing up. That is not a business strategy. That is a gamble. In this episode, I break down the three pillars every real estate business needs to have in place, why most agents are missing at least two of them, and what to do about it before the market forces your hand. If you are serious about building a business that holds up no matter what the market does, this is the framework that separates agents who last from the ones who are always one slow month away from panic. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Cold calling is dead. And the fact that this industry still teaches it as a legitimate lead generation strategy in 2026 is genuinely concerning. If you're spending hours a day dialing strangers who never asked to hear from you and reading off a script, I need you to stop. Not because it's uncomfortable, but because it doesn't work. There are agents right now generating more leads in a week than a cold caller generates in a month, without ever interrupting a stranger's Tuesday afternoon. The industry has been selling agents on this for decades. Memorize the opener. Practice the objection handler. Dial fifty numbers a day. And agents have faithfully ground through that advice, dreading their own to-do list and producing results too inconsistent to build a real business on. In this episode, I'm breaking down why cold calling scripts are the wrong tool entirely and exactly what to do instead so you generate leads who already know you, already trust you, and are already halfway sold before the first conversation happens. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Social media is one of the best lead generation tools agents have access to right now. Completely free. Always on. Able to reach hundreds to thousands of people in your market without you ever picking up the phone. And most agents are completely wasting it. There are six mistakes I see constantly that turn a genuinely powerful lead source into a time drain that produces nothing. The worst part is none of them are obvious. Your content looks fine from where you're sitting. But on the other side of the screen, leads are landing on your profile, looking around for about four seconds, and leaving. And you have no idea it's happening. I've watched agents put months of work into social media and wonder why it's not converting. It almost always comes down to one or more of these six things. In this episode, I'm going through all of them: what they are, why they're killing your results, and exactly what to do instead. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

I'm so tired of seeing the same agent content. The "just sold" post with the heavily branded house photo. The Canva template six other agents in the same neighborhood posted last Tuesday. The "I'm so grateful for my amazing clients" post that's somehow both a brag and a non-event at the same time. Nobody is stopping to look at it, save it, or reach out because of it. And yet agents keep posting it and wondering why social media isn't working for them. It's not that social media doesn't work. That content doesn't work. There's a difference. So in this episode, I'm giving you 6 specific content ideas that are actually performing right now across different markets, different niches, and different budgets. These are the ideas I keep watching stop the scroll, generate DMs, and turn followers into leads. None of it looks like what everyone else in your market is posting, and that's the whole point. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

An average agent sees a lead that cost $10 and thinks about $10. A great marketer sees the same lead and thinks about $100,000. Because that lead was never a transaction. Handled right, it's the sale, plus the referral to her sister buying next spring, plus the coworker who's been complaining about renting for a year, plus the call in twelve years when she's downsizing and there's exactly one agent she'd think to call. The math only looks small if you stop counting in the first two months. In this episode, I break down the four mindset shifts that separate great marketers from average agents: why you should be doing decade math instead of same-week math, why depth with a small group beats reach with a huge one, why a strong point of view that repels the wrong person is doing its job, and why silence from a lead is almost never rejection. These four shifts will change the decisions you make, the content you create, and whether you stay stuck in the constant chase. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Why You're Stuck Chasing Clients (And How to Make Them Come to You) One of my favorite games to play in a new city is spot the realtor. The expensive shoes, the black Mercedes, the phone permanently glued to their ear, the slight look of panic in their eyes. That agent is working incredibly hard. And almost all of that hard work is chasing. Here's the reframe: every marketing funnel, no matter how fancy it looks, is doing one single job. It's moving a stranger to a client. And the agents who understand exactly how that journey works stop chasing, because the right people start coming to them already sold. In this episode, I walk you through my full stranger-to-client system: the nine messages that move someone from never having heard of you to trusting you with the biggest financial decision of their life, the four forces of psychology doing all the heavy lifting underneath, and the three engines that keep the whole thing turning so it runs without you. If you have been posting consistently and still feel like you're grinding for every lead, this is the missing structure. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

You've been posting consistently and showing up on socials. And still, nothing is working. That's not a you problem. You're running a strategy that died. The platform you were using twelve months ago is not the platform you're on today. What gets rewarded has changed, and so has what gets buried. Most agents haven't caught on yet, so they're executing a polished plan on a platform that moved on without them. In this episode, I'm laying out every single shift that happened, what it means for your content and your leads, and exactly what to do differently starting this week. The agents who figure this out now pull ahead. Everyone else spends the next six months wondering why nothing is working. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

7 On-Camera Delivery Levers That Make Strangers Trust You Enough to Hire You You've got the hook. You've got the caption. You've even figured out the algorithm. And your videos still aren't converting. Here's what nobody's talking about: before someone processes a single word you say, their brain has already decided whether they trust you. Your tone, your pace, your energy, the look in your eyes. That decision happens in seconds, and it happens before logic kicks in at all. For real estate agents, this matters more than it does for any other kind of creator. You're not selling a $9 download. You're asking someone to hand you the biggest financial decision of their life. And they will choose the person they feel safe with every single time. In this episode, I'm breaking down exactly how to show up on camera in a way that builds that safety and that trust at scale. I cover how to calm your nervous system before you record, the seven delivery levers that separate forgettable videos from ones that actually convert, why your energy is just as much of a hook as your written hook, and how to build the know, like, and trust that turns viewers into clients without ever saying "call me for all your real estate needs." This is the stuff that's actually upstream of everything else you're working on. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How to Build Instagram Carousels That Actually Grow Your Real Estate Business Most agents are either skipping carousels entirely or building them wrong. And in 2026, that's a problem, because carousels are outperforming reels right now. More saves. More shares. More reach. More of the right people finding you. But only if you build them correctly. In this episode, I'm walking you through the exact formula I use for carousels that stop the scroll, earn saves, and move your ideal client closer to working with you. I cover the anatomy of every slide from your hook to your call to action, the three content buckets every carousel should fall into, the design mistakes that are costing you swipes, and why putting your face on every single slide is non-negotiable. I also walk through real examples from my own account so you can see exactly what this looks like in practice, not just in theory. If you have been posting carousels that go nowhere, this is the training that will change that. 🎯 Want to go deeper?I'm hosting a 3-Day Virtual Event on July 20th, 21st, and 22nd where I walk through every pillar of your business live on my screen, step by step. Everyone who signs up also gets a full set of done-for-you Canva carousel templates. Spots are limited. Grab yours here 👉 https://thelistingslab.thrivecart.com/tll-3-day-live-virtual-promo/ Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/