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Do you really know who’s behind the reservation—and what could happen when you don’t? In this episode of the STR Sisterhood, I’m joined by Ela Mezhiborsky, a former short-term rental operator turned startup founder behind AutoHost and Checktiv, platforms focused on guest screening, identity verification, fraud prevention, and chargeback protection. Ela’s journey into guest screening began while operating her own property management company. As the business grew, relying on gut instinct to determine whether someone was a “good guest” became harder—and simply refusing locals, one-night stays, or other higher-risk reservations meant potentially leaving significant revenue on the table. Then the risks became much more serious. From chargebacks and stolen credit cards to criminal activity occurring inside properties, Ela realized that guest screening wasn’t simply about protecting revenue. It was about protecting the property, the neighborhood, the guest experience—and knowing who you are actually allowing into the space. In this episode, we talk about:Why blanket rules like “no locals” or “no one-night stays” can cause hosts to leave money on the tableWhat guest screening can reveal that human intuition and gut feeling often cannotHow identity verification can protect hosts from fraudulent bookings and chargebacksWhy screening should feel like part of the guest journey—not like having a bouncer at the doorThe difference between AutoHost and Checktiv and how screening can work for operators of different sizesHow reducing anonymity can actually encourage better guest behaviorBalancing safety and fraud prevention with privacy, fairness, and the heart of hospitality The goal isn’t to treat every guest like a potential problem. Most guests are wonderful. But responsible hospitality also means creating systems that help you protect the people, property, and community entrusted to you—without relying on assumptions about who someone appears to be. Because sometimes the simplest question is also one of the most important: Do you actually know who’s walking through the door? HIGHLIGHTS AND KEY POINTS:[00:44] A short introduction about our guest Ela Mezhiborsky, her background as a short-term rental operator turned startup founder, and her work with AutoHost and Checktiv [01:39] Ela shares how challenges inside her property management company led her team to move beyond gut instinct and create a more standardized approach to guest screening [07:21] I share my own experience being targeted by a fraud ring through direct bookings and losing approximately $15,000 in chargebacks during one summer [09:37] Ela explains what hosts can do to protect themselves from fraudulent reservations, including identity verification, payment checks, and knowing who is actually booking [11:56] Why hosts shouldn’t be afraid that identity verification will create too much friction for legitimate guests, and how screening can become part of a smooth check-in experience [13:31] Ela explains how her property management company standardized guest screening instead of relying on gut instinct [14:49] Ela walks through what the guest verification process looks like, from uploading an ID and biometric verification to house rules, credit cards, deposits, and backend checks [17:31] The difference between AutoHost and Checktiv, and why Checktiv was created to make professional guest screening more accessible to smaller operators [21:07] Best practices for when guests should complete verification, including how hosts can approach last-minute reservations, reminders, deadlines, and access to check-in instructions [25:10] How hosts can monitor the verification process, understand pending, verified, or flagged reservations, and use the information provided to make their own final decisions [27:04] Ela shares a real-world example of how guest screening helped reduce problematic bookings and unexpectedly encouraged better behavior by creating greater accountability [31:48] Ela reflects on becoming a SaaS founder and why firsthand experience with a problem can make someone uniquely equipped to build a solution for the industry [33:56] Ela shares where her drive to solve problems comes from, the role of critical thinking in her life, and the experiences that pushed her to take guest screening further [39:21] Ela talks about second-guessing decisions, learning from false positives, reducing bias and discrimination, and making sure the company continues to operate according to its values [42:36] Ela shares how she approaches fear, change, and stepping outside her comfort zone—and how she distinguishes between fear that comes with growth and a gut feeling that something is wrong [44:38] The lightning round Golden Nuggets:“The bare minimum is to not make your stay a black box. If somebody's trying to hide who they are, in reality, there's a reason, and things are happening behind closed doors.”"The more anonymous it is, the more gray area you allow.”“You need to be the one experiencing a problem to be the best person to solve it.”“Most guests are amazing and you just need to know who’s walking through the door.”“Networking is not the exchange of business cards, but it's actually getting to know people and building friendships.”“You either succeed or you learn.” Let’s Connect:Websites : https://www.autohost.ai/ https://checktiv.com/ LinkedIn : https://www.linkedin.com/in/elamezhiborsky/ Instagram : https://www.instagram.com/p/Dd6-fGmo3PK/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

What if AI could help you grow your short-term rental business without removing the very thing that makes hospitality feel human? In this episode of the STR Sisterhood, I’m joined by Ana Shapiro, a real estate investor with nearly two decades of experience and the founder of Chillin Away, a collection of family-friendly short-term rentals designed around connection, comfort, and creating memorable experiences. After years of managing the moving pieces that come with short-term rentals, Ana realized something important: the biggest limitation in her business wasn’t the properties, the capital, or even demand. It was that everything depended on her brain. That realization changed the way she thought about AI. Instead of using it simply as another tool—or trying to automate herself out of the business—Ana began building specialized AI agents to support different functions like revenue management, operations, guest experience, marketing, and financial intelligence. In this episode, we talk about: Why short-term rentals are anything but passive when you’re the one operating themHow Ana uses AI to multiply herself rather than replace herselfTurning the knowledge in your head into systems that can support different areas of your businessWhy AI still needs guardrails, quality checks, and human judgmentUsing “useful AI” to solve real operational problems and surface issues before they become bigger onesProtecting the human side of hospitality while using AI to remove unnecessary chaosWhy the systems behind your property are what create consistency, scalability, and growth without burnout Because the goal isn’t to automate every single thing you do. Hospitality still requires judgment. It requires taste. It requires understanding the people who are trusting you with their vacations, celebrations, families, and time away. Ana’s approach is a reminder that technology should create more room for those things—not replace them. Use AI to remove the chaos. Keep the heart. And create more space to lead the business instead of carrying every part of it inside your head. HIGHLIGHTS AND KEY POINTS:[00:50] A short introduction about our guest Ana Shapiro, and her background in real estate, transition from long-term to short-term rentals, and how she built Chilling Away [04:28] The reality behind the idea of “passive income” in short-term rentals and why operating an STR requires active involvement [06:17] Ana explains the operational differences between long-term and short-term rentals, from guest touchpoints and pricing to the systems required behind the scenes [08:14] Ana shares the turning point that led her to use AI not to replace herself, but to multiply herself and distribute her thinking across different areas of the business [11:00] How Ana trains AI to think more like she does, the tools she uses, and how brainstorming can evolve into actual systems, implementation plans, and workflows [14:31] The realities and risks of building AI agents, including the importance of guardrails, quality checks, human approval, and learning from automation that goes too far [19:00] How Ana is training AI agents to take over repetitive tasks and give her more time to focus on growth [21:24] Ana shares the parts of hospitality she believes should remain human—including judgment, taste, and understanding what guests should feel—and why AI should remove chaos rather than the heart of the business [22:52] Ana explains how AI helps her see where her time is going and focus on what the business actually needs [25:24] Ana explains how she uses weekly strategy time and AI to make smarter pricing and marketing decisions [27:43] Where hosts can begin using AI in their own businesses—from organizing the day and monitoring cleaners to financial intelligence, branding, market insights, and direct bookings [29:37] Ana explains how she wants AI to connect more of her business and guest data to create smarter opportunities [31:11] Ana’s words of wisdom to encourage hosts to start small with AI and train it to work the way they want [32:07] The lightning round Golden Nuggets: “It is not about just doing more. It's about building smarter with purpose in a way that helps us support the life that we want to live.”“I’m not looking for AI to replace myself. I’m using AI to multiply myself.”“It's so important as a business owner to surround yourself with people that are smarter than you in multiple areas.”“I don’t want AI to remove the heart of the business. I want it to help me remove the chaos.”“Owning a property is not the same as building a business.”“Stop confusing motion with progress.” Let’s Connect:Instagram : https://www.instagram.com/chillinaway/ LinkedIn : https://www.linkedin.com/in/ana-shapiro/ Website : https://chillinaway.com/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

What if the goal of real estate investing isn’t simply to own more properties—but to create a life you actually enjoy? In this episode of the STR Sisterhood, I’m joined by Laura Sides, a former middle school science teacher turned stay-at-home mom, real estate investor, house flipper, and short-term rental host. Laura’s journey into real estate began in 2021 after realizing there was another way to think about money—one where she could put her money to work instead of working for every dollar. What followed was a journey of saying yes to opportunities, learning as she went, flipping properties, and eventually owning two short-term rentals. And one of Laura’s biggest lessons? You don’t have to know everything before you start. In this episode, we talk about: Shifting from a scarcity mindset to thinking differently about money and investingHow Laura used profits from house flipping to fund her first short-term rentalWhy she eventually walked away from a large property management company and began self-managingHow the right systems, automation, and consistent cleaners made hosting far easier than she expectedLooking beyond financial ROI to consider the return on your time, energy, and enjoymentBuilding a real estate business around the life and experiences you want for your family Laura’s story is also a reminder that growth doesn’t have to mean constantly acquiring more properties. Sometimes growth looks like knowing what deserves your attention. Staying in the lane you’re good at. Creating systems that give you back your time. And using what you’ve built to create experiences for the people you love. You can build for cash flow. You can build for lifestyle. You can build something that gives your family opportunities you once thought were years away. And you don’t need every answer before taking the first step. As Laura says, surround yourself with people who know more than you, put the right systems in place, and start before you’re ready. HIGHLIGHTS AND KEY POINTS: [00:41] A short introduction about our guest Laura Sides, her journey from middle school science teacher, to real estate investor, house flipper and short-term rental host [04:04] The scarcity mindset around money we grew up with and how learning to think beyond simply saving and living within their means changed the way they approached investing [06:14] How flipping houses led Laura into short-term rentals and how profits from her first flip helped fund the purchase and renovation of her Bethany Beach property [08:49] We compare our experiences hiring large property management companies and the loss of control we experienced around cleanliness, communication, and the guest experience [12:28] Laura shares why she eventually decided to self-manage and how taking control of the property led to significantly better reviews and revenue [13:32] Why self-managing a short-term rental can be much easier than expected when you have the right framework, systems, automations, and focus on guest experience [16:47] Laura breaks down the systems and technology she uses to simplify her hosting business and manage properties from a distance [17:55] Why relying solely on Airbnb can leave a short-term rental business vulnerable and the value of diversifying with direct bookings [19:31] The value of digital guidebooks for creating a more professional, streamlined guest experience [21:26] Laura shares how she protects her bandwidth by focusing on what matters most and creating a life that prioritizes family over constant growth [25:27] Laura redefines ROI by looking beyond money to your return on time, effort, energy, and enjoyment—and choosing opportunities that actually support the life you want [27:29] Laura shares why she loves flipping condos, what makes them efficient and predictable investments, and how strong HOA, neighbor, and property manager relationships can reduce risk and uncover new opportunities [36:30] The lightning round Golden Nuggets: “How do we put this money to work, and how can we also enjoy our life while we're doing it?”““What is your ROI—which is your return on your investment—but also the return on your time?”“Honing in on what you're good at, but also what you enjoy doing, and you can do really well, staying in that lane, then just optimizing those systems to make that opportunity the best that it can be.”“Start before you’re ready.”“The best thing you can do is take that first step and just keep going.” Let’s Connect: Instagram : https://www.instagram.com/lauraflipslife/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

What if becoming a better host has less to do with knowing every strategy—and more to do with understanding people? In this episode of the STR Sisterhood, I’m joined by Daniella Morganelli, a school counselor, former property manager, and Airbnb host who has been in the short-term rental space since 2018. Daniella brings a unique perspective to hospitality because so much of her professional life has centered around people—understanding their emotions, navigating conflict, solving problems, and learning to meet people where they are. And those skills translate beautifully into hosting. We dive into emotional intelligence—being aware of your own emotions, beliefs, and perspectives while recognizing that the person on the other side of a situation may experience it very differently. In this episode, we talk about: What emotional intelligence looks like in short-term rental hospitalityWhy meeting guests where they are can completely change how you handle difficult situationsPutting yourself in someone else’s shoes before reacting to a conflictThe difference between solving a problem for someone and working through it with themWhy great hospitality means accommodating guests—within reasonRecognizing when being a people pleaser can lead to being too accommodatingHow self-awareness can make you a stronger communicator, host, and business owner Because the truth is, guests aren’t always showing up relaxed and carefree. Travel can be stressful. People have different expectations, preferences, and ways of communicating—and sometimes that stress comes out as a complaint. That doesn’t mean you have to say yes to everything. But it does mean there’s tremendous value in slowing down long enough to understand what’s really happening before you respond. Sometimes the better question isn’t, “Who’s right?” It’s, “How can we work through this?” And that small shift can help you handle challenging conversations with more clarity, create a better experience for your guests, and become a more confident host along the way. HIGHLIGHTS AND KEY POINTS: [00:47] A short introduction about our guest Daniella Morganelli, and how her passion for hospitality evolved from property management into a short-term rental and travel-focused business [05:41] Daniella shares the operational realities of hosting strangers in her backyard pool through Swimply, including last-minute bookings, towels, amenities, and setting boundaries [07:36] Daniella explains how her background in property management and school counseling has taught her to meet people where they are and navigate guest emotions [11:00] How emotional intelligence can help short-term rental hosts better understand themselves, their guests, and the conflicts that come with hospitality [14:35] Daniella explains how emotional intelligence can help hosts diffuse guest frustrations by focusing on solutions, accommodation, and giving guests space [17:40] Daniella shares how emotional intelligence, hospitality, and a desire to help others shape the way she approaches her many businesses [23:12] How Daniella learned to prioritize self-care while balancing motherhood, a full-time career, and multiple hospitality businesses [28:03] Daniella shares how travel, Disney, and hospitality have become a meaningful part of her life and the way she creates memories with her family [31:15] Daniela shares how entrepreneurship transformed her confidence and taught her to trust herself [38:06] The lightning round Golden Nuggets: “Understanding your own self helps you understand other people too.”“I'm glad that I have taken all the risks that I have because it's helped build my confidence and my self esteem.”“My light, my confidence, my ability to have a positive outlook can shine through that plexiglass, but the negativity never penetrates me.”“You can have a beautifully designed space when it's not operated well, it is not going to go so well. But design plus the operations, I really feel are super important.” Let’s Connect: Instagram : https://www.instagram.com/crimsoncocoachalet/ https://www.instagram.com/dmtravelvibes Facebook : https://www.facebook.com/VacaVibesinD5/ https://www.facebook.com/DMTravelVibes/ https://www.facebook.com/morganellibabe/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

What happens when life takes you somewhere you never expected—and asks you to build something new from what’s left? In this episode of the STR Sisterhood, I’m joined by Kristen Sluiter, a former educator, writer, and short-term rental owner whose journey into real estate began when she unexpectedly became the caregiver for her parents. This conversation goes much deeper than short-term rentals. Kristen shares openly about caregiving, grief, losing her parents and brother, and rebuilding after a devastating house fire. Through all of it, she’s discovered something powerful about herself: she’s capable of handling far more than she once realized. And that perspective has shaped the way she approaches her business, too. In this episode, we talk about:How an unexpected season of caregiving led Kristen into real estate and eventually short-term rentalsNavigating grief, loss, and major life transitionsRebuilding after a house fire—and how the literal process of rebuilding became part of healingWhy difficult seasons don’t define who you areWhat to do when your STR business leaves you exhausted and overwhelmedWhy hospitality doesn’t mean you have to make everyone happySetting clear boundaries with guests and sticking to them, even when it feels uncomfortableTrusting yourself to handle the unexpected One of Kristen’s simplest pieces of advice may also be the one you need most: Keep going. When you’re in the middle of something difficult, it can feel like this is simply how life—or your business—is going to feel forever. But it won’t. You can have hard days. You can admit when you’re overwhelmed. You can set boundaries. You can make mistakes and deal with the unexpected without allowing any of those things to define you. And perhaps most importantly, you can remind yourself of something Kristen’s parents instilled in her: There’s nothing you can’t do—but you don’t have to do it all. HIGHLIGHTS AND KEY POINTS: [01:15] A short introduction about our guest Kristen Sluiter and how she got into the short term rental space [04:03] Kristen opens up about caregiving, grief, and the unexpected beauty she found in being present for her mom’s final moments [12:00] Kristen explains how her parents’ love of travel, her connection to hospitality, and her experience with grief inspired her to turn a family property into a short-term rental [15:41] How a 20-acre property evolved into an off-grid short-term rental and how Kristen used creativity, persistence, and available resources to make it work [24:23] Kristen explains how her perspective shifted from simply sharing a unique property to treating her short-term rental as a true hospitality business [29:40] Kristen shares the three biggest challenges of operating an off-grid short-term rental, from managing utilities to setting guest expectations and maintaining a remote property [34:00] Kristen explains how local relationships and word-of-mouth helped her build a reliable team for her remote, off-grid property [35:13] How surviving a devastating house fire changed Kristen’s perspective on resilience, possessions, anger, and what she is capable of rebuilding [41:51] Kristen encourages women to keep going, embrace difficult moments, and remember that what happens to them does not define who they are [46:51] The lightning round Golden Nuggets: “You could be as prepared as you want to be, but you're not really going to learn it until you do it.”“Keep going. You can't know what you don't know. There's something about you, that for whatever reason this thing happened.”“If you feel like you need to cry, curl up in a ball and cry. Do it. We're gonna be better off because of it.”“You don't have to bend over backwards to make somebody happy.”“There's nothing you can't do, but you don't have to do it all.” Let’s Connect: Instagram : https://www.instagram.com/vansby_theriver/ https://www.instagram.com/polebridge_penny/ Proudly Sponsored by Pricelabs! Mobile Link: https://hello.pricelabs.co/mobile-app/ Stacey’s Affiliate Link: https://pricelabs.co/users/sign_up?referral=STRSISTER Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

What if you stopped waiting until everything was perfect before taking the next step? In this episode of the STR Sisterhood, I’m joined by Ramya Mehta, founder of Yellow Tulip Designs, short-term rental interior designer, corporate product manager, and mom. Ramya’s journey into STR design began by helping family members with their properties. By the second project, she was hooked—and realized that many of the skills she had developed in product management could translate beautifully into short-term rental design. We talk about how prioritization, communication, understanding the customer journey, and focusing on what delivers the most value can shape not only a successful design project, but a better guest experience. Ramya also gets candid about something so many of us struggle with: perfectionism. When launching her business, she initially felt like she needed everything—from her logo and colors to her Instagram—to be completely figured out before she could start. Her mentor gave her a much-needed reminder: you don’t need all of that. You can just start. In this episode, we discuss:Turning the skills you already have into new opportunitiesDesigning with the guest experience in mindMoving forward despite perfectionism and fearBalancing a career, motherhood, and a growing businessCommunicating effectively with clients and guestsUsing AI as a tool in the design processWhy mentors, community, and support matter One of the biggest reminders from my conversation with Ramya is simple: you don’t have to know exactly how everything will work out before you begin. It’s easy to let the “what ifs” keep you stuck—especially when you’re stepping into something new. But every challenge you work through becomes evidence that you’re capable of handling the next one. So if you’ve been waiting until you feel completely ready, have every detail figured out, or know exactly what comes next, this episode is your invitation to take the next thoughtful step anyway. You can learn as you go. You can adjust along the way. And, as Ramya reminds us, you’ll figure it out. HIGHLIGHTS AND KEY POINTS: [00:49] A short introduction about our guest Ramya Mehta and what sparked her interest in short-term rental design [03:50] Ramya explains how her career as a product manager directly influences her approach to designing memorable short-term rental experiences [06:35] How designing Ramya’s family's second short-term rental gave her the confidence to turn her passion into a business [07:59] Ramya opens up about overcoming perfectionism and learning to put herself out there before everything felt ready [10:37] Ramya shares how personal loss, purpose, and creating value help her push through fear and uncertainty [14:54] How ruthless prioritization helps Ramya balance motherhood, a corporate career, and growing her design business [19:07] Ramya highlights how strong communication from her corporate career has become a foundation for her design business [21:38] Ramya explains how AI has transformed her design process by helping her create data-backed strategies and visualize client concepts [25:25] How mentorship and community have helped Ramya confidently navigate a new industry and continue growing [28:14] Ramya reflects on how stepping beyond the corporate world allowed her creativity to become a new career path [28:49] The lightning round Golden Nuggets: “I'm putting myself in the shoes of a guest to see how I can elevate their experience, how I can provide, make them feel that this was the right decision that they took to book that property.”“You don't have to have all that. Just go ahead and start it.”“You just have to live your life and do what you want to do and do good.”“If something doesn't provide significant value in my life, it's not worth my time.”“Just ask. The worst thing that's going to happen is they'll say no, but if you don't ask, you're not going to get it.” Let’s Connect: Instagram : https://www.instagram.com/yellowtulipdesigns/ Website : https://www.yellowtulipdesigns.com/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

Your PMS Runs Your Bookings. This Runs Your Business. What happens when one HOA rule changes and nobody writes it down? In this episode of The STR Sisterhood, I tell you about the family who spent an entire week of their Myrtle Beach vacation parking two miles from the condo — and why that story has almost nothing to do with the team member who answered the message. Most of us are running our short-term rental businesses out of our own memory, and we've been calling that a discipline problem when it was never anything but a structure problem. Your property management system was built to run your bookings. It was never built to hold your door codes, your vendor history, your HOA rules, or the fact that the same toilet has run three times this year. This episode is about building the other half — the part that runs your business — while you still only have one property and it only takes an afternoon. We talk about: Why answering from memory will always beat looking it up, and what that costs youThe difference between what your PMS is for and what it was never designed to do (and why this applies even if you don't have a PMS)The three areas a one-property owner actually needs, and the portfolio-operator systems you can safely ignore for nowWhy your maintenance log becomes evidence, not a to-do list, about six months inThe one rule that makes the whole thing work: sole source of truth, not main source of truthA stale code I found in my own files while making this episode, and why I decided to tell you about it Grab the free Scatter Audit: https://bit.ly/4y8wFqL We're building this together live on September 9–10 inside the STR Sisterhood - check out more details here: STRsisterhood.com HIGHLIGHTS AND KEY POINTS: [00:01] Welcome to another episode of the STR Sisterhood as I share how one small HOA parking rule change created a major guest problem—and exposed a bigger issue in my business [03:30] Why scattered business information can leave hosts as the only source of truth [05:40] I explain why your PMS can manage your bookings without actually being the place where your business lives [08:48] The first of the three essential areas every host needs in their business command center: Your Property Information [10:10] The Second Essential Area Every Host Needs in a Simple Business Command Center: Your People [11:01] The third essential area of a business command center: Your History [11:57] I challenge the common mindset of, "I only have one property, so I'll set this up when I actually need it." [13:43] The second half of the Myrtle Beach parking story and I explain why one source of truth matters [16:55] I walk through my free Scatter Audit worksheet and show hosts how to identify exactly where their business information is currently living [18:08] Join me inside the STR Sisterhood on September 9 and 10 as we build your business command center together—live, so you actually use it Golden Nuggets: “"How wonderful it is that nobody needs to wait a single moment before starting to improve the world.”"Your memory is a source of truth that goes out of date without ever telling you.""That number isn't evidence that you're disorganized. It's what year one of a real business honestly looks like.""The second the real answer is harder to reach than the remembered one, people stop reaching.""The fix isn't trying harder to remember. It's building a place where the current answer is easier to find than the old one." Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

Have you ever looked at someone else’s business and wondered if they know something you don’t? After 200 episodes of the STR Sisterhood, I’ve had the privilege of talking with women from just about every background imaginable—teachers, nurses, corporate executives, stay-at-home moms, military spouses, and women building businesses of every size. And I’ve learned something I didn’t expect. There is no secret blueprint. The women building extraordinary businesses don’t have everything figured out. They’ve simply learned to make thoughtful decisions, take action before they feel completely ready, and keep moving toward the lives they actually want. So, for this very special 200th episode—which also happens to fall on my birthday—I’m sharing four of the biggest lessons these women have taught me. In this episode, I talk about:Why confidence is often the result of taking action, not something you need before you beginWhy success isn’t about building the biggest business—it’s about building the right business for the life you wantWhy information alone isn’t enough and the people you surround yourself with can change what you believe is possibleHow systems, delegation, and intentional decisions can help your business create freedom instead of quietly taking it away After 200 conversations, one lesson stands above the rest: Your business is the vehicle. The life you’re creating is the destination. So if you’ve been waiting until you know enough, feel confident enough, or have everything figured out, this episode is your reminder that you don’t need to become someone different before you begin. Take the next thoughtful step. Learn as you go. Surround yourself with people who believe in what you’re building. Because an extraordinary life doesn’t require you to be extraordinary first. It starts when you decide to begin. HIGHLIGHTS AND KEY POINTS: [00:00] Welcome to the 200th STR Sisterhood podcast episode and I share the four biggest lessons I’ve learned from hundreds of women who stopped waiting to build the lives they wanted [04:08] Lesson Number 1: Extraordinary women stop waiting for permission and start taking action before they feel completely ready [09:40] Lesson Number 2: Success isn't about building the biggest business. It's about building the right one. [13:23] Lesson Number 3: Information doesn't change lives; people do. – It’s about the power of relationships, mentorship, and community in creating transformation. [17:58] Lesson Number 4: Build a business that gives you your life back. – Your business should support your life. It should never replace it. [19:49] The true meaning of success and why the goal isn’t building the biggest business—it’s building a life that feels deeply aligned with what matters most Golden Nuggets: ““Be a first-rate version of yourself instead of a second-rate version of somebody else.”“Extraordinary women stop waiting for permission.”“The women who build extraordinary lives aren't the women who have everything figured out before they begin-they're the women who decide to begin before they have everything figured out.”“Confidence is the reward for action.”“Success isn't about building the biggest business. It's about building the right one.”“Information alone doesn't change lives; other people do.”“Your business should support your life. It should never replace it.”“The women I admire most aren't the women with the biggest portfolios. They aren't the women making the most money. They're the women who never forgot why they started.”“You don't have to have everything figured out before you begin. You don't have to become someone else before you deserve success. You don't have to build the biggest business to build a beautiful life. You simply have to take the next step, because somewhere out there is a future version of you.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

There’s no shortage of information about short-term rentals. Podcasts. YouTube videos. Facebook groups. AI. Courses. Conferences. Tools. Software. In fact, sometimes there’s so much information that figuring out what you actually need to do next becomes the hard part. And if you’re a newer host, it can leave you wondering whether you’re really ready to do this at all. In this episode, I’m sitting down with my friend Jodie Odlin, short-term rental host, hospitality professional, and creator of the Hospitable Hosts book series, to talk about what actually makes someone a great host — and spoiler alert: it isn’t having every piece of technology, every fancy amenity, or every system perfectly dialed in. Sometimes, you need to get back to basics. We talk about the difference between simply owning a short-term rental and truly understanding hospitality, why more information doesn’t necessarily create better hosts, and how to turn what you’re learning into action instead of allowing it to become another source of overwhelm. Jodie also shares one of the biggest mistakes she made in her own STR business — waiting years to collect guest email addresses — and why building relationships with your guests beyond the OTAs matters. And because this is a conversation between Jodie and me, we somehow take a rather unexpected detour into… beekeeping. 🐝 Yes. Beekeeping. But even that conversation brings us right back to one of the biggest themes of this episode: you don’t have to know everything before you begin. You learn. You ask questions. You find people who are ahead of you. And then you take action. We also talk about the power of being in the room with other hosts, the upcoming STR Hospitality Summit, burnout in our industry, and the advice Jodie carries with her when business — or life — feels particularly hard. If you’ve been consuming ALL the information but still find yourself wondering what you should actually be doing next, this conversation is for you. Join the STR Hospitality Summit: https://theglobalhospitalitycollective.com/summit HIGHLIGHTS AND KEY POINTS: [01:08] A short introduction about our guest Jodie Odlin and how her hospitality background inspired her to educate short-term rental hosts through storytelling [06:19] Jodie explains the difference between simply owning a short-term rental and truly understanding hospitality [10:54] Jodie shares why more information can overwhelm hosts instead of making them better—and why going back to the basics matters [15:39] The hard lesson that taught Jodie to stop relying entirely on OTAs and start building direct guest relationships [20:12] Jodie shares the unexpected story of how she became a beekeeper after volunteering to learn from a woman whose husband had recently passed away and left behind a beehive [25:33] Jodie draws a clear distinction between having access to information and actually being educated [28:20] Jodie highlights how sharing what you know can help others, no matter where you are in your hosting journey [33:05] How connecting with other hosts creates practical learning, fresh ideas, and space to recharge [36:15] Jodie gives listeners a closer look at what to expect from the STR Hospitality Summit, emphasizing that the event is designed to combine practical education, connection, fun, and wellness [41:50] The lightning round Golden Nuggets: “Not everyone understands hospitality, and I think you don't have to. It's not all about the property. It's how you make the guest feel.”“If you set it up for success by letting the guests know, set the expectations before the guests arrive in the correct way, then you're going to have a very successful stay with your guests.”“By truly caring for the guests, caring about their experience inside of our property, and also being super communicative with them and treating them like they're a friend that wins hands down over any coffee bar or waffle bar.”“There's no point listening to this stuff or just reading the information and then not taking action with it.”“Sharing one nugget of information can be dramatically helpful for someone who is just starting out.”“Being in the same room with other people is a way to really enhance all the magic that can happen just by again empowering someone with education or encouragement.”“Just go for it, and just take one day at a time.”“Everything happens for a reason. Good or bad, there is an opportunity for us to learn from an experience.” Let’s Connect: Website : theglobalhospitalitycollective.com Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

Have you ever had a single conversation completely change the way you think about money, work, and what’s possible for your future? Most professionals assume building wealth through real estate requires starting early, having perfect market timing, or making zero mistakes along the way. In this episode, I sit down with Traci Capraro, a tech sales leader, single mom of two, and founder of Take a TraCation. We’re unpacking how one unexpected tax appointment with her CPA became the catalyst for buying her first oceanfront beach condo, building a geographically diversified portfolio, and scaling a thriving co-hosting business across the Carolinas. We talk about: Transforming a tax obligation into real estate equity after her CPA gave her a wake-up call, leading to her first short-term rental purchase in Murrells Inlet, South Carolina.Navigating the messy realities of a "failed BRRRR," from managing high interest rates and HOA assessments to learning how to evaluate properties based on strict data rather than emotion.Mitigating coastal seasonality by intentionally diversifying into the mountains of North Carolina, successfully refinancing a college-town cabin within twelve months to fund further growth.Converting personal project documentation on social media into a co-hosting business, deploying a robust tech stack—including management platforms, PriceLabs, and Turno—to deliver five-star guest experiences.Re-engineering personal mindset through podcasts, books, and focused goal-setting, creating a resilient business model that models financial independence and entrepreneurship for her teenage sons. Traci pulls back the curtain on the day-to-day realities of balancing a demanding tech career with active real estate investing and co-hosting. You’ll hear how she navigated difficult client conversations, established firm vendor standards, and built a diversified portfolio that smooths out year-round cash flow while protecting her Superhost status and her sanity. If you’re wondering if it's too late to start investing, how to bounce forward after early missteps, or how to build a business that leaves a lasting legacy for your family, this conversation is your blueprint. Get ready to learn how to drop perfectionism and start leading your life and business with intention. HIGHLIGHTS AND KEY POINTS: [00:46] A short introduction about our guest Traci Capraro and how a career in tech sales and single motherhood led her to build a growing co-hosting business [02:16] Traci’s tax surprise turns a tech career into a real estate investment journey across beach and mountain markets [04:57] How a simple conversation with Traci’s CPA opened her eyes to the possibilities of real estate investing and completely changed the direction of her financial future [07:35] Traci reveals how choosing lifestyle-driven investments helped her build a diversified short-term rental portfolio [09:07] Traci shares the lessons she learned from her first real estate investment, which she describes as a failed BRRRR project [13:56] How Traci’s first short-term rental and the right systems opened the door to her first co-hosting client [17:10] Traci opens up about the doubts and challenges that come with building a business, admitting that moments of uncertainty still happen—even as she continues to grow [20:12] Why choosing the right co-hosting clients has become essential to protecting Traci’s business and reputation [23:35] Traci highlights why strong cleaning systems, communication, and backup plans are critical to delivering a consistent guest experience [27:28] Traci reflects on how real estate investing and entrepreneurship transformed her mindset around wealth and what’s possible [29:55] Traci shares how personal growth, positive influences, and involving her children have shaped her entrepreneurial journey [36:39] The lightning round Golden Nuggets: “Having a diversified portfolio is a way to protect ourselves from risk.”“One of the smartest things I ever did was invest in a coaching program because that coaching program taught me how to create the foundation, technology, and operations.”“If I had to start over again, I would do co-hosting in a heartbeat.”“Pumpkin planning is you pulling clients out of your business that are no longer a fit that may be costing you effort, energy, resources, so that you can go and find a right fit client for you.”“Look in the mirror and be your biggest cheerleader instead of your biggest critic.” Let’s Connect: Instagram : https://www.instagram.com/takeatracation/ Website : https://takeatracation.com/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

How do you turn one of the hardest seasons of your life into the catalyst for a hospitality business that changes not just your family’s future, but your guests’ experience too? In this episode, I sit down with Joanna Woods, a British short-term rental host and co-host who manages properties in Grapevine, Texas, all the way from her home an hour north of Liverpool. We talk about: Navigating a life-altering family shift when her son became a wheelchair user, discovering wheelchair motocross (WCMX), and purchasing a home in Grapevine, Texas, to support his international athletic competitions.Reinvesting property cash flow into high-impact experiential amenities—like transforming an acre of land to include a game barn, outdoor cinema, pool table, and cowboy pool.Managing transatlantic operations by building an elite local team and creating a family "shift pattern" to ensure 24/7 guest support despite a six-hour time difference.Leveraging the Airbnb co-host network to scale, optimizing listings by restricting calendars to three-month windows, and actively analyzing daily search and pricing data.Using AI to mine guest reviews for exact phrasing, updating property copy to speak directly to both human guests and search algorithms, and making data-driven pricing adjustments during seven-day booking windows. Joanna pulls back the curtain on how she transitioned from seeing a property as a way to cover family travel bills to operating a high-performing hospitality brand. You'll hear how she balances market metrics with heart-led hospitality, constantly refining her listings to address missing guest needs while building a business that gives her family total flexibility. If you are a high-achieving professional wondering how to turn personal adversity into a thriving hospitality enterprise and manage operations remotely without losing quality, this conversation is your blueprint. Get ready to learn how to drop perfectionism and start leading your life and business with intention. HIGHLIGHTS AND KEY POINTS: [00:56] A short introduction about our guest Joanna Woods, shares how an unexpected family journey led her from long-term rentals in the UK to discovering short-term rentals in Texas [05:40] Joanna recounts the whirlwind journey of launching her first U.S. short-term rental while supporting her son's wheelchair motocross world championship competition [08:28] Joanna reveals what made her fall in love with hospitality after launching her first short-term rental [10:44] How Joanna’s family manages overseas short-term rental operations across time zones with strong systems and a trusted local team [13:10] Joanna explains how co-hosting created a path to grow her short-term rental business without traditional financing options [15:16] Why co-hosting became the ideal path for growing her short-term rental business without the financial pressure of property management [17:44] Joanna shares how saying yes to an unexpected opportunity helped her land her first co-hosting clients from across the world [20:24] How Joanna maintained Airbnb visibility and optimized a part-time vacation rental impacted by owner stays [23:06] Joanna and I discuss how small listing updates, guest feedback, and AI analysis can transform Airbnb performance [27:44] Why AI requires human oversight, clear instructions, and careful review when used in short-term rentals [29:31] Joanna shares how tracking revenue, conversion metrics, and Airbnb insights helped her make smarter pricing decisions and maximize property performance [33:05] Joanna shares how she balances pricing data, market experience, and intuition when making revenue management decisions [36:03] Joanna shares the mindset shift that transformed her from someone who simply listed properties on Airbnb into a true hospitality business owner [39:55] The lightning round Golden Nuggets: “Co-hosting is a wonderful way for folks who want to grow their portfolio and grow their experience and expand their team.”“If I had to start over again, I would absolutely move into co-hosting first because as a property manager, I didn't realize early on how cash intensive the property management business is.”“Whether you tell yourself you can or you can't, you're right. So let's tell ourselves we can.”“We can all benefit by hearing someone else's story.” Let’s Connect: Website : https://www.pathfindervacations.co/ Facebook : www.facebook.com/p/Pathfinder-Vacations-LLC-100095005793929/ Instagram : https://www.instagram.com/pathfindervacationsllc/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

How do you know when it’s time to stop pushing through and finally pivot—even when everything you’ve built looks successful from the outside? Most professionals assume scaling is a one-way street and that stepping back means giving up. In this episode, I sit down with Leah Yuhasz, a former nurse, mom, real estate agent, and short-term rental operator from Santa Rosa Beach, Florida. We’re unpacking what it really looks like to scale a management business, hit a personal breaking point, and intentionally choose a new season that puts family and sanity first. We talk about: Transitioning from a high-stakes nursing career into real estate, leveraging cost segregation and bonus depreciation tax strategies to scale a portfolio across Destin, Panama City Beach, and Asheville.The operational shift from managing personal assets to handling client properties using management software like Hospitable and OwnerRez to streamline guest communication and owner relations.Facing the invisible emotional load of property management—nonstop guest messages, constant maintenance logistics, and the silent strain it puts on a marriage and family life.Unwinding a business with intention by transitioning clients to trusted boutique managers, selling a primary investment asset, and utilizing house hacking along Florida's Emerald Coast to maintain wealth creation with far less friction.Navigating the psychological aftermath of a business pivot, including overcoming the impulse to constantly produce and learning how to reclaim personal energy without feeling guilty. Leah pulls back the curtain on the moment she realized her growing business was pulling her away from being present with her kids. You'll hear how she and her husband shifted their entire strategy away from high-volume operations and toward a sustainable, family-first model that honors their long-term wealth goals without sacrificing their daily peace. If you are a high-achiever wondering how to step off the hamster wheel of endless growth, realign your business with your true priorities, and make a courageous pivot, this conversation is your blueprint. Get ready to learn how to drop perfectionism and start leading your life and business with intention. HIGHLIGHTS AND KEY POINTS: [00:59] A short introduction about our guest Leah Yuhasz, and shares how early motherhood, financial curiosity, and exposure to investing conversations go her into short-term rentals [05:49] Leah explains how one investment property became the foundation for a short-term rental management business [10:09] Leah walks through how her portfolio expanded from managing her own arbitrage property and one additional owner relationship into a 10-property management portfolio [13:22] The hidden pressure that comes with managing multiple properties and the challenge of balancing high standards, business growth, and personal relationships [20:41] Leah shares the moment she realized she needed to slow down and rethink how she wanted to grow [23:43] Leah opens up about the difficult decision to step away from her management company after years of growth [28:08] Leah reflects on the emotional adjustment of life after stepping away from her management business [30:11] Leah shares how her pivot created space to be more present for her family while continuing to serve others in a new way [31:28] How stepping away from daily property management helped Leah transform years of short-term rental experience into a new opportunity to serve investors [35:00] Leah shares her advice for anyone who is questioning whether it is time to make a change in their business or personal life [35:31] The lightning round Golden Nuggets: “Working with your spouse is very different from raising a family with your spouse, or being married to your spouse.”“To grow carefully is to do yourself and your property owners a favor.”“When we're giving other people our energy and we're not able to recharge ourselves, we're draining our own battery, and eventually it's going to give out.”“You're having to pivot, that's not failing at all, that's simply making a change. So many people look at pivoting as failure.”“I look at pivoting as a beautiful thing. It's an opportunity for us to, to change and also to grow and stretch in different ways, and oftentimes to recharge as well.” Let’s Connect: Website : https://www.savvy.realty/meet-the-team Instagram : https://www.instagram.com/leah.yuhasz/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

How do you go from having zero experience in short-term rentals to running a thriving, 27-property co-hosting business built almost entirely on word of mouth? Most people assume they need years of corporate hospitality experience before they can successfully scale. In this episode, I’m joined by Maddie Malik of Nomad Vacation Rentals. We’re digging into how she went from brand-new and admittedly clueless to becoming the go-to co-host in her Greensboro, North Carolina market—simply by being honest, obsessed with learning, and relentlessly committed to high standards. We talk about: Starting a co-hosting career before feeling "ready," leveraging an initial opportunity with an owner's two properties to learn the business entirely through real-world trial and error.Identifying the professional gap for high-touch operators in local markets, and turning a relentless focus on guest satisfaction and property condition into a powerful organic referral engine.Building a lean, specialized internal team—including an administrator, a systems-focused operations manager, and two dedicated quality inspectors who audit cleanings to catch maintenance issues before guests arrive.Structuring a simple back-office ecosystem using Hostaway for owner statements alongside basic expense-tracking tools, prioritizing functional systems over operational over-engineering.Embracing the operational chaos of peak-season crises, like mid-summer AC failures, as a direct mechanism for expanding personal problem-solving thresholds and building resilience. Maddie pulls back the curtain on the mindset shift required to transition from "helping out" a friend to running a multi-property family enterprise. You'll hear how she established strict client boundaries—learning to charge appropriately for renovation management, and confidently saying no to misaligned owners who don't share her exact property standards. If you are a high-achieving professional wondering how to break into the short-term rental industry from scratch and build a respected brand through sheer execution and honesty, this conversation is your blueprint. Get ready to learn how to drop perfectionism and start leading your life and business with intention. HIGHLIGHTS AND KEY POINTS: [01:28] A short introduction about our guest Maddie Malik, and what it was like getting her very first client while openly admitting she had no prior experience in short-term rentals [05:03] Maddie recalls the moment she realized co-hosting was solving a real need in her market and could become a sustainable business [06:52] Maddie attributes her early business growth to a relentless commitment to learning, improving, and delivering exceptional service [08:58] How continuous learning, personal accountability, and a growth mindset have fueled Maddie’s expansion to 27 properties [10:58] Maddie shares that fear and overwhelm have been a consistent part of growing her co-hosting business, learned to view discomfort as a sign that she is expanding her capabilities [17:20] Maddie talks about her systems, team structure, and quality control processes that support her growth to managing 27 properties [20:42] Maddie shares the referral-driven growth strategy that helped her build a 27-property co-hosting portfolio [22:45] The importance of financial transparency and evolving systems as her co-hosting business grows [29:24] How staying motivated as an entrepreneur comes from recognizing that Maddie’s work impacts real people who rely on her [31:27] The lightning round Golden Nuggets: “You have to want that growth.”“There is no growth in comfort. If you are comfortable, you're not growing.”“It's okay to sit and not know, and then go learn what you can.” Let’s Connect: Facebook : https://www.facebook.com/MadelaineMalik Instagram : https://www.instagram.com/nomad.elaine/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

What do you do when something in your business is still making money, still getting attention, and still looks like a success from the outside… but deep down, you know it’s no longer the right fit for where you’re headed? In this solo episode, I’m taking you behind the scenes of one of the hardest business decisions I’ve made recently: retiring the STR Virtual Summit for Women. On paper, it was working. But the more I looked at what my audience actually needed, the more I realized the summit wasn’t the best vehicle to help women in this industry create real momentum. It was delivering a ton of information—but not enough implementation. And if you’ve ever bought a course, joined a summit, or downloaded the freebie only to never fully use it… you know exactly what I mean. In this episode, I’m sharing: why I chose to walk away from something that looked successful from the outsidehow I knew it was time to stop offering more information and start creating more implementationthe three questions I’ve been using to evaluate whether something in my business still deserves a placewhat it looks like to strategically prune offers, projects, or commitments that are pulling focus from your bigger goalshow I’m rebuilding the STR Sisterhood around a simpler, more actionable model with monthly challenges, focused trainings, and live support I’m also sharing the thought process behind the new pricing model and why I intentionally wanted the most hands-on, implementation-focused option to be the easiest one to say yes to. If you’ve been holding onto a property, a service, a marketing strategy, or even a business model that technically “works” but doesn’t feel aligned anymore, this episode is for you. We’re talking about how to make smart pivots, clear out what’s no longer serving your next level, and build a business that actually supports the life you want to live—not just one that looks good on paper. HIGHLIGHTS AND KEY POINTS: [00:01] My decision to retire the STR Virtual Summit for Women and embrace a new direction for serving the community [01:21] Why courageous pivots require letting go of what no longer serves your mission [02:23] I share the real reason behind my decision to retire the STR Virtual Summit for Women, and it comes back to the women I created it for [03:31] The difficult realization that the biggest barrier was never a lack of information—it was the ability to actually implement what was being learned [04:22] The concept of Strategic Pruning as the lesson I want listeners to carry with them beyond this episode [05:34] My three questions for identifying what to eliminate and refocusing your business priorities [06:04] My vision for rebuilding the STR Sisterhood into a year-round community focused on action, connection, and meaningful growth [07:16] I share the boundary I’m putting in place as I reshape the STR Sisterhood and my commitment to creating a hands-on STR Sisterhood experience for women [08:49] My reassurance that the STR Sisterhood community remains open while my deeper support shifts toward women ready to take action Golden Nuggets: “You get in life what you have the courage to ask for.”“Having to pivot does not mean you have failed; it means you're paying attention. Real failure isn't changing course. Real failure is staying loyal to something that has quietly stopped working just because you're afraid of what people will think if you let it go.”“Letting go of something good, so something better has room to grow, has a name. It's called Strategic Pruning, and it's one of the hardest disciplines there is for a high achieving woman to practice.”“A good thing that pulls your focus is more dangerous than a bad thing you could easily walk away from.”“Pruning what you love is not failing, it is how you make room for what comes next.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

How do you turn what feels like an “ordinary” property into a brand that guests connect with, remember, and actively choose over everyone else’s? In this episode, I’m joined by branding and marketing strategist Ali Haney. We’re unpacking how she transitioned from a long-term rental disaster into remote short-term rental management across multiple states, eventually blending her photography background with her hospitality experience to help hosts build true brand equity. We talk about: Flipping perceived property weaknesses into powerful market differentiators, like turning a Gatlinburg cabin's lack of internet into an intentional, off-the-grid romantic reset complete with analog experiences.Building a foundational brand strategy from scratch by defining core messaging pillars, identifying a hyper-specific guest avatar, and establishing values that serve as concrete criteria for hiring and firing your team.Utilizing ChatGPT and AirDNA as a market research "cheat code" to analyze competitor specs, summarize guest review trends, and spot high-impact amenities missing in your local market.Designing property features around guest origin data, such as installing an EV charger at a Catskills rental specifically to attract higher-income, eco-conscious travelers driving up from the city.Executing a deep property rebrand that goes beyond a logo tweak, using your brand strategy as a daily filter for social content, listing updates, and team briefs to eliminate decision fatigue. Ali pulls back the curtain on how to use your brand strategy as the literal backbone of your guest experience and long-term business scaling. You’ll hear how to shift your mindset to view marketing as structured testing and learning rather than a verdict on your worth, allowing you to "do it scared" and out-position your competition. If you are a short-term rental / Airbnb host wondering how to stop competing on price alone and start engineering an unforgettable hospitality brand that commands premium rates, this conversation is your blueprint. Get ready to learn how to drop perfectionism and start leading your life and business with intention. HIGHLIGHTS AND KEY POINTS: [01:07] A short introduction about our guest Ali Haney, and how she got into the world of short-term rentals [03:12] Ali talks about using branding strategy to move beyond photography and create marketing that connects with ideal guests [06:50] Ali explains how defining a property's personality and turning perceived limitations into unique selling points creates a memorable brand that attracts the right guests [09:32] How identifying a property's natural differentiators helps build a stronger and more memorable brand [10:49] Ali shares how operators can decide between separate property brands or a unified brand strategy when managing multiple listings across different markets [12:39] Ali outlines portfolio-level values as the foundation for aligning multiple property brands while preserving each listing’s individuality [15:40] Ali defines brand strategy as the foundational framework that aligns mission, guest targeting, differentiation, and messaging to guide every part of a short-term rental business [21:14] How the core value of excellence creates clear operational boundaries and simplifies decision-making across hospitality and property management [24:33] Ali highlights branding as a profit-driven strategy that turns one-time OTA guests into repeat direct bookings while improving long-term ROI [27:51] Ali frames rebranding as a full strategic reset that goes beyond visuals to ensure alignment between guest targeting, design, and business goals [30:16] Ali distinguishes between legacy brands and STR assets while outlining when rebranding makes sense and how to use guest data to guide the decision [32:52] How competitor and review analysis can uncover actionable differentiators that directly shape STR brand strategy and guest experience design [34:56] Ali reframes STR marketing as a data-driven cycle of testing and learning, separating performance outcomes from personal identity to support better decision-making [37:31] Ali shares how short-term rental owners can begin building a brand strategy by using existing performance data and evaluating properties through a differentiation-first mindset [40:07] The lightning round Golden Nuggets: “You're giving the house essentially a personality, so that people can start to feel like they know that property before they even step foot into it.”“We took what she thought was a weakness and instead tailored the entire property's brand and made it their superpower.”“If we don't have a strategy that we want to enact within our business and we just build pretty things on top of it, it's probably going to fall down at some point.”“Create an experience that people want to return to, because it's much easier to nurture a client or a guest that already trusts you, versus having to consistently acquire new ones.”“If we just take a small step each and every day, and we do that scared, that is still a huge amount of progress over six months time, nine months time, 12 months time.” Let’s Connect: Website : https://brandandmarket.co/ Instagram : https://www.instagram.com/brandandmarket.co/ Enjoyed the show? 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