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Want new adult students for your martial arts school? This episode is for you. DM me "Adult students" and i'll send you the notes from this episode that you can use as a guideline to use these strategies for you and your team. Takeaways Attracting adult studentsUsing positive peer pressure Chapters 00:00 Attracting Adult Students for Martial Arts School06:11 Promoting and Incentivizing Moms' Brunch and Punch Event11:46 Converting Parents to Enrolled Students

The episode covers the preparation for summer enrollment, challenges of retaining current students, organic marketing strategies, short-term programs for new student acquisition, preheating leads, creating fun and engaging classes, and the S3 program for organic marketing. It emphasizes the importance of early preparation, proactive retention strategies, and the value of organic marketing for sustainable growth. The S3 program is highlighted as a comprehensive approach to driving student enrollment. Takeaways Early preparation is crucial for successful summer enrollmentProactive retention strategies are essential for maintaining student engagementOrganic marketing is essential for sustainable growthShort-term programs can be effective for acquiring new studentsPreheating leads is a valuable strategy for enrollmentCreating fun and engaging classes is crucial for student retentionThe S3 program offers a comprehensive approach to organic marketing Chapters 00:00 Preparing for Summer Enrollment08:39 Short-Term Programs for New Student Acquisition14:14 Creating Fun and Engaging Classes19:22 The S3 Program for Organic Marketing

Adam Kifer, founder and CEO of Impakt Mastermind and Impakt Agency, shares insights on what's working in his martial arts school, focusing on retention strategies and customer service.

The conversation covers the importance of modernizing messaging in martial arts school advertising, emphasizing the need to understand and address the fears of modern parents. Cris Rodriguez discusses the shift in messaging strategy and the relevance of capturing the sentiment of parents in the lobby.

In this lightning series podcast episode, Jennifer Waters shares practical advice on getting new students for martial arts schools. The conversation covers the importance of lead generation, the trust triangle in ad campaigns, the role of the school owner in ads, the importance of organic and paid advertising, and the long-term ROI of paid advertising. Takeaways Paid social media ads are effective for lead generationBuilding trust with a trust triangle is crucial in ad campaigns

The conversation covers the importance of staff training and culture in scaling martial arts schools. It delves into the need to grow revenue to attract good staff, defining and maintaining a strong culture, structuring training for high-quality instructors, and guiding meetings based on weaknesses. Takeaways Staff training is crucial for scaling martial arts schoolsDefining and maintaining a strong culture is essential for attracting and retaining the right staff Chapters 00:00 Scaling Staff for Multiple Locations05:15 Structuring Training for High-Quality Instructors

In this special Lightning Episode of the Black Belt Business Podcast, host Matthew Brenner speaks with Andrew Cunnane, who operates three martial arts schools in Toronto, Canada, serving 1000+ students. The focus of their discussion is on effective student retention strategies, particularly the importance of tracking attendance. Andrew emphasizes that consistent attendance is crucial for student progress and retention, as it allows instructors to identify students who may be falling behind. He shares insights on how attendance data informs their retention policies and helps maintain student engagement. Andrew also discusses the significance of personalized communication with students and their families. By reaching out to students who have been absent, instructors can foster a sense of care and concern, which often leads to more honest conversations about any issues affecting a student's motivation or interest. This proactive approach not only helps in retaining students but also strengthens the community within the martial arts school. The episode concludes with Andrew sharing his ideal attrition rate and the strategies that have contributed to his schools' success in keeping students engaged and progressing toward their black belts.

The conversation with Dave Kovar covers the essential aspects of training staff for martial arts schools. It delves into the effective staff training formula, hiring the right staff, training the staff, treating the staff right, and involving adult instructors in the training process. Key takeaways include the importance of hiring, training, and treating staff right, as well as the significance of mentoring and involving students in the training process. Takeaways Hire right, train right, treat rightMentoring and involving students in the training process

Chris Berlow, a multi-school owner, shares insights on staff training and development for martial arts schools. He emphasizes the importance of personal training, treating staff as teachers, and sharing success with them. Takeaways Personal training is essential for martial arts school owners and staff.Treating staff as teachers and sharing success with them is crucial for staff development.

In this episode, Chris shares insights on using birthday parties as a powerful tool for acquiring new students. He discusses the structure of a successful birthday party, the importance of collecting information and offering value, the process of converting guests into students, and the role of birthday parties in retention and staff training. Additionally, the value of providing high-quality t-shirts as part of the offer is emphasized.

In this special episode Matthew Brenner flies out to Pittsburgh to interview Taekwon Lee, the CEO of the ATA, during one of their large tournaments. This is a live recording, so please give us some grace with the audio. They delve into the intricacies of event management, financial planning for tournaments, and the evolution of the ATA to meet modern needs. The conversation also highlights the importance of creating safe environments, effective marketing strategies, and the role of leadership in supporting school owners. Personal growth and overcoming adversity are emphasized as key themes, along with a vision for the future of the ATA.

Courtney Eardley is a Taekwondo enthusiast and social media mentor. In this episode, we explore the challenges and triumphs of inspiring the next generation of female martial artists. Discover how Courtney's journey from TKD olympic athlete to mentor is paving the way for young women to break barriers and find their place in the martial arts community. Whether you're a seasoned instructor or a newcomer, this conversation offers valuable insights into fostering inclusivity and empowerment in martial arts. Tune in to learn how you can make a difference.

If you wanna learn how to enroll new students from birthday parties, this episode is for you. Matthew Brenner interviews Jason Purcell, a successful martial arts school owner in Seattle, who shares insights on how to effectively use birthday parties as a marketing tool to enroll new students. It's the main marketing strategy Jason used to scale to $135K per month in recurring gross revenue. He provides detailed strategies for creating engaging birthday party experiences that not only entertain children but also promote the school's values and programs to parents, so the guests turn into new students.

In this episode of the Black Belt Business Podcast, Matthew Brenner and social media expert Lizzy Friedman, founder of Iconic, dive into the essentials of crafting a compelling social media presence for martial arts schools. Listeners will learn: Effective Social Media Strategies: Discover how to create engaging content that attracts new students without overwhelming your schedule. You'll also see live audits and insights: Gain valuable insights from live audits of real martial arts school Instagram accounts, highlighting what works and what doesn't. Building Community and Engagement: Learn the importance of community involvement and how to leverage social media to foster connections and drive business growth. Don't miss out on this opportunity to transform your social media game.

Stop waiting weeks to enroll new students. Here's how to enroll new students faster.